Pacific Ballroom Dance

What Pacific Ballroom Dance does

Pacific Ballroom Dance (PBD) is a 501(c)(3) non-profit organization headquartered in Auburn, Washington (1604 15th St SW #109), that delivers ballroom dance instruction to youth and adults in the Pacific Northwest. The organization operates from a single, large-scale studio facility — doubled in floor space during a January 2020 expansion — and segments its programming into three primary personas: children ages 3 through 3rd grade (Stars Program), youth in grades 4-12 (Academy/Teams, including Performing Teams, DanceSport competition teams, and Formation Teams), and adults (weekly classes, social events, and formation teams). Supporting offerings include a Dancing Classrooms school outreach program, Summer Camps and All-Access Pass, Private Lessons, Explore Dance variety sessions, Syllabus Medals Testing through the United States Terpsichore Association (Bronze through Gold), and seasonal Performances and Concerts. The core "technology" is a structured ballroom dance instruction methodology, not a software platform; no AI, proprietary software, or data assets are described.

PBD generates revenue through a hybrid model combining recurring program tuition across its three age tiers with charitable contributions from individual donors, corporate sponsors, and foundation grants. Programs are distributed through direct in-person instruction at the studio and a self-serve WellnessLiving online registration platform, supplemented by school-based outreach (Dancing Classrooms) and travel to national-level competitions such as the U.S. National Amateur Dancesport Championships in Provo, Utah. Pricing is quote-based and not publicly disclosed; demand-generation tactics include the Boys Promotion (50% off team tuition plus free shoes), free introductory workshops, and a Summer All-Access Pass. Studio space rentals provide a secondary transactional revenue stream, while donation campaigns (Scholarship Campaign, Monthly Giving, Legacy Gifts) are processed through GiveLively.

The organization is governed by a Board of Directors, employs 11-50 staff and contract coaches, and operates under Federal Tax-ID 33-1076075. Coaching talent includes five-time Amateur National Finalist Tanner Cole and former BYU Ballroom Dance Company member Brynn Cole (also an adjunct BYU dance professor). Institutional donors include the Paul G. Allen Family Foundation, Murdock Charitable Trust, ArtsWA, 4Culture, Arts Fund, Microsoft, Boeing, and Gig Harbor Rotary. PBD competes in the U.S. National Amateur Dancesport Championships across Preteen, Junior, and Youth divisions, where it has claimed prior national championships and produced dancers who have earned college dance scholarships to BYU and UVU. Leadership transitioned in late 2025 with Tigran Arakelyan succeeding Roxanne Nielsen as Executive Director, and Kristel Anderson was appointed Director of Marketing and Communications effective July 1, 2025.

Name

Pacific Ballroom Dance

Legal name

Pacific Ballroom Dance

Website

https://pacificballroom.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Ballroom Dance is a 501(c)(3) non-profit dance studio in Auburn, WA that delivers ballroom dance instruction to youth (ages 3 through grade 12) and adults, generating revenue through program tuition, foundation and corporate donations, and supplemental studio rentals while competing at national DanceSport events.

Ownership category

akta.pro rank

Product category

Youth Ballroom Dance Instruction

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620), Dance Companies (71112)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Youth/Student & Community Dance Recitals (MPAGADAI), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

Keywords

• Youth dance education
• Ballroom dance instruction
• Competition dance teams
• Dance studio programs
• Nonprofit arts education

Headquarters

HQ city

Auburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Dance Instruction and Team Tuition: Revenue from weekly dance classes, performing teams, and competition teams. Tuition payments are made through the studio's registration system with programs for Kids (Stars), Youth (academy/teams), and Adults.
2. Donations and Charitable Contributions: As a 501(c)(3) non-profit organization, PBD relies on individual, corporate, and foundation donations. The organization has a Federal Tax-ID number 33-1076075 and accepts donations through various campaigns including the Scholarship Campaign and Monthly Giving programs.
3. Studio Space Rentals: The studio offers space rentals for events and activities. The studio expanded in 2020 to double its floor space, making it one of the largest youth ballroom dance facilities in the nation.
4. Summer Programs and Camps: Revenue from summer dance camps, the All-Access Pass program, and special summer workshops like the free Cha Cha & Waltz workshop.
5. Private Lessons: One-on-one instruction available for students seeking personalized coaching and advancement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pacific Ballroom Dance operates a youth-focused ballroom dance studio delivering age-segmented group classes, performing teams, DanceSport competition teams, private lessons, summer camps, and school-based outreach programming from a single facility in Auburn, Washington. Offerings span Kids (ages 3–3rd grade), Youth (4th–12th grade with competitive pathways), and Adults, structured around a syllabus medal testing progression and supported by a needs-based scholarship program. The non-profit is funded through program tuition, individual and corporate donations, and foundation grants.

Product overview

Pacific Ballroom Dance is a non-profit 501(c)(3) dance studio in Auburn, WA offering a comprehensive suite of ballroom dance programs across multiple age segments. The core offering includes Kids Stars (ages 3-3rd grade), Youth Academy and Teams (4th-12th grade), and Adult programs, each providing structured progression through classes, formation teams, and competitive DanceSport opportunities. Supporting programs include Summer Camps and All-Access Pass, the Dancing Classrooms school outreach initiative, Private Lessons, Explore Dance (variety of dance styles), Syllabus Medals Testing, seasonal Performances and Concerts, and a Needs-based Scholarship Program. The studio operates from a single location with competition teams traveling to national events.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Students have earned college dance scholarships to BYU and UVU through competition success
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• USA Dance SeattleminorOthersUSA Dance Seattle chapter supports PBD's Adult Formation Team and provides connection to the broader dance competition community.
• USA Dance TacomaminorOthersUSA Dance Tacoma Chapter #1023 supporting local dance community and PBD programs.
• WellnessLivingcoreTechnology or IntegrationClass management and registration software platform used by PBD for all program enrollment, event registration, and class scheduling including team placements, summer camps, and workshops.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Arthur Murray International: Largest ballroom dance studio franchise in the world, with hundreds of locations globally offering group classes, private lessons, and competition teams. Operates a much broader adult-skewing franchise model but competes in the same core product category (ballroom dance instruction) and serves similar consumer segments.
• Fred Astaire Dance Studios: National ballroom dance studio franchise with locations across the U.S., offering private and group ballroom lessons plus competition programs. Larger and broader portfolio than PBD but directly overlapping on adult and youth ballroom instruction.

Others

• USA Dance: National nonprofit governing body for social and competitive ballroom dance in the U.S., running local chapters (Seattle, Tacoma) that partner with PBD. Indirectly comparable as an ecosystem enabler rather than a direct studio competitor.
• Music Works Northwest: Pacific Northwest music education nonprofit where incoming PBD Executive Director Tigran Arakelyan previously served as ED. Comparable as a youth-focused arts education nonprofit sharing funding sources and donor overlap with PBD.
• National Dance Council of America: Governing body for DanceSport competition in the U.S., sanctioning the national amateur championships PBD attends. Comparable as the regulatory and competitive umbrella for the same market category.
• DanceSport Professionals of America: Industry association representing DanceSport studio owners and instructors across the U.S. Comparable as a competitive ecosystem participant that supports the same national championship circuit PBD competes in.

Regional players

• Ballroom Dance Seattle: Local Seattle-area ballroom dance studio offering group and private lessons with competition tracks. Regional competitor in the same Pacific Northwest geography as PBD with overlapping adult and youth programming.
• Chinook Dance Academy: Pacific Northwest competitive ballroom and Latin dance studio offering youth and adult programs with competition team pathways. Direct geographic competitor for the same PNW family and competitive youth market.

Emerging players

• Dance Theater of Harlem: Nonprofit dance institution combining performance, education, and community outreach in a similar mission-driven model. Comparable as a youth character-building dance nonprofit with scholarship programs, though focused on ballet rather than ballroom.
• BYU Ballroom Dance Company: University-affiliated competitive ballroom team at BYU that is both a competitor for elite youth talent and a downstream pipeline where PBD alumni earn scholarships. Comparable in competition format and syllabus structure though collegiate in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pacificballroom
• Instagraminstagram.com/pacificballroom
• Xx.com/PacificBallroom
• LinkedInlinkedin.com/company/pacific-ballroom-dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Ballroom Dance