ANTRAX
ANTRAX IT is an Italian manufacturer of premium design radiators, towel warmers, and fireplaces, co-created with international designers and sold directly to residential customers across European markets, including via custom-made Serie T bespoke units.
- Company typePrivate
- Founded-
- HeadquartersResana (TV), Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What ANTRAX does
ANTRAX IT S.r.l. a socio unico is an Italian privately-held manufacturer of premium design heating products, headquartered in Resana (Treviso), Italy. Its core portfolio comprises design radiators, towel warmers (sèche-serviettes), and fireplaces, all produced in collaboration with internationally renowned designers and finished under artisanal quality control by qualified in-house employees. The company also offers a custom-made radiator line, Serie T, which leverages avant-garde production technologies to produce bespoke units sized for specific installations ranging from classic to modern interiors.
The business model is direct hardware sales of premium, design-led heating products to end customers, primarily residential homeowners, through the company's own e-commerce storefront and multilingual digital channels (antrax.it and antrax.fr). Pricing is not publicly disclosed, consistent with a premium, project-driven positioning. The company describes itself as an established reference point for design heating experts internationally, with no disclosed B2B distribution network, dealer relationships, or project-channel data in the source material.
Operationally, the firm is a single-entity Italian SME with no disclosed subsidiaries, no parent company, no funding history, and no headcount data. Its competitive emphasis is on designer collaborations, artisanal craftsmanship, in-house quality control, and custom production capability — differentiators concentrated in brand and manufacturing rather than in software, data, or AI. Strategic signals present in the data are limited to product breadth (addition of fireplaces), the Serie T bespoke line, and the French-market site, indicating selective international and product expansion but with no quantitative scale or growth indicators available.
ANTRAX firmographics
Firmographics- Name
- ANTRAX
- Legal name
- Antrax IT S.r.l. a socio unico
- Website
- https://antrax.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ANTRAX IT is an Italian manufacturer of premium design radiators, towel warmers, and fireplaces, co-created with international designers and sold directly to residential customers across European markets, including via custom-made Serie T bespoke units.
- Ownership category
- akta.pro rank
ANTRAX industry classification
Industry- Product category
- Designer Heating Products
- NAICS
- Household and Institutional Furniture Manufacturing (33712)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where ANTRAX is headquartered
LocationHeadquarters
- HQ city
- Resana (TV)
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
ANTRAX business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Design Radiators and Fireplaces Sales: Sale of design radiators, towel warmers, and fireplaces manufactured in Italy with artisanal craftsmanship and avant-garde production technologies. Products are sold as one-time purchases with emphasis on quality, design, and warranty.
Distribution channels1 record
Marketing channels1 record
ANTRAX product offering
Product offeringCore offering
ANTRAX IT designs, manufactures, and sells premium design radiators, towel warmers, and fireplaces in Italy. Products are created in collaboration with renowned international designers and built by qualified artisans using avant-garde production technologies. The offering includes the custom Serie T line, which enables bespoke radiator installations in spaces ranging from classic to modern interiors.
Product overview
ANTRAX IT is a design heating company offering a unified portfolio of premium radiators, towel warmers, and fireplaces. The products are developed in collaboration with world-renowned designers and manufactured with artisanal expertise. The core product line includes standard radiators and towel warmers, complemented by the Serie T custom radiator line that uses advanced production technologies for bespoke installations. All products share the same commitment to quality, design excellence, and craftsmanship.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Radiators (Radiateurs) Premium design radiators produced in Italy in collaboration with renowned international designers, combining artisanal craftsmanship with advanced production technologies. Each unit is hand-built and quality-controlled by skilled employees and intended for residential and design-conscious buyers.
- Towel Warmers (Sèche-serviettes)
- Design Fireplaces (Cheminées)
- Serie T Custom Radiators
Companies that use ANTRAX
Customer profileSegments1 record
Ideal customer profiles1 record
ANTRAX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ANTRAX partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
ANTRAX competitors and assessment
Company assessmentDirect peers
- Irsap: Italian manufacturer of design radiators, towel warmers, and heating solutions. Direct peer with broader catalog than Antrax but operating in the same Italian-made, design-led premium segment.
- Caleido: Italian design-radiator specialist producing sculptural and custom heating solutions. Direct peer in the Italian premium design-radiator niche with overlapping designer-collab strategy and custom (bespoke) offerings similar to Serie T.
- Runtal: Swiss designer-radiator manufacturer known for tubular steel radiators used in premium residential and commercial projects. Direct peer with shared design-led, custom-finish positioning and similar target specifier audience (architects, interior designers).
- Carisa: UK-based designer radiator and towel warmer brand with broad catalogue of contemporary finishes. Direct peer in the premium residential and contract specification channel, often co-specified with Antrax in renovation projects.
- Jaga: Belgian manufacturer of design radiators and low-energy heating solutions, including custom-shaped radiators. Direct peer competing on premium design, custom configurability, and European specification-channel presence.
- Vasco: European designer radiator and ventilation brand offering premium radiators and towel warmers across multiple markets. Direct peer with stronger pan-European distribution; comparable designer collaborations and custom sizing programs.
- Bisque: UK-based designer radiator specialist offering classic and contemporary styles with custom colour and sizing options. Direct peer focused on the same premium residential specification market, especially strong in UK renovation and architectural projects.
- Tubes Radiatori: Italian premium manufacturer of designer radiators and towel warmers, collaborating with international designers. Closest direct peer: same country, same product category, same designer-led positioning, similar B2B/B2C premium distribution model.
Broad incumbents
- Zehnder Group: Large Swiss-based incumbent producing premium radiators, towel warmers, and ventilation systems. Operates in the same categories as Antrax at much greater scale, serving as the broad incumbent benchmark in designer heating.
Regional players
- Britton Furnspecs: UK designer radiator specialist focused on towel warmers and slim-profile heating for specification markets. Regional peer competing in the UK premium-renovation channel, complementary to Antrax's broader European footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
ANTRAX social profiles
Digital presenceANTRAX financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANTRAX leadership team
Management profileNumber of profiles
ANTRAX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANTRAX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANTRAX
What does ANTRAX do?
ANTRAX IT designs, manufactures, and sells premium design radiators, towel warmers, and fireplaces in Italy. Products are created in collaboration with renowned international designers and built by qualified artisans using avant-garde production technologies. The offering includes the custom Serie T line, which enables bespoke radiator installations in spaces ranging from classic to modern interiors.
Is ANTRAX a public or private company?
ANTRAX is a private company. It is classified as unknown and is currently operating.
When was ANTRAX founded?
ANTRAX was founded in -1. It employs 51 to 100 people.
Where is ANTRAX based?
ANTRAX is headquartered in Resana (TV), Italy, in the Europe region.
How does ANTRAX make money?
One revenue line is on record: design Radiators and Fireplaces Sales.
Who are ANTRAX's main competitors?
Direct peers on record are Irsap, Caleido, Runtal, Carisa, Jaga, Vasco, Bisque and Tubes Radiatori. Zehnder Group is listed as a broad incumbent. Britton Furnspecs is listed as a regional player.
Does ANTRAX have an API?
No public API is recorded for ANTRAX.
What industry is ANTRAX in?
ANTRAX's product category is Designer Heating Products. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 33712 and its SIC code is 2590.