What Caleido S.r.l. does

Caleido S.r.l. is an Italian privately held manufacturer of premium design radiators and towel warmers (termoarredi), headquartered in Flero (Brescia), Lombardy, with a stated headcount of 27 employees. The company's portfolio spans over 70 models in more than 40 colors and finishes, manufactured from brass, aluminum, carbon steel, and cast iron, and offered in hydraulic, electric, and hybrid configurations. Its flagship platform, the Infinito modular heating system designed by Marco Piva, is built from recycled brass, operates at 24 volts, and supports modular configurations of bars, curves, and T-joints for wall-mounted installations. Caleido's product range is co-developed with a roster of internationally recognized designers including Jean-Michel Wilmotte, Massimo Iosa Ghini, Gabriele & Oscar Buratti, Marco Piva, Giuseppe Bavuso, James Di Marco, Francesco Lucchese, and Alessandro Canepa.

The company operates a B2B, specifier-driven go-to-market model targeting architects, interior designers, hospitality and contract buyers, and premium residential customers. Distribution combines direct sales via an online configurator (allowing customization of model, dimensions, color, and accessories), a network of partner showrooms (including Agape Milano and Materia 2.0), recurring presence at major European design events (Milano Design Week/Salone del Mobile, CERSAIE, Genoa Design Week), and digital specification channels through Maticad for BIM and technical documentation. Pricing is quote-based and not publicly disclosed. Revenue is generated primarily through hardware sales of configured-to-order radiator and towel warmer products, with named project references spanning luxury hospitality (Hotel Recort, Hotel Val di Sogno) and architectural studios (ZDA Studio, Calvi-Brambilla).

Caleido has accumulated design industry recognition including iF Design Awards (2018 for Book, 2022 for Marco Piva collection), ADI Design Index 2022 (Parenthesis), Archiproducts Design Awards Winner 2021 (Ottolungo), and a dual Archiproducts Design Awards win in 2025 for Infinito in both Sustainability and Innovation categories. The company is structured as an Italian S.r.l. (Società a responsabilità limitata) with no disclosed parent company, subsidiaries, funding rounds, or external investors, and is led by CEO Danilo Rossetti. The firm operates across Italy, France, Germany, and Spain, with the website published in Italian, English, French, German, and Spanish.

Name

Caleido S.r.l.

Legal name

Caleido S.r.l.

Website

https://caleido.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Caleido S.r.l. is an Italian manufacturer of premium design radiators and towel warmers offering 70+ models in 40+ finishes, co-developed with named international designers and sold via a specifier-driven B2B model targeting architects, hospitality buyers, and premium residential customers across Europe.

Ownership category

akta.pro rank

Product category

Designer Radiators and Towel Warmers

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

akta.pro primary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

Keywords

• Designer radiators
• Towel warmers
• Heating solutions
• Made in Italy
• Architectural radiators

Headquarters

HQ city

Flero

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Radiators and Towel Warmers: Caleido manufactures and sells design radiators and towel warmers made from brass, aluminum, carbon steel, and cast iron. Products are available in over 70 models and 40+ colors, with high customization options for professional buyers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Caleido S.r.l. is an Italian manufacturer of design radiators and towel warmers (termoarredi) produced in brass, aluminum, carbon steel, and cast iron. The company offers over 70 models in more than 40 colors and finishes, available in hydraulic, electric, and hybrid configurations, with customization options for dimensions, colors, and accessories specified through an online configurator. Products are developed in collaboration with renowned designers and serve as both functional heating elements and architectural design features.

Product overview

Caleido S.r.l. is an Italian designer radiator and towel warmer manufacturer offering over 70 models in more than 40 colors, combining aesthetics with thermal performance. The product portfolio spans multiple collections including radiators (Infinito, Brasilia, Book, Parenthesis, Stilus, Rebel, Raysun, Traccia, 100 Righe, 1000 Righe, Air, Stone, River, Dinamo, Caesar, Ice, and more) and towel warmers (Sam, Ottolungo, Colibri Light, and various bathroom-specific models). Products are available in hydraulic, electric, and hybrid configurations. The company collaborates with renowned designers including Jean-Michel Wilmotte, Massimo Iosa Ghini, Gabriele & Oscar Buratti, Marco Piva, Alessandro Canepa, James Di Marco, Francesco Lucchese, and Giuseppe Bavuso. An online configurator tool allows customers to customize products with specific dimensions, colors, and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Infinito Modular and flexible heating system with elements capable of creating unlimited stylistic combinations. Features components including bars, curves, and T-joints that form continuous architectural signs on walls, available in finishes including chrome, brushed silver, brushed titanium, polished gold, brushed gold, and brushed bronze. Operates at 24V and is constructed from recycled brass.
• Brasilia Sculptural towel warmer featuring dynamic alternation of profiles and shapes in dialogue with light and heat. Available in vertical, horizontal, and electric configurations. Designed by Massimo Iosa Ghini.
• Book Thin plate design radiator made unique by a slight fold at its end creating an unexpected effect of lightness. Designed by Marco Piva. Available in hydraulic and electric versions. Winner of iF Design Award 2018.
• Parenthesis Radiant object featuring concave shapes and soft curves creating continuous exchanges of light and heat, designing a new osmotic relationship with interiors. Winner of iF Design Award 2022 and ADI Design Index 2022.
• Stilus Radiator combining rigorous aesthetic elegance with integrated LED lighting for heating and illuminating spaces. Available in single, double, wall-mounted configurations with electric versions. Designed by Giuseppe Bavuso.
• Sam Towel warmer creating a magical union of heat and color with a new concept of lightness and freedom. Electric only version. Designed by Giuseppe Bavuso.
• Ottolungo Artistic exaltation of a radiator becoming an architectural column of the living space. Available in freestanding and wall-mounted configurations with hydraulic and electric versions. Winner of Archiproducts Design Awards 2021. Designed by Gabriele & Oscar Buratti.
• Rebel Minimalist design radiator with integrated shelves becoming a multifunctional furnishing accessory. Available in single/double vertical and horizontal configurations. Designed by Francesco Lucchese.
• Raysun Sculptural radiator translating heat into a novel form inspired by the sun and sundial. Available with hydraulic or electric operation. Designed by Jean-Michel Wilmotte.
• Traccia Classic radiator aesthetics transfigured into absolute purity of lines and geometries composed in dynamic perspective toward the future. Designed by Jean-Michel Wilmotte.
• 100 Righe Radiator featuring alternating rhythms that design space and dialogue with light as the true protagonist of architecture.
• 1000 Righe Radiator where graphic signs and vibrant reflections turn matter into architecture to dress heat with pure elegance. Features anodized finishes in Anodic Brown, Anodic Grey, and Anodic Nickel variants.
• Air Radiant surface constructing space by subtraction with a primordial desire to give body to the purity of heat. Designed by James di Marco.
• Stone Inclined plates alternating with rhythm creating new material sensations, allowing heat to find a natural path. Designed by James di Marco.
• River Surface becomes living matter for expressing authentic concepts, not just a simple covering. Designed by James di Marco.
• Dinamo Heating element combining sculptural form with functional heating capability. Available in various configurations including brass finishes; electric and hydraulic versions.
• Colibrì Light Towel warmer featuring galvanic treatments that enhance material brilliance including brushed silver, brushed gold, brushed titanium, and polished chrome finishes.
• Caesar Design radiator with distinctive aesthetic profile and efficient heating performance.
• Ice Bagno Short Compact bathroom radiator featuring pure geometries that furnish bathroom intimacy with perfect synthesis between visual order and comfort. Available in single, double, and electric versions.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jaga: Belgian premium radiator manufacturer combining design aesthetics with low-energy heating technology, comparable to Caleido in serving architects and specification-driven projects across Europe.
• Bisque: UK-based designer radiator specialist focused on made-to-measure, colored, and architect-specified heating products, comparable to Caleido in customization, configurator-based selling, and specifier channel.
• Reina Design: UK designer radiator and towel warmer brand targeting architects and interior designers with customizable finishes, directly comparable to Caleido's value proposition and specification-led sales model.
• Cordivari: Italian radiator and towel warmer manufacturer with design-led product lines and Made-in-Italy positioning, overlapping with Caleido on material choices (steel, aluminum) and bathroom/heating applications.
• IRSAP: Italian manufacturer of radiators and towel warmers with both functional and designer lines, competing with Caleido across the Italian and broader European specification market.
• Antrax IT: Italian designer radiator brand with strong designer collaborations and high-end aesthetic positioning, competing directly with Caleido in the Italian and international premium specification channel.
• Tubes Radiatori: Italian premium designer radiator manufacturer with comparable 'radiator as architectural object' positioning, similar collaborations with Italian designers, and parallel distribution through architects and luxury showrooms.
• Runtal (Zehnder Group): Premium European designer radiator and towel warmer brand (part of Zehnder Group), with overlapping product philosophy of treating radiators as design elements and comparable target customers in luxury residential and hospitality.

Broad incumbents

• Vasco (Arbonia Group): European heating brand under Arbonia Group with both functional and designer radiator lines, offering broader portfolio and larger distribution footprint than Caleido but overlapping on premium towel warmers and design radiators.
• Arbonia Group: Swiss-listed European HVAC group owning multiple radiator brands (Vasco, Brem, Prolux, etc.) with broader product portfolio, deeper R&D, and global distribution than Caleido, providing a benchmark of scale and competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/caleido.radiatori
• LinkedInlinkedin.com/company/caleido-s.r.l.
• Instagraminstagram.com/caleido_radiators

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caleido S.r.l.