Anytime Fitness Iberia

What Anytime Fitness Iberia does

Anytime Fitness Iberia, S.L.U. is the exclusive master franchisee for the Anytime Fitness brand in Spain, headquartered in Barcelona with a 51-person corporate team. The company sits within Purpose Brands Worldwide, the global parent that also owns Orangetheory Fitness and operates the worldwide Anytime Fitness network of 6,000+ clubs in 40+ countries serving more than 5 million members, supported by 2,000+ franchisees of whom 60% operate multiple units. In Spain, Anytime Fitness Iberia oversees 53+ neighborhood clubs operating on a 24/7 access model, combining member key-card or app entry with staffed hours, and is beginning to layer in directly-operated corporate clubs alongside the franchised base (the first corporate-owned location opened in Madrid in March 2026).

The business model is asset-light franchising augmented by direct operations: the master franchisee earns initial franchise fees, ongoing royalties (typically a single-digit percentage of member dues), marketing and training levies from franchised clubs, and direct revenue from company-owned locations. End customers are individual members on recurring monthly subscriptions plus an emerging B2B corporate wellness channel anchored by deals with Veolia (11,000+ employees) and Club de Enfermería Privada (6,000+ members). Member-facing technology is light — primarily mobile app access, key-fob entry, and third-party integrations with Apple Health and Google Fit — and the company does not disclose proprietary AI or data-science capabilities. Strategic partnerships, notably with the global fitness-race series Hyrox, and a diversified debt-financing bench (Santander, Sabadell, BBVA, Avalmadrid, Avalis, Iberaval) round out the commercial and capital stack.

Name

Anytime Fitness Iberia

Legal name

Anytime Fitness Iberia, S.L.U.

Website

https://anytimefitness.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Anytime Fitness Iberia is the master franchisee operating Anytime Fitness 24/7 neighborhood gyms in Spain, part of Purpose Brands Worldwide's global network of 6,000+ clubs serving 5+ million members across 40+ countries.

Ownership category

akta.pro rank

Product category

Gym & Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Fitness & Wellness Operations Support (On-site Gyms/Wellness Rooms) (IMAIALAL), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• 24-hour fitness centers
• Gym franchise network
• Personal training services
• Corporate wellness programs
• Fitness membership subscriptions

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Individual monthly membership fees charged by each franchise club. Members pay recurring monthly fees granting 24/7 access to the specific club and the global network of clubs. Pricing varies by location and membership tier.
2. Franchise Fees and Royalties: Revenue derived from franchisees who pay initial franchise fees and ongoing royalties in exchange for the right to operate Anytime Fitness clubs under the brand, receiving support, training, and access to the global network.
3. Personal Training Services: Additional revenue from personal training sessions, group coaching, and specialized training programs offered at individual clubs by franchisees.
4. Corporate Wellness Programs: B2B agreements with companies (e.g., Veolia with 11,000+ employees) providing discounted or sponsored fitness access for employees, generating bulk membership revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Anytime Fitness Iberia operates a network of 24/7 fitness clubs across Spain under a franchise model, selling monthly memberships that grant members unlimited 24-hour access to their local club plus the global Anytime Fitness network of 5,000+ clubs in 40+ countries. Clubs offer personal training, group fitness classes, and functional training programs, while a mobile app ecosystem (Anytime Fitness and Anytime Workouts) provides workout tracking, personalized plans, and integrations with Apple Health and Google Fit. Corporate wellness agreements and franchise license sales round out the offering.

Product overview

Anytime Fitness Iberia operates a 24/7 gym franchise network across Spain, offering members access to over 50+ clubs with global access to more than 5,000 clubs worldwide. The core offering consists of 24-hour gym access combined with mobile applications (Anytime Fitness and Anytime Workouts) that integrate with Apple Health and Google Fit for health data synchronization. Additional services include personal training, group fitness classes (Pilates, Zumba, yoga, LesMills), remote training programs, Hyrox functional training, and the monthly AF Magazine publication. The company also offers franchise opportunities for entrepreneurs and corporate wellness programs for business partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Anytime Fitness 24/7 Gym Membership Recurring monthly membership granting unlimited 24/7 access to a specific Anytime Fitness club in Spain plus reciprocal access to more than 5,000 Anytime Fitness clubs in 40+ countries; targeted at individual fitness consumers and corporate employee groups.
• Anytime Fitness Mobile App Mobile application for Anytime Fitness members that delivers workout tracking, personalized training routines, club search, and notifications, with synchronization to Apple Health and Google Fit for heart rate, energy, distance, routes, sleep, steps and weight data.
• Anytime Workouts App Companion fitness application that syncs with Apple Health and Google Fit and provides personalized workouts and coaching features for Anytime Fitness members who want guided training outside the club.
• Personal Training Services One-on-one coaching with certified personal trainers delivering customized fitness, nutrition and recovery plans and progress monitoring, sold as an add-on to gym membership.
• Group Fitness Classes Directed group classes including Pilates, Ciclo Indoor, Zumba, cardio, tonification, yoga and Les Mills programs, delivered at individual Anytime Fitness clubs and included or added on to membership.
• Remote Training Remote training programs and coaching for Anytime Fitness members who cannot visit a club in person, maintaining AF quality standards for at-home or off-site workouts.
• HYROX Training Programs Functional training programs integrated with HYROX competitions, delivered in two modalities (HYROX Coaching and HYROX Performance) at Anytime Fitness clubs in Spain for members seeking measurable, performance-oriented functional training.
• Corporate Wellness Programs B2B agreements with companies and professional associations that give their employees or members special access conditions across the Anytime Fitness Spain club network; reference clients include Veolia (11,000+ employees) and Club de Enfermería Privada (6,000+ members).
• Franchise Opportunities Selling Anytime Fitness franchise licenses to entrepreneurs and investor groups to open and operate branded clubs in Spain, supported by training, brand systems, and the global club network.

Quantifiable outcome

• Up to 65% EBITDA potential for franchisees with clubs operating more than 12 months
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Orangetheory FitnessminorGTM or Marketing Partner · 16 June 2026Both Anytime Fitness and Orangetheory Fitness, as brands of Purpose Brands (parent group), participated together at Beyond Activ Europe 2026 in Madrid, one of Europe's leading fitness industry events with 750+ attendees from 30+ countries.
• HyroxcoreStrategic or Co-development Partner · 18 May 2026Global agreement with Hyrox allowing Anytime Fitness clubs to diversify their functional training ecosystem. In corporate clubs in Spain, Hyrox is commercialized through two modalities: Hyrox Coaching and Hyrox Performance, providing measurable functional training with peer support for members seeking performance and progression.
• VeoliacoreGTM or Marketing Partner · 8 April 2026Anytime Fitness Iberia signed a corporate agreement with Veolia (water, energy, and waste management leader) providing 11,000+ Veolia employees in Spain with special access conditions to the Anytime Fitness club network. The alliance enables Veolia to offer fitness benefits to its workforce.
• Women in RetailminorOthers · 19 February 2026Anytime Fitness Iberia participated in the 'Ángeles por la Infancia' (Angels for Childhood) charity gala organized by Women in Retail, raising funds for childhood cancer research. This represents corporate social responsibility engagement.
• Club de Enfermería PrivadaminorGTM or Marketing Partner · 5 December 2025Corporate agreement with the Club de Enfermería Privada (private nursing association with 6,000+ members) giving healthcare professionals exclusive access benefits across all Anytime Fitness clubs in Spain.
• Purpose Brands WorldwidecoreStrategic or Co-development PartnerPurpose Brands Worldwide is the parent company of Anytime Fitness and Orangetheory Fitness. Anytime Fitness Iberia operates as a regional subsidiary of the global Purpose Brands network, which enables cross-brand events, shared technology platforms, and integrated fitness ecosystems.

Scale indicators12 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• GO fit: Spanish low-cost fitness chain operating large-format clubs with group classes and personal training. Competes head-to-head with Anytime Fitness Iberia in Madrid and other major Spanish cities for the same value-conscious fitness consumer.
• Orangetheory Fitness (Iberia): Sister brand under Purpose Brands operating heart-rate-based group training studios in Spain. Competes for the same fitness-engaged Spanish consumer with a more premium, technology-driven class model and shared corporate parent enables direct benchmarking.
• AltaFit: Spanish low-cost gym franchise with a national footprint and aggressive €19.99/month entry pricing. Direct competitor targeting the same price-sensitive Spanish consumer that Anytime Fitness Iberia is also courting.
• Snap Fitness: Global 24/7 franchise fitness competitor with a similar compact-club, franchise-led model and global member access. Highly comparable operating model and value proposition to Anytime Fitness Iberia.
• Vivagym: Iberian Peninsula fitness chain with clubs in Spain and Portugal, offering low-cost memberships and group classes. Competes in overlapping Spanish cities with comparable convenience-led value proposition.
• Basic-Fit: Europe's largest low-cost gym operator with 160+ clubs in Spain, offering 24/7 access at €19.99–€29.99/month. Direct competitor to Anytime Fitness Iberia in the same Spanish market segment with overlapping value proposition (convenient, affordable, nationwide network).
• Fitness First (Spain): Premium multi-club fitness chain in Spain with premium positioning and group classes. Competes in the same major Spanish cities for the higher-end fitness consumer with a different price/amenity mix.

Broad incumbents

• Planet Fitness: World's largest franchise fitness brand by member count, focused on the ultra-low-price segment. While primarily US-focused, it represents the global franchise gym model benchmark for Anytime Fitness Iberia's expansion strategy.
• McFit / RSG Group (Spain): European low-cost gym giant (RSG Group) with growing Spanish presence and broader portfolio (McFit, John Reed, High5). Larger incumbent with broader geographic reach, competing for the same value-driven fitness segment in select Spanish markets.

Regional players

• Holmes Place Spain: Premium European fitness and wellness club operator with a small Spanish presence. Competes in the same Spanish cities as Anytime Fitness Iberia at the premium end of the market, providing a regional peer benchmark for premium pricing and amenity levels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AnytimeFitEsp
• YouTubeyoutube.com/channel/UCj3z54MEPR1AKKEe39yGqqQ
• Facebookfacebook.com/anytimefitnesses
• LinkedInlinkedin.com/company/anytime-fitness-iberia
• Instagraminstagram.com/anytimefitnessiberia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anytime Fitness Iberia