What Thunderfoot does

Thunderfoot operates a digital marketing and creative agency business under the Terra brand (terrahq.com), headquartered at 228 Park Ave S in New York. The firm is private, founded in 2013, and operates with a headcount in the 11–50 range. Leadership comprises CEO and co-founder Cooper Pickett, alongside Chief Operating Officer and co-founder Remy Bernstein (designated CXO/COO).

The company delivers six integrated service lines: Strategy (data-driven marketing strategy), Design (multi-channel visual design), AI Marketing (generative-AI-enabled content and campaign execution), Inbound Marketing (audience attraction and conversion), Websites (conversion-optimized web development), and Campaigns (full-funnel digital marketing). Its go-to-market is sales-led with direct enterprise engagement through the website and CTAs such as "let's talk!"; named enterprise customers include Airbnb, where the Director of Host Operations publicly endorsed Terra as essential to communications strategy for millions of hosts. Pricing is quote-based and not publicly disclosed, consistent with a professional-services agency model. Distribution is direct, targeting enterprise clients and busy teams globally, with multilingual website support across English, Spanish, Chinese, and Euskera.

Revenue mechanics are professional-services based: project and retainer engagements across the six service pillars. The firm has accumulated brand equity through multiple industry awards, including a Platinum Winner for Digital Media, Gold for Paid Social Campaign, 2X Site of the Day, 3X Fastest Growing U.S. Companies, and 6 UX/UI & Innovation Awards, alongside recognition in the Top 3% of Agencies for Exceptional Culture. Capital structure shows only one small disclosed funding event ($50K from Arch Grants in 2016), implying predominantly bootstrapped operations. The firm has begun to extend beyond pure services via a separately branded AI brand-visibility product (Citable, cytable.com) referenced on its homepage.

Name

Thunderfoot

Legal name

Terra

Website

https://teamthunderfoot.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Thunderfoot operates the Terra digital marketing agency (New York, founded 2013), delivering strategy, design, AI marketing, inbound, websites, and campaigns to enterprise clients including Airbnb, using a sales-led professional services model.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Terra generates revenue through providing digital marketing services including strategy, design, AI marketing, inbound marketing, website development, and campaigns to enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Thunderfoot (operating as Terra) is a New York-based digital marketing and creative agency that delivers Strategy, Design, AI Marketing, Inbound Marketing, Websites, and Campaigns services to enterprise and growth-stage business clients. Engagements are sold as integrated agency retainers or projects covering brand strategy, visual design, AI-augmented marketing execution, inbound lead generation, conversion-focused web development, and full-funnel digital campaigns.

Product overview

Terra is a digital marketing and creative agency offering a portfolio of six integrated service offerings: Strategy (custom marketing strategies powered by data), Design (bold visual design across channels), AI Marketing (AI-enabled services for faster execution and ROI), Inbound Marketing (attraction and conversion strategies), Websites (fast, functional, conversion-optimized web development), and Campaigns (full-funnel digital marketing campaign execution). The agency positions itself as an ally for busy teams seeking to work quickly with great people.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Custom marketing strategies shaped by client industry, driven by client goals, and powered by real data, sold to enterprise and growth-stage teams as an agency engagement.
• Design Bold, eye-catching visual design services that differentiate brands and deliver across every channel, focused on what makes each client different, sold to business clients as an agency engagement.
• AI Marketing AI-enabled marketing services that help clients move faster, work smarter, and drive real ROI using artificial intelligence, sold to business clients as an agency engagement.
• Inbound Marketing Inbound marketing strategies that attract the right audience, turn traffic into leads, and convert casual browsers into loyal customers, sold to business clients as an agency engagement.
• Websites Fast, functional, conversion-focused website design and development combining technical expertise, bold creative, and thoughtful UX, sold to business clients as an agency engagement.
• Campaigns Full-funnel digital marketing campaigns that build momentum from first impressions to final conversions, delivering results at every stage, sold to business clients as an agency engagement.

Quantifiable outcome

• Multiple industry awards recognizing excellence in digital media, web design, and campaigns

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ustwo: Ustwo is a digital design and product studio with offices in NYC and globally, offering strategy, design, and engineering. It competes with Terra for similar enterprise digital engagements and emphasizes design-led, conversion-focused work.
• Codeword: Codeword is a creative-led agency specializing in content, design, and integrated marketing for technology and consumer brands. It is comparable to Terra in size, B2B-marketing bent, and integrated service offering.
• Work & Co: Work & Co is a digital product and experience agency that combines strategy, design, and engineering for major brands. It is a close peer to Terra given overlapping service lines (websites, campaigns, strategy) and enterprise client focus.
• Rothco: Rothco is a creative agency known for bold, award-winning digital campaigns and integrated brand work. It is comparable to Terra in creative ambition, award-winning digital output, and enterprise client focus.
• Daylight: Daylight is a NYC-based creative and digital strategy agency serving enterprise brands with strategy, design, and content. It is comparable to Terra in geography, scale, and integrated service model.
• Huge: Huge is a Brooklyn-based independent digital agency offering strategy, design, and technology services to enterprise clients. It competes directly with Terra in the integrated digital marketing/creative space for similar enterprise buyers.
• Digital Silk: Digital Silk is a digital agency offering strategy, design, web development, and marketing services. It is comparable to Terra in integrated service lines and SMB-to-enterprise client mix.

Broad incumbents

• VaynerMedia: VaynerMedia is a full-service digital and social-first agency with a strong NYC presence serving large enterprise brands. It overlaps with Terra on digital campaigns, paid social, and brand strategy at greater scale.
• Jellyfish: Jellyfish is a global digital marketing agency providing strategy, media, creative, and technology services to enterprise clients. It overlaps with Terra's campaigns, inbound, and strategy services at larger scale.
• R/GA: R/GA is a long-established global digital agency offering strategy, design, and technology across brand, marketing, and product. It is a scaled incumbent operating in the same integrated digital marketing category as Terra, with broader capabilities and global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/teamthunderfoot
• Facebookfacebook.com/teamthunderfoot

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thunderfoot