Apex Athletic Performance

What Apex Athletic Performance does

Apex Athletic Performance is a sports performance and recovery center based in Gillette, Wyoming, that provides athletic training, recovery, and sports medicine services to competitive athletes, youth athletes, adults, schools, and sports organizations in Campbell County and the surrounding area. The company operates from two adjacent suites at 1013 E Boxelder Road — Suite 102 houses the performance training facility, while Suite 212 contains the Apex Recovery Lounge, described as the first and only advanced recovery facility of its kind in Gillette. The company employs approximately 10 people, including certified strength and conditioning specialists (CSCS), a physical therapist assistant, and licensed/certified athletic trainers (LAT/ATC), with Troy Gillette serving as a long-tenured leader with over 20 years of clinical and strength-and-conditioning experience.

Apex's service portfolio spans competitive athlete performance training (ages 9-12 and 13-16), adult performance training, youth performance training starting at age 7, ACL prevention programs, on-site athletic training coverage, sports medicine, and concussion management. Core technology partnerships include ImPACT Applications for FDA-approved computerized concussion baseline and post-injury testing, NormaTec for pneumatic compression recovery, Game Ready for the Med4 Elite multi-modality cold/heat/compression therapy system, and HyperIce for at-home recovery equipment. The Recovery Lounge operates on a membership model, while training is sold in 8-week and 6-week program packages with per-session pricing of $15-$55 depending on program and group size.

The company generates revenue through multiple streams: performance training session packages, Recovery Lounge subscriptions, on-site athletic training coverage contracts with schools and sports organizations, and retail of at-home recovery products. The go-to-market model is sales-led and community-focused, relying on direct phone consultations (307-682-4900), website booking, athlete testimonials, and referrals through institutional partnerships with Gillette College Athletics, the Gillette Wild Junior Hockey team, and Campbell County youth sports programs. Apex is privately held with no disclosed institutional investors, no funding history, and no M&A activity on record.

Name

Apex Athletic Performance

Legal name

Apex Athletic Performance

Website

https://apexap.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Apex Athletic Performance is a Gillette, Wyoming-based sports performance and recovery center offering athletic training, concussion management, sports medicine, and a recovery lounge to local athletes, schools, and youth programs.

Ownership category

akta.pro rank

Product category

Athletic Performance and Sports Recovery Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAJAO

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYHSADAEAB

Strength & Conditioning / Athletic Performance Training

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYHSADAEAJ

Return-to-Sport / Post-Rehab Athletic Reconditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYEDALAIAH

Sports Medicine, Athletic Training & Rehabilitation Services

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Athletic performance training
• Sports recovery services
• Concussion management
• Athletic training coverage
• Sports medicine providers

Headquarters

HQ city

Gillette

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Performance Training Sessions: Individual and group athletic performance training sessions sold in program packages (8-week, 16-session programs and 6-week, 12-session programs). Revenue from competitive athlete training, youth performance, and adult fitness programs.
2. Recovery Lounge Memberships: Monthly membership access to Apex Recovery Lounge with first-pass access to recovery equipment including NormaTec and Game Ready systems. Personalized tours and instructional tutorials included.
3. Athletic Training Coverage: On-site athletic training services for sporting events providing emergency care, acute injury treatment, and injury prevention. Revenue from event coverage contracts with schools and organizations.
4. At-Home Recovery Products: Sale of HyperIce and NormaTec recovery equipment for home use including massage devices, compression systems, and recovery tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Apex Athletic Performance is a sports performance and recovery center based in Gillette, Wyoming that delivers structured athletic training programs (for competitive athletes, adults, and youth), advanced recovery services through its Apex Recovery Lounge, concussion management via ImPACT testing, and on-site athletic training coverage for schools, colleges, and sports organizations. The company also sells HyperIce and NormaTec at-home recovery products and operates a mobile recovery service for local businesses.

Product overview

Apex Athletic Performance is a sports performance and recovery center offering a comprehensive suite of athletic training services centered around its core Recovery Lounge facility. The company operates on a multi-service model combining performance training programs (Youth Athletic Performance, Competitive Athlete Performance Training, Adult Performance Training) with specialized medical services (Concussion Management using ImPACT, Sports Medicine, Athletic Training Coverage). The Recovery Lounge serves as the flagship offering, providing access to trademarked NormaTec compression systems and Game Ready cold/heat/compression therapy technology. The company also retails HyperIce and NormaTec at-home recovery products for individual purchase, extending their recovery ecosystem beyond the physical facility.

Differentiator

Problem solved

Functional benefit

Brands

• Apex Recovery Lounge: The first and premier Recovery Lounge in Gillette, offering HyperIce and NormaTec recovery technology, Game Ready systems, and massage services.

Products and services

• Apex Recovery Lounge

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ImPACT ApplicationscoreTechnology or IntegrationImPACT is the most widely used and scientifically validated computerized concussion management tool. Apex uses ImPACT for baseline testing before sports seasons and post-concussion assessment. Tool is FDA approved and supported by over 250 peer-reviewed studies.
• Gillette College AthleticscoreStrategic or Co-development PartnerOfficial sports medicine provider for Gillette College athletic programs including men's basketball, women's basketball, rodeo, men's soccer, women's soccer, and women's volleyball.
• Gillette Wild Junior HockeycoreStrategic or Co-development PartnerSports medicine provider for Gillette Wild junior hockey team, providing injury prevention and on-site care during games.
• Campbell County Youth Sports ProgramsminorStrategic or Co-development PartnerAthletic training coverage and sports medicine services for various youth sports organizations including Camels, Bolts, and Riders programs.
• NormaTec (艺朮膜)coreTechnology or IntegrationNormaTec provides trademarked pneumatic compression recovery systems used in Apex Recovery Lounge. Technology endorsed by professional athletes with Bluetooth connectivity and patented features.
• Game ReadycoreTechnology or IntegrationGame Ready provides the Med4 Elite multi-modality therapy system used for injury and surgery rehabilitation, combining cold, heat, rapid contrast, and active compression therapies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Athletic Republic: Franchised sports performance training network using proprietary equipment for athletic conditioning and injury recovery. Comparable to Apex's strength-to-power transfer training and post-injury reconditioning offerings, targeting similar competitive and youth athlete segments.
• Restore Hyper Wellness: Membership-based recovery and wellness franchise offering cryotherapy, compression, infrared, and IV therapy. Closely comparable to Apex's Recovery Lounge in business model (subscription recovery), technology stack (NormaTec-style compression), and target market.
• D1 Training: Sports performance training franchise offering strength and conditioning programs for youth, adults, and competitive athletes. Comparable to Apex's competitive athlete and youth performance training programs, with a franchise model Apex could potentially emulate for expansion.
• Parisi Speed School: Sports performance franchise specializing in speed, agility, and strength training for youth athletes. Directly comparable to Apex's youth and competitive athlete performance training programs, including similar target customer (ages 7+) and curriculum structure.
• iCRYO: Franchised recovery and wellness center offering cryotherapy, compression therapy, infrared sauna, and IV therapy. Comparable to Apex Recovery Lounge in modality mix (compression, cold/heat therapy) and small-market roll-out strategy.
• TB12 Sports Therapy: Tom Brady-founded athlete performance and recovery brand combining strength training, conditioning, pliability work, and recovery modalities. Comparable to Apex in combining performance training with proprietary recovery technology and serving competitive athletes.

Broad incumbents

• EXOS: Large national sports performance and training operator serving professional athletes, colleges, and corporate wellness clients. Directly comparable to Apex in the integrated training + recovery + sports medicine service stack but at vastly larger scale and broader geographic footprint.
• IMG Academy: Premier sports training academy and boarding school offering elite athletic development across multiple sports. Comparable to Apex's competitive athlete training and youth development services but at vastly larger scale and with residential/full-time programming.
• LifeTime Fitness: National fitness operator offering strength training, recovery services, and spa amenities including cryotherapy and compression therapy. Broader incumbent with overlapping recovery modalities (NormaTec-class compression) but vastly larger scale and broader consumer focus.

Emerging players

• StretchLab: Assisted stretching and recovery franchise targeting athletes and active adults. Comparable in modality (recovery-focused), pricing model (per-session and memberships), and franchise expansion approach — though narrower service scope than Apex.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apex-athletic-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Athletic Performance