Luma Touch
Luma Touch is an independent, bootstrapped software company that develops LumaFusion, a professional multitrack video editing app for iOS, Android, ChromeOS, and Mac, serving individual content creators, professional videographers, broadcast journalists, and educational institutions via app stores and volume licensing.
- Company typePrivate
- Founded2016
- HeadquartersMidvale, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Luma Touch does
Luma Touch, LLC is an independent, bootstrapped software company that develops LumaFusion, a professional multitrack video editing application originally launched on iOS in December 2016 and subsequently expanded to Android, ChromeOS, and Apple Silicon Mac. The product targets individual content creators, professional videographers, mobile journalists, and broadcast teams who need touch-first, professional-grade editing on mobile devices, offering a hybrid magnetic and track-based timeline, up to 12 video/audio tracks on iOS, multicam synchronization, ProRes support, color correction, audio EQ, and speed ramping with advanced keyframing. The technology stack is custom-built for touch interfaces and uses FFmpeg (LGPLv2.1) for codec/transcoding on Android and ChromeOS.
The company monetizes through a mix of one-time app store purchases, individual one-time in-app purchases for premium features (Speed Ramping & Enhanced Keyframing, Multicam Studio, FCPXML Export), the recurring Creator Pass subscription that bundles all premium features with Storyblocks stock media access, and education licensing at $4.99 per student per year via Apple School Manager and Google Admin console. Distribution is primarily through consumer app stores (iOS App Store, Google Play, Galaxy Store, Chrome Web Store) with direct volume licensing for educational institutions. The company maintains offices in Seattle, WA and Midvale, UT, operates with a team of approximately 15 people led by co-founders Terri Morgan (Product Design) and Chris Demiris (Engineering), and has not raised external venture capital.
Luma Touch firmographics
Firmographics- Name
- Luma Touch
- Legal name
- Luma Touch, LLC
- Website
- https://luma-touch.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Luma Touch is an independent, bootstrapped software company that develops LumaFusion, a professional multitrack video editing app for iOS, Android, ChromeOS, and Mac, serving individual content creators, professional videographers, broadcast journalists, and educational institutions via app stores and volume licensing.
- Ownership category
- akta.pro rank
Luma Touch industry classification
Industry- Product category
- Mobile Video Editing Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- DRM/Encryption Packaging Integration (CENC, Key Rotation) (MPAHAHAK)
- akta.pro secondary industry
- Assessment & Test Prep Media (Video Lessons, Drills, Simulations) (EDAGALAD)
Keywords
Where Luma Touch is headquartered
LocationHeadquarters
- HQ city
- Midvale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Luma Touch business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- App Sales: LumaFusion app is sold through iOS App Store, Google Play, Galaxy Store, and Chrome Web Store. Initial app purchase provides core editing functionality.
- Creator Pass Subscription: Monthly or annual subscription providing access to Storyblocks stock media library (1M+ clips), Speed Ramping & Enhanced Keyframing, Multicam Studio, FCPXML Export, 12 video/audio tracks, and Adjustment Clips.
- Speed Ramping & Enhanced Keyframing (One-time): One-time in-app purchase for speed ramping, enhanced keyframing, Bézier curve editing, ease editor, and 6 additional video/audio tracks.
- Multicam Studio (One-time): One-time in-app purchase for multicam synchronization, switching, and editing capabilities.
- FCPXML Export (One-time): One-time in-app purchase for export functionality to Final Cut Pro XML format.
- Education Licensing: Volume licensing for educational institutions: $4.99 per student per year for Android/ChromeOS (minimum 10 students), with volume discounts for 200+ units. iOS licensing through Apple Volume Purchase Program with deep discounts for 20+ copies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Education Edition - Android & ChromeOS |
| Subscription | Annual | Education Edition - iOS (Volume Purchase Program) |
| Subscription | Monthly | Creator Pass Subscription |
| One time/ perpetual license | Multi-year contract | Speed Ramping & Enhanced Keyframing (One-time) |
| One time/ perpetual license | Multi-year contract | Multicam Studio (One-time) |
| One time/ perpetual license | Multi-year contract | FCPXML Export (One-time) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
Luma Touch product offering
Product offeringCore offering
Luma Touch develops and sells LumaFusion, a professional multitrack video editing application built from the ground up for touch-first interfaces on iOS, iPadOS, Apple Silicon Macs, Android phones and tablets, and Chromebooks. The product combines a magnetic timeline with track-based editing, supports up to 12 video/audio tracks on iOS, and offers professional features including color correction, green screen keying, audio EQ, multicam synchronization, speed ramping, ProRes editing, and FCPXML export to Final Cut Pro, with optional add-on subscriptions and in-app purchases for enhanced capabilities and stock media.
Product overview
Luma Touch offers LumaFusion, a professional mobile video editing application available on iOS/iPadOS/macOS and Android/ChromeOS platforms. The product portfolio consists of two core platform versions: LumaFusion for iOS (with 12 video/audio tracks and 12 additional audio tracks) and LumaFusion for Android & ChromeOS (with 6 video/audio tracks and 6 additional audio tracks). Premium features are available as one-time in-app purchases (Speed Ramping & Enhanced Keyframing, Multicam Studio, FCPXML Export) or through the Creator Pass subscription bundle, which combines all enhanced features with Storyblocks stock media access. The company also provides educational licensing through LumaFusion for Educators and training services via the LumaTouch Academy.
Differentiator
Problem solved
Functional benefit
Brands
- LumaFusion: Professional multitrack video editing app for iOS, Mac, Android and Chromebook
- Multicam Studio
- Speed Ramping & Enhanced Keyframing
- FCPXML Export
- Creator Pass
- Storyblocks for LumaFusion
- LumaTouch Academy
Products and services
- LumaFusion for iOS Professional multitrack video editing app for iPhone, iPad, and Apple Silicon Mac with up to 12 video/audio tracks plus 12 additional audio tracks, featuring a magnetic and track-based timeline, color correction, effects, green screen keying, audio EQ, speed ramping, ProRes editing, and FCPXML export.
- LumaFusion for Android & ChromeOS Professional multitrack video editing app for Android phones, tablets, and Chromebooks with 6 video/audio tracks and 6 additional audio tracks, supporting Android 10+ and ChromeOS with minimum 3GB RAM requirements and FFmpeg-powered media processing.
- Creator Pass Monthly or annual subscription providing access to the Storyblocks stock media library with over 1 million royalty-free clips (4K and HD videos, music, animated backgrounds, sound effects) plus bundled enhanced editing features for LumaFusion on iOS.
- Speed Ramping & Enhanced Keyframing One-time in-app purchase that unlocks speed ramping between multiple speeds with adjustable rate of change, unlimited keyframes, a Bézier curve path editor with ease controls, and Adjustment Clips for applying effects across multiple clips (iOS only).
- Multicam Studio One-time in-app purchase that enables professional-level synchronization, switching, and editing of clips from up to 6 camera and audio sources, with sync by timecode, audio waveforms, or manual alignment plus a separate primary audio track (iOS only).
- FCPXML Export One-time in-app purchase that adds export capability to Final Cut Pro XML format, enabling projects to continue editing on desktop in Final Cut Pro (iOS only).
- LumaTouch Academy Training platform offering live one-on-one and team training sessions taught by certified LumaFusion trainers led by Caroline Scott, covering post-production techniques and LumaFusion workflows for content creators and broadcast customers.
- LumaFusion for Educators Education-specific licensing program offering LumaFusion at $4.99 per student per year (minimum 10 students) on Android/ChromeOS with volume discounts at 200+ units, and through Apple Volume Purchase Program on iOS with deep discounts for 20+ copies, including MDM support for easy deployment and student privacy protection.
Quantifiable outcome
- First professional multitrack video editing app for iOS since December 2016
- +1 more outcomes
Companies that use Luma Touch
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Luma Touch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Luma Touch partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Dropbox ReplaycoreFull integration with Dropbox Replay enabling collaborative video review, frame-accurate feedback, and on-screen markups directly within LumaFusion projects. Users can export from LumaFusion to Dropbox Replay for review, receive comments that sync back to their LumaFusion project, and respond to feedback from within the app.
- Storyblocks (VideoBlocks)coreIntegration of Storyblocks stock media library (1M+ clips) as part of Creator Pass subscription. Provides royalty-free 4K/HD videos, music, animated backgrounds, and sound effects accessible directly within LumaFusion. Storyblocks content includes filters for model-released, content-released, and editorial content.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Luma Touch competitors and assessment
Company assessmentBroad incumbents
- Blackmagic Design (DaVinci Resolve): DaVinci Resolve is a professional video editing/color grading platform with a free tier, directly competing for the prosumer and professional editor segment that LumaFusion targets. Comparable as a higher-end professional editing alternative.
- Apple (Final Cut Pro / iMovie): Apple ships iMovie (free consumer mobile editor) and Final Cut Pro (professional desktop editor with iPad version and FCPXML), the same workflow LumaFusion integrates with. Directly comparable as a platform owner and competitor across consumer and pro mobile editing tiers.
- Adobe (Premiere Rush / Premiere Pro): Adobe offers Premiere Rush as a mobile multitrack video editor directly competitive with LumaFusion, alongside the desktop Premiere Pro flagship. Comparable as the dominant professional creative software suite addressing the same content creator and pro videographer segments.
Direct peers
- KineMaster: KineMaster is a multi-layer mobile video editing app available on iOS and Android with subscription monetization. Directly comparable to LumaFusion in mobile-first multitrack editing, IAP-based feature unlocks, and creator market focus.
- InShot: InShot is a popular mobile video and photo editor on iOS and Android with subscription monetization targeting social media creators. Directly comparable to LumaFusion in mobile platform focus, creator audience, and IAP/subscription revenue model.
- WeVideo: WeVideo is a cloud-based collaborative video editing platform serving education, business, and consumer creators. Comparable to LumaFusion in multitrack editing features and direct overlap in the education segment via institutional licensing.
- VN Video Editor: VN is a free, multi-track mobile video editor popular with content creators on iOS and Android. Comparable to LumaFusion in mobile-first multitrack editing and creator target market, with no subscription required at base tier.
- GoPro (Quik): GoPro's Quik app provides mobile video editing targeted at action camera and casual creators, with subscription tiers. Comparable to LumaFusion in mobile editing for video content creators, with overlapping customer segments.
- Wondershare Filmora: Filmora offers desktop and mobile video editing apps targeted at creators and YouTubers, with subscription and perpetual licensing. Comparable as a prosumer-grade editing tool competing for the same individual content creator and SMB segments.
- CapCut (ByteDance): CapCut is a leading free mobile video editor with AI-driven features, widely used by creators and social media video producers. Directly comparable to LumaFusion in target user (mobile content creators) and core feature set (multitrack editing, effects, music).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Luma Touch social profiles
Digital presenceLuma Touch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luma Touch leadership team
Management profileNumber of profiles
Profiles7 records
Luma Touch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luma Touch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luma Touch
What does Luma Touch do?
Luma Touch develops and sells LumaFusion, a professional multitrack video editing application built from the ground up for touch-first interfaces on iOS, iPadOS, Apple Silicon Macs, Android phones and tablets, and Chromebooks. The product combines a magnetic timeline with track-based editing, supports up to 12 video/audio tracks on iOS, and offers professional features including color correction, green screen keying, audio EQ, multicam synchronization, speed ramping, ProRes editing, and FCPXML export to Final Cut Pro, with optional add-on subscriptions and in-app purchases for enhanced capabilities and stock media.
Is Luma Touch a public or private company?
Luma Touch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Luma Touch founded?
Luma Touch was founded in 2016. It employs 1 to 10 people.
Where is Luma Touch based?
Luma Touch is headquartered in Midvale, United States, in the North America region.
How does Luma Touch make money?
Six revenue lines are on record. App Sales are the primary driver. The others are creator Pass Subscription, speed Ramping & Enhanced Keyframing (One-time), multicam Studio (One-time), FCPXML Export (One-time) and education Licensing.
Who are Luma Touch's main competitors?
Broad incumbents on record are Blackmagic Design (DaVinci Resolve), Apple (Final Cut Pro / iMovie) and Adobe (Premiere Rush / Premiere Pro). Direct peers are KineMaster, InShot, WeVideo, VN Video Editor, GoPro (Quik), Wondershare Filmora and CapCut (ByteDance).
Does Luma Touch have an API?
No public API is recorded for Luma Touch.
What industry is Luma Touch in?
Luma Touch's product category is Mobile Video Editing Software. Its primary akta.pro industry code is MPAHAHAK, DRM/Encryption Packaging Integration (CENC, Key Rotation), with a secondary code of EDAGALAD, Assessment & Test Prep Media (Video Lessons, Drills, Simulations). Its NAICS code is 54151 and its SIC code is 7373.