NuSmile

Name

NuSmile

Legal name

NuSmile, Ltd.

Website

https://nusmile.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Pediatric Dental Products

NAICS

Dental Equipment and Supplies Manufacturing (339114), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

Keywords

• Pediatric dental crowns
• Bioceramic dental materials
• Pediatric restorative dentistry
• Electronic dental anesthesia
• Intraoral scanning systems

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pediatric Dental Crowns: Primary revenue stream from preformed pediatric dental crowns including ZR Zirconia, Signature Pre-Veneered, BioFlx, SSC Pre-Contoured, and ReVIVE 3D printed crowns. Sold in kits and refill packs to dental practices.
2. Bioceramic MTA Products: Revenue from NeoPUTTY premixed bioceramic and NeoMTA 2 bioceramic cement for pulp therapy and endodontic procedures. Sold in Professional and Starter kit configurations.
3. Dental Cement Products: Sales of NuCem RMGI+ dual-cure cement and BioCem bioactive cement for pediatric crown cementation.
4. Anesthesia Delivery Systems: Revenue from QuickSleeper5, SOAN, and SleeperOne5 electronic anesthesia delivery systems, plus Effitec needles. Includes warranty and care pack extensions.
5. Intraoral Scanners: Sales of Sensa, AS 200E, and AS 260 intraoral scanners optimized for pediatric dentistry. Includes 3-year warranty and free onboarding.
6. Preventive Products: Revenue from NuNamel fluoride varnish and NuNamel SDF silver diamine fluoride products for pediatric preventive care.
7. Warranty and Support Packages: Annual care pack subscriptions for anesthesia devices (Basic, CARE Pack, CARE Pack+) providing extended warranty, priority support, and loaner device options.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

NuSmile manufactures and distributes a comprehensive portfolio of pediatric dental restorative products sold B2B to dental practices. Core offerings include preformed pediatric dental crowns (zirconia, stainless steel, pre-veneered, hybrid and 3D-printed resin-ceramic), bioceramic materials for pulp therapy, cements, preventive fluoride varnish and SDF products, electronic anesthesia delivery systems, intraoral scanners, space maintainers, and supporting hand instruments.

Product overview

NuSmile is a pediatric dental products company offering a comprehensive portfolio of dental solutions for children. The product line centers on pediatric dental crowns including ZR Zirconia (for primary and permanent teeth), ReVIVE (3D printed resin-ceramic), BioFlx (flexible hybrid), Signature (pre-veneered), and SSC Pre-Contoured (stainless steel). Supporting products include preventive care (NuNamel Varnish and SDF), bioceramic materials (NeoPUTTY, NeoLINER LC, NeoMTA 2) for pulp therapy, cement solutions (NuCem RMGI+ and BioCem), anesthesia systems (QuickSleeper5, Soan, SleeperOne5), digital scanners (Sensa, AS 200E, AS 260), instruments, and accessories. The portfolio represents a platform of integrated dental solutions designed for pediatric dental practices.

Differentiator

Problem solved

Functional benefit

Brands

• NuSmile Tech: Digital dentistry division offering intraoral scanners (Sensa, AS 200E, AS 260), anesthesia systems (QuickSleeper5, Soan, SleeperOne5), and related technology products.
• NeoPUTTY
• NeoMTA 2

Products and services

• NuSmile ReVIVE 3D Printed Resin-Ceramic Crowns 3D printed resin-ceramic reinforced pediatric dental crown for anterior teeth; FDA registered; metal-free, biocompatible, with natural translucency and feather-edge cervical design; classified under CDT code D2932 as a prefabricated resin-based composite crown.
• NuSmile ZR Zirconia Primary Crowns Zirconia ceramic pediatric crown for primary teeth offering nature-replicating esthetics and durability with easy placement; sold as a complete kit that includes matching ZR Try-In crowns at no additional cost.
• NuSmile ZR Zirconia Permanent Crowns Zirconia ceramic crown for permanent molars in pediatric patients, providing full-coverage esthetic alternative to stainless steel crowns for cases of Early Childhood Tooth Decay and MIH.
• NuSmile BioFlx Crowns Flexible, durable, and esthetic pediatric crown made from a biocompatible high-impact, high-strength hybrid material; first flexible pediatric crown on the market; prep sits between zirconia and traditional SSC preparation.
• NuSmile Signature Pre-Veneered Crowns Pre-veneered pediatric dental crown for primary teeth affected by early childhood caries; most widely used esthetic crown by a 2-to-1 margin with more than 7.5 million restorations over 30+ years and less technique sensitivity than composite strip crowns.
• NuSmile SSC Pre-Contoured Stainless Steel Crowns Stainless steel pediatric crown made from Surgical Grade 316L stainless steel; strong, easy to trim and crimp, corrosion resistant, with pre-contoured design reducing need for additional trimming.
• NuSmile Universal Chairside Space Maintainer Preformed band-and-loop space maintainer for efficient chairside placement; universal band design cuts inventory in half and a shorter tube design requires no trimming; approximately 20% less expensive than leading competitor.
• NeoPUTTY Premixed Bioceramic MTA Premixed bioceramic MTA material in a ready-to-use syringe with no mixing required, zero waste delivery, immediate washout resistance, non-staining formula, and high radiopacity; protected under Patent No. 12,171,898.
• NeoLINER LC Light-Curable MTA Liner Resin-modified, light-curable MTA material for cavity liner and indirect pulp capping; sets in 20 seconds under light-curing at thicknesses up to 1mm; moisture tolerant for application on moist dentin.
• NeoMTA 2 Bioceramic Cement Stainproof bioactive bioceramic cement for vital pulp therapy in primary and permanent teeth; blend of tricalcium silicate and dicalcium silicate forms hydroxyapatite to trigger healing; recommended in AAPD guidelines.
• NuCem RMGI+ Dual-Cure Cement Dual-cure resin-modified glass ionomer cement suitable for all crown types — ZR, SSCs, ReVIVE, Signature, BioFlx — featuring 4-META adhesion technology, zirconium silicate fillers, and a tack-cure feature for easy cleanup.
• BioCem Bioactive Luting Cement Radiopaque, dual-cure bioactive luting cement designed for pediatric dentistry; enables hydroxyapatite formation and integration into dentin within 24 hours and bonds zirconia, pre-veneered and stainless steel crowns to dentin.
• NuNamel Fluoride Varnish 5% sodium fluoride varnish with xylitol in rosin carrier, designed for pediatric dentistry with kid-friendly flavors (NuBubble Gum, NuBerry, NuMint), nearly invisible appearance and greater fluoride ion release over time.
• NuNamel SDF Silver Diamine Fluoride 38% silver diamine fluoride solution for treatment of dental hypersensitivity; silver provides antimicrobial action while fluoride promotes remineralization by occluding dentinal tubules.
• QuickSleeper5 Digital Intraosseous Anesthesia System Advanced digital intraosseous injection system with pen-style ergonomic handpiece and wireless pedal control; supports intraosseous, PDL, palatal, infiltration, and block anesthesia techniques for pediatric and adult dentistry.
• Soan Cordless Electronic Anesthesia System Cordless digital anesthesia delivery system with compact, lightweight pen-grip handling; supports intraligamentary and pediatric intraosseous techniques with real-time injection behavior adjustment for controlled delivery.
• SleeperOne5 Electronic Anesthesia System Corded electronic anesthesia delivery system with pen-style precision for comfortable, controlled injections in pediatric dentistry; lightweight handpiece and refined design support efficient clinical workflows.
• Effitec Needles Patented double-beveled dental injection needles with scalpel-blade-like cutting edge and intelligent bevel indicator on hub; designed for exclusive use with QuickSleeper5, Soan, and SleeperOne5 anesthesia systems.
• Sensa Wireless Intraoral Scanner Wireless intraoral scanner optimized for pediatric dentistry with AI-powered workflow, live scan guidance, graded scan quality detection, oral health report generation, and approximately 3 hours continuous scanning per charge.
• AS 200E Wireless Intraoral Scanner Wireless intraoral scanner with breakthrough wireless charging technology; full-arch scanning in 20 seconds with AI-powered enhancement, true-to-life color capture, and two tip sizes including a pediatric-specific option.
• AS 260 Wired Intraoral Scanner Wired intraoral scanner for everyday dentistry with detachable cable that simplifies replacement and reduces downtime for busy clinical workflows.
• NuSmile Crown and Space Maintainer Instruments Precision-engineered dental instruments for crown placement, adjustment, and removal made from high-quality 410 and 420 stainless steel, including Bite Stick/Band Seater, Heavy Band Pusher, Posterior Band Remover, 3 Jaw Plier, and Bird Beak Plier.
• Anesthesia Device Warranty and Care Packs Annual subscription care pack programs (Basic, CARE Pack, CARE Pack+) for QuickSleeper5, SOAN, and SleeperOne5 anesthesia devices; provide extended warranty, priority support, preventive maintenance services, and loaner device options.

Quantifiable outcome

• Over 7.5 million NuSmile Signature Crown restorations performed in 30+ years
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Voxel DentalcoreTechnology or IntegrationVoxel Dental provides digital imaging and 3D printing solutions to dental practices across the United States. Partnership enables integrated digital workflow solutions for NuSmile scanner customers.
• NEOLab JuniorcoreTechnology or IntegrationTechnical laboratory partner specializing in pediatric appliances with first 3 appliances free for NuSmile scanner customers. Provides streamlined digital lab workflow integration.
• AlliedstarcoreTechnology or IntegrationManufacturer of Alliedstar intraoral scanners including Sensa, AS 200E, and AS 260 models. Powers NuSmile's digital scanning portfolio with high-quality, fast-capture scanning technology designed for efficiency and accuracy.
• DentalhiteccoreTechnology or IntegrationManufacturer of QuickSleeper5, SOAN, and SleeperOne5 electronic anesthesia delivery systems. QuickSleeper5, SOAN, and SleeperOne5 are designed for exclusive use with Effitec Needles. Partnership provides comprehensive anesthesia delivery solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Solventum (formerly 3M Oral Care): Major diversified dental products company selling preventive, restorative, and orthodontic products used by pediatric and general dentists; competes with NuSmile's preventive (varnish, SDF) and restorative lines from a much larger commercial footprint.
• Ultradent Products: Manufacturer of preventive and restorative dental materials (including fluoride varnish and SDF-adjacent products) that overlap with NuSmile's NuNamel preventive portfolio and reach the same pediatric and general practice customers.
• VOCO Dental: Manufacturer of dental restoratives, cements, and preventive products (including pediatric-relevant glass ionomers and bioactive materials) that overlap with NuSmile's cement, bioceramic, and preventive categories.
• Dentsply Sirona: Largest global dental equipment and supplies manufacturer; competes broadly in restorative materials, cement, scanners (CEREC), and pediatric offerings via its diversified portfolio, including pediatric-relevant products and far greater scale than NuSmile.
• Ivoclar Vivadent: Global dental materials manufacturer producing ceramics, zirconia, cements, and digital equipment overlapping with NuSmile's crown and cement lines, and serving many of the same pediatric and general dental practices.
• SHOFU Dental: Manufacturer of dental restorative materials, cements, and pediatric-relevant products such as glass ionomers and prefabricated crowns, with overlap to NuSmile's cement and crown categories.

Emerging players

• SprintRay: SprintRay launched an FDA-cleared ceramic crown 3D printing ecosystem for pediatric crowns in 2023, directly threatening NuSmile's preformed crown model by enabling in-office printing and competing for the same pediatric crown workflows.

Direct peers

• Sprig Oral Health Technologies: Sprig directly competes in pediatric esthetic crowns (zirconia primary crowns) for pediatric dentists, the same core customer and product category as NuSmile Signature and ZR Zirconia. Closest direct head-to-head competitor in the pediatric crown niche.
• Cheng Crowns: Cheng Crowns manufactures pediatric zirconia and preformed pediatric dental crowns, directly overlapping with NuSmile's preformed crown portfolio for the same pediatric dental practice customer base.
• Kinder Krowns: Kinder Krowns produces pediatric zirconia and esthetic primary crowns for pediatric dentists, directly competing with NuSmile's Signature and ZR pediatric crown product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nusmile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuSmile