Apiário Flor de Mel
Apiário Flor de Mel is a family-owned Brazilian apiary company in São Lourenço, Minas Gerais, producing certified honey, propolis, pollen, and derived supplements for Brazilian consumers, B2B private-label clients, and international importers in Japan, Europe, and North America.
- Company typePrivate
- Founded1990
- HeadquartersSão Lourenço, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Apiário Flor de Mel does
Apiário Flor de Mel is a privately held, family-owned Brazilian microempresa founded by Marcos Carnevalli in the early 1990s, headquartered in São Lourenço in the Serra da Mantiqueira region of Minas Gerais. The company operates a vertically integrated apiary-to-packaging business spanning beekeeping operations, an in-house laboratory for quality control, and a manufacturing facility producing honey, propolis extracts, bee pollen, sprays, balms, candies, encapsulated supplements, and organic product lines. Its product portfolio emphasizes regional floral provenance (multifloral, orange blossom, eucalyptus, coffee blossom, and bracatinga honeydew honeys) and differentiated Green, Red, and Wild propolis extracts, including an organic certified range.
The business generates revenue through three primary channels: direct-to-consumer sales via its own e-commerce storefront (loja.apiarioflordemel.com.br) with nationwide Brazilian delivery and Pix/credit/installment checkout; a wholesale reseller program ('Seja um Revendedor') for domestic retail distribution; and a private-label manufacturing service ('Marca Própria') that develops and regularizes bee-derived products for B2B clients under their own brands. International expansion began in 2019 with the first export of Green Propolis Extract to Japan, followed by the establishment of a German subsidiary in Cologne (Pfälzerstraße 31, 50677) and active development projects for South Korea, Germany, France, the UK, the USA, and Canada. Compliance certifications include SIF, HACCP, FDA registration, USDA Organic, Brazilian Organic, and Selo Folha.
The company describes itself as a microempresa with extensive know-how in apiculture manufacturing processes. It is too small (nine employees) and too thinly capitalized to compete on volume or price against large Brazilian or international honey producers, so its positioning leans on regional origin differentiation, organic and food-safety certifications, export-readiness, and 30 years of brand credibility in the domestic Brazilian market. Customer acquisition relies primarily on organic Facebook and Instagram presence, content on the company website and blog, WhatsApp and telephone contact, and reseller relationships rather than paid performance marketing at scale.
Apiário Flor de Mel firmographics
Firmographics- Name
- Apiário Flor de Mel
- Legal name
- Apiário Flor de Mel
- Website
- https://apiarioflordemel.com.br
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apiário Flor de Mel is a family-owned Brazilian apiary company in São Lourenço, Minas Gerais, producing certified honey, propolis, pollen, and derived supplements for Brazilian consumers, B2B private-label clients, and international importers in Japan, Europe, and North America.
- Ownership category
- akta.pro rank
Apiário Flor de Mel industry classification
Industry- Product category
- Honey and Bee Products
- NAICS
- Apiculture (11291), Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)
- akta.pro secondary industries
- Honey & Natural Sweet Spreads Manufacturing (AFAKADAL), Organic Apiculture (Beekeeping) (AFAEAMAG)
Keywords
Where Apiário Flor de Mel is headquartered
LocationHeadquarters
- HQ city
- São Lourenço
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Apiário Flor de Mel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Honey and Bee Product Sales: The company sells a comprehensive range of bee products directly to consumers through its own e-commerce storefront. Revenue is generated per-transaction at fixed unit prices. The product portfolio includes honey in multiple sizes and floral varieties (multifloral, orange blossom, eucalyptus, coffee flower, bracatinga), propolis extracts (green, red, wildflower, aqueous) in various concentrations, bee pollen, encapsulated supplements, sprays, balms, candies, and organic product lines. Private-label manufacturing services are also offered to B2B clients who wish to develop and sell products under their own brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit price per individual product |
| Other | Multi-year contract | Private Label / Marca Própria B2B service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Apiário Flor de Mel product offering
Product offeringCore offering
Apiário Flor de Mel produces, processes, and sells a comprehensive range of bee-derived food, health, and skincare products including multiple varieties of honey (multifloral, organic, orange blossom, eucalyptus, coffee blossom, bracatinga honeydew), propolis extracts (green, red, wildflower, aqueous in varying concentrations), bee pollen, encapsulated supplements, honey-propolis throat sprays, honey-propolis-ginger lozenges, propolis balm, and a topical bee venom cream (Apis Creme), all manufactured in the company's own facility with in-house laboratory quality control and offered direct to consumers through a Brazilian e-commerce storefront, via a wholesale reseller program, and through a private-label B2B manufacturing service for clients seeking custom formulated bee-derived products under their own brand.
Product overview
Apiário Flor de Mel is a family-owned apiary company based in São Lourenço, Minas Gerais, Brazil, offering a comprehensive portfolio of bee-related products. The core product lines include: Linha Mel (honey products featuring multifloral, organic, and single-origin varieties like orange blossom, eucalyptus, coffee blossom, and bracatinga honeydew); Linha Própolis (propolis extracts in green, red, and wild varieties at various concentrations including organic options, plus a green propolis ointment for skincare); Linha Encapsulados (encapsulated supplements including bee venom cream for topical pain relief); Linha Bala (throat lozenges combining honey, propolis, and ginger); Linha Spray (throat sprays with honey and propolis formulations); Linha Composto (compound products combining honey with pollen or propolis extracts); and Linha Orgânicos (certified organic products). The company also offers private label manufacturing services for other brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Honey Line (Linha Mel) A core product line of honey varieties including multifloral, organic, and single-origin varieties (orange blossom / Flores de Laranjeira, eucalyptus / Flores de Eucalipto, coffee blossom / Flores de Café, and bracatinga honeydew / Melato de Bracatinga) sourced from mountainous regions of Minas Gerais, São Paulo, Santa Catarina, Paraná, and Rio Grande do Sul, sold in multiple sizes (230g to 550g) for direct consumption and as a culinary ingredient.
- Propolis Line (Linha Própolis) A product line of propolis extracts in green (Verde 11% and 20%, including an organic 11% variant and an aqueous 11% variant), red (Vermelho 11%), and wild (Silvestre 11%) formats, sold in dropper bottles for use as a natural dietary supplement with antioxidant, anti-inflammatory, and antimicrobial properties.
- Spray Line (Linha Spray) A line of compound sprays combining honey with propolis extract in flavors such as Eucalipto, Agrião, Malva e Romã, Malva e Menta, and Romã e Gengibre, sold in spray format for throat and oral application.
- Candy Line (Linha Bala) A candy product line offering throat lozenges combining propolis with ginger (Bala de Própolis e Gengibre), propolis with honey and ginger (Bala de Própolis, Mel e Gengibre, with a sugar-free option), and propolis with honey (Bala de Própolis e Mel), positioned for relief of coughs and throat irritation.
- Compound Line (Linha Composto) A compound product line pairing honey with dehydrated bee pollen (Guaraná and Ginseng flavors) or with propolis extract (Eucalipto, Agrião, Malva e Romã flavors) in 280g packages for direct consumption as a fortified honey preparation.
- Organic Line (Linha Orgânicos) A product line of certified organic bee products (including organic honey and organic green propolis extract 11%) carrying USDA Organic, Brazilian organic, and Folha certifications, positioned for consumers prioritizing environmental sustainability and certified organic sourcing.
- Encapsulated Supplements and Topicals Line (Linha Encapsulados) A product line of encapsulated bee-derived supplements and the Veneno de Abelha Apis Creme (Naturalmix), a light-texture topical cream formulated with arnica, plantain, eucalyptus, cinnamon, propolis, and bee venom (apitoxin), positioned for massage relief of muscle, rheumatic, neck, lumbar, arthritis, and osteoarthritis pain, as well as bruises, hematomas, insect bites, allergies, skin abrasions, and leg fatigue.
- Green Propolis Ointment (Pomada de Própolis Verde) Topical skincare ointment containing 11% green propolis for wound healing, treatment of ulcers, insect bites, hemorrhoids, dermatitis, and psoriasis, sold as a standalone skincare SKU with green propolis as the active ingredient.
- Private Label Manufacturing (Marca Própria) A B2B contract manufacturing service providing specialized formulation, development, regulatory regularization, and quality-controlled manufacturing of bee-derived health and food products under the client's own brand, sold via multi-year contracts and leveraging the company's full certification stack.
Quantifiable outcome
- First successful international export of Propolis Extract to Japan in 2019
Companies that use Apiário Flor de Mel
Customer profileSegments3 records
Ideal customer profiles3 records
Apiário Flor de Mel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Apiário Flor de Mel partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
Apiário Flor de Mel competitors and assessment
Company assessmentDirect peers
- Apis Flora: Brazilian propolis and bee-product manufacturer (propolis extracts, sprays, cosmetics) headquartered in Ribeirão Preto, São Paulo. Closest direct peer — same product range (propolis extracts, lozenges, sprays), same domestic Brazilian market, and a comparable export orientation toward international nutraceutical buyers.
- Y.S. Organic Bee Farms: US-based manufacturer of royal jelly, propolis, pollen, and honey supplements. Comparable as a multi-product bee-derivatives manufacturer/supplier with both retail and ingredient B2B models — overlaps Flor de Mel's encapsulated supplement and propolis extract portfolio.
- Bee Health (UK): UK propolis, royal jelly, and bee-pollen supplement brand owned by Snowdonia Honey. Comparable on propolis-focused supplement portfolio targeted at European health-food retail, the same export segment Flor de Mel is entering via its German subsidiary.
- Uniflora: Brazilian manufacturer specializing in propolis extracts and other standardized bee-derived APIs/supplements. Directly comparable product mix (green propolis, organic propolis, encapsulated supplements) and serves both domestic B2B and international nutraceutical channels.
- Manuka Health: New Zealand producer of premium manuka honey and propolis-based health products. Comparable on dimension: specialization in a single-origin, certification-rich bee product sold primarily through health/supplement retail and direct-to-consumer channels globally.
- Wedderspoon: US-based premium manuka and raw honey brand with propolis and bee-pollen product lines. Highly comparable on D2C-led go-to-market, organic certification emphasis, and concentration in health-conscious consumer channels.
- Comvita: New Zealand-based global leader in premium bee products (manuka honey, propolis, lozenges). Comparable as a vertically integrated bee-product manufacturer with strong international distribution, B2B ingredient supply, and private-label capabilities — a model Flor de Mel is scaling toward.
Regional players
- Flora Nativa: Brazilian direct-to-consumer honey and propolis brand with similar Minas Gerais / southern Brazil sourcing roots. Comparable product mix and domestic market positioning; differs in being more retail-D2C focused than export-oriented.
Broad incumbents
- Dabur Honey: Honey brand line of Dabur India, one of the world's largest branded honey producers. Serves as a broad incumbent benchmark for the scale and marketing intensity a regionally-rooted Brazilian player would face if expanding into Asia or general retail honey globally.
- Natura &Co (Natura Cosmetics Brazil): Large Brazilian cosmetics company with propolis-based skincare lines under brands like Natura Chronos and Plant. Incumbent competitor for Flor de Mel's propolis balm and bee-venom cream in the cosmetics channel, though far broader in scope.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Apiário Flor de Mel social profiles
Digital presenceApiário Flor de Mel compliance and trust
Trust signalCompliance6 records
Apiário Flor de Mel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apiário Flor de Mel leadership team
Management profileNumber of profiles
Profiles1 record
Apiário Flor de Mel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apiário Flor de Mel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apiário Flor de Mel
What does Apiário Flor de Mel do?
Apiário Flor de Mel produces, processes, and sells a comprehensive range of bee-derived food, health, and skincare products including multiple varieties of honey (multifloral, organic, orange blossom, eucalyptus, coffee blossom, bracatinga honeydew), propolis extracts (green, red, wildflower, aqueous in varying concentrations), bee pollen, encapsulated supplements, honey-propolis throat sprays, honey-propolis-ginger lozenges, propolis balm, and a topical bee venom cream (Apis Creme), all manufactured in the company's own facility with in-house laboratory quality control and offered direct to consumers through a Brazilian e-commerce storefront, via a wholesale reseller program, and through a private-label B2B manufacturing service for clients seeking custom formulated bee-derived products under their own brand.
Is Apiário Flor de Mel a public or private company?
Apiário Flor de Mel is a private company. It is classified as family owned and is currently operating.
When was Apiário Flor de Mel founded?
Apiário Flor de Mel was founded in 1990. It employs 1 to 10 people.
Where is Apiário Flor de Mel based?
Apiário Flor de Mel is headquartered in São Lourenço, Brazil, in the Latin America region.
How does Apiário Flor de Mel make money?
One revenue line is on record: direct Honey and Bee Product Sales.
Who are Apiário Flor de Mel's main competitors?
Direct peers on record are Apis Flora, Y.S. Organic Bee Farms, Bee Health (UK), Uniflora, Manuka Health, Wedderspoon and Comvita. Flora Nativa is listed as a regional player. Broad incumbents are Dabur Honey and Natura &Co (Natura Cosmetics Brazil).
Does Apiário Flor de Mel have an API?
No public API is recorded for Apiário Flor de Mel.
What industry is Apiário Flor de Mel in?
Apiário Flor de Mel's product category is Honey and Bee Products. Its primary akta.pro industry code is AFAEAHAM, Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients), with a secondary code of AFAKADAL, Honey & Natural Sweet Spreads Manufacturing. Its NAICS code is 11291 and its SIC code is 2000.