API Genie
API Genie is a Denmark-based iPaaS that connects e-commerce platforms, WMS, ERP, and shipping/carrier systems via proprietary canonical data models, serving 3PLs, merchants, and SaaS partners with subscription and usage-based pricing.
- Company typePrivate
- Founded-
- HeadquartersSilkeborg, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What API Genie does
API Genie (legal entity: APIG ApS) is a Denmark-based, integration platform-as-a-service (iPaaS) provider focused on commerce and supply chain workflows. The company builds and maintains a canonical data model covering customers, orders, products, fulfillments, shipments, and labels, and exposes 17+ prebuilt connectors spanning e-commerce platforms (Shopify, WooCommerce, BigCommerce, Wix, TikTok Shop, Centra), warehouse management systems (PeakWMS, SmartPack, Apport, Ongoing, ShipHero, Packiyo, Pio AutoStore), shipping/carriers (nShift Webshipper), ERP (Tripletex), and an AI customer-service partner (SiteSage). Technically, the platform is built around TypeScript-generated Type definitions, JSON Schema validation, FTP/SFTP adapters, and Model Context Protocol (MCP) support, with 99.9% uptime SLA and over 1M monthly data credits processed across the customer base.
The company's revenue model is a hybrid of subscription and usage-based fees billed monthly, targeting 3PLs, e-commerce merchants, retail and wholesale operators, and SaaS partners. Named customers and partners include Packiyo WMS, Bambox, Tind Logistics, and Plukk og Pakk, while deeper integration partnerships with vendors such as PeakWMS and SiteSage create channel-based distribution. The team of roughly 10-12 employees operates across Denmark (HQ, Silkeborg), the United States, Sri Lanka, and Lithuania, including a dedicated AI Engineer and a US-based Country Manager responsible for North American expansion. The company is privately held as a Danish private limited company (ApS) with no publicly disclosed external funding to date, and its Terms of Service identify Tribird AS as a related service provider.
Strategic positioning leans on three pillars: (i) breadth of prebuilt connectors that lock in customers via ecosystem density, (ii) canonical data models that create switching costs, and (iii) an emerging AI-augmented layer (SiteSage, MCP) intended to keep the platform relevant as LLM agents become a primary integration consumer. The company was recently recognized as a Top 3 finalist in Danish Industry's eCommerce Awards (AI Innovation category) for its SiteSage integration work.
API Genie firmographics
Firmographics- Name
- API Genie
- Legal name
- APIG ApS
- Website
- https://apig.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- API Genie is a Denmark-based iPaaS that connects e-commerce platforms, WMS, ERP, and shipping/carrier systems via proprietary canonical data models, serving 3PLs, merchants, and SaaS partners with subscription and usage-based pricing.
- Ownership category
- akta.pro rank
API Genie industry classification
Industry- Product category
- Integration Platform as a Service (iPaaS)
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
- akta.pro secondary industries
- Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), iPaaS & Workflow Automation (BPAMAOAB), Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where API Genie is headquartered
LocationHeadquarters
- HQ city
- Silkeborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
API Genie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Fees: Monthly subscription fees for iPaaS platform access, with invoicing issued monthly in advance
- Usage-Based Fees: Additional charges for excess API usage beyond allocated limits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base subscription with API allocation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
API Genie product offering
Product offeringCore offering
API Genie provides a managed iPaaS (Integration Platform as a Service) that connects e-commerce storefronts, marketplaces, TMS, WMS, ERP, and robotics systems. It uses unified canonical data models for customers, orders, products, fulfillments, shipments, and labels, and enables users to design no-code data flows, automate workflows with rules-based triggers, and monitor integrations in real time. The platform is targeted at 3PLs, e-commerce operators, retail/wholesale businesses, and SaaS providers needing commerce-to-supply-chain integration.
Product overview
API Genie is a managed iPaaS (Integration Platform as a Service) offering that connects e-commerce platforms, marketplaces, TMS, WMS, ERP systems, and robotics. The core API Genie Platform provides unified data models for customers, orders, products, fulfillments, shipments, and labels, enabling businesses to integrate their commerce and supply chain stack without custom development. Users connect their storefronts, warehouse software, and accounting tools through a visual no-code interface, with managed integrations, automated workflows, and real-time monitoring and reporting capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- API Genie Platform Managed Integration Platform as a Service connecting e-commerce platforms, marketplaces, TMS, WMS, ERP systems, and robotics. Provides unified canonical data models, a visual no-code data flow designer, rules-based workflow automation, real-time monitoring, and a 99.9% uptime SLA. Designed for 3PLs, e-commerce businesses, retail/wholesale operators, and commerce SaaS providers.
Quantifiable outcome
- Record time from signed contract to first fulfillment
- +2 more outcomes
Companies that use API Genie
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
API Genie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability4 records
Feature5 records
API Genie partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- Peak Systems (PeakWMS)corePeakWMS is a cloud-based warehouse management system for e-commerce, omnichannel, B2B, and 3PL workflows. API Genie connects to PeakWMS Open API and webhooks to standardize warehouse data and sync across webshops, ERPs, marketplaces, and shipping tools. Status: Live integration.
- nShift WebshippercorenShift Webshipper is a cloud-based shipping platform connecting to hundreds of carriers. API Genie consumes Webshipper APIs and events, normalizing shipping data into canonical models for stores, ERPs, WMSs, and analytics.
- SmartPackcoreSmartPack is a cloud-based WMS built for e-commerce and 3PL operations using advanced algorithms for pick route optimization. API Genie connects SmartPack to webshops, ERPs, finance, shipping tools, and analytics. Status: Planned integration.
- Apport SystemscoreApport WMS optimizes warehouse flows from goods receipt to shipment using barcode scanning, voice picking, and real-time dashboards. API Genie connects via open API and webhooks to synchronize warehouse data across e-commerce, ERP, WMS, and shipping stack.
- Ongoing WMScoreOngoing WMS is a cloud-based warehouse management system for logistics-intensive companies and 3PLs. API Genie standardizes warehouse data into a single canonical model, syncing to online stores, ERPs, and shipping systems.
- ShipHerocoreShipHero is a cloud-based WMS for eCommerce brands and 3PL providers offering inventory management, order tracking, mobile pick/pack, and shipping with major carriers.
- PackiyocorePackiyo is a modern, cloud-native WMS and shipping platform for eCommerce brands and 3PLs. API Genie enables sync between Packiyo, sales channels, ERPs, 3PLs, and analytics tools.
- Pio (AutoStore)corePio is a plug-and-play warehouse automation system using cube storage and robots for picking, packing, and shipping. API Genie standardizes data from Pio into shared schema for orchestration and monitoring.
- TripletexcoreTripletex is a cloud-based financial system for SMBs covering invoicing, accounting, payroll, project management, inventory and logistics. API Genie serves as integration hub standardizing data between Tripletex and commerce systems.
- CentracoreCentra is a commerce platform for DTC, wholesale, and marketplace operations. API Genie standardizes Centra's markets, pricelists, orders, and inventory into canonical data model for ERP, WMS, 3PL, and reporting connections.
- SiteSagecoreSiteSage is a Danish AI-powered customer service platform for e-commerce. API Genie integration enables SiteSage to access commerce and supply chain data including orders, customers, shipments, returns, and inventory for contextual customer service automation.
- Wix ShopcoreWix is an e-commerce platform. API Genie connects Wix stores to normalize customers, products, orders, inventory, and shipments across ERPs, 3PLs, WMS, and marketplaces.
- TikTok ShopcoreTikTok Shop integration enables standardizing TikTok Shop orders, products, customers, and shipping data to sync with ERPs, WMS, 3PLs, and analytics without custom integrations.
- BigCommercecoreBigCommerce is an e-commerce platform. API Genie connects BigCommerce stores to synchronize customers, orders, inventory, and shipping data in real time across the entire commerce stack.
- WooCommercecoreWooCommerce is an e-commerce platform. API Genie connects via official REST API and webhooks to translate store data into canonical models for customers, products, inventory, orders, shipments and labels.
- ShopifycoreShopify is an e-commerce platform. API Genie connects via OAuth to normalize Shopify products, customers, orders into canonical data models for integration with ERPs, WMS, and shipping platforms.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
API Genie competitors and assessment
Company assessmentEmerging players
- n8n: n8n is an open-source, source-available workflow automation platform with a visual node-based editor; an emerging alternative to API Genie's no-code data flows and a credible SMB-focused competitor.
- ChannelEngine: ChannelEngine is a marketplace and e-commerce integration platform connecting brands to marketplaces and shopping platforms; an adjacent peer for API Genie's marketplace enablement and e-commerce connectivity layer.
- Pipedream: Pipedream is a developer-focused iPaaS with code-level extensibility and a large prebuilt connector library, comparable to API Genie's API-driven integration approach but oriented toward developer users.
Direct peers
- Celigo: Celigo is a leading iPaaS purpose-built for commerce integrations (Shopify, NetSuite, Amazon, EDI), making it the closest direct peer to API Genie's commerce and supply chain focus with prebuilt connectors and a managed integrator model.
- Workato: Workato is a no-code iPaaS with a recipe-based automation model and strong enterprise footprint; comparable to API Genie's visual no-code data flows and rules-based automation across business apps.
- Tray.io (Tray AI): Tray.io offers a general-purpose iPaaS with a visual builder serving mid-market and enterprise integrations, comparable to API Genie's hybrid PLG-plus-enterprise GTM and workflow automation capabilities.
- Make (formerly Integromat): Make is a visual, no-code automation platform with a strong SMB and prosumer following; it competes directly with API Genie's no-code data flow design and broad app connector catalog.
- Patchworks: Patchworks is a UK-based iPaaS specialized in commerce, retail, and 3PL integrations, closely mirroring API Genie's vertical focus on e-commerce, WMS, ERP, and marketplace connectivity.
Broad incumbents
- Boomi: Boomi (Dell Boomi) is a broad enterprise iPaaS offering hundreds of connectors and integration solutions across industries; a much larger incumbent competing for the same enterprise integration wallet share as API Genie.
- MuleSoft (Salesforce): MuleSoft, now part of Salesforce, is the largest enterprise iPaaS, offering API management and integration as part of a broader application platform; competes at the high end of the market API Genie targets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
API Genie social profiles
Digital presenceAPI Genie compliance and trust
Trust signalCompliance4 records
API Genie financial estimates
Financial estimateRevenue estimate
Valuation estimate
API Genie leadership team
Management profileNumber of profiles
Profiles9 records
API Genie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
API Genie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about API Genie
What does API Genie do?
API Genie provides a managed iPaaS (Integration Platform as a Service) that connects e-commerce storefronts, marketplaces, TMS, WMS, ERP, and robotics systems. It uses unified canonical data models for customers, orders, products, fulfillments, shipments, and labels, and enables users to design no-code data flows, automate workflows with rules-based triggers, and monitor integrations in real time. The platform is targeted at 3PLs, e-commerce operators, retail/wholesale businesses, and SaaS providers needing commerce-to-supply-chain integration.
Is API Genie a public or private company?
API Genie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was API Genie founded?
API Genie was founded in -1. It employs 1 to 10 people.
Where is API Genie based?
API Genie is headquartered in Silkeborg, Denmark, in the Europe region.
How does API Genie make money?
Two revenue lines are on record. Subscription Fees are the primary driver. The others are usage-Based Fees.
Who are API Genie's main competitors?
Emerging players on record are n8n, ChannelEngine and Pipedream. Direct peers are Celigo, Workato, Tray.io (Tray AI), Make (formerly Integromat) and Patchworks. Broad incumbents are Boomi and MuleSoft (Salesforce).
Does API Genie have an API?
Yes. API Genie provides a REST API and webhooks for connecting e-commerce, ERP, WMS, TMS, and marketplace systems. Supports API keys and service credentials for authentication. Enables data synchronization for customers, products, inventory, orders, fulfillments, shipments, and labels across connected platforms. Features OAuth for Shopify integration, encrypted connections, and role-based access controls. Developer documentation is at app.apig.com.
What industry is API Genie in?
API Genie's product category is Integration Platform as a Service (iPaaS). Its primary akta.pro industry code is HDAEAIAB, iPaaS (Cloud Integration Platforms), with a secondary code of HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS). Its NAICS code is 54151 and its SIC code is 7373.