What Everviolet does

Everviolet is a privately held, direct-to-consumer intimate apparel brand that designs and sells bras, bralettes, camisoles, panties, robes, and adjacent accessories engineered for women's bodies across life transitions—particularly post-mastectomy and post-surgical recovery, but also pregnancy, nursing, menopause, limited mobility, and puberty. The core technology and product differentiator is the exclusive use of sustainably sourced TENCEL™ Modal fabric from Lenzing AG (Austria), marketed as twice as soft as cotton with superior breathability and moisture-wicking, combined with wireless construction, internal pockets to hold breast forms or pads, and adaptive closures (front-hook and magnetic) for limited arm mobility. Products are designed for medical functionality without sacrificing aesthetic appeal, positioning the brand against the trade-off between clinical post-surgical bras (functional but unattractive) and mainstream lingerie (beautiful but lacking post-surgery features).

The business model is e-commerce-first DTC on everviolet.com (Shopify), supplemented by wholesale distribution through retail stockists and a marketplace listing on Nordstrom.com that also enables international shipping. Pricing is unit-based across a tight SKU range: bras $58–$75, bralettes $51–$62, camisoles $68, panties $26–$38, robes $98, with gift cards from $20–$500. Free U.S. shipping kicks in at $75. Manufacturing is multi-regional across Los Angeles, Mexico, and Portugal. Marketing relies on content (Everviolet Journal), organic social (Instagram), email, an affiliate program, PR/earned media (Vogue Business, SF Chronicle, Business Insider), and a community-building podcast series ("Everviolet Chats"). The customer base is broad and individual (B2C), with healthcare providers acting as referral channels; segment personas span post-mastectomy/lumpectomy women (primary), pregnant/nursing women, women in menopause, young girls in puberty, and women with limited mobility. The company was founded in 2018 by Keira Kotler following her own breast cancer diagnosis, has 1–10 employees, is based in the San Francisco Bay Area, and has not disclosed institutional funding beyond the non-dilutive Stacy's Rise Project 2020 grant.

Name

Everviolet

Legal name

Everviolet

Website

https://everviolet.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Everviolet is a privately held, direct-to-consumer intimate apparel brand designing wireless, pocketed bras and adaptive post-surgical lingerie from sustainable TENCEL Modal fabric for breast cancer survivors, pregnant and menopausal women, and those with limited mobility.

Ownership category

akta.pro rank

Product category

Post-Surgical Intimate Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Bras & Bralettes (CRAAAIAA), Panties & Briefs (CRAAAIAB)

Keywords

• Post-surgical lingerie
• Mastectomy bras
• Sustainable intimate apparel
• Adaptive recovery clothing
• Women's wellness intimates

Headquarters

HQ city

San Anselmo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through the company's owned e-commerce platform (everviolet.com). Customers purchase directly from the website with products shipped domestically and internationally.
2. Wholesale and Retail Distribution: Products sold through wholesale partnerships with retail stockists and marketplace channels including Nordstrom.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Everviolet designs, manufactures, and sells functional, sustainable intimate apparel for women across life stages, with a focus on post-mastectomy, post-lumpectomy, reconstruction, and other surgical recovery needs. Its core catalog includes wireless and pocketed bras, bralettes, camisoles with drain pockets, panties, robes, and headwear, all built around TENCEL Modal fabric and adaptive design features. The company sells direct-to-consumer through its own e-commerce site and supplements this with wholesale and marketplace distribution.

Product overview

Everviolet is a direct-to-consumer lingerie and loungewear brand offering a unified portfolio of intimate apparel designed for women's wellness across all life stages from puberty through menopause. The core product line centers on pocketed bras, wireless bralettes, sustainable panties, and camisoles with drain pockets specifically designed for post-surgical recovery (mastectomy, lumpectomy, reconstruction), adaptive wear for limited mobility, maternity/nursing, and menopause. The flagship products include the Maia Front Close Bra, Vela Wireless Bra, Felice Post-Surgical Bra, Astrid Bralette with Lace, Maia Sustainable Jersey Cami, and Maia Girl Short. The brand also offers the Cool Essential Collection sub-brand featuring temperature-regulating pieces, along with accessories including turbans, silk eye masks, wash bags, and gift cards. All products emphasize ultra-soft sustainable fabrics (TENCEL Modal, eco-friendly jersey), wireless/adaptive designs, and insurance eligibility for post-surgical garments.

Differentiator

Problem solved

Functional benefit

Products and services

• Maia Front Close Bra A soft front-closure post-surgical bra with hook-and-eye closure for women with limited arm mobility recovering from lumpectomy, mastectomy, explant surgery, heart surgery, or breast reconstruction.
• Vela Wireless Bra An elegant wireless bra with soft cup structure, internal pockets for pads or prosthetics, and full-coverage lace neckline, designed for everyday wear and post-surgical recovery without underwires.
• Felice Post-Surgical Bra A post-surgical bra designed for post-surgical ease, part of the Cool Essential Collection and built for comfort during recovery.
• Astrid Bralette with Lace An ultra-soft sustainable wireless bralette with a feminine lace band, internal power mesh for light support, and internal pockets for pads or prosthetics, suitable for mastectomy, lumpectomy, reconstruction, and limited mobility.
• Maia Sustainable Jersey Cami A soft support camisole with a built-in shelf bra and optional drain pockets for discreet post-surgical care, made from breathable eco-friendly jersey with adjustable straps.
• Maia Girl Short A seamless, ultra-soft sustainable-jersey boy short with no seams over the abdomen and a hidden internal pocket for heat/cooling packs or medical devices, designed for C-section, pelvic, and breast reconstruction recovery.
• Cool Essential Collection A limited-edition collection of lightweight, temperature-regulating intimates and loungewear — including robes, bralettes, panties, and camisoles — designed to provide comfort from the base layer up.
• Deva Turban An ultra-soft organic cotton head covering created in collaboration with Style/Esteem for women experiencing hair loss during cancer treatment, available in Orchid, Black, and Mist.
• Everviolet Gift Card A digital gift card redeemable on everviolet.com, available in denominations from $20 to $500 and delivered instantly via email.

Quantifiable outcome

• Fabric is twice as soft as cotton and retains color vibrancy after multiple washes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Style/EsteemminorStrategic or Co-development PartnerCollaboration on turban designs for women experiencing hair loss during cancer treatment. The partnership combines Style/Esteem's headwear expertise with Everviolet's intimate apparel focus to provide comprehensive comfort solutions for breast cancer patients.
• Breast Cancer Prevention Partners (BCPP)coreStrategic or Co-development PartnerBCPP is a nonprofit organization focused on preventing breast cancer by eliminating toxic chemical exposure. Everviolet has committed to using non-toxic, sustainable materials in their products as part of this partnership, aligning product development with BCPP's mission.
• HairToStayminorStrategic or Co-development PartnerHairToStay is a national nonprofit that provides financial assistance and support to people undergoing chemotherapy. Everviolet partners with HairToStay to support the breast cancer community through product donations and awareness campaigns.
• YogaWorks PinkminorGTM or Marketing PartnerYogaWorks Pink is a yoga program supporting breast cancer patients and survivors. Everviolet participates in YogaWorks Pink events and workshops, connecting with the breast cancer community through wellness-focused marketing activities.
• Lenzing (TENCEL™ Modal)coreOthersLenzing AG is the Austrian manufacturer of TENCEL™ Modal fabric, which Everviolet uses exclusively in their products. This partnership ensures access to sustainably sourced, high-quality fabric that is twice as soft as cotton.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amoena: Amoena is a long-established manufacturer of post-mastectomy bras, breast forms, and recovery wear sold through medical channels and specialty retailers. It competes directly with Everviolet in the surgical/intimate apparel category but leans more clinical/medical and less fashion-forward.
• AnaOno: AnaOno is a direct-to-consumer intimates brand specializing in bras and loungewear designed for breast cancer survivors and post-surgical women. It is the closest head-to-head competitor in Everviolet's core pocketed, wireless, post-mastectomy niche, serving the same primary customer with similar functional products.
• Wear Ease: Wear Ease produces post-surgical and mastectomy recovery apparel, including bras and camisoles with drainage management features. It targets an overlapping post-surgical customer with comparable functional garments, though with a more traditional design language than Everviolet.
• Luvalue: Lulu (Lulalu) is a mastectomy bra brand offering pocketed, wireless bras for breast cancer survivors. It competes head-to-head with Everviolet in the pocketed post-mastectomy bra subcategory, particularly through online specialty channels.

Broad incumbents

• True & Co: True & Co is a digitally native intimates brand focused on wireless, comfort-first bras and underwear using fit technology. It competes in Everviolet's wireless comfort niche but is positioned for general consumers rather than specifically post-surgical use cases.
• ThirdLove: ThirdLove is a large, venture-backed DTC intimates brand known for wireless and half-cup sizing innovation. While it serves a broader women's intimate apparel market, its expansion into wireless, pocketed, and adaptive styles creates direct overlap with Everviolet's core product set.
• Soma: Soma (a Chico's FAS brand) is an established intimates retailer emphasizing wireless, supportive bras. It competes in Everviolet's wireless comfort category at retail scale, including through department store and mall channels that overlap Everviolet's wholesale stockist motion.
• Knix: Knix is a sizable intimates and activewear brand with a strong wireless, leakproof, and body-positive positioning. It overlaps with Everviolet's wireless bras, bralettes, and women's wellness narrative, but at significantly larger scale and broader demographic.

Others

• Lenzing (TENCEL): Lenzing AG is the Austrian supplier of TENCEL™ Modal fabric that Everviolet uses as its primary material. As Everviolet's core fabric partner, Lenzing is an upstream ecosystem relationship rather than a competitor, but it materially shapes Everviolet's cost structure and sustainability positioning.

Emerging players

• Marlenesohn: An intimates brand focused on comfortable, sustainably made bras and bralettes for women's wellness transitions. It addresses adjacent use cases such as postpartum and menopause with similar fabric and sustainability emphasis, partially overlapping Everviolet's secondary customer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Everviolet
• Facebookfacebook.com/everviolet
• Instagraminstagram.com/everviolet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everviolet