What APLAN MEDIA does

APLAN MEDIA Sp. z o.o. is a Łódź-headquartered, full-service 360° marketing agency founded in 2009, operating with approximately 31 employees across eight integrated service modules: strategy, creative production, social media and influencer marketing, PR, events, account management, film production, and animation. The agency has executed 560+ projects across 11 countries, managing a cumulative client campaign budget of 64 million PLN, and is positioned primarily as a public-sector marketing partner — its named clients include the Polish Tourist Organization, Łódź Voivodeship Marshal's Office, the Internal Security Agency (ABW), the Prime Minister's Chancellery, the EU Commission Representation in Poland, the Police, the Ministry of Climate, and PKP, alongside more recent commercial accounts such as INGKA Centres (Port Łódź) and Orlen Oil.

The business model is built on public-procurement tenders and multi-year framework agreements with government ministries, voivodeship offices, and state agencies, complemented by private-sector retainer and project work. Revenue mechanics are not publicly disclosed, but the agency manages campaign budgets on behalf of clients rather than reselling media, suggesting revenue is generated through agency fees, creative production charges, and event/PR service billings layered on top of client media spend. The combination of strategy, in-house film production, and animation under one roof reduces the need to subcontract and supports margin capture.

The firm has accumulated industry recognition through three consecutive Forbes Diamond awards (2023, 2024, 2025), the EnergaCamerimage Film Festival award in 2023, and DIMAQ Employer 2024 certification, signaling consistent financial performance and employer-brand credibility. AI tools are deployed at a workflow level to accelerate creative production and media monitoring, but no proprietary AI products, patents, or research outputs have been disclosed. The agency's competitive position rests on regulatory fluency in public procurement, security-cleared campaign execution, and a multi-disciplinary in-house team rather than on technology differentiation.

Name

APLAN MEDIA

Legal name

APLAN MEDIA Sp. z o.o.

Website

https://aplanmedia.pl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

APLAN MEDIA is a Łódź-based 360° marketing agency founded in 2009 serving primarily Polish public-sector clients (ministries, voivodeship offices, ABW, Police, EU Representation) and select commercial accounts, with 31 employees delivering strategy, creative, film, PR, events, and influencer marketing across 11 countries.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Public sector marketing
• Advertising agency services
• Social media management
• Film production services
• Public relations agency

Headquarters

HQ city

Łódź

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Contracts: The primary revenue stream comes from marketing services contracts with government ministries, voivodeship offices, municipal governments, state-owned enterprises, and public institutions. Revenue is generated through competitive public procurement tenders and direct B2B engagements. Services include strategy, creative production, media buying, PR, social media management, event marketing, and film/animation production.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

APLAN MEDIA is a 360-degree full-service marketing agency delivering end-to-end campaign execution for the public sector, NGOs, and select commercial clients. The core offering spans strategy, creative production, media buying, PR, social media and influencer marketing, event marketing, film production, and animation production, all delivered in-house from its Łódź headquarters.

Product overview

APLAN MEDIA is a 360° full-service marketing agency with approximately 15 years of experience, specializing in public sector and NGO projects while also serving commercial clients. The company operates as a unified agency platform offering integrated marketing services rather than discrete software products. The core offering consists of eight interconnected service modules: Strategia & Koncepcja (strategy and concepts), Produkcja & Kreacja (production and creative), SoMe & Influencer Marketing (social media and influencer), Wizerunek & PR (image and public relations), Event Marketing & Aktywacje (events and activations), Obsługa & Zarządzanie (account service and project management), Produkcje Filmowe (film production), and Produkcje Animowane (animation production). Supporting infrastructure includes an animation studio and an in-house film production house. The agency also leverages AI tools and advanced analytics to support creative communication and campaign optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategia & Koncepcja (Strategy & Concept) Comprehensive brand strategies and tactical campaign concepts including market research, audits, brand introduction strategies, long-term marketing strategies, campaign tactics, media selection, scheduling, and creative concepts; for public sector institutions, NGOs, and commercial clients.
• Produkcja & Kreacja (Production & Creative) Creative production services including graphic design, brand design, digital design, website design, UX, film production, animation, podcasts, radio production, storytelling, scriptwriting, copywriting, and DTP; for government, NGO, and commercial clients.
• SoMe & Influencer Marketing Social media management and influencer marketing services including strategy, profile management, content creation, moderation, paid advertising campaigns, monitoring, optimization, creator selection, and reporting; for public sector institutions and commercial brands.
• Wizerunek & PR (Image & Public Relations) Public relations and brand image services including press offices, media monitoring, media relations, editorial access, press tours, press events, crisis management, image building, training, advisory services, and press content creation; primarily for government and institutional clients.
• Event Marketing & Aktywacje (Event Marketing & Activations) Event marketing and consumer activation services including event concepts, venue selection, catering, organization, celebrity appearances, media presence, photo-video reports, consumer activation concepts, and contest management; for government, NGO, and commercial campaigns.
• Obsługa & Zarządzanie (Account Service & Project Management) Project management and client service including comprehensive project handling, media planning, digital/TV/radio/press media buying, OOH media purchasing, online advertising campaigns, legal and financial administration, and effectiveness reporting; supports APLAN MEDIA's broader campaign execution across sectors.
• Produkcje Filmowe (Film Productions) Full-service film production including commercial spots, promotional materials, success stories, corporate presentations, TV shows, event coverage, drone footage, and live webinars; covers scenario development, location scouting, casting, set design, filming, editing, and post-production; for government, NGO, and commercial brands.
• Produkcje Animowane (Animated Productions) Animation studio services producing whiteboard animations, explainer videos, colorful storylines, and music videos; includes screenwriters, illustrators, and animators who develop scripts, visual style proposals, music tracks, and voice-over casting; for government, NGO, and commercial clients.

Quantifiable outcome

• 311 million PLN AVE (advertising value equivalent) for Łódź Voivodeship European Funds campaign over 32 months
• +8 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered notable, core and minor.

• INGKA CENTRES (PORT ŁÓDŹ)notableStrategic or Co-development PartnerAPLAN MEDIA provided one year of intensive social media management and image support for PORT ŁÓDŹ shopping center, belonging to the prestigious INGKA CENTRES group. The agency managed Facebook and Instagram profiles with daily content moderation and direct customer contact. This represents a notable commercial sector engagement demonstrating the agency's ability to serve private sector clients alongside its public sector focus.
• PKP Polskie Linie Kolejowe S.A.coreStrategic or Co-development PartnerLong-term promotional support for railway infrastructure projects. APLAN MEDIA has supported PKP Polskie Linie Kolejowe S.A. for many years as part of their ongoing marketing partnership.
• SARP (Association of Polish Architects)minorStrategic or Co-development PartnerCollaboration with SARP as part of Dom z Klimatem competition organization, providing architectural jury support and professional association endorsement for the wooden construction promotion campaign.
• INGKA CENTRES (as influencer collaboration partner for Śląskie campaign)notableGTM or Marketing PartnerIn the context of the Śląskie Złapiesz Swój Rytm campaign, APLAN MEDIA coordinated activities with various partners including the Marshal's Office of the Śląskie Voivodeship and regional stakeholders.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Poland: Polish arm of Publicis Groupe offering full-service advertising, media buying, and digital services; competes with APLAN for large public-sector and commercial mandates and brings network-scale resources.
• McCann Poland: IPG-owned global network with Polish operations focused on brand-building and integrated campaigns; overlaps with APLAN's 360° service model for government and corporate clients.
• Dentsu Poland: International network with Polish operations delivering advertising, media, and creative services; competes with APLAN for public-sector and commercial marketing tenders at scale.
• Havas Poland: Global network's Polish operations providing advertising, media, and digital services, including work for government and institutional clients across Central Europe.
• VMLY&R Poland: WPP's brand experience and advertising network with Polish operations delivering integrated creative, digital, and social campaigns for government and commercial clients.
• Ogilvy Poland: WPP-owned global creative network operating in Poland with integrated brand, PR, and digital capabilities; overlaps with APLAN's full-service offering, especially for government and NGO campaigns.

Direct peers

• GONG: Polish independent creative and digital agency with a public-sector and NGO book, offering creative, social media, and influencer services comparable to APLAN's integrated offering.
• Walk Creative: Polish independent creative agency with a strong public-sector and corporate portfolio, comparable to APLAN in offering integrated 360° campaign work for government and institutional clients in Poland.
• K2 (K2.pl): Polish digital and creative agency group with public-sector and corporate clients, offering strategy, creative production, and media services that overlap with APLAN's 360° model.

Emerging players

• 180heartbeats + JUNG v MATT: Polish independent creative agency with strong digital, social, and influencer capabilities; an emerging player for integrated campaigns targeting younger audiences, partially overlapping with APLAN's SoMe and influencer module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzWV2XNk9wW7HaF-WXydCqw
• LinkedInlinkedin.com/company/aplan-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APLAN MEDIA