What AP LIVE does

AP LIVE is a UK-based full-service creative event agency operating as part of the Absolute Production Group (APG), a private group comprising sister companies Absolute Audio Visual Solutions (AV equipment and technical crew) and Display Graphics (exhibition build and graphic design). Founded by Alex and Jon, who combined backgrounds in rock'n'roll production, corporate events, and AV rental, AP LIVE delivers live, hybrid, and virtual events for enterprise clients globally across EMEA, NA, LATAM, and APAC. The company is structured around four integrated service modules: Planning (logistics, budgeting, venue sourcing), Consultancy (strategy, competitor analysis, KPIs), Technical (AV equipment, virtual/hybrid broadcast, production management), and Creative (concept development, 3D design, video production, animation). A 12-person core team is supplemented by freelance crew scaled per project, evidenced by deployments such as 83 technical crew on Advertising Week Europe and 56 event segments on an Amsterdam AGM for a US-based global investment firm.

The agency's revenue model is professional services: project-based, quote-priced engagements with corporate clients. Go-to-market combines enterprise field sales with event-driven channels - the team attends IBTM World as Hosted Buyers, participates at Cannes Lions and Advertising Week, and leverages APG parent referrals. Named customers span advertising/media (Advertising Week Europe, Future Is Female Awards), financial services (a US-based global investment firm's AGM, a capital management client's Asia tour across Singapore, Hong Kong, and Tokyo), and automotive (Peugeot's Guild of Gold Lion Awards). Client engagement is anchored by repeat business - the agency itself notes that "client retention speaks for itself" - and projects are typically multi-venue, multi-day, international in scope.

AP LIVE differentiates via vertical integration under APG, enabling in-house delivery of AV, graphics, and creative without third-party vendor coordination. Competitive advantages include owned AV equipment through AAVS, a trusted international supplier and venue network across four major regions, and 18+ years of operating history since the founding of Absolute Audio-Visual Solutions in 2006. The agency also positions around sustainability (reducing or reversing environmental impact of events) and accessibility (partnerships with Nook Pods and Event Well for wellbeing and neurodivergent attendee support). No external funding has been disclosed; ownership and control rest with the founders and the APG parent entity.

Name

AP LIVE

Legal name

AP LIVE

Website

https://ap-live.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

AP LIVE is a UK-based full-service creative event agency within the Absolute Production Group, delivering live, hybrid, and virtual events for enterprise clients across advertising/media, financial services, and automotive verticals worldwide. A 12-person core team delivers integrated planning, creative, technical, and consultancy services via in-house sister companies.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Hybrid/Virtual Corporate Events & Webcasts (Town Halls, Virtual Launches) (MPAGAHAK), Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Event management agency
• Corporate event production
• Brand activation services
• Live hybrid virtual events
• Creative event design

Headquarters

HQ city

Litlington, Royston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Management Services: Full-service event agency providing end-to-end event management including planning, consultancy, creative, and technical services. Revenue generated through professional service fees for project-based event delivery across live, hybrid, and virtual formats.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

AP LIVE is a full-service creative event agency that designs, plans, and delivers live, hybrid, and virtual events and brand activations internationally. Its offering combines four in-house service disciplines—Planning, Consultancy, Technical (AV via sister company AAVS), and Creative (design, video, content)—supplemented by exhibition build and graphic production from sister company Display Graphics, providing a single-vendor 360-degree event management solution for enterprise clients.

Product overview

AP LIVE is a full-service creative event agency and part of the Absolute Production Group (APG). The company offers four integrated service modules: Planning, Consultancy, Technical, and Creative. Planning handles logistics and coordination; Consultancy provides strategic advisory and evaluation; Technical delivers AV equipment and execution through partnership with Absolute Audio-Visual Solutions (AAVS); and Creative provides design, video production, and content services. The company also partners with sister company Display Graphics for exhibition build and graphic deployment, offering clients a complete 360-degree event management solution for live, hybrid, and virtual events globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Planning Services Event planning services including logistics coordination, budget management, venue sourcing, and timeline development for events of varying scales, delivered to corporate clients as a standalone engagement or as part of an integrated AP LIVE delivery.
• Event Consultancy Services
• Event Technical Production Services
• Event Creative Services
• Full-Service Event Management (AP LIVE) Integrated end-to-end creative event agency service combining planning, consultancy, technical delivery, and creative design for live, hybrid, and virtual corporate events and brand activations worldwide, sold as a complete event management package to corporate clients.

Quantifiable outcome

• Client retention rate described as 'speaking for itself' indicating high satisfaction

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Absolute Production Group (APG)coreStrategic or Co-development PartnerParent company of AP LIVE. APG comprises multiple divisions including AP LIVE (event agency), Absolute Audio Visual Solutions (AV equipment and technical), and Display Graphics (exhibition build and graphic design). AP LIVE leverages sister companies for technical delivery and graphic production.
• Absolute Audio Visual Solutions (AAVS)coreStrategic or Co-development PartnerIn-house technical company providing AV equipment, technical crew, and technical direction for events. AAVS owns and services high-grade equipment, guaranteeing quality and reliability. Provides venue assessment, CAD drawings, AV installation, and show calling services.
• Display GraphicscoreStrategic or Co-development PartnerSister company handling exhibition build and graphic design services. Produces on-site signage, custom set designs, stage designs, branded environments, and graphic production for events.
• Stillwell PartnersmajorStrategic or Co-development PartnerClient for Advertising Week virtual events. AP LIVE supported the inaugural virtual Advertising Week 2020 during COVID, producing over 250 pre-recorded episodes and managing live streaming.
• Nook PodsminorOthersSupplier of portable quiet pods for events, originally designed for neurodivergent individuals. Provides quiet spaces for guests to take calls, have meetings, or decompress. AP LIVE recommends them for accessibility and inclusivity at events.
• Marriott Bonvoy GroupminorStrategic or Co-development PartnerHotel group that hosted AP LIVE at IBTM World event. Includes W Barcelona, Hyatt Regency Lisbon, and other properties used for client accommodation and event venues.
• Event WellminorOthersWellbeing services company providing quiet spaces and wellness sessions for events. Helps manage spaces for guests with anxiety or sensory processing difficulties.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Freeman: Large global brand experience company providing event strategy, design, production and logistics. Comparable in enterprise client base and event scope but significantly larger scale than AP LIVE.
• Cvent: Major event management technology platform with professional event services arm. Adjacent peer to AP LIVE in the corporate events space, though differentiated by software-led approach versus AP LIVE's service-led model.
• Eventbrite: Event ticketing and management platform serving event organisers. Adjacent to AP LIVE in the events space but operates a self-service technology model rather than the bespoke full-service agency model.

Direct peers

• George P. Johnson Experience Marketing: Global experience marketing and event agency delivering large-scale corporate events, brand activations and conferences for enterprise clients. Directly comparable to AP LIVE in scope (planning, creative, technical, production) and target buyer.
• MKG: Creative experience agency producing live and virtual events, brand activations and conferences for major brands. Comparable to AP LIVE in integrated creative plus production approach and event-led service model.
• Sparks: Live event and experiential marketing agency focused on brand experiences, conferences, and product launches for global brands. Similar full-service model and enterprise client base to AP LIVE.
• MCI Group: Global meetings, events and association management company operating across multiple regions. Overlaps with AP LIVE in conferences, corporate meetings, and incentive events for enterprise and association clients.
• Jack Morton Worldwide: Brand experience agency specialising in live, virtual and hybrid events for global brands. Comparable to AP LIVE across integrated creative, production, and technical delivery for enterprise marketing teams.
• BCD Meetings & Events: Corporate meetings and event management agency serving large enterprise clients globally. Comparable to AP LIVE in delivering multi-venue corporate events, AGMs, and incentive programmes with international scope.
• drp: UK-headquartered creative communications and event agency delivering corporate events, conferences and brand experiences. Most direct UK-based peer to AP LIVE in size, service scope, and enterprise client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apliveuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AP LIVE