APM Group

What APM Group does

APM Group, operating as APMG International, is a UK-headquartered global certification and accreditation body founded in 1993 and based in High Wycombe, Buckinghamshire. The company designs, owns, and administers a portfolio of 85 professional certifications spanning Agile and Lean, Change Management, Cyber Security, IT Service Management, Leadership and Business, Project Management, and Public-Private Partnerships, supporting 22 defined career job roles. Flagship programmes include AgilePM® (with 265,000+ exams delivered across 75 countries), APMP Bid and Proposal Management, and emerging AI-focused credentials (AIFT, AIPM, AI Project Governance Framework).

APMG monetizes primarily through accreditation fees, examination fees, and certification scheme licensing, sold to a two-sided customer base of individual professionals and accredited training organizations. GTM is predominantly channel-led: accredited training organizations deliver certifications globally, supported by APMG's owned technology platforms — Candidate Portal, AO Portal, Invigilator Portal, Public Exams Booking, RCB Online Portal, Aerospace Authentication Portal, PPP Certification Program, and the APMG Store. Strategic co-development partnerships with the World Bank, NCSC (UK), ISACA, BCS, the Association for Project Management, and Notion anchor the scheme portfolio and lend institutional credibility.

The business is privately held with 138 employees, no disclosed funding rounds, and ten regional offices across the UK, Continental Europe, Africa, the Middle East, Asia Pacific, India, the Americas, and North East Asia. APMG's competitive position rests on a three-decade track record, trademarked certification brands, NCSC-assured training status, and a global partner distribution network that would be expensive for a new entrant to replicate.

Name

APM Group

Legal name

APM Group

Website

https://apmg.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

APM Group (APMG International) is a UK-based global certification and accreditation body offering 85+ professional certifications across project management, IT service, cybersecurity, change management, and agile disciplines, delivered through a network of accredited training partners across 75+ countries.

Ownership category

akta.pro rank

Product category

Professional Certification & Accreditation Services

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Program & Portfolio Management (PPM) (EDABAHAB)

Keywords

• Professional certification
• Accreditation services
• Training programs
• Exam management
• Cyber resilience

Headquarters

HQ city

High Wycombe

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Certification and Accreditation Services: APMG provides certification, accreditation, and examination services to training organizations and professional bodies. Revenue is generated through accreditation fees, exam fees, and certification scheme licensing.
2. Training Organization Partnerships: Partners gain access to APMG's certification schemes and international network in exchange for accreditation fees and ongoing partnership arrangements.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

APM Group (APMG International) is a professional certification and accreditation body offering 85+ certification schemes across disciplines including Agile, Change Management, Cyber Security, IT Service Management, Leadership, Project Management, and Public-Private Partnerships. It accredits training organizations to deliver its certifications and operates proprietary online examination platforms (Candidate Portal, APMG AO Portal, Invigilator Portal) that manage registration, examination, and certification for individual professionals, enterprises, and government agencies worldwide.

Product overview

APMG International operates as a certification and accreditation body offering a portfolio of 85 professional certifications across seven core categories: Agile and Lean, Change Management, Cyber Security, IT Service Management, Leadership and Business, Project Management, and Public-Private-Partnerships (PPP). The portfolio includes flagship certifications like AgilePM® (with over 265,000 exams in 75 countries), along with emerging AI-focused credentials such as AI-Driven Project Manager (AIPM), AI Framework for Transformation (AIFT), and AI Project Governance Framework. The offering is delivered through a suite of internal platforms including the Candidate Portal for exam booking, APMG AO Portal for training organization accreditation, Invigilator Portal for examination supervision, and the APMG Store for certification materials. APMG also provides scheme creation and development services for partners seeking to create new certification programs.

Differentiator

Problem solved

Functional benefit

Brands

• APMG International: Primary brand name for certification, accreditation, and examination services.

Products and services

• Agile Certifications Professional certifications in Agile project management and delivery methodologies for individuals and accredited training organizations.
• Change Management Certifications Accredited certifications covering change management practices and frameworks for professionals and corporate transformation programs.
• Cyber Security Certifications Cyber resilience and information security certifications designed for individuals and organizations seeking to validate cyber defense capabilities.
• IT Service Management Certifications ITIL-aligned and ITSM certifications, including ISO/IEC 20000 scheme delivery, for IT professionals and service management teams.
• Leadership Certifications Professional leadership development and accreditation programs for managers and executives.
• Project Management Certifications Project management certification suite including PRINCE2 and related scheme accreditations for practitioners and training providers.
• Public-Private Partnerships (PPP) Certification Specialized PPP certification programs aimed at public sector infrastructure and finance professionals involved in PPP projects.
• Accreditation Services for Training Organizations Formal accreditation of training providers worldwide, enabling them to deliver APMG certification courses and exams.

Quantifiable outcome

• 265,000 AgilePM exams delivered across 75 countries
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered major, core, regional and minor.

• World BankmajorStrategic or Co-development PartnerPartnership with World Bank to strengthen professional standards and best practice in public-private partnerships and project management globally.
• ISACAmajorStrategic or Co-development PartnerCollaboration with ISACA, a global association for IT governance, risk, and cybersecurity professionals, to deliver credible certifications.
• BCS The Chartered Institute for ITmajorStrategic or Co-development PartnerPartnership with BCS to advance IT professionalism and deliver certification programmes in alignment with industry standards.
• Association for Project Management (APM)majorStrategic or Co-development PartnerPartnership with APM, the only chartered body for the project profession in the UK, to support project management excellence.
• National Cyber Security Centre (NCSC)majorStrategic or Co-development PartnerNCSC-assured training delivery partnership for cybersecurity certifications in the UK public sector, with APMG delivering NCSC-certified training programmes.
• APMPcoreStrategic or Co-development PartnerPartnership with APMP (Association of Proposal Management Professionals) to deliver APMP certification and micro-certifications for bid and proposal professionals.
• International Aerospace Quality Group (IAQG)coreStrategic or Co-development PartnerPartnership to deliver aerospace authentication and quality management certifications through the IAQG portal.
• NotioncoreStrategic or Co-development PartnerPartnership with Notion (co-creator Laura Ashley-Timms) to deliver STAR® manager certification, aiming to transform 1 million managers globally through APMG's network.
• Change Management InstitutecoreStrategic or Co-development PartnerPartnership to deliver Change Management certification programmes based on Change Management Institute methodologies.
• Praxis Framework™coreStrategic or Co-development PartnerPartnership to deliver Praxis Framework™ project and programme management certifications.
• Business Relationship Management Institute (BRMI)coreStrategic or Co-development PartnerPartnership to deliver Business Relationship Management certification programmes.
• itSM Solutions, LLCregionalChannel Partner/ Reseller/ DistributorTraining organization partner delivering APMG IT service management certifications in North America.
• Lean Six Sigma AcademyregionalChannel Partner/ Reseller/ DistributorTraining partner for Lean Six Sigma certifications integrated with APMG's portfolio.
• INPROGRESS Szkolenia Sp. z o.o.regionalChannel Partner/ Reseller/ DistributorPolish training organization partner delivering APMG certifications in Central Europe.
• XLA InstituteregionalChannel Partner/ Reseller/ DistributorTraining partner for customer experience and learning analytics certifications.
• TSO Williams LearegionalChannel Partner/ Reseller/ DistributorPublishing and information services partner supporting certification material delivery.
• FitSMminorChannel Partner/ Reseller/ DistributorPartnership for lightweight IT service management certifications.
• IAITAMminorChannel Partner/ Reseller/ DistributorPartnership for IT asset management certifications.
• OBM DynamicsminorChannel Partner/ Reseller/ DistributorTraining partner for organizational behavior management certifications.
• Strategy Implementation InstituteminorChannel Partner/ Reseller/ DistributorTraining partner for strategy implementation professional certifications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ISACA: Global association for IT governance, risk, and cybersecurity professionals issuing CISA, CISM, CGEIT, and CRISC. ISACA is both a strategic partner and a partial competitor to APMG's cyber and IT service management certifications, with overlapping candidate pools.
• CompTIA: Vendor-neutral IT certification body offering Security+, Network+, and a broad IT fundamentals portfolio. Adjacent competitor to APMG's IT service management and cyber offerings, with a particularly strong channel of training partners globally.
• EC-Council: Issuer of the Certified Ethical Hacker (CEH) and other cybersecurity certifications. Competes with APMG's cyber security portfolio for the same enterprise training and government workforce certification buyers, including the UK public sector.
• Scaled Agile: Issuer of the SAFe (Scaled Agile Framework) certification scheme, competing head-to-head with APMG's AgilePM, AgilePgM, and AgileDS certifications particularly in enterprise Agile transformations. Targets the same training-partner and enterprise buyer audience.
• (ISC)²: Global not-for-profit cybersecurity professional body issuing CISSP, CCSP, and SSCP. Competes with APMG's cyber security certifications for individual professionals and serves overlapping enterprise and government customer segments.
• PeopleCert (owner of AXELOS): Owns the AXELOS portfolio including ITIL, PRINCE2, and MSP — direct competitors to APMG's IT service management and programme/project management certifications. PeopleCert/AXELOS is a near-direct peer in scheme licensing, exam delivery, and global training-partner channel structure.
• CertNexus: Vendor-neutral certification body focused on emerging technology domains including AI, data science, cybersecurity, and IoT. A rising competitor particularly relevant to APMG's newly launched AI certifications (AIPM, AIFT, AI Project Governance).
• Scrum Alliance: Long-standing Agile certification body offering CSM, CSPO, and advanced Scrum credentials. Competitor to APMG's Agile and Lean portfolio, serving the same individual professional and corporate training buyer segments globally.
• PMI (Project Management Institute): Global not-for-profit member organization and the dominant certifying body for project management professionals (PMP, CAPM, PMI-ACP). PMI is the most direct competitor to APMG's project management and Agile certification portfolio across overlapping candidate and enterprise buyer segments.
• IIBA (International Institute of Business Analysis): Global certifying body for business analysis professionals (CBAP, ECBA, CCBA). Directly comparable to APMG's AgileBA certification and adjacent change management offerings, serving the same candidate segments and corporate training budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/APMGInternational
• Facebookfacebook.com/APMGinternationalLTD
• LinkedInlinkedin.com/company/apm-group
• Instagraminstagram.com/apmg_international

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APM Group