CINC

What CINC does

CINC (Commissions, Inc.), founded in 2011 and headquartered in Atlanta, Georgia, is an all-in-one real estate lead generation and conversion CRM platform serving more than 50,000 real estate agents, teams, and brokerages across the United States and Canada. The platform combines four tightly integrated pillars: (1) full-service Google Premier and Meta Business Partner lead generation that manages more than $30 million in annual ad spend and produces roughly 6 million leads per year for clients; (2) an IDX-powered consumer website with lead capture and Seller Suite home-evaluation landing pages; (3) an intelligent CRM with pipeline management, automated drip workflows (AutoTracks), and behavioral messaging; and (4) a 24/7 AI conversation intelligence layer branded CINC AI, plus the Etta home shopping app and the PROLINC referral network. The legal entity is HBN Media, Inc., affiliated with Fidelity National Financial (FNF).

Name

CINC

Legal name

HBN Media, Inc.

Website

https://cincpro.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

CINC (Commissions, Inc.) is an all-in-one real estate lead generation and CRM platform serving 50,000+ agents and teams across the US and Canada. It combines Google and Facebook advertising, IDX websites, marketing automation, and AI-powered conversation intelligence for real estate professionals.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

akta.pro primary industry

CRM Strategy, Implementation & Managed Services (MPAAAIAD)

akta.pro secondary industries

Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Real estate lead generation
• Real estate CRM software
• IDX consumer websites
• Marketing automation
• Real estate team management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription Fees: Monthly subscription fees for CRM, IDX website, automation tools, and communication features. Plans scale from Solo (1 user) to Select (50+ users) with tiered pricing based on team size and feature access.
2. Advertising Services: Revenue from ad spend management and management fees. CINC manages over $30 million in annual ad spend for clients on Google and Facebook platforms, charging advertising fees comprised of ad spend plus management fee.
3. Telecom Management Fees: Fees for communication tools including dialer, text messaging, and call recording services integrated into the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

CINC provides an all-in-one real estate lead generation and conversion CRM platform that combines paid advertising management on Google and Facebook, an intelligent CRM with automated nurturing, IDX-powered consumer websites, AI-driven conversation intelligence, and team management tools. The platform is delivered to real estate agents, teams, and brokerages via tiered monthly subscriptions (Solo through Select) and supports the full lead-to-close lifecycle.

Product overview

CINC (Commissions Inc) is an all-in-one real estate lead generation and conversion CRM platform delivered as a unified platform-plus-modules architecture. The core CINC Platform combines Lead Generation (Google/Facebook ads managing $30M+ annual ad spend), CINC CRM for contact/pipeline management, Consumer Website with IDX search, Communication Tools (text/video/dialer), Automation with AutoTracks workflows, and Team Management. Add-on modules include CINC AI for 24/7 conversation intelligence, Seller Suite for listing leads, Mobile Apps for on-the-go access, and PROLINC Referral Network for agent-to-agent referrals. The platform is offered in four solution tiers: Solo (1 user), Ramp (up to 4 users), Pro (up to 49 users), and Select (50+ users for multi-location teams). Supporting tools include the Etta home shopping app for lead data collection. CINC serves 50,000+ agents across the US and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Etta: Top-rated home shopping app for real estate agents to collect lead preferences and needs.
• PROLINC Referral Network
• CINC AI

Products and services

• CINC Platform Unified SaaS platform for real estate professionals that integrates lead generation, intelligent CRM pipeline management, IDX consumer websites, automated nurturing workflows, multi-channel communication, and team administration. Used by solo agents, small teams, and multi-location brokerages across the US and Canada.
• Lead Generation Service Managed paid advertising service where CINC's team builds and runs hyper-local Google and Facebook campaigns to deliver qualified buyer and seller leads to subscribing agents.
• CINC CRM Real estate customer relationship management system with contact management, lead scoring, pipeline organization, and engagement automation for tracking prospects, leads, and past clients.
• IDX Consumer Website IDX-powered consumer-facing real estate search website that connects to MLS listing data and captures hyper-local buyer and seller leads.
• CINC AI AI-powered 24/7 text conversation intelligence add-on that autonomously engages real estate leads, runs behavioral messaging, and notifies agents when prospects are ready to talk.
• Seller Suite Suite of home evaluation landing pages, property alerts, and seller-focused lead capture tools for generating listing leads.
• Communication Tools Multi-channel communication suite including SMS/text messaging, video messaging, dialer, call recording, and behavioral messaging for engaging leads.
• Automation (AutoTracks) Workflow automation engine with AutoTracks drip campaigns, task automation, and behavioral triggers for consistent lead follow-up.
• CINC Agent Mobile App Native iOS and Android mobile application giving agents on-the-go access to the CINC platform for managing leads, contacts, and communications.
• PROLINC Referral Network Verified agent-to-agent referral network that connects CINC subscribers with qualified referrals from other real estate professionals.
• Etta Home Shopping App Consumer home shopping app that collects detailed lead preferences and needs data, integrated into the CINC platform for database enrichment.

Quantifiable outcome

• 6 million leads generated annually for clients
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature10 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Agent ProntoflagshipStrategic or Co-development Partner · 1 June 2026CINC and Agent Pronto launched the first quarterly all-state buy-side performance index ranking top 25 buyer's agents and teams in every state. The partnership establishes the first consistent public measure of buy-side performance and provides baseline metrics under the 2024 NAR settlement rules. Also released state-by-state buy-side performance analysis addressing demand for transparent buy-side data.
• GooglecoreTechnology or IntegrationCINC is a Google Premier Business Partner operating as Google's certified partner for real estate advertising. Manages Google Ads campaigns for clients and integrates with Google's advertising ecosystem including Local Service Ads.
• Meta (Facebook/Instagram)coreTechnology or IntegrationCINC is a Meta Business Partner with Facebook Premium partnership status for generating real estate leads. Manages Facebook and Instagram advertising campaigns for clients as an authorized partner.
• Fidelity National Financial (FNF)minorOthersCINC is a subsidiary of Fidelity National Financial, Inc. (FNF) along with other FNF subsidiaries. CINCPro.com discloses sharing personal information with affiliates and FNF subsidiaries.
• Multiple Listing Service (MLS)coreTechnology or IntegrationCINC platform integrates with MLS for displaying authorized listing data. Users must verify MLS or Realtor association membership to access certain services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Zurple: Zurple is a real estate CRM and predictive lead scoring platform focused on AI-driven customer engagement for agents and small teams, overlapping with CINC's intelligent CRM and AI conversation features.

Direct peers

• Real Geeks: Real Geeks provides real estate websites with IDX, CRM, and lead generation tools for agents and teams, particularly strong among solo and small-team agents — a directly comparable offering at the SMB end of CINC's Solo/Ramp tiers.
• Follow Up Boss: Follow Up Boss is a leading real estate CRM focused on lead routing, integrations, and pipeline management for teams and brokerages — a directly comparable CRM competitor frequently benchmarked against CINC's CRM offering.
• Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform is a direct competitor offering an all-in-one real estate CRM, lead generation, IDX websites, and marketing automation for agents and teams across North America, with very similar Solo/Team/Enterprise tiering.
• BoomTown: BoomTown is a leading real estate lead generation and CRM platform serving teams and brokerages, with comparable Google/Facebook-driven lead gen, IDX sites, and CRM workflows targeting the same mid-market team and enterprise segments.
• Lofty (Chime Technologies): Lofty (formerly Chime) is an AI-powered real estate CRM and marketing automation platform serving agents, teams, and brokerages, with comparable features around lead gen, IDX sites, and AI-driven engagement.
• Ylopo: Ylopo is a real estate lead generation and IDX website provider using Google/Facebook ads and AI-powered conversational tools (Ylopo AI, Ylopo Live) for agents and teams — a direct competitor in the AI-enhanced lead gen space.

Broad incumbents

• Zillow Premier Agent: Zillow Premier Agent is the dominant consumer-facing real estate marketplace with its own agent lead generation product; CINC explicitly positions against Zillow as an alternative lead source. Zillow's owned audience makes it a scaled incumbent rather than a pure CRM peer.
• Compass: Compass is a national real estate brokerage that has built proprietary CRM, lead generation, and agent technology tools. While primarily a brokerage, its in-house tech stack competes for the same multi-location team and enterprise brokerage customers that CINC targets.
• Realtor.com (Move, Inc.): Realtor.com is one of the largest real estate listing portals in the US, integrated with CINC for listing data and serving as both an indirect lead source and a competing consumer destination for real estate leads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CommissionsInc
• YouTubeyoutube.com/c/commissionsinc
• Facebookfacebook.com/commissionsinc
• LinkedInlinkedin.com/company/commissions-inc-
• Instagraminstagram.com/cincpro/?hl=en

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CINC