What EC Hispanic Media does

EC Hispanic Media is a privately-held, founder-owned full-service direct-to-Hispanic advertising agency and multimedia company headquartered in Norwalk, California, operating as the parent of 8+ purpose-built brands serving U.S. Hispanic and bilingual audiences. Founded in 1988 by Martha de la Torre and Joe Badame as the print classified publication El Clasificado, the company has expanded into a portfolio that includes Quinceanera.com (quinceañera planning, vendor directory, and live expos), EmpleosLatino.com (Spanish-language job portal and job fairs), Su Socio de Negocios (Latino business expos and education), MasClientes.com (Hispanic client acquisition), AbogadoMall (legal services directory), Al Borde (youth lifestyle), VÍVELA (free monthly Spanish-language print magazine launched January 2025), and BuenProvecho.ai (food and culinary content). Distribution is omnichannel: weekly print reaching 1.2 million readers across California, digital properties delivering ~31.2 million monthly online impressions and ~1.4 million unique visitors, plus 12 in-person community events and expos annually. Over 115 industry awards have been accumulated from bodies including NAHP, ACP, EPPY, Inc. 5000 (multi-year), Fortune Inner City 100, the U.S. Small Business Administration, and Ernst & Young Entrepreneur of the Year finalist designations.

Revenue is generated primarily through advertising across print and digital channels, event sponsorships and exhibitor fees at quinceañera and business expos, and recruitment/exhibitor revenue from job fairs. The Forbes case study cited 80% of historical revenue from print advertising, exposing the company to well-known secular headwinds in print media. Customer base spans enterprise advertisers (Macy's, Verizon, Amazon Ads, Live Nation, Optum, Southern California Edison, General Mills), government and nonprofit partners (U.S. Small Business Administration, Norwalk Chamber of Commerce, Bet Tzedek), and a long tail of small and Hispanic-owned businesses reaching consumers through localized print, digital, and event campaigns. The company is bootstrapped, certified as a Minority Business Enterprise (MBE) through NMSDC, holds a BBB A+ rating, and maintains CCPA compliance. No M&A activity, venture funding, or institutional investment has been disclosed; ownership remains with founders de la Torre (CEO) and Badame (COO), with Monica Lozano serving as Chairman of the Board.

Name

EC Hispanic Media

Legal name

EC Hispanic Media

Website

https://echispanicmedia.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

EC Hispanic Media is a founder-owned, full-service direct-to-Hispanic advertising agency based in Los Angeles operating 8+ Spanish- and bilingual media brands — including the El Clasificado print classifieds, Quinceanera.com, EmpleosLatino.com, and Su Socio de Negocios — that reach advertisers targeting U.S. Hispanic consumers through integrated print, digital, social, and live-event channels.

Ownership category

akta.pro rank

Product category

Hispanic Marketing & Advertising Services

NAICS

Newspaper Publishers (51311), Promoters of Performing Arts, Sports, and Similar Events (7113), Indoor and Outdoor Display Advertising (541850)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Wedding & Bridal Shows (MPAGAFAK), Local Community & Multi-Category Fairs (MPAGAFAO)

Keywords

• Hispanic advertising services
• Spanish-language print media
• Multicultural marketing agency
• Hispanic digital advertising
• Ethnic media publishing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Print Advertising: Award-winning print publications including El Clasificado, with weekly print distribution reaching 1.2 million weekly print readers. 80% of revenue historically came from print advertising.
2. Digital Advertising: Online marketing solutions including display advertising, banners, landing pages, and digital campaigns across multiple brand websites. Online reach of 31.2 million per month with 1.4 million unique visitors.
3. Event Sponsorships and Exhibitor Fees: Revenue generated from vendor booths, sponsorship packages, and exhibitor fees at Quinceanera.com Expos, Su Socio de Negocios Expos, and job fairs. Vendors pay for premium placement and direct access to attendees.
4. Subscription Services: The company charges for access to portions of the site or subscriptions, with terms referenced in their subscription agreement. Some content and services may require paid access.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

EC Hispanic Media is a full-service direct-to-Hispanic advertising agency that sells integrated print, digital, and event marketing solutions across a portfolio of eight Spanish-language and bilingual media brands. The company generates revenue primarily by selling advertising space, sponsorships, booth space at expos, and integrated marketing campaigns to businesses and agencies seeking to reach Hispanic audiences in California and beyond.

Product overview

EC Hispanic Media is a full-service direct-to-Hispanic advertising agency and multimedia company operating as a platform of 8+ dynamic brands. The core product is El Clasificado, a Spanish-language classified publication and online marketplace (ElClasificado.com) founded in 1988. The portfolio includes niche vertical platforms: Quinceanera.com for quinceañera planning with live expos; Su Socio de Negocios for Latino business education and events; EmpleosLatino.com for job matching; and specialized sites including AbogadoMall (legal services), MasClientes.com (client acquisition), VÍVELA (print magazine), Al Borde (youth content), and BuenProvecho.ai (food/restaurant). The company offers integrated marketing solutions spanning digital advertising, print publications, social media marketing, and event marketing across all platforms.

Differentiator

Problem solved

Functional benefit

Brands

• El Clasificado: Flagship Spanish-language classified marketplace and shopping guide publication serving Hispanic communities
• Quinceanera.com
• Su Socio de Negocios
• EmpleosLatino.com
• MasClientes.com
• Al Borde
• AbogadoMall
• Vivela
• Buen Provecho

Products and services

• El Clasificado Flagship Spanish-language weekly print publication and online marketplace (ElClasificado.com) connecting individuals and businesses for jobs, services, real estate, autos, and commerce within Hispanic communities, sold via advertising space and classified listings.
• Quinceanera.com Bilingual quinceañera planning platform featuring vendor directories, digital planning tools, editorial content, live expos, and fashion shows connecting families with trusted businesses for quinceañera celebrations; monetized via advertising, vendor listings, and expo sponsorships.
• Su Socio de Negocios Spanish-language business education and networking brand offering expos, breakfast workshops, newsletters, and digital content for Latino entrepreneurs; monetized via event sponsorships, booth fees, and advertiser support.
• EmpleosLatino.com Spanish-language job platform connecting Latino job seekers with employment opportunities across the US, including virtual and in-person bilingual job fairs; monetized via employer job postings and job fair sponsorships.
• MasClientes.com Digital marketing and client acquisition platform helping businesses reach Hispanic customers and grow their customer base; offers Hispanic-focused marketing services and advertising solutions.
• Al Borde Youth-focused digital platform engaging Hispanic youth audiences with culturally relevant content and community resources; monetized via advertising.
• AbogadoMall Legal services directory and platform connecting Hispanic communities with attorneys and Spanish-language legal information resources; monetized via attorney listings and advertising.
• VÍVELA Magazine Free monthly Spanish-language print magazine offering editorial content covering culture, lifestyle, and community topics for Latino readers in Southern California; monetized via print advertising.
• BuenProvecho.ai Food and restaurant-related digital platform serving Latino communities with culinary content and restaurant connections; monetized via advertising.
• XV Shop Marketplace Marketplace feature within Quinceanera.com launched in 2024, enabling families to browse and connect with quinceañera vendors and services.

Quantifiable outcome

• DoubleTree Anaheim increased quinceanera profits by more than 7x original amount within two years
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

30 partnerships are on record, tiered minor, core and flagship.

• Norwalk Arts & Sports ComplexminorChannel Partner/ Reseller/ Distributor · 1 April 2026Venue partner for Su Socio de Negocios Expo and Quinceanera.com Expos. Provides event space for community business and celebration events.
• Los Angeles City College WorkSource CentercoreStrategic or Co-development Partner · 1 March 2026Host venue for bilingual job fair; offers free resume printing, resume reviews, mock interviews, job-readiness support, and career coaching.
• California Army National GuardminorGTM or Marketing Partner · 1 March 2026Participating employer at EmpleosLatino.com job fair, recruiting for various military and civilian positions.
• Los Angeles Department of Water and PowerminorGTM or Marketing Partner · 1 March 2026Participating employer at EmpleosLatino.com job fair, recruiting workers and sharing career information.
• Los Angeles Unified School District Early Childhood EducationminorGTM or Marketing Partner · 1 March 2026Participating employer at EmpleosLatino.com job fair, recruiting for education positions.
• Archdiocese of Los AngelesminorGTM or Marketing Partner · 1 March 2026Participating employer at EmpleosLatino.com job fair, recruiting for various positions.
• Bristol FarmsminorGTM or Marketing Partner · 1 March 2026Participating employer at EmpleosLatino.com job fair, recruiting for retail positions.
• MedTransminorGTM or Marketing Partner · 1 March 2026Participating employer at EmpleosLatino.com job fair, recruiting drivers who help patients travel to medical appointments and dialysis.
• T-Mobile for BusinessminorGTM or Marketing Partner · 1 January 2026Sponsor for Su Socio de Negocios Expo 2026. T-Mobile teaches businesses about applying AI in business communication and provides commercial transportation navigation services.
• PaychexminorGTM or Marketing Partner · 1 January 2026Sponsor for Su Socio de Negocios Expo 2026, providing business services information to Latino entrepreneurs.
• Small Business Development CentercoreGTM or Marketing Partner · 1 January 2026Presents workshops on business loans and access to capital at Su Socio de Negocios Expo. Helps provide educational resources to Latino business owners.
• Clean Power Alliance of Southern CaliforniaminorGTM or Marketing Partner · 1 January 2026Sponsor for Su Socio de Negocios Expo 2026, supporting Latino business community.
• Bet TzedekcoreStrategic or Co-development Partner · 1 December 2025Collaboration with one of the nation's most respected nonprofit legal services organizations to expand access to free legal help for Latino families in Southern California through AbogadoMall.com.
• Norwalk Chamber of CommercecoreStrategic or Co-development Partner · 1 October 2024Co-hosts annual job fairs and business expos with EC Hispanic Media. Partnership enables community events connecting employers with Spanish-speaking job seekers and business owners.
• Google for PublishersflagshipGTM or Marketing Partner · 1 July 2022Featured as a case study by Google for Publishers showcasing how El Clasificado brought hundreds of Hispanic-owned micro-businesses online to connect with their audience of 20M+ readers.
• Google Ad ManagerflagshipGTM or Marketing Partner · 1 September 2021Featured by Google Ad Manager as a success story in the Hispanic market, highlighting digital advertising innovation.
• Minority Business Development AgencyflagshipGTM or Marketing Partner · 1 September 2020Featured by the MBDA during Hispanic Heritage Month, honoring Hispanic entrepreneurs and business leaders including Martha de la Torre.
• Click Performance GroupcoreTechnology or IntegrationOne of the earliest Google Certified Partners, Click Performance Group ensures best practices are followed for each website while offering strategic options to improve revenues through Google AdSense and increase page views through Google AdWords.
• Dealer FrontcoreTechnology or IntegrationProvides websites, data management services including feed exports, and other digital utilities for auto dealerships. Partnered with elclasificado.com, Dealerfront provides dealerships with a Hispanic outlet for marketing vehicles.
• Pantera DigitalcoreTechnology or IntegrationProvides inbound marketing services for businesses looking to drive more sales. Gives access to digital expertise in content marketing and website development. Also manages Hispanic lead aggregation platforms such as accidentes.com.
• National Association of Hispanic Publications (NAHP)coreOthersNonprofit trade advocacy organization representing Spanish language publications. EC Hispanic Media is a member and regular award recipient at annual conventions.
• Association of Free Community Papers (AFCP)coreOthersTrade association for free paper publishers. El Clasificado has won numerous awards from AFCP, including best presentations of classifieds on the internet for three straight years.
• International Classified Media Association (ICMA)minorOthersInternational trade association dedicated to promoting excellence in classified advertising publications and websites.
• National Federation of Independent Business (NFIB)minorOthersSmall business association representing consensus views of members in Washington and all 50 state capitals.
• National Association of Women Business Owners (NAWBO)minorOthersUnified voice of America's women-owned businesses. EC Hispanic Media leadership recognized with Hall of Fame induction.
• National Latina Business Women Association (NLBWA)minorOthersOrganization catering to business women with programs in marketing, law, accounting, IT. EC Hispanic Media supports scholarship programs.
• Latin Business Association (LBA)coreOthersCountry's largest Latino business entity by virtue of total active membership and overall outreach. EC Hispanic Media CEO Martha de la Torre received Latina Entrepreneur of the Year award.
• California Hispanic Chambers of Commerce (CHCC)coreOthersStatewide Hispanic chamber. EC Hispanic Media has received Southern Region Business Award and partners on community events.
• California Hispanic Publishers Group (CHPG)coreOthersCompany of Hispanic owned newspapers and magazines in California. EC Hispanic Media is an active member and organizer.
• Independent Free Papers of America (IFPA)minorOthersOrganization helping Independent Publishers compete in a changing world through shared best practices.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• HCode Media: Hispanic-focused digital media and content marketing agency specializing in reaching US Hispanic consumers through data-driven digital campaigns; comparable offering for advertisers seeking Spanish-language digital reach, with a digital-first orientation.
• ImpreMedia: Hispanic-focused print and digital media company publishing La Opinion and La Prensa; competes in the same Spanish-language classifieds and advertising space serving Hispanic audiences in the US, with comparable brand-portfolio and SMB-advertising positioning.
• The Axis Agency: Multicultural advertising agency specializing in Hispanic and Latino consumer marketing; comparable client roster of enterprise brands targeting Spanish-speaking and bicultural consumers.
• Alma: Independent Hispanic-focused creative advertising agency working with major brands on Hispanic-market campaigns; comparable target clients (Verizon, McDonald's-tier brands) and culturally-led creative approach.
• López Negrete Communications: One of the largest independent Hispanic advertising agencies in the US; provides integrated marketing solutions to advertisers targeting Hispanic consumers — directly comparable to EC Hispanic Media's full-service direct-to-Hispanic advertising model.
• Republica Havas: Hispanic and multicultural creative agency within the Havas network; competes for enterprise multicultural ad budgets using culturally-relevant creative and integrated media planning, paralleling EC Hispanic Media's integrated offering.

Broad incumbents

• TelevisaUnivision: Largest Spanish-language media company in the US, operating Univision TV network, radio, and digital platforms; competes for the same national Hispanic ad budgets with much broader reach and deeper pockets, framing EC Hispanic Media as a regional/specialized alternative.
• Entravision Communications: Publicly traded diversified Spanish-language media company operating TV/radio stations and digital properties across US Hispanic markets; overlaps with EC Hispanic Media in Hispanic audience reach and ad sales, but at materially larger scale and across additional media formats.

Emerging players

• Remezcla: Digital-first Hispanic media brand covering culture, music, and lifestyle for young Latino audiences; comparable in its Spanish/bilingual content play but operates purely digitally and targets a younger demographic, without the print or events footprint.
• mitú: Hispanic-focused digital media company targeting millennial and Gen-Z Latino audiences with social video and editorial content; competes for the same SMB and enterprise Hispanic ad dollars but with a digital-only, youth-skewing content strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/echispanicmedia
• Facebookfacebook.com/252345358221026
• LinkedInlinkedin.com/company/3200222

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EC Hispanic Media