DEALERFRONT LTD
DealerFront is a privately held US-focused automotive marketing software provider founded in 2010 that builds responsive dealer websites, automated Craigslist posting, social media marketing, live chat, video, and call-tracking tools on a proprietary platform for small and medium-sized used car dealerships.
- Company typePrivate
- Founded2010
- HeadquartersNorthampton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DEALERFRONT LTD does
DealerFront Ltd is a privately held automotive dealer marketing software company founded in 2010 that operates a proprietary, in-house-built platform combining responsive dealer websites, SEO infrastructure, automated Craigslist posting, social media marketing, live chat, video marketing, and call tracking into a subscription-based product suite. All software is owned outright, built across front-end (Vue.js, HTML, CSS) and back-end (C#, Angular) stacks, served via the company's own CDN with Amazon S3 backing, and underpins both the website platform and a 150+-site classifieds distribution network that includes an exclusive partnership with El Clasificado reaching approximately 2 million Hispanic buyers monthly.
The company targets small to medium-sized used car dealerships in the United States as its primary customer segment, advertising nationwide coverage through a self-serve dealer portal (portal.dealerfront360.com) and an inside-sales team reached at (888) 582-0051. Customers sign up online or through phone sales with no long-term contracts disclosed. Distribution is amplified by integrations with Carfax, Edmunds, Kelley Blue Book, Autotrader, Cars.com, Cargurus, and 300+ other third-party portals for inventory syndication, plus automated social posting to Facebook, Twitter, YouTube, and Blogger.
Revenue mechanics are subscription-based, with quote-based pricing on full marketing packages and disclosed social media campaign tiers ranging from $150 to $1,500 per month. The company claims more than 500 active customers, over 1.3 million cumulative leads generated, and more than 420,000 Craigslist ads posted, supported by a 1-10 person team. There are no disclosed funding events, acquisitions, or external investors, and the company reports 14+ years of continuous operation with core employees of 10+ years tenure.
DEALERFRONT LTD firmographics
Firmographics- Name
- DEALERFRONT LTD
- Legal name
- Dealerfront
- Website
- https://dealerfront.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DealerFront is a privately held US-focused automotive marketing software provider founded in 2010 that builds responsive dealer websites, automated Craigslist posting, social media marketing, live chat, video, and call-tracking tools on a proprietary platform for small and medium-sized used car dealerships.
- Ownership category
- akta.pro rank
Where DEALERFRONT LTD is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
DEALERFRONT LTD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Marketing Services: Monthly subscription-based services including responsive websites, social media marketing, Craigslist posting, and dealer chat. Customers pay recurring fees for access to the full marketing platform.
- Social Media Marketing Campaigns: Social media marketing services with budgets ranging from $150 to $1,500 per month, tailored campaigns driving local buyers to dealerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Craigslist posting - unlimited hands-free posting at one low price |
| Subscription | Monthly | Social media marketing campaigns - customized based on dealer budget |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
DEALERFRONT LTD product offering
Product offeringCore offering
Dealerfront sells subscription-based automotive marketing software to car dealerships, anchored by a proprietary, SEO-supercharged responsive dealer-website platform. On top of that core it bundles automated marketing modules — social media posting to Facebook/Twitter/YouTube/Blogger, hands-free Craigslist posting across a 150+ classified network (including an exclusive El Clasificado Hispanic-market partnership), live dealer chat with iOS/Android apps, video marketing, and call tracking/recording — to drive leads, calls, and sales for small and mid-size dealers.
Product overview
Dealerfront is a dealer marketing platform built around a proprietary SEO-supercharged responsive website system, with integrated marketing modules including Social Media Marketing (Facebook, Twitter, YouTube, Blogger), Craigslist Posting, Classifieds Blaster (150+ sites plus El Clasificado), Live Dealer Chat, Video Marketing, and Call Tracking. The core Responsive Dealer Websites product serves as the foundation, while add-on modules handle specific channels and lead capture functions.
Differentiator
Problem solved
Functional benefit
Products and services
- Responsive Dealer Websites
- Social Media Marketing
- Craigslist Posting
- Classifieds Blaster
- Live Dealer Chat
- Video Marketing
- Call Tracking and Recording
Quantifiable outcome
- 500+ happy customers served
- +4 more outcomes
Companies that use DEALERFRONT LTD
Customer profileNamed customers16 records
Segments2 records
Ideal customer profiles1 record
DEALERFRONT LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature8 records
DEALERFRONT LTD partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- El ClasificadocoreExclusive relationship with El Clasificado reaching 2 million Hispanic buyers monthly nationwide. This partnership provides Dealerfront customers access to a massive Hispanic market demographic that competitors do not have access to.
- CarfaxcoreFull integration with Carfax for vehicle history reporting on dealer websites. Dealers can display Carfax reports directly on vehicle detail pages.
- EdmundssupportingIntegration with Edmunds for vehicle pricing data and listings syndication.
- Kelley Blue Book (KBB)supportingIntegration with Kelley Blue Book for vehicle valuation and pricing information.
- AutotradersupportingIntegration with Autotrader for inventory syndication to reach more buyers.
- Cars.comsupportingIntegration with Cars.com for inventory distribution to car shoppers.
- CargurussupportingIntegration with Cargurus for vehicle listings and dealer advertising.
- FacebookcoreAutomated daily posting of vehicle inventory to Facebook. Creation of website copy running inside Facebook from business page. Links to finance applications directly inside Facebook.
- TwittercoreAutomated daily posting of inventory and engaging articles to Twitter. Part of social media domination strategy.
- YouTubesupportingDaily vehicle videos created from inventory and posted to YouTube. Videos also posted to all other social media channels and dealer websites.
- BloggersupportingAutomated blogging platform creating content pointing back to dealer websites for SEO benefits.
- Google AnalyticssupportingClient portal integrates with Google Analytics allowing dealers to view their analytics data directly from the Dealerfront system. Uses OAuth for secure real-time data access.
- Amazon S3supportingContent delivery network using Amazon S3 for fast and reliable content serving from edge locations.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
DEALERFRONT LTD competitors and assessment
Company assessmentDirect peers
- VinSolutions: VinSolutions (Cox Automotive) provides CRM, ILM, and digital marketing tools for auto dealers. While CRM-led, it overlaps with Dealerfront on marketing automation, lead management, and dealer customer base.
- DealerInspire: DealerInspire, part of Cox Automotive, provides responsive dealer websites, digital marketing, and inventory management solutions for auto dealerships. It directly competes with Dealerfront's core website + marketing platform offering for the same SMB and mid-market dealer customers.
- PureCars: PureCars delivers digital marketing and advertising automation specifically built for automotive dealerships. It directly competes with Dealerfront's social media, advertising, and inventory marketing modules.
- DealerSocket: DealerSocket offers a dealer management system, CRM, and digital marketing platform serving SMB and mid-market auto dealers. It directly competes with Dealerfront on the marketing functionality side and bundles similar features.
- Dealer.com: Dealer.com, another Cox Automotive brand, provides digital marketing, websites, SEO, and advertising services for auto dealers. It is one of the largest incumbents in the dealer website/marketing space and a direct competitor to Dealerfront's bundled platform.
- DealerFire: DealerFire provides responsive dealer websites, SEO, and digital marketing services to independent and franchise auto dealers. It competes most directly with Dealerfront's website + marketing bundle for the same SMB customer segment.
- LotLinx: LotLinx provides AI-driven digital marketing and inventory advertising solutions specifically for auto dealerships. It directly competes with Dealerfront in dealer digital marketing, with overlap on inventory syndication and lead generation.
- CarsForSale: CarsForSale provides inventory marketing tools and website services for auto dealers, including syndication to third-party marketplaces. It serves a similar SMB dealer base and overlaps on dealer website and inventory marketing functionality.
Broad incumbents
- AutoTrader: AutoTrader is a major automotive marketplace that also offers dealer marketing, advertising, and inventory syndication tools. It is a broader incumbent at much larger scale that competes with Dealerfront for the same dealer marketing budget.
- Cars.com: Cars.com is a leading automotive marketplace offering dealer advertising, listings, and marketing platform services. As a broad incumbent, it competes with Dealerfront for dealer marketing dollars while operating at substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DEALERFRONT LTD social profiles
Digital presenceDEALERFRONT LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEALERFRONT LTD leadership team
Management profileNumber of profiles
Profiles1 record
DEALERFRONT LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEALERFRONT LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEALERFRONT LTD
What does DEALERFRONT LTD do?
Dealerfront sells subscription-based automotive marketing software to car dealerships, anchored by a proprietary, SEO-supercharged responsive dealer-website platform. On top of that core it bundles automated marketing modules — social media posting to Facebook/Twitter/YouTube/Blogger, hands-free Craigslist posting across a 150+ classified network (including an exclusive El Clasificado Hispanic-market partnership), live dealer chat with iOS/Android apps, video marketing, and call tracking/recording — to drive leads, calls, and sales for small and mid-size dealers.
Is DEALERFRONT LTD a public or private company?
DEALERFRONT LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DEALERFRONT LTD founded?
DEALERFRONT LTD was founded in 2010. It employs 1 to 10 people.
Where is DEALERFRONT LTD based?
DEALERFRONT LTD is headquartered in Northampton, United Kingdom, in the Europe region.
How does DEALERFRONT LTD make money?
Two revenue lines are on record. Subscription Marketing Services are the primary driver. The others are social Media Marketing Campaigns.
Who are DEALERFRONT LTD's main competitors?
Direct peers on record are VinSolutions, DealerInspire, PureCars, DealerSocket, Dealer.com, DealerFire, LotLinx and CarsForSale. Broad incumbents are AutoTrader and Cars.com.
Does DEALERFRONT LTD have an API?
No public API is recorded for DEALERFRONT LTD.