Monk
Monk Global Limited is a UK-based DTC wellness company that designs smart ice baths and cold-therapy products with a companion app and wearable integration, serving health-conscious consumers, athletes, and commercial recovery studios.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Monk does
Monk Global Limited is a UK-based private consumer wellness company that designs, manufactures, and distributes smart cold-water immersion systems for health-conscious consumers, athletes, and commercial recovery facilities. The portfolio spans portable personal-use units (Origin Smart Ice Bath, Cocoon, Nomad Tub) and commercial-grade chillers (Shiver Chiller, Shiver Pro), with founder Laura Fullerton leading the business. Target users include individuals seeking data-driven cold-therapy routines as well as gyms, spas, and recovery studios.
The product platform pairs hardware with a companion Monk App that integrates with more than 40 wearable devices, enabling session tracking of duration and biometric signals such as heart rate variability. Pricing spans approximately £595 for portable offerings to £6,495 for premium configurations, positioning the brand at the high end of the consumer cold-therapy category. The company pursues a direct-to-consumer e-commerce go-to-market, with revenue mechanics combining hardware unit sales, accessories and consumables, and recurring engagement through the app's personalized programming.
Monk is currently expanding into the United States via a customer waitlist and building editorial authority through content properties including the Submerge podcast. Brand visibility is supported by an investor and ambassador relationship with professional boxer Anthony Joshua, alongside endorsements from James Watt (BrewDog co-founder) and Ruby Wax. The Shiver Pro commercial chiller signals an emerging B2B vertical beyond the core consumer base, and Klarna point-of-sale financing lowers purchase friction on premium hardware.
Monk firmographics
Firmographics- Name
- Monk
- Legal name
- Monk Global Limited
- Website
- https://discovermonk.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Monk Global Limited is a UK-based DTC wellness company that designs smart ice baths and cold-therapy products with a companion app and wearable integration, serving health-conscious consumers, athletes, and commercial recovery studios.
- Ownership category
- akta.pro rank
Monk industry classification
Industry- Product category
- Cold Water Therapy Equipment
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)
Keywords
Where Monk is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Monk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Hardware Sales: Primary revenue from selling smart ice baths (Origin, Cocoon), portable chillers (Shiver, Shiver Pro), inflatable tubs (Nomad), and accessories (filters). One-time hardware purchases with optional financing through Klarna.
- Financing Services: Monk acts as a credit broker introducing customers to Klarna Financial Services UK Ltd for 0% interest finance over 6-36 months, earning referral fees on financing arrangements.
- Subscription Services: The Monk app is offered alongside hardware, with premium features potentially available. The app provides guided programs, tracking, and wearable integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Origin Smart Ice Bath - Flagship all-in-one smart ice bath |
| One time/ perpetual license | Pay-as-you-go | Cocoon - Sculptural hard-shell cold and contrast therapy system |
| One time/ perpetual license | Pay-as-you-go | Shiver Chiller - WiFi-enabled chiller unit |
| One time/ perpetual license | Pay-as-you-go | Nomad Tub - Inflatable insulated ice bath |
| One time/ perpetual license | Pay-as-you-go | Nomad & Shiver Bundle - Complete portable cold plunge system |
| Unit Pricing | Pay-as-you-go | Monk Origin Filters - Replacement filtration system |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Monk product offering
Product offeringCore offering
Monk designs, manufactures, and sells premium smart ice baths and cold water therapy hardware — including the all-in-one Origin, the sculptural Cocoon hard-shell system, the portable Nomad inflatable tub, and Wi-Fi-enabled Shiver and Shiver Pro chillers — paired with the Monk App, a digital coaching platform offering guided breathwork, progressive acclimatisation programmes, CBT-based visualisation, and integrations with 40+ wearables. The company sells primarily direct-to-consumer via its own e-commerce storefront, with optional 0% financing through Klarna.
Product overview
Monk is a health technology company offering smart cold water therapy products and a digital coaching app. The product portfolio consists of three hardware systems: the all-in-one Origin Smart Ice Bath (Gen2), the portable Nomad & Shiver Bundle, and the sculptural Cocoon hard-shell system. All products connect to the Monk App for guided breathwork, acclimatisation programmes, wearable integrations, and health metrics tracking. The Cocoon supports both cold and contrast therapy with the Shiver Pro chiller, while Nomad provides a more affordable, portable option. Accessories include replacement filters and the full ecosystem is managed through the smartphone app.
Differentiator
Problem solved
Functional benefit
Brands
- Origin: Smart ice bath - the first product, now sold out as the company evolves to next-generation flagship
- Cocoon
- Nomad
- Shiver
- Monk App
Products and services
- Monk App A digital cold water therapy coach providing guided breathwork, progressive acclimatisation programmes, soundscapes, and wearable integrations to track plunge metrics including temperature, time, heart rate, HRV, and sleep; designed for Monk hardware owners and cold-exposure practitioners.
- Origin Smart Ice Bath (Gen2) All-in-one smart ice bath with integrated cooling, ozone + 3-step filtration, plug-and-go setup, light-guided breathwork, and temperature control from 37°F–60°F for indoor or outdoor use.
- Monk Cocoon Sculptural hard-shell cold and contrast therapy system inspired by Japanese soaking rituals, supporting temperatures from 37°F–104°F when paired with Shiver Pro; designed for indoor and outdoor use with ergonomic reclined design and modular chiller placement.
- Nomad & Shiver Bundle Portable cold plunge system combining the inflatable Nomad tub with the Wi-Fi-enabled Shiver chiller that cools to 3°C; designed for apartments, gardens, and flexible placement with indoor/outdoor compatibility.
- Nomad Tub Inflatable, insulated ice bath made from hardened-wall PVC and thick drop-stitch fabric with lockable thermal-shield lid, 500L capacity, suitable for users up to 6'9"; portable and inflates in minutes for apartment or garden use.
- Shiver Chiller Wi-Fi-enabled chiller that cools to 3°C with 880W capacity (up to 1250W peak), controllable via the Monk app; designed for indoor or outdoor use with built-in rinsable mesh filter and a 2-year warranty.
- Shiver Pro Chiller 1HP commercial-grade chiller with 1450W cooling capacity, faster cooling (8–10°C per hour), and heating capability (3–40°C); features ozone + 2-stage filtration for enhanced water purification, targeted at commercial-grade and high-traffic settings.
- Monk Origin Filters Replacement 20-micron filters for the Monk Origin smart ice bath, sold as a 6-pack and recommended for monthly replacement depending on usage.
Quantifiable outcome
- Dopamine levels increase by 250% after cold exposure
- +5 more outcomes
Companies that use Monk
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Monk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature6 records
Monk partnerships and signals
Strategic signalScale indicators1 record
Recent moves7 records
Expansion highlights5 records
Monk competitors and assessment
Company assessmentEmerging players
- Brrrr Box: Brrrr Box is an emerging mobile and pop-up cold plunge brand targeting events, gyms, and commercial recovery spaces. It competes with Monk's commercial channel expansion but is earlier-stage and focused on mobile versus installed systems.
- Hydrowave: Hydrowave is a commercial-focused cold plunge brand supplying gyms, spas, and recovery centers. It overlaps with Monk's emerging B2B push via the Shiver Pro and Cocoon commercial configurations, but focuses less on residential DTC.
Direct peers
- Lumi Therapy: Lumi Therapy offers cold plunge and sauna contrast therapy systems targeted at premium home wellness, directly paralleling Monk's Cocoon and Origin positioning. It competes on integrated hardware ecosystems with smart temperature control.
- Renu Therapy: Renu Therapy offers cold plunge and sauna systems with a focus on recovery, athletic performance, and home wellness. Its product line directly overlaps with Monk's Cocoon contrast therapy positioning and Origin premium cold bath tier.
- Chilly GO: Chilly GO is a UK-based cold plunge brand selling premium tubs with chillers, competing with Monk directly in the UK home and commercial wellness market. It shares the same DTC + content-led marketing approach for the British consumer.
- Sun Home Saunas: Sun Home Saunas is a DTC premium wellness brand offering infrared saunas and cold plunges. Its integrated cold/heat recovery positioning mirrors Monk's Cocoon contrast therapy roadmap, and it shares the same high-end DTC and celebrity-ambassador playbook.
- Ice Barrel: Ice Barrel sells inflatable and upright cold plunge tubs aimed at portability and affordability, directly competing with Monk's Nomad Tub and Nomad & Shiver Bundle. It overlaps on DTC e-commerce and content-led marketing to the cold therapy community.
- The Cold Plunge Co: The Cold Plunge Co sells premium stainless steel and acrylic cold plunge tubs aimed at home and commercial use, directly competing with Monk's Origin and Cocoon lines. Its commercial-grade chiller offering overlaps with Monk's Shiver Pro.
- Plunge: Plunge is the highest-profile US-based premium cold plunge competitor, offering the Plunge tub, Plunge Pro, and SaunaFix. It directly competes with Monk on premium positioning, DTC e-commerce, and celebrity/athlete endorsements (Joe Rogan, Andrew Huberman).
Broad incumbents
- ThermaSol: ThermaSol is a long-established US manufacturer of residential and commercial steam shower, sauna, and hydrotherapy equipment. As a broader wellness incumbent, it offers overlapping capabilities to Monk's Cocoon contrast therapy but as part of a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Monk social profiles
Digital presenceMonk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monk leadership team
Management profileNumber of profiles
Profiles1 record
Monk funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monk
What does Monk do?
Monk designs, manufactures, and sells premium smart ice baths and cold water therapy hardware — including the all-in-one Origin, the sculptural Cocoon hard-shell system, the portable Nomad inflatable tub, and Wi-Fi-enabled Shiver and Shiver Pro chillers — paired with the Monk App, a digital coaching platform offering guided breathwork, progressive acclimatisation programmes, CBT-based visualisation, and integrations with 40+ wearables. The company sells primarily direct-to-consumer via its own e-commerce storefront, with optional 0% financing through Klarna.
Is Monk a public or private company?
Monk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monk founded?
Monk was founded in 2021. It employs 1 to 10 people.
Where is Monk based?
Monk is headquartered in London, United Kingdom, in the Europe region.
How does Monk make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are financing Services and subscription Services.
Who are Monk's main competitors?
Emerging players on record are Brrrr Box and Hydrowave. Direct peers are Lumi Therapy, Renu Therapy, Chilly GO, Sun Home Saunas, Ice Barrel, The Cold Plunge Co and Plunge. ThermaSol is listed as a broad incumbent.
Does Monk have an API?
No public API is recorded for Monk.
What industry is Monk in?
Monk's product category is Cold Water Therapy Equipment. Its primary akta.pro industry code is HSADAKAD, Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy). Its NAICS code is 333415 and its SIC code is 3585.