Lumi Therapy

What Lumi Therapy does

Lumi Therapy is a UK-based direct-to-consumer brand (legal entity SNO Solutions Ltd, registered in England & Wales) headquartered in Exeter that designs, markets, and sells premium cold water therapy and infrared heat therapy equipment. Its core portfolio centers on ice bath barrels (Recovery Pod PRO, PRO 8, PRO DUO, Pod MAX Ultra), portable water chillers (Mini Chiller 2 with Bluetooth app control and ozone filtration), and Canadian Hemlock far-infrared saunas (Sauna PRO and Sauna PRO Duo with carbon heating panels), complemented by an ecosystem of consumables (chiller filters, thermo lids) and apparel (ponchos, robes, hoodies). Underlying technology includes air-gap insulated construction with 5cm wall thickness, ozone water filtration, and carbon infrared heating panels rated for 100,000 hours. The business operates exclusively through its owned e-commerce storefront with free UK shipping and a 30-day risk-free trial; pricing ranges from $10 accessories to over $4,600 for top-end saunas, all on a one-time-purchase model with bundle options.

The company primarily serves UK and international fitness enthusiasts, athletes, and wellness consumers, with secondary outreach to elite performers via ambassador and event partnerships including BWT Alpine F1, the Paris 2024 Olympics, TCS London Marathon, Red Bull, Gymshark, Under Armour, and Tommy Fury. Customer segments are horizontally structured around athletes, wellness seekers, elite performers, and general consumers, with a community layer (LUMI Cold Club and a 21-day reset program) layered on top of transactional sales. Co-founder Callum Vincent and founder/business owner Gavin Teague lead a small team of 11-50 employees. Cumulative reach is reported at 276,000+ customers with 2,196+ verified reviews averaging 4.26 stars, but no revenue, funding, or headcount growth figures are publicly disclosed.

Name

Lumi Therapy

Legal name

SNO Solutions Ltd

Website

https://lumitherapy.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Lumi Therapy is a UK-based DTC brand selling premium ice baths, portable chillers, and infrared saunas direct to athletes, fitness enthusiasts, and wellness consumers, with 276,000+ lifetime customers and brand partnerships spanning F1, the Olympics, and major fitness labels.

Ownership category

akta.pro rank

Product category

Cold Water Therapy Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)

akta.pro secondary industries

Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

Keywords

• Ice bath equipment
• Cold water therapy
• Infrared sauna
• Recovery equipment
• Sports recovery

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Hardware Sales: Primary revenue stream from selling physical products including ice baths, chillers, saunas, and recovery accessories. Products are sold as one-time purchases with various tiers and bundle options. Premium pricing positioning with products ranging from $10 accessories to $4,623 infrared saunas.
2. Professional Installation Services: Optional professional delivery and installation service for large items like Sauna PRO, offered as an add-on at checkout within the UK.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Lumi Therapy (legal entity: SNO Solutions Ltd) is a UK-based direct-to-consumer brand founded in 2020 that designs, sells, and installs premium ice baths, chillers, infrared saunas, and recovery accessories. The company focuses on cold water therapy and contrast therapy products marketed toward athletes and wellness enthusiasts, operating primarily through its e-commerce website lumitherapy.co.uk from Exeter, UK.

Product overview

Lumi Therapy offers a portfolio of premium cold water therapy and heat therapy products centered on ice baths, chillers, and infrared saunas. The core product line includes the Recovery Pod PRO Ice Barrel ($395), PRO 8 Ice Bath ($528), PRO DUO Ice Bath for two people ($660), and Pod MAX Ultra Ice Bath with 5x insulated layers. These ice baths range from portable inflatable designs to professional-grade barrels with 420-520L capacities. Chiller units like the Mini Chiller 2 ($669) integrate with ice baths to maintain water temperatures down to 2°C using Bluetooth app connectivity and ozone filtration. The Sauna PRO and Sauna PRO Duo are far-infrared saunas constructed from Canadian Hemlock wood ($3,698+), featuring carbon heating panels, Bluetooth audio, LED lighting, and temperature control up to 65°C. The product ecosystem extends to accessories including thermo lids, covers, floor mats, thermometers, and consumable chiller filters, as well as apparel like changing robes, towel ponchos, hoodies, t-shirts, and yoga mats. The portfolio supports individual wellness seekers through to elite athletes seeking contrast therapy solutions.

Differentiator

Problem solved

Functional benefit

Brands

• LUMI Cold Club: Community program for cold water therapy enthusiasts, offering exclusive deals and discounts to members.
• Recovery Pod PRO
• Recovery Ultra
• Sauna PRO

Products and services

• Portable Ice Baths

Quantifiable outcome

• 276,000+ customers worldwide trust LUMI for premium cold therapy
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• BWT Alpine F1 TeamcoreStrategic or Co-development Partner · 1 January 2024LUMI Therapy became the official cold water therapy team supplier for BWT Alpine Formula One Racing Team. LUMI licenses advanced recovery solutions to one of the most competitive sports globally, providing their ice baths and recovery equipment for team use.
• GymsharkmajorGTM or Marketing PartnerBrand collaboration with leading fitness apparel brand Gymshark for joint marketing and fitness community wellness initiatives.
• Tommy FurymajorGTM or Marketing PartnerProfessional boxer and social media influencer serving as LUMI brand ambassador, showcasing ice bath usage for recovery and performance.
• Under ArmourmajorGTM or Marketing PartnerBrand partnership and collaboration with major athletic apparel company.
• Red BullmajorGTM or Marketing PartnerBrand partnership with leading energy drink and extreme sports brand.
• Paris 2024 Olympic GamesmajorGTM or Marketing PartnerOfficial partnership association with Paris 2024 Olympic Games, featuring in Olympic training content.
• TCS London MarathonminorGTM or Marketing PartnerEvent partnership for marathon athlete recovery and wellness initiatives.
• Arnold Sports Festival UKminorGTM or Marketing PartnerEvent presence at Arnold Sports Festival UK with brand activations.
• Love Trails FestivalminorGTM or Marketing PartnerFestival partnership for outdoor and trail running community.
• GymfluencersminorGTM or Marketing PartnerFitness influencer community partnership for marketing reach.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• HigherDOSE: Wellness brand selling infrared sauna blankets and accessories direct-to-consumer. Same premium-wellness positioning and audience as LUMI's Sauna PRO.
• Sweat Tent: Portable infrared sauna brand marketed for athletes and home contrast therapy. Competes with LUMI on heat-therapy use case and fitness audience overlap.
• Renu Therapy: Cold plunge system with integrated chiller, offered via DTC. Comparable on product architecture (chiller + tub bundle) and consumer target.
• Sun Home Saunas: Infrared sauna DTC brand offering premium home units with carbon heating. Direct overlap with LUMI's Sauna PRO line in product category and price tier.
• Ice Barrel: Direct-to-consumer ice barrel brand popular for at-home cold therapy. Overlaps closely with LUMI's Pod PRO barrels on use case (recovery), customer (fitness enthusiast), and price band.
• Clearlight Infrared Saunas: Established infrared sauna manufacturer and DTC retailer. Competes with LUMI's Sauna PRO line across premium home sauna buyers in wellness and recovery.
• Plunge: US DTC leader in premium cold plunge tubs, with strong branding and broad marketing reach. Plunge is the closest direct competitor in the consumer cold-water-therapy category LUMI targets.

Broad incumbents

• Endless Pools: Broader hydrotherapy/wellness incumbent offering plunge pools, swim spas, and aquatic equipment. Overlaps with LUMI's hydrotherapy theme at premium price points but operates at a much larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lumitherapy
• YouTubeyoutube.com/@lumitherapy
• Facebookfacebook.com/Lumitherapyuk
• Instagraminstagram.com/lumi.therapy
• TikToktiktok.com/@lumitherapy
• Pinterestuk.pinterest.com/lumitherapy
• LinkedInlinkedin.com/company/lumi-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumi Therapy