Applebaum and Stone, PLC

What Applebaum and Stone, PLC does

Applebaum and Stone, PLC is a Michigan-based personal injury law firm founded in 2013 by partners Ron Applebaum and Erik Stone, headquartered in Southfield, Michigan, just outside Detroit. The firm specializes in auto law — primarily car, motorcycle, truck, and bicycle accidents — and also handles slip and fall, nursing home neglect, medical malpractice, dog bites, social security disability, workers' compensation, and asbestos/mesothelioma cases. It operates exclusively within the state of Michigan under a contingency fee model, in which clients pay no legal fees unless the firm wins their case, with the firm pursuing Michigan No-Fault benefits (medical expenses, wage loss up to $70K/year, household replacement, attendant care) and third-party pain-and-suffering claims.

The firm is staffed by 27 employees, including six attorneys, with senior partners bringing decades of combined experience: Ron Applebaum (JD 1991, University of Detroit Law School) and Erik Stone (JD 1994, Thomas M. Cooley Law School) lead the team alongside attorneys Jim Lilly (insurance coverage litigation and interstate trucking), Eric Noga, Marcello Pedini, and Ron Anstandig. Applebaum and Stone employs a sales-led go-to-market strategy heavily reliant on brand advertising, including 17 award-winning TV commercials featuring a signature jingle, a radio jingle, a memorable vanity phone number (833-WINS-BIG), and earned media appearances (CBS Detroit, December 2024). Distribution channels include in-person consultation at the Southfield office, mobile client visits, phone/email intake, website contact forms, and SMS messaging. The firm reports recent settlements ranging from $200,000 to $4,600,000 and claims to have recovered hundreds of millions of dollars for clients over its tenure. Revenue is not publicly disclosed.

Name

Applebaum and Stone, PLC

Legal name

Applebaum & Stone, PLC

Website

https://applebaumstone.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Applebaum and Stone, PLC is a Michigan-based personal injury law firm specializing in auto accidents, motorcycle, truck, and related injury cases, serving accident victims in the Detroit metropolitan area on a contingency fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Auto accident representation
• Contingency fee legal
• Michigan no-fault law
• Motorcycle accident attorney

Headquarters

HQ city

Southfield, MI

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Contingency Fee - Personal Injury Claims: The firm operates on a contingency fee basis where clients pay no legal fees unless the firm wins their case. This removes financial barriers for accident victims seeking legal representation. The firm recovers hundreds of millions of dollars in compensation for clients, with recent settlements ranging from $200,000 to $4,600,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Applebaum & Stone, PLC is a personal injury law firm that provides legal representation for accident victims in Michigan, specializing in car, motorcycle, truck, and bicycle accidents. The firm also handles slip and fall, nursing home neglect, medical malpractice, dog bites, workers' compensation, and social security disability claims, operating on a contingency fee basis with no upfront costs to the client.

Product overview

Applebaum & Stone, PLC is a personal injury law firm offering a single unified legal service platform specializing in Michigan auto law. The firm's core offering is personal injury legal representation covering automobile, motorcycle, and truck accidents, complemented by additional practice areas including slip and fall, social security disability, worker's compensation, nursing home neglect, medical malpractice, and dog bites. The firm supplements its legal services with an educational Michigan No-Fault Law resource page and maintains brand visibility through a collection of award-winning TV commercials featuring actual clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation Full-service personal injury legal representation for individuals injured in automobile, motorcycle, truck, and bicycle accidents in Michigan. Also covers slip and fall, social security disability, workers' compensation, nursing home neglect, medical malpractice, asbestos and mesothelioma, and dog bite cases. Operates on contingency fee basis with no upfront costs.

Quantifiable outcome

• $4,600,000; $2,900,000; $764,000; $750,000; $500,000; $450,000; $280,000; $250,000; $237,500; $200,000 in recent settlements

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buckfire & Buckfire, P.C. Michigan personal injury firm specializing in auto, truck, and motorcycle accidents on a contingency basis. Similar practice mix, geographic footprint, and mass-market TV advertising strategy as Applebaum & Stone.
• Thurswell Chayet & Weiner: Southfield, Michigan personal injury firm where Ron Applebaum previously worked (1991–2001). Same geography, same auto-injury plaintiff focus, and similar contingency-fee positioning as Applebaum & Stone.
• Goodman Acker P.C. Southfield, Michigan personal injury law firm focused on car, truck, and motorcycle accidents. Competes head-to-head with Applebaum & Stone in the same Detroit metro and uses a similar contingency-fee plus heavy TV marketing playbook.
• Garan Lucow Miller, P.C. Michigan-based personal injury firm with auto accident and No-Fault expertise. Operates in overlapping Michigan markets with a contingency-fee model aimed at accident victims.
• Michigan Auto Law: Michigan-based personal injury law firm specializing in auto accidents and No-Fault claims. Operates in the exact same Detroit-area market with a contingency fee model and heavy TV/radio advertising, making it the closest direct competitor to Applebaum & Stone.
• Sinas Dramis Law Firm: Lansing/Detroit-area personal injury firm with deep auto No-Fault expertise. Competes for the same Michigan auto accident caseload and shares the contingency-fee, plaintiff-side focus of Applebaum & Stone.
• Sam Bernstein Law Firm: Michigan personal injury and auto accident law firm with strong brand presence in the Detroit metro. Competes for the same auto accident plaintiff caseload with similar contingency economics.
• Fieger Law: High-profile Michigan plaintiff firm led by Geoffrey Fieger, with strong auto and personal injury practices. Competes for similar high-value Michigan cases and brand awareness in the Detroit media market.
• Olsman MacKenzie Peacock & Wallace: Michigan personal injury and No-Fault law firm serving accident victims across the state. Direct overlap in practice areas, contingency-fee model, and plaintiff-side auto accident focus.

Broad incumbents

• Morgan & Morgan: Largest U.S. plaintiff personal injury firm, with a significant Detroit office that competes directly for Michigan auto and No-Fault cases. Represents the scaled, multi-state incumbent counterpart to Applebaum & Stone's regional practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/applebaum-and-stone-plc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applebaum and Stone, PLC