What APPLICAMP - AIMCIA does

APPLICAMP, the commercial brand of AIMCIA (a privately held French SARL founded in 2000 in Vendée), develops and sells property management software for the French outdoor hospitality (HPA) market — specifically campings, holiday parks, and glamping sites. The company offers two core products: the legacy locally installed APPLICAMP software for Windows, and APPLICAMP NEO, a hybrid web/local solution launched in 2021 that runs across Windows, macOS, Linux, iOS, and Android and supports offline operation through an optional hardware device. A certified NF525 cash register module for bar, snack, and grocery sales rounds out the portfolio. All products hold NF525 fiscal certification by Infocert, and AIMCIA also holds Qualiopi certification for paid training services.

The technology stack is a conventional enterprise Java web application: PostgreSQL, Spring Boot, Maven, Jenkins on the backend; React JS on the frontend; Docker containers on Linux Debian/Ubuntu with VPN connectivity. The platform integrates with more than 40 partners covering OTA booking (CTOUTVERT, Elloha, Pitchup, Bookiser), revenue management (D-EDGE, CampYield, Maeva, Revbell, G2A), access control (CAME, SOVEMATIC), insurance (Campez Couvert, Meetch), and guest experience (LoungeUp, PocketCamp). Approximately 500 campings across France are on the platform.

The company monetizes through monthly subscriptions in two tiers (Essentiel and Premium), optional add-on modules (cash register), and professional services including training and hotline support. Pricing is quote-based. Distribution is direct: a field-sales team based in Les Herbiers runs on-site and remote demonstrations, supported by participation in five major French HPA trade shows (SOCAMP, Atlantica, Sett, Equip'HPA, IODE). The firm has roughly 13-15 employees, is led by founder-gérante Nadine Pubert, and operates exclusively in France with no external funding, parent entity, or subsidiary structure disclosed.

Name

APPLICAMP - AIMCIA

Legal name

AIMCIA

Website

https://applicamp.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

APPLICAMP (AIMCIA) is a French software publisher providing NF525-certified property management systems for approximately 500 campings, holiday parks, and glamping sites across France, including the APPLICAMP and APPLICAMP NEO platforms plus an integrated cash register module.

Ownership category

akta.pro rank

Product category

Camping Property Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Property Management Systems (PMS) (THALACAA)

Keywords

• Camping management software
• Outdoor hospitality software
• Property management system
• Vacation park software
• Campsite reservation software

Headquarters

HQ city

Les Herbiers, Pays de la Loire

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: SaaS subscription model for APPLICAMP and APPLICAMP NEO platforms with monthly fees. Two subscription tiers available: Essentiel and Premium.
2. Optional Modules: Additional modules such as cash register functionality available at extra monthly cost.
3. Professional Services: Training and technical assistance services provided to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

APPLICAMP develops and sells property management software (PMS) for French outdoor hospitality establishments (campings, holiday parks, and glampings). The product suite includes the original APPLICAMP locally-installed Windows software, the next-generation APPLICAMP NEO hybrid web/local solution with offline capability via a proprietary device, and an NF525-certified cash register module for point-of-sale operations.

Product overview

APPLICAMP - AIMCIA offers a suite of PMS (Property Management System) software solutions for outdoor hospitality (campings and holiday parks). The portfolio consists of two core products: APPLICAMP (the original locally-installed Windows software) and APPLICAMP NEO (the newer hybrid web/local solution), plus an add-on Cash Register Module certified NF525. The products are designed for campings of varying sizes, from small establishments to large groups, and include features for booking management, resident management, billing, accounting exports, and partner integrations. All products carry NF525 certification for fiscal compliance.

Differentiator

Problem solved

Functional benefit

Brands

• APPLICAMP: Original camping management software certified NF525, installed locally on Windows computers. Offers multi-user management, booking, billing, accounting exports, and statistics.
• APPLICAMP NEO
• Caisse Enregistreuse APPLICAMP

Products and services

• APPLICAMP Property Management System (PMS) software for outdoor hospitality establishments (campings). Installed locally on Windows computers, it manages the complete stay lifecycle from prospecting to invoicing, including bookings, resident management, OTA connections, VACAF handling, additional sales, and accounting exports. Certified NF525.
• APPLICAMP NEO Next-generation hybrid PMS software combining web-based and locally-installed functionality. Provides full mobility with cross-platform compatibility (Windows, macOS, Linux, iOS, Android), real-time data synchronization, automatic nightly server backups, and an optional NEO hardware box for offline use. Certified NF525.
• Caisse enregistreuse (Cash Register Module) NF525-certified point-of-sale module connected to APPLICAMP software for managing bar, snack, or grocery sales. Features inventory management, customizable article families, barcode scanning, and contactless payment support. Operates in connected or disconnected mode.

Quantifiable outcome

• 500 camping sites served in France

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• CTOUTVERTcoreTechnology or IntegrationTechnology integration partner providing online booking capabilities for APPLICAMP users
• BookisercoreTechnology or IntegrationOnline booking system integration with APPLICAMP platform
• D-EDGEcoreTechnology or IntegrationHotel revenue management technology partner providing yield management capabilities
• EllohacoreTechnology or IntegrationOnline booking system integration for camping reservations
• PitchupcoreTechnology or IntegrationBooking platform integration expanding OTA reach for campings
• MaevacoreTechnology or IntegrationRevenue management partner for camping yield optimization
• CampYieldcoreTechnology or IntegrationRevenue management and yield optimization for campings
• RevbellcoreTechnology or IntegrationRevenue management platform with bell forecasting capabilities
• BDOminorImplementation/ SI/ Consulting PartnerAccounting and advisory services partner
• PRO CAMPING 85minorChannel Partner/ Reseller/ DistributorLocal HPA network partner in Vendée region
• Gestion-camping.comminorChannel Partner/ Reseller/ DistributorPortal partner for camping management services
• Atout FranceminorGTM or Marketing PartnerFrench tourism development agency partnership
• VACAFcoreGTM or Marketing PartnerCAF holiday assistance program coordination and integration
• French Tech VendéeminorStrategic or Co-development PartnerTech community membership in Vendée region
• INSEEminorOthersNational statistics institute for demographic and market data

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cloudbeds: Cloudbeds is an established cloud-based hospitality management platform offering PMS, channel manager, and booking engine for hotels, B&Bs, and alternative accommodations. It is comparable to APPLICAMP in PMS functionality but targets a much broader hospitality market rather than French campings.
• SiteMinder: SiteMinder is a global hotel technology platform offering channel manager, booking engine, and PMS-adjacent tools to accommodation providers worldwide. It serves as a broader incumbent alternative to niche vendors like APPLICAMP in the hospitality software category.
• Mews: Mews is a leading cloud-based hospitality PMS serving hotels, hostels, and increasingly alternative accommodations. It operates in the same PMS category as APPLICAMP but addresses a broader hospitality market rather than specializing exclusively in outdoor hospitality.

Direct peers

• Easily (HPA / Eudoweb): Easily is another French vendor specialized in software for outdoor hospitality establishments, including reservation, yield, and channel management. It targets the same SMB and mid-market camping customer base as APPLICAMP, making it a direct French-market peer.
• Aquarea: Aquarea is a leading French provider of campsite and holiday-resort management software (PMS, booking, billing). It competes head-to-head with APPLICAMP in the same French outdoor hospitality vertical, serving SMB and mid-market campings with comparable functionality around reservations, OTA connectivity, and fiscal compliance.
• Sequoiasoft (SCRIBE): Sequoiasoft develops SCRIBE and related products that are among the most widely used camping and holiday park management platforms in France. It is a direct competitor to APPLICAMP, addressing the same French HPA operators with PMS, channel management, and statutory reporting features.

Others

• Elloha: Elloha provides online booking and channel management for tourism accommodations including campings, vacation rentals, and hotels. While it is integrated with APPLICAMP, it is also a direct competitor for online booking/distribution software within the same French HPA customer base.
• D-EDGE: D-EDGE is a hospitality technology provider offering booking engine, channel manager, and revenue management solutions, including solutions tailored for campings and holiday parks. Although an APPLICAMP integration partner, it competes in the same French outdoor hospitality software stack and is comparable as a yield/distribution vendor serving the same customers.

Emerging players

• Lodgify: Lodgify provides vacation rental software including websites, booking engines, and PMS functionality for short-term rentals and glamping properties. It is comparable to APPLICAMP as a property management and booking platform serving alternative accommodations, including the glamping segment APPLICAMP targets.
• Odro: Odro (formerly Smoobu) is a vacation rental management software provider operating across Europe with PMS, channel manager, and booking tools for short-term rentals. It overlaps with APPLICAMP at the property management and OTA integration layer for alternative accommodations in European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgTHeKZm6APOIa4BXyqjKyw
• Facebookfr-fr.facebook.com/applicamp
• LinkedInlinkedin.com/company/aimcia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APPLICAMP - AIMCIA