What Applied Systems Europe does

Applied Systems Europe is the UK and Ireland subsidiary of US-based Applied Systems, Inc., founded in 1983 and headquartered in Brighton, with additional offices in Birmingham and Dublin. The company provides cloud-based broker management systems to insurance brokers, insurers, and Managing General Agents (MGAs), serving as the EMEA delivery arm of the broader Applied Systems product suite. Its core offering is Applied Epic, the broker management platform, complemented by Applied CSR24 (customer self-service portal), Applied Mobile (field access), Applied Rating Hub (rating engine integration), Applied Riskhandler (risk handling workflows), and Applied University (training and certification). The revenue model is SaaS subscription, sold primarily to mid-market and enterprise insurance brokers and MGAs across the UK and Ireland, with named customers including Stanhope Cooper.

The business model is a vertical SaaS subscription model with multi-product cross-sell, leveraging the parent group's R&D investment and the European entity's local market presence. Distribution is enhanced by the Applied Systems, Inc. brand and recognition as a G2 Leader in broker software, alongside the Insurance Times Tech & Innovation Awards 2022 and Diversity Mark accreditation in 2020. Customers gain an integrated platform that consolidates policy administration, client management, accounting, and now AI-augmented workflows via the Cytora acquisition.

Recent strategic activity centers on the acquisition of Cytora to embed AI capabilities across the digital roundtrip, the launch of Applied Riskhandler and Applied Mobile to broaden the product surface, and continued investment in UK and Ireland operations under the broader Applied Systems group umbrella that also spans the US and Canada.

Name

Applied Systems Europe

Legal name

Applied Systems, Inc.

Website

https://appliedsystems.co.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Applied Systems Europe, founded in 1983 and headquartered in Brighton with offices in Birmingham and Dublin, provides cloud-based broker management systems — primarily Applied Epic — to insurance brokers, insurers, and MGAs across the UK and Ireland under the Applied Systems, Inc. group.

Ownership category

akta.pro rank

Product category

Insurance Broker Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Insurance Agencies and Brokerages (52421)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

Keywords

• Insurance broker software
• Broker management systems
• Insurer connectivity
• Policy management software
• Insurance distribution platform

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Broker Management Systems): Applied Systems generates revenue primarily through cloud-based software subscriptions for broker management systems (Applied Epic, CSR24, Mobile). These are recurring annual or multi-year subscriptions for insurance brokers to access policy management, client servicing, and insurer connectivity platforms.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Applied Systems Europe develops and sells cloud-based broker management systems and insurance distribution software. Its core platform is Applied Epic, complemented by mobility, client-service, and connectivity modules that enable insurance brokers, insurers, and MGAs to manage policies, client relationships, rating, and fulfilment in real time. The company also offers training via Applied University and AI-powered risk handling through its acquired Cytora technology.

Product overview

Applied Systems Europe provides a suite of cloud-based distribution solutions for the insurance industry, comprising a platform-plus-modules architecture. The core platform is Applied Epic, a broker management system that serves as the central hub for policy management and customer relationships. This core is complemented by mobility add-ons (Applied CSR24 and Applied Mobile) that extend access to brokers on any device. Connectivity modules (Applied Rating Hub and Applied Riskhandler) enable real-time integration between brokers, insurers, and MGAs for rating, quoting, and risk assessment workflows. The portfolio also includes training resources through Applied University. Together, these products form an end-to-end distribution ecosystem designed to unlock opportunities by bridging product innovation and market-wide execution for insurance brokers, insurers, and MGAs.

Differentiator

Problem solved

Functional benefit

Products and services

• Applied Epic

Quantifiable outcome

• Reduced administrative task time through elimination of manual re-keying between applications

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Insurance TimescoreStrategic or Co-development PartnerApplied Systems partners with Insurance Times to produce the annual 'Digital Adoption Report,' a key industry research publication covering UK broker digital strategies, investment priorities, and adoption patterns. This co-branded research positions Applied as a thought leader in insurance digital transformation.
• Stanhope CooperminorOthersStanhope Cooper is featured as a customer success story demonstrating how the broker uses Applied Epic to reduce administrative overhead and improve customer responsiveness. This represents a reference customer relationship rather than a formal commercial partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Majesco: Insurance software vendor offering core platforms (Policy, Billing, Claims) plus distribution and analytics — broad incumbent with overlapping broker and insurer/MGA customer base.
• Guidewire Software: Leading provider of core insurance software (PolicyCenter, BillingCenter, ClaimCenter) primarily for insurers, with broader exposure than Applied. Comparable cloud-native platform model serving the same insurance ecosystem.
• Duck Creek Technologies: Cloud-native SaaS provider of core insurance systems (Policy, Billing, Claims) for P&C insurers. Broader incumbent in adjacent core insurance software space, with overlapping insurer/MGA client base.

Direct peers

• Acturis: UK-headquartered insurance broker software platform providing broker management systems and insurer connectivity. Direct competitor to Applied Epic and Applied Rating Hub across UK commercial and specialty lines.
• Vertafore: Largest US-based insurance agency management software vendor (AMS360, Sagitta, NetVet). Direct functional competitor to Applied Epic in the North American market where Applied Systems also operates.
• SSP (now part of Acturis group): Provider of core insurance software (Surround, Novidea) covering broker, insurer, and MGA workflows. Comparable to Applied's full-stack distribution platform across multiple regions.
• CDL Group: UK insurance software specialist providing broker management, underwriting, and policy administration platforms. Competes head-to-head with Applied Epic in the UK broker market.
• Transactor Global Solutions: UK insurance broker software provider offering broker management systems (eTrac) and insurer connectivity products, serving mid-market brokers with comparable functionality to Applied Epic.
• Open GI: Established UK insurance software vendor offering broker management systems, mobile, and insurer connectivity solutions. Directly comparable in product scope and target customer base to Applied Systems' UK broker suite.

Emerging players

• Zywave: Insurance distribution and analytics platform (Sales Cloud, Service Cloud for agencies/brokers). Adjacent SaaS player targeting broker workflow, sales enablement, and engagement — emerging competition in broker-side tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AppliedSysUK
• Facebookfacebook.com/AppliedSystems
• LinkedInlinkedin.com/company/applied-systems-europe
• Instagraminstagram.com/appliedsystems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applied Systems Europe