Red Cup IT
Red Cup IT is a privately held US managed service provider that delivers enterprise-grade cybersecurity, multi-cloud management, and complex IT project services to mid-sized companies and enterprises via a co-managed model with their in-house IT teams.
- Company typePrivate
- Founded2009
- HeadquartersGarden Grove, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Red Cup IT does
Red Cup IT, Inc. is a privately held US managed service provider founded in 2009 and headquartered in Garden Grove, California, specializing in enterprise-grade cybersecurity and IT services for mid-sized companies and enterprises. The firm operates a co-managed IT model, explicitly partnering with clients' in-house IT teams rather than displacing them, and positions its differentiation around SME-class technical expertise and the capability to deliver complex, hard, or unique projects that typical MSPs cannot execute. Its core service portfolio comprises Managed IT Services, Security Solutions, Project Delivery, and IT Skill Augmentation, supplemented by Cloud Services (AWS, Azure, Google Cloud), Digital Transformation, Business Continuity, and Virtual CIO / Advisory Services. Underlying technology is an integrated stack of third-party platforms — Okta for SSO/identity, Sentinel One, Threat Locker, Huntress, Ironscales, Microsoft ATP and Windows Defender for endpoint and email security, Palo Alto Prisma for secure access, and Datto plus AWS/Azure native tools for backup and continuity — which Red Cup IT deploys, integrates, and manages on behalf of clients rather than developing as proprietary IP. The company is SOC 2 Type II and ISO/IEC 27001:2022 certified, supporting its focus on regulated verticals such as HIPAA, SOC, PCI, and FDA.
The business model is sales-led and enterprise-direct, with no reseller or marketplace distribution. Red Cup IT generates revenue through a mix of continuous managed services contracts (subscription-style, billed annually), one-off project delivery, on-demand IT skill augmentation, and advisory engagements, with pricing customized per scope and not publicly disclosed. The go-to-market emphasizes white-glove, executive-level engagement, offering prospective and current clients direct access to the CEO, CTO, and Head of Business Development. The firm markets through its website, an email newsletter on cybersecurity trends, a dedicated security trust portal (security.redcupit.com), and direct outreach via phone (949-870-9022) and email ([email protected]). Customer outcomes highlighted publicly include client tenures exceeding five years for most accounts and a stated track record of no major security breaches or ransomware-driven incidents among its client base. No external funding, M&A activity, patents, or named customer logos are disclosed in available materials.
Red Cup IT firmographics
Firmographics- Name
- Red Cup IT
- Legal name
- Red Cup IT, Inc.
- Website
- https://redcupit.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Cup IT is a privately held US managed service provider that delivers enterprise-grade cybersecurity, multi-cloud management, and complex IT project services to mid-sized companies and enterprises via a co-managed model with their in-house IT teams.
- Ownership category
- akta.pro rank
Red Cup IT industry classification
Industry- Product category
- Managed IT and Cybersecurity Services
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industry
- Robotic Process Automation (RPA) Platforms (HDAEAHAB)
Keywords
Where Red Cup IT is headquartered
LocationHeadquarters
- HQ city
- Garden Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Cup IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Services: Ongoing managed IT services providing scalable support including help desk, endpoint management, security operations, and technical project delivery. Revenue is generated through continuous service contracts with flexibility to work alongside in-house IT partners rather than replacing them.
- Project Delivery: Technical project work delivered as one-off engagements or bundled within continuous service contracts. Includes complex projects impacting both business and IT operations, cloud migrations, digital transformation initiatives, and security implementations.
- IT Skill Augmentation: Providing specialized technical skills and SME-class expertise on-demand across contracts and projects. Extends expert resources to clients needing hard-to-find technical capabilities.
- Virtual CIO / Advisory Services: Strategic advisory services working as special assistants to Directors, VPs, and CIOs. Includes tactical layer support with roadmaps, implementation planning, deployment strategies, economic planning, and budgeting advisory services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on scope of services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Red Cup IT product offering
Product offeringCore offering
Red Cup IT is a Managed Service Provider delivering managed IT services, enterprise cybersecurity, complex project delivery, and on-demand IT skill augmentation to mid-sized companies and enterprises. Core services include co-managed IT support, multi-cloud management (AWS, Azure, Google Cloud), digital transformation, business continuity/disaster recovery, and virtual CIO advisory, delivered through continuous managed contracts or one-off project engagements.
Product overview
Red Cup IT is a Managed Service Provider (MSP) offering a unified portfolio of IT services to mid-sized companies and enterprises. The core offering consists of Managed IT Services, Security Solutions, Project Delivery, and IT Skill Augmentation as the foundational service lines. These are supplemented by specialized capabilities including Cloud Services (AWS, Azure, Google Cloud), Digital Transformation, Business Continuity, and Advisory Services. Architecture Specialists and SaaS Application Integration services function as add-on modules that extend the core managed services. The company operates on a cooperative model, partnering with in-house IT teams rather than displacing them, and delivers services through a combination of continuous managed contracts and one-off project engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed IT Services Scalable managed IT services with a flexible co-management model that partners with in-house IT teams rather than replacing them. Includes help desk support (Levels 1-3), endpoint management, RMM-based active endpoint monitoring, patch management, and ongoing MSP support.
- Security Solutions Enterprise-class cybersecurity services including secure IT platform implementation, SSO deployment, endpoint management with anti-virus/anti-malware/phishing protection, end-user training, continuous security monitoring, immediate threat response, and compliance expertise in HIPAA, SOC, PCI, and FDA frameworks. Includes internal and external audit services.
- Project Delivery Technical project delivery for complex, hard, or unique projects that impact both business and IT operations. Includes cloud migrations, digital transformation initiatives, security implementations, and other high-complexity engagements delivered as continuous services or one-off project work.
- IT Skill Augmentation On-demand provision of hard-to-find IT skills and SME-class expertise across contracts and projects, extending specialized knowledge to client teams for short- and long-term engagements.
- Cloud Services Deployment, management, and support of full and hybrid cloud environments across AWS (ECS, Route 53), Azure Cloud, and Google Cloud. Includes migration planning, budgetary analysis, security planning, mailbox migration, SaaS application integrations, and Azure AD integration advisory.
- Digital Transformation Business transformation services including legacy system modernization, workflow automation, data-led decision-making, cloud migrations, application integrations, and AI/analytics-powered scalable solutions for cloud-native and hybrid environments.
- Business Continuity Comprehensive backup, data recovery, disaster recovery, and business continuity platforms including software and hardware solutions, policies, procedures, and emergency action plans. Covers Office 365, email, files, SharePoint, Microsoft Teams, and workstation backups.
- Advisory Services (Virtual CIO) Virtual CIO and IT advisory services acting as special assistants to Directors, VPs, and CIOs. Includes roadmaps, implementation planning, deployment strategies, economic planning, and budgeting advisory.
Quantifiable outcome
- None of clients have experienced major security breaches or ransomware-driven problems
- +1 more outcomes
Companies that use Red Cup IT
Customer profileSegments2 records
Ideal customer profiles1 record
Red Cup IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature4 records
Red Cup IT partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AWS (Amazon Web Services)coreAWS Partner Network member with comprehensive AWS stack and platform knowledge including ECS, Route 53, and other technical skills. Provides cloud migration, deployment, and management services using AWS infrastructure. Clients include enterprise organizations requiring AWS failover exercises and distributed backup protection.
- Google CloudcoreGoogle Cloud Partner with full support for Google Cloud deployments. Provides cloud migration, advisory, and management services for organizations utilizing Google Cloud infrastructure.
- OktacorePrimary identity provider for many clients, specializing in deploying secure and seamless login experiences. Red Cup IT implements and manages Okta-based identity solutions for enterprise single sign-on (SSO) and multi-factor authentication.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Red Cup IT competitors and assessment
Company assessmentBroad incumbents
- TPx Communications: TPx Communications is a larger managed services and connectivity provider offering managed IT, UCaaS, and security to SMBs and mid-market — overlaps with Red Cup IT's managed services and security offerings but at broader scale.
- LightEdge: LightEdge is a managed cloud and IT services provider with compliance expertise (HIPAA, PCI) and a focus on AWS, Azure, and Google Cloud deployments — comparable to Red Cup IT's cloud and compliance practice but with broader data center footprint.
- Avanade: Avanade is a large digital transformation and managed services consultancy built on Microsoft technologies — overlaps with Red Cup IT's cloud migration, Azure AD, and digital transformation capabilities at much greater scale.
Direct peers
- Ntiva: Ntiva is a US-based managed IT services and cybersecurity provider serving SMBs and mid-market companies with co-managed IT, cloud, and vCIO offerings — directly comparable to Red Cup IT's service mix and customer segment.
- BlackPoint IT: BlackPoint IT is a managed IT and cybersecurity provider in the Pacific Northwest serving small and mid-sized businesses with help desk, cloud, and security services — comparable in size, geography, and service stack.
- NetGain Technologies: NetGain Technologies is a managed IT and security services firm offering managed cloud, cybersecurity, and IT consulting to mid-market companies — a strong comparability match on customer profile and service breadth.
- Kelser Corporation: Kelser is a managed IT services provider with an explicit virtual CIO / CTO-as-a-service offering for mid-sized organizations — directly analogous to Red Cup IT's Virtual CIO and Advisory Services line.
- Corsica Technologies: Corsica Technologies provides managed IT, cybersecurity, and compliance services (HIPAA, PCI, FTC/SOC) to mid-market and regulated organizations — overlapping closely with Red Cup IT's compliance-focused MSP positioning.
- Integris: Integris is a regional managed IT and cybersecurity MSP serving mid-sized US businesses with a similar co-managed IT philosophy, help desk, security stack, and cloud services comparable to Red Cup IT's portfolio.
Emerging players
- Palo Alto Networks Unit 42: Palo Alto Networks' Unit 42 managed detection and response (MDR) service competes directly with the security operations component of Red Cup IT's MSSP offering, particularly given Red Cup IT's use of Sentinel One, Huntress, and Prisma Access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Cup IT social profiles
Digital presenceRed Cup IT compliance and trust
Trust signalCompliance2 records
Red Cup IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Cup IT leadership team
Management profileNumber of profiles
Profiles1 record
Red Cup IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Cup IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Cup IT
What does Red Cup IT do?
Red Cup IT is a Managed Service Provider delivering managed IT services, enterprise cybersecurity, complex project delivery, and on-demand IT skill augmentation to mid-sized companies and enterprises. Core services include co-managed IT support, multi-cloud management (AWS, Azure, Google Cloud), digital transformation, business continuity/disaster recovery, and virtual CIO advisory, delivered through continuous managed contracts or one-off project engagements.
Is Red Cup IT a public or private company?
Red Cup IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Cup IT founded?
Red Cup IT was founded in 2009. It employs 11 to 50 people.
Where is Red Cup IT based?
Red Cup IT is headquartered in Garden Grove, United States, in the North America region.
How does Red Cup IT make money?
Four revenue lines are on record. Managed IT Services are the primary driver. The others are project Delivery, IT Skill Augmentation and virtual CIO / Advisory Services.
Who are Red Cup IT's main competitors?
Broad incumbents on record are TPx Communications, LightEdge and Avanade. Direct peers are Ntiva, BlackPoint IT, NetGain Technologies, Kelser Corporation, Corsica Technologies and Integris. Palo Alto Networks Unit 42 is listed as an emerging player.
Does Red Cup IT have an API?
No public API is recorded for Red Cup IT.
What industry is Red Cup IT in?
Red Cup IT's product category is Managed IT and Cybersecurity Services. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 541511.