Women in Product

What Women in Product does

Women In Product (WIP) is a 501c3 nonprofit organization founded in 2016 and headquartered in Palo Alto, California (operating under the legal entity WIP, Inc.) that advances women in product management careers across all stages, from entry-level PMs through VPs of Product and CPOs. Its core offerings include an online community platform with local chapters, virtual events, the annual WIP Conference (repositioned in 2026 as a Leadership Edition for senior product leaders), the Product Rising podcast, the PM Cooperative eight-week leadership program, Executive Access Programming for VP-level members, the State of Women In Product research report, and a recurring AI Weekly Discussion Group. The organization's underlying technology is a community platform with event management capabilities, supported by integrations for SSO (Facebook, LinkedIn), job postings (YM Careers), and event ticketing (Eventbrite/Swoogo). Its business model combines three revenue streams: event ticket and conference fees, an annual corporate sponsorship/partnership program with tiered options (including a Platinum tier held by Meta, alongside Cisco, LinkedIn, and Mozilla), and tax-deductible donations. WIP serves women product managers globally through a long-tail, free community model while monetizing primarily through enterprise sponsorship relationships tied to talent development and employer branding.

Name

Women in Product

Legal name

WIP, Inc.

Website

https://womenpm.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Women In Product is a 501c3 nonprofit that advances women in product management careers through an annual conference, online community platform, leadership programs, podcasts, and research, serving PMs from entry-level through CPOs with corporate sponsors including Meta, Cisco, LinkedIn, and Mozilla.

Ownership category

akta.pro rank

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Event tickets and conference fees: Revenue from WIP Conference 2026 tickets, including the Leadership Edition for senior/executive product leaders held in Mountain View, CA on October 13, 2026
2. Sponsorships: Annual partnership program allowing companies to sponsor WIP events and programs, with tiered options for expanding and elevating teams of women product managers
3. Donations: Tax-deductible donations accepted as a 501c3 non-profit organization supporting women in product management

Distribution channels5 records

Marketing channels8 records

Core offering

Women In Product is a 501c3 nonprofit that runs a community-driven portfolio of career resources for women product managers, including an annual flagship conference, virtual and local chapter events, a multi-week leadership program (PM Cooperative), executive-level programming, a podcast (Product Rising), an online community platform, and research reports. Offerings span all career stages from new PMs through VPs and CPOs, with both free (community membership, podcast) and paid (conference tickets, PM Cooperative) elements.

Product overview

Women In Product operates a community-driven platform providing career resources, professional development, and networking opportunities specifically for women in product management. The portfolio includes the annual WIP Conference (evolving in 2026 to a Leadership Edition for senior executives), Virtual & Local Events programming, the PM Cooperative 8-week leadership program for mid-career professionals, the Product Rising Podcast, and the WIP Community Platform. The organization also produces the State of Women In Product research report and offers Executive Access Programming for VP-level members. Additional offerings include the Upskill Speaker Series and AI Weekly Discussion Group.

Differentiator

Problem solved

Functional benefit

Brands

• Product Rising: The organization's podcast featuring insights from product leaders.

Products and services

• WIP Conference Annual flagship paid conference providing networking, learning, and professional development for women product managers; the 2026 edition is a Leadership Edition for senior and executive product leaders addressing AI advances and organizational shifts.
• Virtual & Local Events Recurring community events delivered virtually and through local chapters (e.g., WIP Denver), including speaker sessions, networking, and topical discussions on AI, leadership, and career growth for women product managers.
• PM Cooperative Paid 8-week leadership program for mid-career women in product, focused on strategic influence, leadership presence, and career momentum in the age of AI, delivered in small peer cohorts.
• WIP Community Platform Online community platform connecting women product managers across all career stages, enabling networking, peer support, access to local chapters, and community discussions; supports sign-in via LinkedIn and Facebook.
• Executive Access Programming Special programming suite for senior members at VP level and above, including exclusive events, upskilling, mentoring, and networking opportunities designed for executive product leaders.
• AI Weekly Discussion Group Recurring weekly virtual AI discussion group for WIP members to build AI knowledge and stay current with AI developments relevant to product management careers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• CiscominorGTM or Marketing PartnerCorporate partner sponsoring Women In Product events and programs. Cisco is listed among valued partners on the WIP website alongside other technology companies.
• LinkedInminorGTM or Marketing PartnerCorporate partner and platform for WIP community. LinkedIn is listed among valued partners on the WIP website.
• MozillaminorGTM or Marketing PartnerCorporate partner sponsoring Women In Product. Mozilla is listed among valued partners on the WIP website.
• MetacoreGTM or Marketing PartnerMeta is a Platinum sponsor of Women In Product. The company supports WIP programming and events to help develop women product leaders within their organization and the broader industry. Fidji Simo, Head of Facebook App, provided endorsement for WIP's State of Women In Product report.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Women in Technology International (WITI): WITI is a long-running professional organization for women in technology offering conferences, executive summits, mentoring, and a job board. Comparable as a women-in-tech career advancement organization with events, networking, and corporate sponsorship revenue streams.
• Product School: Product School is the largest product management training provider offering certifications, conferences (ProductCon), and live courses. Directly comparable as a product-management-career organization competing for the same audience with paid certifications and an annual conference.
• AnitaB.org: AnitaB.org is a 501c3 non-profit advancing women in technology through programs like Top Companies for Women Technologists. Directly comparable to WIP as a women-in-tech professional community offering events, research, and corporate partnership programs targeting female technical talent.
• Girls in Tech: Girls in Tech is a global non-profit with chapters, hackathons, and corporate partnerships focused on women in technology careers. Comparable as a women-in-tech community organization, though more mission-oriented toward early-career STEM pipeline.
• National Center for Women & Information Technology (NCWIT): NCWIT is a non-profit coalition that works with corporations, academia, and government to increase women's participation in computing. Comparable as a women-in-tech non-profit with research reports and corporate partnerships.
• Women Who Code: Women Who Code is a 501c3 non-profit with global chapters providing events, leadership programs, and corporate partnerships for women in technical roles. Closely comparable community-and-events model serving women-in-tech audiences through sponsorship-driven revenue.
• Mind the Product: Mind the Product is a global product management community and conference series (ProductTank events). Comparable as a product-management-focused community/events organization serving career PMs across geographies.
• Plato: Plato is a structured 1:1 mentorship platform for product management and design leaders, sold to enterprises as a talent development benefit. Comparable as a product-management career development organization targeting mid-career and senior PMs.

Emerging players

• Lesbians Who Tech: Lesbians Who Tech is a non-profit community of queer women in technology with summits, mentorship, and corporate sponsorship programs. Comparable as a women-in-tech community operating events and sponsorships, though with a narrower identity-based audience.
• ADPList: ADPList is a global mentorship platform connecting learners with mentors across design, product, engineering, and data. Comparable as a career-development community targeting product professionals, with freemium and enterprise tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/womenpm
• YouTubeyoutube.com/channel/UC6z_ibVMdKbKFfgb3mxwx9g
• Facebookfacebook.com/womeninproduct
• LinkedInlinkedin.com/company/women-in-product
• Instagraminstagram.com/womeninproduct

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in Product