Nurseio
NurseIO is a Phoenix-based health-tech marketplace connecting healthcare facilities with per diem and PRN clinicians (RN, LPN, CNA, BHT, caregivers) across six US states. Its AI-powered platform enables self-serve shift posting, autonomous shift filling via Bench, and same-day direct deposit pay without agency markups.
- Company typePrivate
- Founded2019
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Nurseio does
NurseIO is a Phoenix-based, privately held health technology company that operates a two-sided on-demand marketplace connecting healthcare facilities with per diem and PRN clinicians, primarily registered nurses (RN), licensed practical nurses (LPN), certified nursing assistants (CNA), medical technicians, behavioral health technicians, and caregivers. The platform is accessible via a web dashboard for facilities and dedicated iOS and Android mobile applications for professionals, and it serves specialized verticals including assisted and senior living, behavioral health, long-term care and skilled nursing, post-acute and rehabilitation, and hospice care across six US states (Alabama, Arizona, Florida, Louisiana, Mississippi, North Carolina, and Texas). Its stated value proposition centers on replacing traditional staffing agencies with a direct, self-serve model that posts shifts, runs credential verification, and processes same-day direct deposit payments with no agency markups or hidden fees.
The company's core technology stack is built around three proprietary branded AI tools: Bench, an autonomous AI agent that automatically fills cancelled or short-notice shifts with a 100% coverage guarantee; ELLA, a text-message-based AI assistant for booking shifts without a laptop; and a credential-aware recommendation engine branded as Find a Professional. Additional platform capabilities include Secure Tag geofencing for attendance verification, a post-shift rating system (Rate Your HCP), and real-time schedule management. The company operates with a lean team of 11-50 employees and has been active for over six years (founded circa 2018-2019 by Seth Courson, Callie Ott, and Ryan Kober), with no disclosed venture funding.
NurseIO monetizes through per-shift transaction fees charged to facilities, with healthcare professionals receiving direct deposit payments after each shift (marketed as within 30 minutes of completion). The go-to-market combines a product-led, self-serve motion via mobile app stores and SEO-optimized state and role landing pages with a direct sales motion targeting facilities through dedicated inquiry forms and account executive outreach. The pricing model is pay-as-you-go with no subscriptions or long-term contracts, and the company emphasizes transparent, upfront cost disclosure as a differentiator versus traditional staffing agencies that impose markups and contractual minimums.
Nurseio firmographics
Firmographics- Name
- Nurseio
- Legal name
- NurseIO
- Website
- https://nurseio.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NurseIO is a Phoenix-based health-tech marketplace connecting healthcare facilities with per diem and PRN clinicians (RN, LPN, CNA, BHT, caregivers) across six US states. Its AI-powered platform enables self-serve shift posting, autonomous shift filling via Bench, and same-day direct deposit pay without agency markups.
- Ownership category
- akta.pro rank
Nurseio industry classification
Industry- Product category
- Healthcare Staffing Platform
- NAICS
- Nursing and Residential Care Facilities (623)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)
Keywords
Where Nurseio is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
Nurseio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per Diem Shift Transaction Fees: Facilities pay transaction/commission fees for each shift filled through the platform. Healthcare professionals receive direct deposit payments. No agency markups or hidden fees. The platform takes a cut of the shift transaction as its primary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based pricing with no agency markups or hidden fees |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Nurseio product offering
Product offeringCore offering
Nurseio operates an on-demand, per diem healthcare staffing marketplace that connects healthcare facilities (assisted living, behavioral health, long-term care/skilled nursing, post-acute/rehabilitation, hospice) with qualified clinicians including RNs, LPNs, CNAs, BHTs, Med Techs, and Caregivers. The platform is delivered through a web portal for facilities and native iOS/Android mobile apps for professionals, using AI-powered matching, automated shift coverage (Bench), an AI text assistant (ELLA), and GPS geofencing to fill open shifts.
Product overview
NurseIO is a health-tech staffing platform consisting of a core web and mobile application (iOS/Android) that connects healthcare facilities with qualified per diem and PRN professionals. The platform includes specialized staffing modules for Long-Term Care, Assisted Living, Behavioral Health, Post-Acute Care, and role-specific staffing (RN, LPN, CNA, BHT, Medical Technician, Caregiver). The product suite incorporates AI-powered tools including ELLA (text-based shift booking assistant), Bench (automated shift filling system), Find a Professional (matching engine), Rate Your HCP (post-shift ratings), and Secure Tag Geofencing (location verification). The platform operates in six U.S. states and handles credential verification, scheduling, time tracking, and instant same-day pay via direct deposit.
Differentiator
Problem solved
Functional benefit
Brands
- Bench: AI-powered proprietary system that automatically fills cancelled or short notice shifts with the most qualified talent available.
- ELLA
Products and services
- Nurseio Web Platform
Quantifiable outcome
- Fill shifts in minutes, not days
- +2 more outcomes
Companies that use Nurseio
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Nurseio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Nurseio partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Nurseio competitors and assessment
Company assessmentDirect peers
- Vivian Health: Healthcare job marketplace originally focused on travel nursing, now expanding into per diem. Competes with NurseIO for clinician supply and increasingly for facility demand.
- CareRev: Tech-enabled marketplace for per diem healthcare professionals across hospitals, post-acute, and skilled nursing settings. Comparable platform model serving facility staffing needs on demand.
- Clipboard Health: Healthcare shift marketplace connecting nurses and CNAs with facilities for per diem work. Directly competes with NurseIO in the gig-based healthcare staffing category with a national presence.
- ShiftKey: On-demand marketplace connecting healthcare facilities with independent nurses and allied health professionals for per diem shifts. Closest direct competitor to NurseIO with national footprint and similar two-sided PLG model.
- SnapNurse: Per diem nursing marketplace with technology-driven shift matching. Competes head-to-head with NurseIO for healthcare professional supply and facility demand.
- Trusted Health: Nurse-focused staffing platform originally in travel nursing, expanding into per diem shifts. Comparable technology-first staffing model targeting the same clinician demographic.
- IntelyCare: Per diem nursing shift marketplace serving SNFs and assisted living facilities. Operates a similar two-sided platform model targeting nursing homes with technology-enabled shift matching.
Broad incumbents
- Aya Healthcare: Largest US travel healthcare staffing firm, increasingly expanding into per diem and local staffing. Established incumbent with much broader service portfolio than NurseIO.
- AMN Healthcare: Major publicly-traded healthcare staffing company with broad portfolio across nursing, allied, and physician staffing. Represents the traditional incumbent model NurseIO is disrupting.
Emerging players
- Incredible Health: Healthcare career marketplace focused on permanent and contract nursing placement. Adjacent competitor that shares the technology-platform approach to nurse-employer matching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Nurseio social profiles
Digital presenceNurseio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nurseio leadership team
Management profileNumber of profiles
Profiles3 records
Nurseio funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nurseio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nurseio
What does Nurseio do?
Nurseio operates an on-demand, per diem healthcare staffing marketplace that connects healthcare facilities (assisted living, behavioral health, long-term care/skilled nursing, post-acute/rehabilitation, hospice) with qualified clinicians including RNs, LPNs, CNAs, BHTs, Med Techs, and Caregivers. The platform is delivered through a web portal for facilities and native iOS/Android mobile apps for professionals, using AI-powered matching, automated shift coverage (Bench), an AI text assistant (ELLA), and GPS geofencing to fill open shifts.
Is Nurseio a public or private company?
Nurseio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nurseio founded?
Nurseio was founded in 2019. It employs 11 to 50 people.
Where is Nurseio based?
Nurseio is headquartered in Phoenix, United States, in the North America region.
How does Nurseio make money?
One revenue line is on record: per Diem Shift Transaction Fees.
Who are Nurseio's main competitors?
Direct peers on record are Vivian Health, CareRev, Clipboard Health, ShiftKey, SnapNurse, Trusted Health and IntelyCare. Broad incumbents are Aya Healthcare and AMN Healthcare. Incredible Health is listed as an emerging player.
Does Nurseio have an API?
No public API is recorded for Nurseio.
What industry is Nurseio in?
Nurseio's product category is Healthcare Staffing Platform. Its primary akta.pro industry code is BPAMAHAH, Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing). Its NAICS code is 623 and its SIC code is 8000.