ApuestasFree

What ApuestasFree does

ApuestasFree is a Spanish affiliate marketing portal founded in 2014 and headquartered in Bilbao-Bilbo, Basque Country, Spain. The company operates apuestasfree.com, a WordPress-based content website that publishes reviews, rankings, and bonus comparisons for online gambling operators licensed by Spain's DGOJ (Dirección General de Ordenación del Juego). The site targets Spanish-speaking adults aged 18+ who are seeking information about sports betting platforms, online casinos, poker rooms, bingo sites, and mobile betting applications before registering with a gambling operator.

The platform's core product is a content hub covering four gambling verticals: sports betting (casas de apuestas), online casinos, poker rooms, and bingo, plus mobile app reviews and a no-deposit bonus directory. Content is organized by category and individual operator, with detailed reviews analyzing welcome bonuses, odds, payment methods, mobile app quality, customer service, and live betting features. The technology stack is exclusively WordPress with affiliate link tracking (recor.to redirects) that credits ApuestasFree when users register or deposit at partner gambling platforms.

ApuestasFree operates an affiliate-referral go-to-market model, earning commissions (CPA and revenue share) when referred users sign up or deposit at partner operators. The company maintains 30+ affiliate partnerships across major Spanish and international brands including Codere, Sportium, Betfair, Bet365, PokerStars, 888, TonyBet, and others. The site is free to end-users and generates no direct consumer revenue. The company is privately held, employs 6 people, has no external funding history, and does not disclose financial metrics. Distribution relies entirely on organic SEO traffic and an email newsletter, with no paid acquisition channels or mobile app presence.

Name

ApuestasFree

Legal name

ApuestasFree

Website

https://apuestasfree.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ApuestasFree is a Spanish affiliate marketing portal founded in 2014 that publishes reviews, rankings, and bonus comparisons for DGOJ-licensed online gambling operators across sports betting, casino, poker, bingo, and mobile apps. The free content site monetizes via CPA and revenue-share commissions from 30+ operator partnerships, targeting Spanish-speaking adult gamblers.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Portal

NAICS

Media Representatives (541840)

SIC

Services-Advertising (7310)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industries

Casino/iCasino Affiliate & Review Sites (MPAEAMAB), Bonus/Promo Code & Deal Aggregators (Betting) (MPAEAMAD)

Keywords

• Sports betting reviews
• Online casino comparisons
• Poker room rankings
• Betting bonus directory
• Gambling affiliate portal

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing Commissions: ApuestasFree earns commissions by referring users to betting operators and online casinos. The site uses affiliate tracking links (recor.to redirects) to credit referrals when users register or deposit at partner gambling platforms. Revenue is generated through CPA (cost per acquisition) and potentially revenue share arrangements with gambling operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ApuestasFree is an online affiliate and comparison portal that publishes reviews, rankings, and bonus comparisons for Spanish-DGOJ-licensed sports betting operators, online casinos, poker rooms, and bingo sites. The site curates information across multiple gambling verticals and directs users to partner operators through affiliate tracking links (recor.to) so it can earn CPA and revenue-share commissions from registrations and deposits.

Product overview

ApuestasFree is a Spanish affiliate and comparison platform that aggregates and reviews online gambling services. The core product is the ApuestasFree.com website, which functions as a content hub providing rankings and reviews of sports betting sites (casas de apuestas), online casinos, poker rooms, and bingo platforms. Key content modules include sports betting rankings, online casino rankings, poker room comparisons, mobile betting app reviews, and a no-deposit bonus directory. The platform also maintains a news/blog section for industry updates. All featured gambling operators hold Spanish DGOJ licenses, and the platform serves as an informational resource for both beginners and experienced players seeking to maximize their online gambling experience.

Differentiator

Problem solved

Functional benefit

Products and services

• ApuestasFree Website Affiliate and comparison website providing information about sports betting platforms, online casinos, poker rooms, and bingo sites in Spain, featuring reviews, rankings, and bonus comparisons. The platform serves adults 18+ in Spain seeking to compare gambling operators before registering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core, major and minor.

• CoderecoreChannel Partner/ Reseller/ DistributorCodere is one of the most prominent betting operators in Spain, featuring sports betting, casino, and physical locations. ApuestasFree promotes Codere's welcome bonus of up to €200 and drives user registrations through affiliate links.
• SportiumcoreChannel Partner/ Reseller/ DistributorSportium is a leading Spanish betting operator with sports betting, casino, and poker offerings. ApuestasFree features Sportium's double bonus up to €200 and reviews of their mobile app.
• BetfaircoreChannel Partner/ Reseller/ DistributorBetfair is an international betting exchange and sportsbook. ApuestasFree promotes their 400% bonus up to €200 and features their unique betting exchange product.
• KirolbetcoreChannel Partner/ Reseller/ DistributorKirolbet is a Basque betting operator known for special events betting (La Velada del Año, Sanfermines). ApuestasFree promotes their €200 + 100 free spins welcome offer.
• 888sportmajorChannel Partner/ Reseller/ Distributor888sport is part of the 888 Holdings group, offering sports betting with a notable no-deposit bonus of €10 free. ApuestasFree features their welcome offers and mobile app.
• TonyBetmajorChannel Partner/ Reseller/ DistributorTonyBet is a betting operator known for extensive markets (4,000+ per match) and a €250 welcome bonus. ApuestasFree promotes their sports betting and casino offerings.
• Bet365majorChannel Partner/ Reseller/ DistributorBet365 is a global leader in online gambling with extensive sports coverage. ApuestasFree includes Bet365 in their rankings of best betting operators.
• LuckiamajorChannel Partner/ Reseller/ DistributorLuckia is a Spanish betting operator with physical locations and online offerings. Features safe betting bonuses and streaming of 25,000+ events annually.
• DAZN BetmajorChannel Partner/ Reseller/ DistributorDAZN Bet combines sports streaming with betting services. ApuestasFree promotes their €200 + €10 extra welcome offer.
• RETAbetmajorChannel Partner/ Reseller/ DistributorRETAbet is a Basque betting operator expanded nationally with competitive odds and special betting features. Features €200 free bet welcome bonus.
• PastónmajorChannel Partner/ Reseller/ DistributorPastón is a Spanish betting operator specializing in eSports with streaming capabilities. Offers €60 free no-deposit bonus plus up to €500 with deposits.
• BetwayminorChannel Partner/ Reseller/ DistributorBetway is an international betting operator with sports betting and casino. Features 400% bonus (bet €10 get €40 in freebets).
• MARCA ApuestasmajorChannel Partner/ Reseller/ DistributorMARCA Apuestas is the betting platform of Spain's major sports newspaper. Features up to €200 safe first bet bonus and American sports specialization.
• BwinminorChannel Partner/ Reseller/ DistributorBwin is a European betting giant known for Real Madrid sponsorship. Features safe first bet up to €100 and 'Crear Apuesta' bet builder.
• BetssonminorChannel Partner/ Reseller/ DistributorBetsson is a Swedish betting giant specialized in winter sports. Features €200 100% welcome bonus and excellent live betting.
• 888CasinocoreChannel Partner/ Reseller/ Distributor888Casino is a major online casino with proprietary game development. Offers 88 free spins no-deposit bonus plus up to €150 with first deposit.
• JokerbetcoreChannel Partner/ Reseller/ DistributorJokerbet is a slot-specialist casino operator with massive welcome offers up to €4,000 across first four deposits. Known for weekly new game releases.
• Gran Madrid Casino OnlinemajorChannel Partner/ Reseller/ DistributorFirst online gambling operator with Spanish license. Features 200% up to €200 welcome bonus plus €30 no-deposit bonus.
• Casino BarcelonamajorChannel Partner/ Reseller/ DistributorPrestigious European casino with 50€ no-deposit bonus plus 200% up to €200 with up to 600 free spins. Features 25 live roulette tables.
• PlayUZUmajorChannel Partner/ Reseller/ DistributorPlayUZU is a transparent casino with 80 free spins no-rollover welcome bonus. Known for exceptional user experience and no hidden terms.
• Marathonbet CasinominorChannel Partner/ Reseller/ DistributorMarathonbet is a betting operator with strong casino offering. Features 100% up to €200 plus 50 free spins welcome bonus.
• Pause&PlaymajorChannel Partner/ Reseller/ DistributorPause&Play is a recent entrant to Spain with 2,000+ games and 70 videobingo titles. Features 200% up to €200 plus 200 free spins.
• OlyBetminorChannel Partner/ Reseller/ DistributorOlyBet (formerly Suertia) offers casino and sports betting with unique loss-refund welcome bonus up to €500.
• YAASS CasinominorChannel Partner/ Reseller/ DistributorYAASS is the new brand of Wanabet backed by Recreativos Franco. Features 100% up to €200 split between casino and sports.
• AdmiralbetminorChannel Partner/ Reseller/ DistributorAdmiralbet (formerly StarVegas) specializes in jackpot slots and bingo. Features 50 free spins no-deposit plus 150% up to €150 with deposit.
• PokerStarscoreChannel Partner/ Reseller/ DistributorPokerStars is the world's largest online poker room. Features 100% up to €200 welcome bonus with code STARS200.
• WinamaxcoreChannel Partner/ Reseller/ DistributorWinamax hosts Spain's largest poker tournament (Winamax Poker Tour). Features 200% up to €200 welcome bonus plus 150% on losing bets.
• 888pokermajorChannel Partner/ Reseller/ Distributor888poker offers poker with casino and sports access. Features 100% up to €200 welcome bonus and excellent poker school.
• PartyPokermajorChannel Partner/ Reseller/ DistributorPartyPoker is a major poker operator with exclusive VIP program. Features 100% up to €200 welcome bonus.
• Casino Barcelona PokermajorChannel Partner/ Reseller/ DistributorCasino Barcelona offers prestigious poker room with 200% up to €200 plus 3 Twister tickets welcome bonus.
• Bet365 PokerminorChannel Partner/ Reseller/ DistributorBet365 is a global gambling giant with iPoker network poker room. Features reliable software and 24/7 play.
• Betfair PokerminorChannel Partner/ Reseller/ DistributorBetfair Poker offers immersive poker experience with varied tournament formats. Features excellent customer service.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Apuestas-deportivas.es: Spanish sports betting affiliate and comparison site providing operator reviews, odds analysis, and bonus information — directly comparable in target market and core offering of sportsbook affiliate content.
• Casino Comparador: Spain-focused online casino comparison and review site evaluating licensed operators, bonuses, and game offerings — a direct comparator on the casino vertical that ApuestasFree also covers.
• Casino.guru: Global online casino affiliate with comprehensive operator reviews, bonus listings, and complaint-resolution features — directly comparable in casino affiliate content and monetization model, though at international scale.
• BonusFinder: International bonus-focused affiliate site promoting no-deposit bonuses and welcome offers across multiple jurisdictions — directly comparable in content specialization on bonus aggregation, which is a core content pillar for ApuestasFree.
• Legalbet.es: Spanish-language gambling affiliate site covering sports betting, casino, and poker with operator reviews and bonus comparisons targeting the Spanish DGOJ-licensed market — directly comparable to ApuestasFree in vertical, geography, and GTM.
• Bonosycodigos.com: Spanish gambling affiliate focused on bonus codes and promotional offers across sportsbook, casino, and poker — a direct competitor in the same Spain-only, CPA/revenue-share affiliate model.

Broad incumbents

• Gambling.com Group: Listed performance-marketing company for online gambling with multiple country-specific affiliate sites — a global incumbent using the same SEO + operator referral model ApuestasFree employs, but at greater scale and capitalization.
• SBR (Sportsbook Review): Established sportsbook review and ratings platform with international operator coverage — a broader incumbent in the sportsbook affiliate niche that competes for English-language betting traffic adjacent to ApuestasFree's Spanish coverage.
• Oddschecker: Large international odds and sportsbook comparison site with deep SEO authority and operator partnerships — a broader incumbent in the same sports-betting affiliate category that competes for adjacent Spanish-language keywords.
• Better Collective: Listed Danish sports betting and casino affiliate operator running a portfolio of comparison sites worldwide — a larger, capital-backed incumbent in the same affiliate business model competing for Spanish and European traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apuestasfree

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ApuestasFree