Motivosity
- Company typePrivate
- Founded2012
- HeadquartersLehi, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Motivosity firmographics
Firmographics- Name
- Motivosity
- Legal name
- Motivosity, Inc.
- Website
- https://motivosity.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Motivosity industry classification
Industry- Product category
- Employee Recognition Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM)
- akta.pro secondary industries
- Stress Management & Well-Being at Work (EDABAMAN), Measurement & ROI/Impact Analytics (Program Reporting, NPS, Sales Lift) (THAHANAL)
Keywords
Where Motivosity is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Motivosity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Licensing: Motivosity operates as a cloud-based SaaS platform charging organizations on a per-seat or subscription basis. Pricing is quote-based and not publicly disclosed. The platform replaces 3-5 disconnected tools with one contract and admin experience.
- Reward Marketplace & Fulfillment: The platform includes a global rewards marketplace with 500M+ options. Motivosity does not mark up rewards or skim program spend — more of the customer's budget reaches their people. Additional revenue from Swag & Custom Rewards, Lifestyle Spending Accounts, and corporate gifting programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing with per-seat or subscription model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Motivosity product offering
Product offeringCore offering
Motivosity is a cloud-based, people-first employee recognition and rewards SaaS platform that consolidates peer-to-peer, manager-to-employee, and company-to-employee recognition with a global rewards marketplace, internal communications, milestone celebrations, wellness challenges, and pulse/eNPS surveys into a single subscription product. It is sold to enterprise and mid-market organizations on a quote-based per-seat or annual subscription basis, supported by HRIS, SSO, and chat integrations.
Product overview
Motivosity is a people-first employee recognition and rewards software platform that operates as a unified platform-plus-modules architecture. The core Motivosity Platform unifies peer-to-peer, manager-to-employee, and company-to-employee recognition across three relationship levels. The platform is organized into five pillars: Unite (Employee Spaces, Social Platform, Internal Communications), Recognize (Milestone Celebrations, Peer-to-Peer Giving, Spot Bonuses, Nominations & Awards, Service Shoutouts), Incentivize (Achievement Awards, Wellness Challenges), Reward (Reward Marketplace offering 500M options, ThanksMatters VISA Card, Swag & Custom Rewards, Lifestyle Spending Accounts, Corporate Gifting), and Measure (Pulse eNPS Surveys, Reporting & Dashboards). Add-on AI capabilities include Appreciation Intelligence™ with MCP, Agents, and Insights AI components. The platform integrates with leading HRIS systems (ADP, Workday, BambooHR), communication tools (Slack, Microsoft Teams), and SSO providers (Okta). A mobile app is available for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- ThanksMatters VISA Card: A Visa commercial credit card that allows employees to redeem rewards instantly with a simple tap.
- Appreciation Intelligence
- Spaces
- Rewards by Motivosity
Products and services
- Motivosity Platform Cloud-based employee recognition and rewards SaaS platform that unifies peer-to-peer, manager-to-employee, and company-to-employee recognition with milestones, internal communications, wellness, pulse surveys, and a global rewards marketplace; sold to enterprise and mid-market organizations on a per-seat or annual subscription basis.
- Employee Spaces Digital workplace module that enables companies to build employee groups and communities with social feeds, announcements, and event management, designed to unify internal culture for remote, hybrid, and geographically dispersed workforces.
- Wellness Module Wellness module developed with Sworkit Health that combines wellness challenges, real-time activity tracking, rewards, and community features to embed well-being into company culture alongside recognition.
- Appreciation Intelligence™ AI-driven platform capability comprising Motivosity MCP, Agents, and Insights AI that automates HR operational tasks, surfaces turnover risk insights, and processes recognition patterns while preserving genuine human appreciation.
- Motivosity Mobile App Native mobile application for iOS and Android enabling employees to send appreciations, post highlights, view the feed, like, comment, redeem gift cards, give awards, edit profiles, and search other profiles on the go.
Quantifiable outcome
- 96% average employee participation rate across customers
- +5 more outcomes
Companies that use Motivosity
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
Motivosity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature7 records
Motivosity partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Brandon Hall GroupcoreMotivosity was certified as a Smartchoice Preferred Solution Provider by Brandon Hall Group, an independent HCM analyst firm. The certification validates that Motivosity's human connection-focused platform delivers measurable outcomes for hybrid and distributed workforce environments, serving as independent verification for HR buyers evaluating recognition and rewards software.
- FeaturedCustomerscoreFeaturedCustomers published its Winter 2026 Employee Recognition Software Customer Success Report, placing Motivosity in the Market Leader tier. The report categorized 21 qualified vendors based on customer reference content, market presence, and company scores.
- HR.comcoreMotivosity and HR.com co-published the 2026 State of Workplace Culture and Connection Report. The study found that organizations with strong workplace cultures are nearly twice as likely to report significant revenue growth, with 83% of employees citing culture and colleagues as the primary reason they remain at an organization.
- Sworkit HealthcoreMotivosity developed a new Wellness Module in partnership with Sworkit Health, integrating wellness initiatives into the employee recognition platform. The partnership combines wellness challenges, real-time activity tracking, rewards, and community features to embed well-being into company culture. The module automates wellness tracking and offers customizable rewards.
- StripecoreStripe powers the ThanksMatters Visa commercial credit cards. The cards are issued by Celtic Bank and allow employees to redeem rewards instantly wherever Visa is accepted, both digitally and physically.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Motivosity competitors and assessment
Company assessmentDirect peers
- Bonusly: Peer-to-peer recognition platform popular with mid-market companies. Direct overlap with Motivosity on peer recognition, social feed, and manager spot bonuses.
- Kudos: Employee recognition and engagement platform with peer-to-peer, manager, and company recognition. Direct competitor with similar feature set including eNPS surveys and analytics.
- Workhuman: Largest pure-play employee recognition and rewards platform. Directly comparable to Motivosity on peer-to-peer recognition, service anniversaries, and a global rewards marketplace; competes head-to-head in enterprise.
- Achievers: Enterprise employee recognition platform with a global rewards catalog. Featured in the same FeaturedCustomers Market Leader tier as Motivosity and directly comparable on recognition programs and analytics.
- Awardco: Employee recognition platform leveraging Amazon Business as a rewards backbone. Direct competitor to Motivosity's reward marketplace; competes on price transparency and Amazon integration.
- Terryberry: Long-standing employee recognition provider covering peer-to-peer, service anniversaries, and wellness. Comparable to Motivosity in feature breadth and customer base, co-listed in the FeaturedCustomers report.
- Reward Gateway: Employee engagement platform combining recognition, rewards, wellbeing, and communications. Direct overlap with Motivosity's full platform approach and co-listed in the FeaturedCustomers Market Leader tier.
- Guusto: Employee recognition and gifting platform with a strong mid-market footprint. Comparable to Motivosity on peer-to-peer giving and instant reward redemption, and a FeaturedCustomers Market Leader peer.
Broad incumbents
- Culture Amp: Broader employee experience platform covering engagement surveys, performance, and development. Overlaps with Motivosity on engagement and eNPS surveys, but as part of a wider HCM-adjacent portfolio rather than recognition focus.
- Limeade: Employee well-being and engagement platform. Overlaps with Motivosity's wellness module and engagement measurement but is a broader incumbent rather than a recognition-specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Motivosity social profiles
Digital presenceMotivosity compliance and trust
Trust signalCompliance5 records
Motivosity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motivosity leadership team
Management profileNumber of profiles
Profiles4 records
Motivosity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motivosity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motivosity
What does Motivosity do?
Motivosity is a cloud-based, people-first employee recognition and rewards SaaS platform that consolidates peer-to-peer, manager-to-employee, and company-to-employee recognition with a global rewards marketplace, internal communications, milestone celebrations, wellness challenges, and pulse/eNPS surveys into a single subscription product. It is sold to enterprise and mid-market organizations on a quote-based per-seat or annual subscription basis, supported by HRIS, SSO, and chat integrations.
Is Motivosity a public or private company?
Motivosity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motivosity founded?
Motivosity was founded in 2012. It employs 51 to 100 people.
Where is Motivosity based?
Motivosity is headquartered in Lehi, United States, in the North America region.
How does Motivosity make money?
Two revenue lines are on record. SaaS Subscription Licensing is the primary driver. The others are reward Marketplace & Fulfillment.
Who are Motivosity's main competitors?
Direct peers on record are Bonusly, Kudos, Workhuman, Achievers, Awardco, Terryberry, Reward Gateway and Guusto. Broad incumbents are Culture Amp and Limeade.
Does Motivosity have an API?
Yes. Motivosity offers a public API for integrations. The API documentation is available through the Help Center under Motivosity API section, with details on how to integrate third-party applications. Developer documentation is at help.motivosity.com/en/collections/8675362-motivosity-api.
What industry is Motivosity in?
Motivosity's product category is Employee Recognition Software. Its primary akta.pro industry code is THAHAIAM, Employee Recognition, Awards & Incentive (Internal) Events, with a secondary code of EDABAMAN, Stress Management & Well-Being at Work. Its SIC code is 7372.