AQUARELLE Services - Réseau de franchises

What AQUARELLE Services - Réseau de franchises does

Aquarelle Services is a French home care franchise network founded in 2005 in Toulouse by Arnaud Garrigues and operated by the parent entity SARL AG Développement (€70,500 capital, headquartered in Balma). The network delivers personal services à la personne through approximately 12 franchised agencies across metropolitan France (Occitanie, Nouvelle-Aquitaine, Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes) and two overseas territories (Guadeloupe, La Réunion). Services are organized into two product lines: multiservices (household cleaning, laundry, meal delivery, gardening, childcare for children over 3, administrative assistance) and loss-of-autonomy services (daily aid, hygiene assistance, meal preparation, outdoor accompaniment, night surveillance, social connection). The network operates in both prestataire mode (direct employment of caregivers) and mandataire mode (intermediary for self-employed caregivers).

The underlying technology stack is minimal: the network uses the Ximi third-party extranet portal for client account management, scheduling, and billing, plus standard web infrastructure (Gandi.net hosting, agency-subdomain websites for local SEO). No proprietary platform, API, or data asset is disclosed. Quality assurance is anchored by the HAS (Haute Autorité de Santé) certification at the Balma agency, and all agencies operate under the mandatory SAP (Services à la Personne) authorization.

The go-to-market is a hybrid B2C franchise model: independent franchisees acquire end consumers via local SEO, Google Ads, organic social media, word-of-mouth, and community engagement, with a standardized 4-step customer journey (home visit, free quote, contract signature, service rollout). Revenue is generated through (1) billed home care services at the agency level under monthly custom contracts, and (2) franchise fees/royalties flowing to the parent. Clients benefit from a 50% French personal-services tax credit (article 199 sexdecies CGI), and since March 2023 the network supports the Urssaf Avance Immédiate du Crédit d'Impôt (AICI) mechanism, which lets clients receive the credit immediately rather than at tax filing.

Name

AQUARELLE Services - Réseau de franchises

Legal name

SARL AG Développement

Website

https://aquarelle-service.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquarelle Services is a French home care franchise network founded in 2005, operating 12 agencies across metropolitan France and overseas territories. It delivers personal services à la personne to seniors, persons with loss of autonomy, working families, and family caregivers under prestataire and mandataire models.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Care Franchise Network Staffing & Placement (HSABAMAJ)

akta.pro secondary industries

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA), Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD), Overnight Respite Care (HSABAGAB)

Keywords

• Home care services
• Senior assistance
• Personal services
• Household support
• Disability care

Headquarters

HQ city

TOULOUSE, Haute-Garonne

HQ country

France

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Home Care Service Delivery: Aquarelle generates revenue by providing home care services to individual clients (seniors, persons with loss of autonomy, families). Services include cleaning, meal preparation, hygiene assistance, gardening, childcare, administrative assistance, and night surveillance. The company operates in both provider (prestataire) and intermediary (mandataire) modes, charging for services rendered or via management mandates.
2. Franchise Fees: Revenue is generated through franchise fees and royalties from independent franchisees who operate local Aquarelle agencies under the brand umbrella.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

AQUARELLE Services operates a franchise network of home care agencies across France delivering personal assistance services to seniors, persons with loss of autonomy, and working families. The core offering comprises two service lines — Prestations Multiservices (housekeeping, laundry, meal delivery, gardening, childcare for children over 3, administrative assistance) and Prestations liées à la perte d'autonomie (daily aid, hygiene care, meal preparation, outdoor accompaniment, night surveillance, social link). Services are delivered under two operating modes — prestataire (Aquarelle employs caregivers) and mandataire (Aquarelle manages self-employed caregivers on behalf of clients). The network also runs the Aquarelle Santé health sub-brand offering complementary wellness services.

Product overview

Aquarelle Services operates as a franchise network of home care agencies offering two primary service categories: multiservices (general household support) and loss of autonomy services (specialized care for dependent individuals). The company provides services through two delivery models: prestataire (direct employment of caregivers) and mandataire (intermediary with self-employed care providers). The Aquarelle Group also includes Aquarelle Santé, a health division offering complementary wellness services. A key financial feature is the Avance Immédiate du Crédit d'Impôt (AICI), enabling clients to receive immediate tax credit deductions through the Urssaf system.

Differentiator

Problem solved

Functional benefit

Brands

• Aquarelle Santé: Healthcare services division of the Aquarelle Group, offering complementary health solutions alongside home care services
• Aquarelle Kids
• AQUA-MOBILE
• AQUA-BIKE

Products and services

• Prestations Multiservices
• Prestations liées à la perte d'autonomie
• Aquarelle Kids
• Garde de nuit (Night Guard Service)
• Aquarelle Santé

Quantifiable outcome

• 200+ beneficiaries served daily at the Balma agency alone
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• DOMITYSminorStrategic or Co-development Partner · 20 January 2022Aquarelle Balma and Ramonville entered a partnership with DOMITYS (senior living residences network) to offer employees an experiential training using 'Combinaison de vieillissement' (aging simulation suit) technology, allowing care workers to experience the physical limitations of elderly persons and better understand their needs.
• XimicoreTechnology or IntegrationXimi provides the extranet/client portal software (extranet.ximi.xelya.io) used by Aquarelle agencies for client account management, scheduling, and billing. Clients access their accounts through this platform.
• GoogleminorGTM or Marketing PartnerAquarelle Blagnac acquired its first customer through Google search ('service à la personne'), demonstrating Google as an acquisition channel for local service searches.
• Association Nationale des Médiateurs (ANM)minorImplementation/ SI/ Consulting PartnerANM provides consumer dispute resolution services for Aquarelle customers, as stated in the legal mentions. Consumers may contact ANM at 62 rue Tiquetonne, 75002 Paris for unresolved complaints.
• VélôToulouseminorStrategic or Co-development PartnerAquarelle Blagnac partnered with VélôToulouse to promote sustainable mobility options for care workers commuting to client homes in the Blagnac area.
• AnsambleminorChannel Partner/ Reseller/ DistributorAquarelle Blagnac partners with Ansamble for meal delivery services, providing beneficiaries with 'des repas savoureux et équilibrés' (tasty and balanced meals).
• EquinoxeminorChannel Partner/ Reseller/ DistributorAquarelle Saintes partnered with Equinoxe, a gardening service provider, to connect clients with experienced gardeners for outdoor maintenance needs.
• 4L TrophyminorGTM or Marketing PartnerAquarelle Service Balma is a partner of the 4L Trophy, a humanitarian rally, aligning with the company's values of solidarity and community engagement.
• Virades de l'EspoirminorGTM or Marketing PartnerAquarelle Cormeilles-en-Parisis is a partner of the Virades de l'Espoir, a charity event supporting cystic fibrosis research.

Scale indicators5 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Senior Compagnie: French franchise network specialized in non-medical home care for seniors and dependent persons, including ADL assistance and household services. Highly comparable franchise model, target segment (elderly, loss of autonomy), and service mix to Aquarelle.
• O2 (O2 Care Services): Leading French home care franchise network offering personal services (housekeeping, childcare, senior care) through both prestataire and mandataire modes. Direct model and target customer overlap (seniors, families, loss-of-autonomy), making it the closest comparable to Aquarelle's network structure.
• AXEO Services: French multi-service franchise network offering household services, cleaning, gardening, and senior assistance. Overlaps with Aquarelle's multiservices category and uses a comparable franchise growth model across France.
• DOMIDOM: French network of home care agencies specializing in dependency, seniors, and household services, operating both directly and via franchises. Direct competitor with overlapping services (ADLs, housekeeping, accompaniment) and similar B2C franchise model.
• Free Dom: French home care franchise network providing personal services for seniors, people with disabilities, and families. Comparable service mix and franchisee-driven growth, competing for the same SAP-eligible client base as Aquarelle.
• Shiva: French franchise network focused on household services (cleaning, ironing, housekeeping) with options for senior assistance. Adjacent personal services franchise model that competes with Aquarelle's multiservices line and targets overlapping family/senior households.
• Age d'Or Services: Established French home care franchise (part of Intermarché / Les Mousquetaires group) delivering personal services to seniors and families. Comparable multi-agency franchise structure and senior-focused service portfolio to Aquarelle.
• Petits-Fils: French home care franchise focused on seniors and dependent persons, providing help with daily living, hygiene, meals, and accompaniment. Same personal-care offering and loss-of-autonomy segment as Aquarelle, with parallel franchise expansion model.
• Bien Chez Moi: French home care franchise delivering personal services for seniors and people with loss of autonomy (help with daily living, accompaniment, housekeeping). Closely comparable service portfolio and franchise-driven expansion strategy to Aquarelle.

Broad incumbents

• ADMR: Largest French network of home help and care providers, organized as a federated association of local entities. Operates at vastly greater scale than Aquarelle across the same SAP mission (seniors, families, dependency), serving as the dominant incumbent benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aquarelle.service
• Facebookfacebook.com/aquarelleservice/?locale=fr_FR
• Instagraminstagram.com/aquarelle_service_toulouse
• LinkedInlinkedin.com/company/aquarelle-services-r%C3%A9seau-de-franchises

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AQUARELLE Services - Réseau de franchises