Aqua-Rite Pools & More
Aqua-Rite Pools & More is a family-owned pool service company founded in 1990 in Melbourne, Florida, providing residential pool repair, weekly maintenance, renovation, and retail supplies to homeowners across Central Brevard County from a single storefront and mobile field team of six employees.
- Company typePrivate
- Founded1990
- HeadquartersMelbourne, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Aqua-Rite Pools & More does
Aqua-Rite Pools & More (legal entity Aqua Rite, Inc.) is a family-owned residential pool service business founded in 1990 and headquartered in Melbourne, Florida. The company serves homeowners across Central Brevard County — including Melbourne, Suntree, Viera, Rockledge, and the beach communities from Satellite Beach to Indiatlantic — from a single retail storefront at the Post Commons Shopping Center (4100 N. Wickham Road, #122) and a small mobile field-service team. Leadership consists of President Bobby Johnson (industry experience since 1975) and Vice-President Dawn Johnson (since 1984), and the business employs six people in total. The company holds Florida pool contractor license RP 0061811 and is a member of the Florida Swimming Pool Association.
Aqua-Rite Pools & More firmographics
Firmographics- Name
- Aqua-Rite Pools & More
- Legal name
- Aqua Rite, Inc.
- Website
- https://aquarite.net
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aqua-Rite Pools & More is a family-owned pool service company founded in 1990 in Melbourne, Florida, providing residential pool repair, weekly maintenance, renovation, and retail supplies to homeowners across Central Brevard County from a single storefront and mobile field team of six employees.
- Ownership category
- akta.pro rank
Where Aqua-Rite Pools & More is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aqua-Rite Pools & More business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Service Revenue (Repair, Maintenance, Renovation): On-site service revenue from pool repairs, weekly maintenance programs, and renovation/remodeling projects. Services include equipment repair, water testing, chemical treatment, filter cleaning, and pool resurfacing.
- Retail Product Sales: Sale of pool supplies including chemicals, vacuum cleaners, pumps, filters, covers, accessories, and replacement parts from name-brand suppliers at the retail storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Weekly Maintenance Program |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Aqua-Rite Pools & More product offering
Product offeringCore offering
Aqua-Rite Pools & More is a family-owned pool service provider based in Melbourne, Florida, offering weekly pool maintenance, pool repair, pool renovation, and a retail storefront selling pool equipment, chemicals, and supplies. The company serves residential customers across Central Brevard County and operates under Florida Pool Contractor License RP 0061811. Established in 1990, the business combines hands-on service delivery with a physical retail location carrying major industry brands.
Product overview
Aqua-Rite Pools & More is a family-owned pool service company offering a comprehensive suite of pool care services through four interconnected product lines: pool repair services (handling equipment repairs from pumps to control systems), pool maintenance services (weekly maintenance programs with water care and cleaning), pool renovation services (resurfacing, deck refinishing, tile replacement, and automation upgrades), and a retail store offering pool supplies and accessories (chemicals, equipment, filters, and branded parts from Auto, Rheem, Hayward, AquaCal, Jandy, and Pentair). The company operates a retail location in Melbourne, FL, providing both service delivery and product sales to residential pool owners in Central Brevard County.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Pool Maintenance
- Pool Repair Services
Companies that use Aqua-Rite Pools & More
Customer profileSegments3 records
Ideal customer profiles1 record
Aqua-Rite Pools & More technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aqua-Rite Pools & More partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- HaywardcoreEquipment brand sold and serviced by Aqua-Rite. Provides pool automation systems, pumps, filters, and cleaning equipment for installation and repair services.
- JandycoreEquipment brand sold and serviced. Provides pool and spa control systems, pumps, and heaters.
- RheemcoreEquipment brand sold and serviced. Provides pool heaters for installation and replacement.
- PentaircoreEquipment brand sold and serviced. Provides pumps, filters, and pool equipment.
- AquaCalcoreEquipment brand sold and serviced. Provides heat pump pool heaters.
- Florida Swimming Pool Association (FSPA)minorProfessional industry association. Owners and key staff members are involved in the FSPA, which is designed to raise industry standards and promote swimming and water safety.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Aqua-Rite Pools & More competitors and assessment
Company assessmentOthers
- SCP Distributors: Wholesale pool equipment and supplies distributor (PoolCorp subsidiary). Comparable as a wholesale supplier that Aqua-Rite would source parts and equipment from for service and retail.
- Pool Corporation (PoolCorp): Largest wholesale distributor of pool supplies, equipment, and parts to retailers and service companies. Sits upstream of Aqua-Rite's retail and service operations as a key supplier channel rather than a direct competitor.
Broad incumbents
- Leslie's Poolmart: National pool supplies retail and service chain with hundreds of locations. Overlaps directly with Aqua-Rite on pool chemical retail, equipment sales, and pool service, but at much greater scale and with a corporate footprint.
- Pinch a Penny Pool Supplies: Florida-based pool supplies retail chain with strong presence in the same regional market. Sells pool chemicals, parts, and equipment and offers pool service programs comparable to Aqua-Rite's offerings.
Regional players
- Premier Pools & Spas: Regional pool construction and renovation operator with multiple branch locations. Comparable on pool renovation and remodeling work, though typically focused on new builds rather than service.
- Blue Haven Pools: Multi-region pool builder and remodeler. Overlaps on the renovation and equipment-upgrade service line that Aqua-Rite offers to existing pool owners.
Direct peers
- America's Swimming Pool Company (ASP): Franchised residential pool service, repair, and renovation company. Most direct comparable on the recurring maintenance, repair, and renovation service model Aqua-Rite operates.
Emerging players
- PoolScouts: Emerging pool cleaning and maintenance franchise focused on recurring residential service. Comparable on subscription maintenance programs but typically lighter on renovation and retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Aqua-Rite Pools & More social profiles
Digital presenceAqua-Rite Pools & More financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua-Rite Pools & More leadership team
Management profileNumber of profiles
Profiles2 records
Aqua-Rite Pools & More funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua-Rite Pools & More M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua-Rite Pools & More
What does Aqua-Rite Pools & More do?
Aqua-Rite Pools & More is a family-owned pool service provider based in Melbourne, Florida, offering weekly pool maintenance, pool repair, pool renovation, and a retail storefront selling pool equipment, chemicals, and supplies. The company serves residential customers across Central Brevard County and operates under Florida Pool Contractor License RP 0061811. Established in 1990, the business combines hands-on service delivery with a physical retail location carrying major industry brands.
Is Aqua-Rite Pools & More a public or private company?
Aqua-Rite Pools & More is a private company. It is classified as family owned and is currently operating.
When was Aqua-Rite Pools & More founded?
Aqua-Rite Pools & More was founded in 1990. It employs 1 to 10 people.
Where is Aqua-Rite Pools & More based?
Aqua-Rite Pools & More is headquartered in Melbourne, United States, in the North America region.
How does Aqua-Rite Pools & More make money?
Two revenue lines are on record. Service Revenue (Repair, Maintenance, Renovation) is the primary driver. The others are retail Product Sales.
Who are Aqua-Rite Pools & More's main competitors?
Others on record are SCP Distributors and Pool Corporation (PoolCorp). Broad incumbents are Leslie's Poolmart and Pinch a Penny Pool Supplies. Regional players are Premier Pools & Spas and Blue Haven Pools. America's Swimming Pool Company (ASP) is listed as a direct peer. PoolScouts is listed as an emerging player.
Does Aqua-Rite Pools & More have an API?
No public API is recorded for Aqua-Rite Pools & More.