AQUAVELO CANNES

What AQUAVELO CANNES does

AQUAVELO CANNES is a French franchise operator of aquabiking and aquagym fitness centers, founded in 2014 in Cannes by Claude Rodriguez, an industry veteran with aquabiking experience dating to 1994. The parent legal entity, AQUA CANNES (registered under RCS 822 269 528 with €15,000 share capital), operates with a lean corporate headcount of 5 employees at its Cannes headquarters. The network comprises approximately 17 aquabiking centers distributed across 8 French regions plus one international location in Casablanca, Morocco, indicating a measured domestic-first expansion strategy that is now beginning to test cross-border replication.

The company's service offering is anchored on aquatic-based fitness, with aquabiking as the flagship modality and aquagym as a complementary group class. Over time, the portfolio has expanded into adjacent body-contouring and weight-management services — cryolipolysis, lipocavitation, muscle reprogramming, and structured weight-loss menus — broadening the per-member revenue opportunity beyond traditional fitness. The customer base is approximately 90% female and targets an unusually broad age range of 15 to 85 years, positioning AQUAVELO as a multi-generational wellness provider rather than a conventional active-fitness concept. Underlying technology is commodity: booking and scheduling rely on Calendly and Google Calendar, marketing uses Mailjet, and web analytics run on Google Analytics — there is no proprietary platform layer.

The business model is a hybrid of franchising and direct service delivery. Franchisees pay an entry fee plus ongoing monthly royalties of approximately €490 to operate under the AQUAVELO brand, with a total launch investment of under €200,000 required to open a 200m² center — a structure deliberately designed for replication in secondary French cities. End consumers purchase per-session access or recurring subscriptions, with revenue accruing to franchisees. The parent legal entity's revenue is therefore primarily composed of franchise entry fees, royalties, and any directly operated flagship location, rather than consolidated system-wide sales.

Name

AQUAVELO CANNES

Legal name

AQUA CANNES

Website

https://aquavelo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Aquavelo is a French franchise network operating aquabiking and aquagym fitness centers. Founded in 2014 in Cannes by Claude Rodriguez, the network comprises 17 centers across France plus one in Casablanca, Morocco, serving primarily women aged 15-85.

Ownership category

akta.pro rank

Product category

Aquatic Fitness Centers

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aqua Fitness Classes (HSADABAL)

Keywords

• Aquabiking fitness centers
• Aquatic exercise classes
• Aquagym group sessions
• Body contouring treatments
• Fitness franchise network

Headquarters

HQ city

Cannes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Session-based fitness classes: Customers purchase individual sessions or multi-session packages for aquabiking and aquagym classes at franchise centers. Pricing starts at 11 per session with various package options available. Revenue is transaction-based, driven by class attendance and package sales.
2. Franchise fees and royalties: Aquavelo generates revenue through franchise fees including entry rights (from 6,000 EUR), monthly royalties (490 EUR/month), and franchise support services. Franchise investment ranges from under 200,000 EUR for a 200m center.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Aquavelo Cannes operates aquabiking and aquagym sessions in heated swimming pools delivered by certified coaches, complemented by body contouring treatments (cryolipolysis, lipocavitation, muscular reprogramming) and personalized nutritional coaching through the Menus Minceur weight-loss meal plan program. The company also licenses its concept through a franchise model across France.

Product overview

Aquavelo operates a network of 17 fitness centers across France offering aquabiking (water cycling) and aquagym services in heated pools. The company provides a dual offering combining group exercise classes with body contouring treatments and nutritional coaching. Core services include 45-minute aquabiking sessions burning 400-600 calories, while add-on services include cryolipolysis, lipocavitation, and muscle reprogramming for body sculpting. The weight loss program (Menus Minceur) provides calorie-controlled meal plans under 1,500 calories paired with aquabiking. Aquavelo also operates a franchise model offering turnkey center openings with training, marketing, and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquabiking Group aquabiking sessions conducted on specialized underwater stationary bikes in heated pools, led by certified coaches and aimed at weight loss, body toning, and cardiovascular fitness. Targeted at women aged 15 to 85.
• Aquagym Group aquagym sessions held in heated pools with certified coaches, providing low-impact aquatic exercise for general fitness, weight management, and well-being.
• Menus Minceur (Weight Loss Meal Plans) Personalized nutritional coaching and weight-loss meal plans designed to complement Aquavelo fitness sessions, targeting customers seeking structured dietary guidance alongside exercise.
• Cryolipolyse (Cryolipolysis) Non-invasive body contouring treatment using cold to target localized fat, offered alongside Aquavelo fitness programs to enhance body-slimming results.
• Lipocavitation Ultrasound-based body contouring treatment aimed at reducing localized fat, offered as an add-on service to Aquavelo fitness customers.
• Reprogrammation Musculaire (Muscular Reprogramming) Electrical muscle stimulation-based body conditioning and toning service, offered alongside Aquavelo fitness sessions to support body reshaping.
• Aquavelo Franchise Licensed franchise offering of the Aquavelo concept, enabling third-party operators to open Aquavelo-branded aquatic fitness centers under the company's established brand, protocols, and coach certification model.

Quantifiable outcome

• Burns 400-600 calories per 45-minute session
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Neoness: Urban-focused French fitness chain with studios in major cities. Comparable as a French boutique-style gym operator competing for the same urban, female-skewing clientele.
• Keep Cool: French fitness franchise with a national network of mid-market clubs. Comparable as a multi-site fitness operator serving mass-market French consumers with overlapping wellness value propositions.
• Planet Fitness: Largest franchised fitness chain in the United States with growing international presence. Comparable as a low-cost, mass-market fitness franchise model similar in go-to-market mechanics to Aquavelo's franchise approach.
• L'Orange Bleue: French fitness franchise targeting similar regional French markets. Comparable as a domestic franchise-based fitness operator with multi-unit expansion dynamics analogous to Aquavelo.
• WW International (Weight Watchers): Global weight-management and wellness program operator. Comparable as a competing route for French women pursuing weight-loss outcomes, particularly overlapping with Aquavelo's 'Menus Minceur' program.
• Fitness Park: Major French fitness chain with wide national coverage. Comparable as a broad fitness-services competitor that could expand into aquatic offerings, but currently lacks Aquavelo's aquabiking specialization.
• Basic-Fit: Largest low-cost fitness chain in Europe with significant French footprint. Comparable as a competing fitness access point, though it offers a much broader, non-specialized fitness portfolio versus Aquavelo's aquabiking focus.

Direct peers

• Curves International: International women-only fitness franchise offering short-duration, circuit-based workouts. Closely comparable to Aquavelo in targeting women seeking efficient, low-impact exercise in a small-format studio setting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aquavelovillebonsuryvette
• LinkedInlinkedin.com/company/aquavelo-cannes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AQUAVELO CANNES