AquaVie Fitness + Wellness Club

Name

AquaVie Fitness + Wellness Club

Legal name

AquaVie Wellness

Website

https://aquaviewellness.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Fitness and Wellness Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Destination Spas & Spa Resorts (HSALAFAC)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Premium fitness club
• Luxury wellness center
• Spa and recovery services
• Corporate wellness memberships
• Rooftop pool club

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Monthly recurring revenue from Premier ($179/month) and Executive ($299/month) fitness memberships, plus Spa Memberships ($165/month standalone, $125/month add-on). Membership includes amenities like locker access, towel service, high-speed Wi-Fi, and unlimited group fitness classes.
2. Spa Services: A la carte spa services including facials, massages, body treatments, and specialized rituals. 30+ treatments available. Additional services priced at $99 for 50-minute or $159 for 80-minute sessions.
3. Day Passes and Flex Passes: Non-membership access options: Day Pass ($59 M-Th, $109 Fri-Sun), Week Pass ($139), and 30-Day Pass ($249). Flex Pass offers 5, 10, or 15 days of full club access over four months.
4. Personal Training: Private personal training sessions with certified trainers. Premier membership includes one complimentary 50-minute session. Additional sessions available for purchase.
5. Recovery Services: Recovery Lounge infrared sauna sessions included with membership (12-20 sessions/month based on tier). Non-members pay $49/session. Recovery Lab services include fascial scraping, therapeutic cupping, and assisted stretch therapy.
6. Food & Beverage: Poolside dining and bar service from The Westgate Hotel's culinary team. Vie Café for quick healthy bites. Members receive 20% discount on food and beverage.
7. Locker Rentals and Add-ons: Monthly add-ons including Reserved Grand Locker ($75), Reserved Luxe Locker ($30), and Laundry Service ($50).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

AquaVie operates a luxury, all-inclusive fitness and wellness club across 40,000 square feet and four floors in downtown San Diego, physically connected to The Westgate Hotel. The club sells monthly memberships (Premier $179/month and Executive $299/month), standalone and add-on Spa Memberships, Day Passes, Flex Passes, and a la carte services including personal training, recovery therapies (infrared sauna, fascial scraping, therapeutic cupping, assisted stretching), 30+ spa treatments, group fitness classes, DEXA body composition scans, and rooftop cabana/lounge rentals.

Product overview

AquaVie Fitness + Wellness Club operates as an all-inclusive luxury fitness and wellness facility offering a unified membership-based model with multiple tiers. The core product is access to 40,000 square feet of facilities across four floors, including a state-of-the-art fitness center with TechnoGym equipment, a rooftop pool with Junior-Olympic size dimensions, full-service spa, and recovery amenities. The product portfolio centers on Premier and Executive membership tiers ($179-$299/month) that include unlimited group fitness classes, spa services, and recovery lounge access. Additional paid offerings include Recovery Lab therapy services, DEXA body composition scans, personal training sessions, and Vie Café food service. The club also offers short-term Flex Passes and day passes for non-members, plus seasonal events like the Summer DJ Series and Sound Bath experiences. All services are accessible through Club Automation membership management and OpenTable cabana reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Premier Membership Monthly fitness membership at $179/month with $199 enrollment fee, including unlimited club access, unlimited Group X classes, one 50-minute personal training session, one 50-minute spa service, 12 Recovery Lounge sessions/month, discounted parking at Tower 180, plus 20% off F&B, spa, and hotel rates. Targeted at individual wellness consumers.
• Executive Membership Premium monthly membership at $299/month including all Premier benefits plus 24 guest passes (valid for 1 year), valet parking at The Westgate Hotel, and 20 Recovery Lounge sessions/month. Additional guest passes available at $29 each. Targeted at high-value individual members.
• Spa Membership Monthly spa-only membership at $165/month (standalone) or $125/month (add-on for AquaVie fitness members) providing one 50-minute treatment monthly, offering 25% savings vs individual spa pricing. Additional services $99 (50-min) or $159 (80-min). Targeted at wellness consumers prioritizing spa services.
• AquaVie Flex Pass Short-term access pass providing 5, 10, or 15 days of full club access over four months, allowing non-members to explore the facility before committing to a full membership. Targeted at prospective members and travelers.
• Day Pass and Short-Term Passes Pay-as-you-go access options: Day Pass ($59 Monday-Thursday, $109 Friday-Sunday), Week Pass ($139 for 7 days), and 30-Day Pass ($249). Provides full club access for the specified period. Targeted at non-members and trial users.
• Recovery Lounge Rooftop recovery facility featuring infrared sauna sessions for deep relaxation and cellular recovery, with dedicated cabana space for post-session rest and rehydration. Sessions included with membership (12-20 sessions/month based on tier); non-members pay $49/session. Legacy Members receive four sessions per month. Targeted at members and recovery-focused users.
• Recovery Lab Professional recovery therapy services including fascial scraping (instrument-assisted tissue release to address deeper tissue layers and restore mobility), therapeutic cupping (decompression therapy to improve circulation and reduce muscular tightness), and assisted stretch therapy (guided mobility sessions by certified specialists). Available to all members and guests by appointment.
• Group X Fitness Classes Scheduled group fitness classes including Pilates Sculpt, Poolside Vinyasa, Spin Strength Core (HIIT + spin hybrid), and other formats led by experienced instructors with modifications for all fitness levels. Unlimited access included with Premier and Executive memberships.
• Personal Training Private one-on-one training sessions with certified personal trainers who design customized fitness strategies to help members achieve specific wellness goals. Premier membership includes one complimentary 50-minute session; additional sessions available for purchase. Targeted at members seeking individualized fitness programming.
• DEXA Body Composition Scan Advanced 15-minute body composition scan measuring body fat percentage, lean muscle mass, bone density, visceral fat levels, and segmental body composition analysis. Priced at $75 per session. Reservations required. Targeted at members and guests seeking detailed body composition insights.
• AquaVie Spa Services A la carte spa services including 30+ treatments comprising facials, massages, body treatments, and specialized rituals. Pricing at $99 for 50-minute or $159 for 80-minute sessions, with all prices including gratuity. Targeted at spa clients, members, and hotel guests.
• Cabana and Lounge Rentals Private rooftop seating rentals including shaded cabanas (seating up to 2 guests, $250 F&B minimum, includes fresh towels and bottled water) and spacious lounge seating for groups of 4-6 ($500 F&B minimum, 20% auto-gratuity). Available Friday-Sunday, 12PM-7PM. Bookable through OpenTable. Targeted at members and groups seeking premium pool experiences.
• Vie Café On-site café offering healthy food and beverages including smoothies, chicken wraps, and nutritious post-workout refueling options for members. Operated in connection with The Westgate Hotel's culinary team. Members receive 20% discount. Targeted at members and guests.

Quantifiable outcome

• 25% savings on spa treatments with membership
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Westgate HotelcoreStrategic or Co-development PartnerAquaVie is connected to The Westgate Hotel, part of Grand America Hotels & Resorts. The hotel provides reciprocal access for guests and exclusive member benefits including 20% off food and beverage, spa treatments, and hotel room rates. The partnership creates a comprehensive wellness travel destination.
• Grand America Hotels & ResortscoreOthersParent company of AquaVie Fitness + Wellness Club. Provides brand credibility, operational infrastructure, email marketing platform, and career page integration. Corporate umbrella organization managing the wellness club.
• SpafinderminorChannel Partner/ Reseller/ DistributorSpafinder gift cards are accepted at AquaVie Spa for any spa service. Spafinder provides gift card distribution channel for spa services.
• lululemonminorChannel Partner/ Reseller/ DistributorOn-site certified lululemon retailer offering fitness apparel and accessories for purchase at the club.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Canyon Ranch: Canyon Ranch is a destination wellness resort combining fitness, spa, and recovery programming — comparable to AquaVie on the integrated wellness experience, but operating as a multi-night resort rather than a local membership club.
• Miraval Resorts: Miraval operates destination wellness resorts integrating fitness, spa, mindfulness, and recovery — overlapping AquaVie's recovery-and-wellness stack but as a multi-day resort rather than a local membership club.
• Life Time Fitness: Life Time is a national premium fitness operator offering fitness floor, group classes, spa, recovery, and F&B under a single membership — overlapping AquaVie's all-inclusive luxury model but serving a broader geographic footprint across hundreds of locations.

Direct peers

• Equinox Fitness: Equinox operates luxury, membership-based fitness clubs with integrated spa, recovery, and premium amenities in major U.S. metros — directly comparable to AquaVie's high-end fitness + wellness positioning, though at significantly larger scale and brand reach.
• The Bay Club Company: The Bay Club operates premium, multi-amenity fitness and resort-style clubs across the West Coast — closely comparable to AquaVie's luxury, hospitality-adjacent fitness club model in California.
• Burke Williams Spa: Burke Williams is a luxury day spa chain offering massages, facials, and wellness amenities — directly comparable to AquaVie's spa component and overlapping on the high-end, hospitality-styled service experience.

Regional players

• Fitness SF: Fitness SF operates premium, multi-amenity fitness clubs in the San Francisco Bay Area — comparable in scale and membership model to AquaVie, but serving a different Northern California geography rather than competing directly in San Diego.

Emerging players

• Remedy Place: Remedy Place is a luxury recovery and wellness social club emphasizing infrared sauna, cryotherapy, and recovery therapies — directly comparable to AquaVie's Recovery Lounge/Lab offering and broader wellness positioning, though with a recovery-first rather than fitness-first identity.
• The Well: The Well is a members-only integrative wellness club combining fitness, spa, and medical services in a luxury setting — closely comparable to AquaVie's all-inclusive, premium-priced wellness club concept, though with a stronger clinical integration angle.
• AIRE Ancient Baths: AIRE Ancient Baths operates luxury thermal wellness and bath experiences in urban locations — comparable to AquaVie's recovery and luxury wellness positioning, though focused specifically on water-based recovery modalities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aquavie-fitness-wellness-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AquaVie Fitness + Wellness Club