Best Buy Health

Name

Best Buy Health

Legal name

Best Buy Health

Website

https://healthcare.bestbuy.com

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Senior Care Technology (Age Tech)

NAICS

Services for the Elderly and Persons with Disabilities (624120), Health and Personal Care Retailers (456)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE)

akta.pro secondary industry

Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI)

Keywords

• Senior care technology
• Medical alert systems
• Age Tech solutions
• Elder care devices
• Remote patient monitoring

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Age Tech Solutions Sales: Revenue generated through enterprise relationships with Medicare Advantage plans, Medicaid plans, and senior living communities. Best Buy Health provides Age Tech solutions that help health plans enhance member experience, improve Star Ratings, and differentiate supplemental benefits offerings.
2. B2C Retail and E-commerce Sales: Direct consumer sales through Best Buy retail stores and Shop.lively.com, including senior-friendly phones, medical alert devices, and enabling technologies.
3. Health Plan Program Revenue: Revenue from health insurance brokers and agencies representing Medicare Advantage and Medicaid plan members who need Age Tech solutions and assistive technologies covered under supplemental benefits.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Best Buy Health sells proprietary Age Tech hardware and subscription services that help seniors age independently and safely at home or in senior living communities. Its product portfolio includes medical alert devices (Urgent Response/PERS), fall detection, ambient monitoring, enabling technologies, and senior-friendly mobile phones (Jitterbug Flip2), delivered alongside human-enabled support from Geek Squad Health technicians and U.S.-based Caring Centers. Offerings are distributed directly to consumers via Best Buy retail stores and Shop.lively.com, and sold B2B to Medicare Advantage plans, Medicaid plans, senior living communities, and health insurance brokers.

Product overview

Best Buy Health offers a unified Age Tech platform combining proprietary medical alert devices, ambient monitoring, and enabling technologies with human-enabled support services. The core product portfolio includes Urgent Response (PERS), Fall Risk Mitigation, Social Isolation Prevention/Depression Screening, Enabling Tech, and Senior-Friendly Phones (Jitterbug Flip2). These are delivered alongside support services including Geek Squad Tech Support and U.S.-based Caring Centers. Solutions are designed for multiple segments including Medicare Advantage plans, Medicaid plans, Senior Living communities, and Health insurance brokers, with a consumer-facing e-commerce channel through Shop.lively.com.

Differentiator

Problem solved

Functional benefit

Brands

• Lively: Brand for senior-friendly mobile phones and devices, including the Jitterbug Flip2. Lively operates as a distinct consumer brand under Best Buy Health.
• Geek Squad Health

Products and services

• Urgent Response Personal Emergency Response System (PERS) providing 24/7 urgent response capabilities for seniors, enabling immediate assistance during emergencies via medical alert devices and the U.S.-based Caring Centers.
• Fall Risk Mitigation Fall detection and prevention solutions designed to identify fall risks and provide timely alerts to protect seniors aging at home.
• Social Isolation Prevention, Depression Screening and Follow-Up Monitoring and support services addressing social isolation among seniors, including depression screening and follow-up care interventions.
• Enabling Tech Assistive and enabling technologies that help seniors maintain independence and safely age at home for longer.
• Senior-Friendly Phones (Jitterbug Flip2) Senior-friendly mobile phones, including the Jitterbug Flip2, designed with simplified interfaces and accessibility features for elderly users, sold via Shop.lively.com and Best Buy retail.
• Medicare Advantage Plans Solutions B2B Age Tech offering for Medicare Advantage plans, positioning Best Buy Health solutions as SSBCI and supplemental benefits to improve member experience and Star Ratings.
• Medicaid Plans Solutions B2B Age Tech offering for Medicaid managed care plans, supporting high-need LTSS members to age at home via 1915(c) HCBS waiver-funded programs.
• Senior Living Solutions B2B Age Tech tailored for senior living communities, designed to enhance resident independence and safety, increase staff capacity, and create new resident referral pathways.
• Health Insurance Brokers & Agencies Solutions B2B offering for health insurance brokers and agencies with a referral program and commissions, helping them keep clients independent and safe regardless of insurance coverage.
• Geek Squad Tech Support for Health Certified Geek Squad Health team providing hands-on technical support services for Best Buy Health Age Tech products and senior customers.
• Lively (Shop.lively.com) E-commerce Storefront Direct-to-consumer online shopping platform for Lively-branded senior Age Tech products including the Jitterbug Flip2 phone and related accessories.

Quantifiable outcome

• The Q3 2026 earnings report noted $192 million in non-cash asset impairments related to Best Buy Health due to pressures in Medicaid and Medicare Advantage markets.
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Current HealthminorOthers · 1 January 2025Best Buy Health previously acquired Current Health, a remote patient monitoring platform. However, by mid-2025, Best Buy Health had divested Current Health, indicating a shift in strategic focus away from certain remote monitoring capabilities. The divestiture was part of broader restructuring following financial pressures in Medicaid and Medicare Advantage markets.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Aloe Care Health: Emerging Age Tech company offering smart in-home senior monitoring with fall detection, voice-activated help, and a 24/7 care team. Competes with Best Buy Health's ambient monitoring and PERS offerings with a more technology-forward approach.
• CarePredict: AI-driven wearable and ambient senior health monitoring platform. Overlaps with Best Buy Health's enabling tech and ambient monitoring categories, focused on early detection of health changes for aging-in-place seniors.
• Honor Technology: Home care platform combining technology with professional caregiver matching to support aging in place. Competes with Best Buy Health for senior living and aging-in-place budgets, particularly via MA supplemental benefit partnerships.
• Papa: Tech-enabled companionship and support platform for older adults, addressing social isolation and daily living assistance. Directly overlaps with Best Buy Health's Social Isolation Prevention offering and competes for the same MA/Medicaid benefit dollars.

Direct peers

• Life Alert: Iconic PERS brand known for emergency response services for seniors aging in place. Direct competitor to Best Buy Health's Urgent Response offering with a similar value proposition centered on 24/7 monitored emergency response.
• Bay Alarm Medical: Specialist in PERS, fall detection, and caregiver solutions for seniors. Competes with Best Buy Health's core PERS product and serves a similar Medicare/Medicaid-covered senior demographic through both direct and partner channels.
• Medical Guardian: Leading direct-to-consumer PERS and connected Age Tech provider offering in-home and on-the-go medical alert devices. Directly competes with Best Buy Health's Urgent Response and Fall Risk Mitigation products across the same senior demographic.
• Connect America / Medical Alert: National PERS and connected health monitoring provider offering in-home and mobile medical alert systems plus RPM. Directly competes with Best Buy Health's PERS and connected-care products across both consumer and healthcare-partner channels.
• ADT Health (including LifeStation): ADT's health division, including the LifeStation PERS brand, provides medical alert and senior monitoring solutions distributed through home-security channels. Overlaps directly with Best Buy Health's PERS and home-based monitoring stack.

Broad incumbents

• Philips Lifeline: Subsidiary of Royal Philips offering PERS and connected senior care as part of its broader health technology portfolio. Competes with Best Buy Health in PERS while drawing on Philips' incumbent scale and healthcare relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@bestbuyhealth
• Facebookfacebook.com/bestbuyhealthsocial
• LinkedInlinkedin.com/company/best-buy-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Buy Health