Arajara Park

What Arajara Park does

Arajara Park is a privately held water park and nature tourism complex located in Barbalha, Ceará, Brazil, at the foot of Chapada do Araripe. Founded in 2002 by Dr. Antônio Correia Saraiva and Dona Fabíola Sampaio Saraiva, the park operates 66 employees and is self-described as the largest water park in the interior of Northeast Brazil, featuring 6 floors of attractions including pools, water slides, a zipline, tree-climbing circuit, restaurants, and an authentic tapiocaria fed by natural spring water from Gruta do Farias cave. In July 2023, the park's territory was certified as Geossítio Arajara within Geopark Araripe — the first UNESCO-recognized geopark in the Americas — and the park also operates as a Private Natural Heritage Reserve (RPPN), home to the critically endangered Soldadinho-do-Araripe bird.

The company monetizes through multiple revenue streams: day-visit tickets (R$39.90-104.90), annual passports via the Livre Pass subscription (from R$828.30/year), food and beverage sales through an in-park consumption card, group excursions (15+ people), adjacent lodging at Pousada Soldadinho do Araripe (8 rustic chalets), and the Arajara Saúde health partnership program. Distribution is digital-first via the Multiclubes ticketing platform and WhatsApp sales channels, with physical box office for walk-in and half-price categories. The park serves approximately 102,000 visitors annually across families, schools, regional tourists, and an emerging international birdwatching niche (140 annual ecotourists). Operations are weekend- and holiday-focused (9am-5pm), with seasonal promotional campaigns tied to local festivals (Carnival, São João, Easter).

Name

Arajara Park

Legal name

Arajara Park

Website

https://arajarapark.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Arajara Park is a privately held water park and ecotourism complex in Barbalha, Ceará, Brazil, serving approximately 102,000 visitors annually through aquatic attractions, adventure activities, lodging, and a UNESCO-recognized geotrail (Geossítio Arajara).

Ownership category

akta.pro rank

Product category

Water Park & Recreation Services

NAICS

Amusement and Theme Parks (71311), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

akta.pro secondary industries

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Water park attractions
• Ecotourism experiences
• Family recreation services
• Geological tourism tours
• Adventure park facilities

Headquarters

HQ city

Barbalha

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Day Visit Tickets: One-time admission fees for park access. Tickets are priced differently for general admission, children (Baby/Kids), and seniors. Discounted rates available for students, blood donors, people with disabilities, and teachers. Children under 4 enter free.
2. Annual Passports (Passaporte Anual): Subscription-based annual access plans (Passaporte Livre Pass) offering unlimited weekend and holiday access for 1 year. Includes discounts on lodging, gazebo rentals, and Arajara Saúde partnerships. Plans available for 1-10+ people with monthly or annual payment options.
3. Food & Beverage: On-site restaurants, snack bars, and authentic tapiocaria. Consumption card system (cartão de consumo) with R$500 limit for purchases throughout the park.
4. Lodging Partnership (Pousada Soldadinho do Araripe): Adjacent boutique inn with 8 rustic chalets offering free park access. Weekend packages include breakfast, lunch, and dinner. Revenue shared through partnership.
5. Group Excursions: Organized group visits for 15+ people with pre-booking. Special rates and dedicated services for schools, churches, companies, and tour groups.
6. Merchandise and Add-ons: Sale of gazebo rentals, massage services (Tenda da Massagem), and potentially convenience store items.
7. Arajara Saúde: Health partnership program offering discounts on medical exams and consultations at partner healthcare centers in the Cariri region. Pass holders receive additional benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Arajara Park operates a water and adventure park in Barbalha, Ceará, whose attractions are fed by natural springs located within the Araripe UNESCO Global Geopark. Beyond water recreation, the park sells an annual subscription pass (Passaporte Anual), on-site lodging through Pousada Soldadinho do Araripe, guided excursions to the Geossítio Arajara geotrail, and a health-plan partnership called Arajara Saúde. The core commercial product is paid access to the park's water-based attractions for individual visitors, families, and group excursions.

Product overview

Arajara Park is a unified water park and nature tourism complex offering aquatic attractions, adventure activities, lodging, and educational geological experiences. The core product is the water park with pools, slides, and adventure circuit. Supporting offerings include the Passaporte Anual (annual passport) for repeat visitors, Arajara Saúde (health discounts), Geossítio Arajara (guided geological tours), and Pousada Soldadinho do Araripe (on-site lodging). The Excursões program serves group bookings.

Differentiator

Problem solved

Functional benefit

Brands

• Pousada Soldadinho do Araripe: On-site accommodation facility with 8 exclusive chalets offering rustic charm, local artisan decor, and free access to Arajara Park on operating days.
• Arajara Saúde
• Passaporte Anual / Livre Pass

Products and services

• Arajara Park day admission Paid access for individual visitors, families, and groups to the water and adventure attractions at Arajara Park in Barbalha, Ceará, with tickets sold at full price and mandatory half-price for eligible groups under Brazilian consumer rules.
• Passaporte Anual Arajara Park Annual subscription pass granting year-round access to Arajara Park for local repeat visitors, families, and individual leisure seekers.
• Pousada Soldadinho do Araripe On-site lodging at Arajara Park offering accommodation for visitors who want to extend their visit into a multi-day stay in the Cariri region.
• Geossítio Arajara excursion Guided geological and ecological excursion along the Geossítio Arajara geotrail inside the Araripe UNESCO Global Geopark, combining recreation with nature and heritage interpretation for tourists and group visitors.
• Arajara Saúde Health-plan partnered access program allowing beneficiaries of partner health plans to visit Arajara Park through a wellness/leisure partnership channel.

Quantifiable outcome

• 102,000 annual visits from domestic tourists and local residents
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Geopark AraripecoreStrategic or Co-development Partner · 1 July 2023Arajara Park's territory was recognized as Geossítio Arajara in July 2023, becoming the newest of eleven geossítios within Geopark Araripe—the first geopark in the Americas recognized by UNESCO. This partnership enhances the park's ecological tourism positioning and environmental conservation efforts, providing educational programs about paleontology and regional biodiversity.
• Pousada Soldadinho do AraripecoreStrategic or Co-development PartnerBoutique inn located adjacent to the park with 8 rustic chalets offering complimentary park access. Provides extended-stay packages combining lodging, meals, and park entertainment. First child under 10 stays free with parents. The inn is thematically aligned with the park's endemic bird mascot.
• Arajara SaúdeminorGTM or Marketing PartnerHealth partnership program offering passport holders and visitors discounts on medical exams and consultations at partner healthcare centers throughout the Cariri region. Benefits are included with annual passport purchases.
• MulticlubescoreTechnology or IntegrationTicketing and payment system platform handling online ticket sales, annual passport management, and consumption card operations. Implemented in May 2024 to modernize park operations and improve customer experience.
• UNESCO Global Geoparks NetworkcoreStrategic or Co-development PartnerArajara Park's Geossítio Arajara is part of the UNESCO Global Geoparks Network, an international initiative recognizing outstanding geological heritage sites. This designation provides international visibility and supports sustainable tourism development in the Cariri region.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Beach Park: Brazil's flagship water-park resort complex located in Aquiraz, Ceará — same state as Arajara. Directly comparable day-visit water-park model with on-site lodging, F&B, and ticketing — the regional incumbent Arajara competes against for Ceará-bound tourist traffic.
• Thermas dos Laranjais: One of the largest water parks in Latin America, located in Olímpia, São Paulo. Comparable standalone pay-per-entry water park with thermal-spring water, day-visit pricing, and on-site lodging partners — sets the upper benchmark for visitor scale and monetization in Brazil.
• Eco Parque Arraial d'Ajuda: Water park + ecotourism hybrid located in Arraial d'Ajuda, Bahia. Closest Brazilian peer to Arajara's positioning of combining aquatic attractions with nature trails and endemic-species conservation framing for tourism.
• Rio Quente Resorts: Resort + hot springs / water park complex in Caldas Novas, Goiás. Comparable natural-hot-spring-fed water park with multi-day lodging, F&B, and ticketing — highly analogous to Arajara's cave-spring-fed aquatic attractions and integrated accommodation.
• Wet'n Wild São Paulo: Standalone outdoor water park in Itupeva, São Paulo, operating under a global brand. Comparable day-visit water park business model with online ticketing and group excursion programs; benchmarking competitor on ticketing UX and ancillary F&B monetization.
• Hot Beach Olímpia: Water park + resort complex in Olímpia, São Paulo. Direct comparable combining water attractions, multi-day lodging packages, and per-day ticketing — illustrates the integrated resort model Arajara's Pousada Soldadinho do Araripe aspires to at smaller scale.

Broad incumbents

• Beto Carrero World: Largest theme park in Latin America, located in Penha, Santa Catarina. Sets the upper-end benchmark on integration of rides, shows, lodging, and ticketing scale in the Brazilian family-entertainment market.
• Hopi Hari: Brazilian amusement/theme park in Vinhedo, São Paulo. Broader-incumbent peer with overlapping day-visit admissions and group excursion revenue model; relevant for benchmarking on seasonality and Brazilian family-entertainment spending patterns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCt2gRVzpvMQ_s8rye6SXo6g
• Facebookfacebook.com/arajaraparkoficial
• Instagraminstagram.com/arajaraparkoficial
• LinkedInlinkedin.com/company/arajara-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arajara Park