Uride
- Company typePrivate
- Founded2017
- HeadquartersThunder Bay, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Uride firmographics
Firmographics- Name
- Uride
- Legal name
- Uride Technologies Inc.
- Website
- https://uridetech.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Uride industry classification
Industry- Product category
- Ridesharing Platform
- NAICS
- Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces) (TLAFAIAA)
- akta.pro secondary industry
- On-Demand Private Ride-Hailing (Solo Rides) (THADADAA)
Keywords
Where Uride is headquartered
LocationHeadquarters
- HQ city
- Thunder Bay
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Uride business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Ride Commission/Transaction Fees: Uride generates revenue by taking a commission on each ride completed through the platform. Drivers use the platform to connect with riders, and Uride retains a percentage of each fare. This is a transaction-based revenue model typical of rideshare platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Driver Sign-on Bonus |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Uride product offering
Product offeringCore offering
Uride operates a mobile ride-sharing platform that connects riders with local, licensed drivers in real time, primarily serving rural areas and small towns across Canada that are underserved by major rideshare operators. Riders use the iOS/Android app to request rides, drivers use a dedicated driver portal to manage availability and earnings, and the company monetizes each completed ride via a commission. A corporate accounts program offers business transportation solutions for teams and campus partners.
Product overview
Uride is a rideshare platform consisting of a rider mobile app, driver portal, and corporate account services. The core Uride Passenger App enables riders to request rides from local licensed drivers, while the Driver Portal allows drivers to manage their availability and earnings. Corporate Accounts offers business transportation solutions for teams. The company operates in over 14 locations across Canadian provinces (Ontario, British Columbia, Alberta, New Brunswick, Nova Scotia, Prince Edward Island) with a pilot program in Mexico and expansion plans throughout Latin America. Their Good Deeds Program is a community initiative that donates rides and supports families.
Differentiator
Problem solved
Functional benefit
Products and services
- Uride Passenger App
- Uride Driver Portal
- Uride Corporate Accounts
Quantifiable outcome
- Over 10,000 rides donated to those in need through the Good Deeds Program
Companies that use Uride
Customer profileSegments3 records
Ideal customer profiles3 records
Uride technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Uride partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Uride GermanyminorUride has expanded internationally to Germany, with a separate website at uridegermany.com. This appears to be an international expansion entity or franchise operation.
- Uride MexicominorUride is testing a pilot program in Mexico to expand operations to Latin America. Separate website at uride.mx indicates this is an emerging international market operation.
- Campus PartnersminorUride has established campus partnership programs to serve university and college communities with dedicated transportation solutions. The company has a specific campus partnership proposal and visual assets for campus-focused promotions.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Uride competitors and assessment
Company assessmentDirect peers
- inDrive: A ride-hailing platform that, like Uride, has grown aggressively in smaller cities and emerging markets where Uber and Lyft are less entrenched. Highly comparable due to its focus on price-negotiation and underserved geographies outside major metropolitan areas.
- Curb: A taxi-hailing platform that connects riders with licensed taxi drivers via mobile app. Directly comparable to Uride's model of partnering with licensed local drivers rather than gig-economy contractors, and operates in similar mid-density markets.
Broad incumbents
- Bolt: European ride-hailing and micromobility operator with presence in 50+ countries. Comparable as a multi-sided TNC marketplace expanding into secondary European cities — relevant to Uride's German expansion ambitions.
- Uber: The dominant global ride-hailing platform operating across hundreds of cities. Directly comparable to Uride in core business model (multi-sided TNC marketplace taking a commission per ride) but competes primarily in dense urban markets that Uride has deliberately avoided.
- Careem: Middle East and North Africa ride-hailing super-app owned by Uber. Comparable multi-sided marketplace model with focus on underserved markets outside Western Europe and North America.
- Ola: Indian ride-hailing platform with presence in Australia, New Zealand, and the UK. Comparable as a regional TNC marketplace that has expanded into English-speaking secondary cities.
- Via: Transit-tech and on-demand shared ride platform serving municipalities and transit agencies. Comparable to Uride in shared-ride mechanics and small-city deployments, though Via is B2B/government-focused rather than consumer-led.
- DiDi: Global ride-hailing platform with operations across Latin America, Asia, and other emerging markets. Comparable as a TNC marketplace with stated ambitions for Latin American expansion that overlap with Uride's Mexico pilot.
- Lyft: The second-largest North American ride-hailing platform. Comparable to Uride in technology, business model, and revenue mechanics, but operates at much larger scale and in different (primarily urban US) geographies.
Regional players
- Free Now: European multi-mobility platform aggregating taxis and ride-hailing. Directly relevant to Uride's Germany expansion given Free Now's strong DACH presence and similar multi-sided marketplace model integrating licensed drivers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Uride social profiles
Digital presenceUride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uride leadership team
Management profileNumber of profiles
Profiles1 record
Uride subsidiaries and ownership
Company hierarchySubsidiaries2 records
Uride funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uride
What does Uride do?
Uride operates a mobile ride-sharing platform that connects riders with local, licensed drivers in real time, primarily serving rural areas and small towns across Canada that are underserved by major rideshare operators. Riders use the iOS/Android app to request rides, drivers use a dedicated driver portal to manage availability and earnings, and the company monetizes each completed ride via a commission. A corporate accounts program offers business transportation solutions for teams and campus partners.
Is Uride a public or private company?
Uride is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uride founded?
Uride was founded in 2017. It employs 11 to 50 people.
Where is Uride based?
Uride is headquartered in Thunder Bay, Canada, in the North America region.
How does Uride make money?
One revenue line is on record: ride Commission/Transaction Fees.
Who are Uride's main competitors?
Direct peers on record are inDrive and Curb. Broad incumbents are Bolt, Uber, Careem, Ola, Via, DiDi and Lyft. Free Now is listed as a regional player.
Does Uride have an API?
No public API is recorded for Uride.
What industry is Uride in?
Uride's product category is Ridesharing Platform. Its primary akta.pro industry code is TLAFAIAA, On-Demand Ride-Hailing Aggregators (Multi-Sided TNC Marketplaces), with a secondary code of THADADAA, On-Demand Private Ride-Hailing (Solo Rides). Its NAICS code is 485310 and its SIC code is 4700.