AREDE/pr

What AREDE/pr does

AREDE/pr is a privately held Brazilian integrated communication consultancy headquartered in São Paulo, operating with a small team of six professionals. The firm is led by principal Edna Polito, a journalist with 30 years of corporate communication experience and prior senior roles at Ketchum and InPress Porter Novelli (including Diretora Executiva of the Brasília office and Diretora de Novos Negócios). AREDE/pr delivers six core service lines: advertising creation, content and social media production, communication consulting and advisory, spokesperson and crisis training, crisis management, and branding/rebranding.

The firm's client base is concentrated in large multinational and Brazilian enterprises across pharmaceuticals and healthcare (Novartis, Roche, Galderma, Hospital Santa Paula, Hospital Santa Catarina), automotive (Audi, Bosch, Land Rover, Jaguar), technology (Cisco, Motorola), consumer goods (Unilever), real estate (Brookfield Incorporações, Grupo Equipav, Abrainc), and food/agribusiness (Marfrig). Documented case studies show measurable outcomes including the Novartis 'De Mãos Dadas Contra a Meningite' campaign at Christ the Redeemer (1,500+ attendees, 687 media pieces, 13.7M audience reach) and the Galderma Aquaclin launch (R$5.8M advertising equivalent, Facebook growth from 1,670 to 170,000 fans).

AREDE/pr operates a direct enterprise engagement model with no formalized channel partners, resellers, or digital distribution. Pricing is quote-based and not publicly disclosed. Distribution is single-country (Brazil) with no claimed international footprint. The firm is LGPD-compliant, operates an active website with content marketing, and uses WhatsApp Business for direct client inquiries. No funding rounds, M&A activity, or institutional investors are disclosed; ownership appears centered on Edna Polito.

Name

AREDE/pr

Legal name

AREDE/pr

Website

https://aredepr.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AREDE/pr is a São Paulo-based boutique communication consultancy led by Edna Polito, serving enterprise clients across pharmaceuticals, automotive, healthcare, and technology with integrated PR, crisis management, and branding services.

Ownership category

akta.pro rank

Product category

Corporate Communications Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Corporate communications consulting
• Crisis management services
• Brand reputation management
• Media relations advisory
• Strategic communications planning

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Communication Consulting Services: Professional consulting services for brand image, reputation management, crisis communication, and strategic communication planning. Revenue generated through service fees for strategic counsel and campaign execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AREDE/pr is a Brazilian integrated communication consultancy that provides six core service areas: Creation (advertising and content production), Content and Social Media, Communication Consulting and Advisory (reputation and ESG positioning), Communication Training (spokesperson and crisis training), Crisis Management, and Branding/Rebranding. Services are delivered directly by senior professionals to large enterprises and associations across Brazil.

Product overview

AREDE/pr is a communication consultancy offering integrated services rather than a software product platform. The company provides six core service areas: Creation (advertising and content production), Content and Social Media (planning and content production for brands), Communication Consulting and Advisory (reputation and ESG positioning), Communication Training (spokesperson and crisis training), Crisis Management (prevention plans and crisis handling), and Branding/Rebranding (brand creation and repositioning). These services work together as an integrated communication offering, with Edna Polito as the principal consultant leading client engagements across major corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• Criação (Creation) Advertising creation services that transform abstract ideas into results, including online and offline advertising, films and videos, announcements, logo creation, and jingles. Sold to enterprise clients as a standalone creative service line.
• Conteúdo e Redes Sociais (Content and Social Media) Planning and production of institutional and product content for brands, with positioning to connect with audiences through online and offline media. Sold to enterprise clients seeking ongoing content and social media management.
• Consultoria e Assessoria de Comunicação (Communication Consulting and Advisory) Building and maintaining brand reputation and image based on purpose, defining positioning aligned with values, attributes, and ESG practices, including media relations. Sold to enterprises and associations as a strategic advisory engagement.
• Treinamentos de Comunicação (Communication Training) Customized training for spokespersons on media relations and stakeholder communication, crisis management training, executive communication for forums, leadership communication, online media training, and workshop facilitation. Sold as a standalone training engagement.
• Gerenciamento de Crises (Crisis Management) Structured communication planning and execution to handle reputation or product crises, including crisis prevention plans and critical situation management. Sold as a standalone crisis preparedness and response engagement.
• Branding e Rebranding Brand creation, personality development, and positioning, including rebranding through strategic repositioning, competitive and market analysis, and new engagement strategies focused on brand reputation. Sold as a standalone branding project.

Quantifiable outcome

• Novartis meningitis campaign: 1,500+ attendees, 687 media pieces, 13.7 million audience reach
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Confederação de Organizações de Meningite (COMO)minorStrategic or Co-development PartnerCampaign partner for Novartis global meningitis awareness initiative 'De Mãos Dadas Contra a Meningite'. Coordinated symbolic event at Christ the Redeemer in Rio de Janeiro.
• Instituto Pedro Arthur (IPA)minorStrategic or Co-development PartnerPartner in Novartis meningitis awareness campaign; President Rodrigo Diniz participated as speaker in media presentations about meningitis disease and prevention.
• Sociedade Brasileira de Imunização (SBIm)minorStrategic or Co-development PartnerSupporting organization for meningitis awareness campaign, providing immunization expertise and credibility.
• Fundação Ezequiel Dias (FUNED)minorStrategic or Co-development PartnerSupporting organization for Novartis meningitis awareness initiative.
• NXZero BandminorGTM or Marketing PartnerMusic band partnered with Galderma Aquaclin for cultural engagement activities and contests to reach teenage/young adult audience.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Weber Shandwick (Brazil): Interpublic-owned global PR network operating in Brazil, with strong healthcare and corporate communications practices that directly overlap with AREDE/pr's client portfolio.
• Edelman Brazil: Global communications firm with large Brazilian operations, serving many of the same Fortune 500 enterprise clients (Novartis, Unilever, Cisco). Stronger resources and broader capabilities but less boutique senior-led engagement.
• Burson Cohn & Wolfe (Brazil): Large global communications group with Brazilian operations, competing for the same enterprise reputation and crisis mandates with deeper resources and digital tools.
• FleishmanHillard Brazil: Omnicom-owned global PR network with Brazilian presence, offering integrated communications across healthcare, automotive, and consumer sectors. Competes for enterprise retainers but with junior-staffed engagement models.
• Hill+Knowlton Brazil: WPP-owned global PR firm with Brazilian presence, active in healthcare, automotive, and technology communications—directly competing with AREDE/pr for enterprise clients like Novartis, Bosch, and Cisco.

Direct peers

• Ketchum (Brazil): Global PR network where Edna Polito previously worked as Diretora de atendimento. Competes for the same multinational client mandates in Brazil across healthcare, consumer goods, and technology sectors.
• InPress Porter Novelli: Major Brazilian PR network where founder Edna Polito previously served as Diretora de atendimento. Direct competitor for enterprise communication mandates in Brazil with overlapping service portfolio.
• FSB Comunicação: One of Brazil's largest independent PR agencies, directly comparable in service portfolio (corporate communication, crisis, ESG) and targeting similar enterprise clients, though with significantly larger headcount.
• Approach Comunicação: Brazilian integrated communications agency competing for enterprise mandates across automotive, healthcare, and consumer sectors with comparable mid-size boutique positioning.
• GP Comunicação: São Paulo-based PR agency with similar mid-size boutique profile, serving enterprise clients with integrated communication, content, and crisis services comparable to AREDE/pr's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/arede-pr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AREDE/pr