Roost
Roost is a US fintech that automates the cash security deposit lifecycle — collection, escrow, refund, recovery, and unclaimed property compliance — for multifamily, student housing, and single-family rental operators via PMS-integrated SaaS priced per unit per month.
- Company typePrivate
- Founded2021
- HeadquartersVancouver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Roost does
Roost (legal entity JoinRoost, Inc.) is a private US fintech that builds a cloud-based cash security deposit management platform for multifamily, student housing, and single-family rental operators. The platform is organized as five integrated modules — Security Deposits (collection, escrow banking, interest tracking, 1099 issuance), Refund Automation (digital and check refunds, roommate splits, audit trails), Balance Recovery (pre-collections outreach and payment plans), Help & Disputes (first-line resident support), and UnclaimedAssist (escheatment and unclaimed property compliance) — all sharing a SmartCompliance engine that codifies rules across 50+ state and local jurisdictions. Native two-way integrations with Yardi, RealPage, Entrata, and AppFolio allow Roost to operate behind the scenes while the customer's PMS remains the system of record, supported by a regulated financial infrastructure stack (Wells Fargo for FDIC-insured banking, Plaid for account aggregation and identity verification, Payouts Network and Dash Solutions for payments). Roost monetizes through a per-unit, per-month SaaS subscription with custom enterprise pricing and a 500-unit minimum, sells sales-led into regional portfolios and NMHC-ranked national operators, and extends to a resident-facing app with credit-building, savings tools, and a Lemonade renters insurance referral. The company is SOC 2 Type II certified (claimed unique among deposit automation providers) and compliant with PCI DSS, CCPA, GDPR, CFPB, and FCRA. The company was founded in 2021, is headquartered in Vancouver, Washington, and operates a wholly-owned subsidiary, Henelee, LLC, through which services are delivered.
Roost firmographics
Firmographics- Name
- Roost
- Legal name
- JoinRoost, Inc.
- Website
- https://joinroost.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roost is a US fintech that automates the cash security deposit lifecycle — collection, escrow, refund, recovery, and unclaimed property compliance — for multifamily, student housing, and single-family rental operators via PMS-integrated SaaS priced per unit per month.
- Ownership category
- akta.pro rank
Roost industry classification
Industry- Product category
- Multifamily Property Management Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
Keywords
Where Roost is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roost business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Security Deposit Management SaaS: Subscription-based SaaS pricing on a per unit per month basis. Pricing is customized based on portfolio size and product mix (full deposit management vs. refund-only options). Minimum 500 units required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Per Unit Monthly Subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Roost product offering
Product offeringCore offering
Roost provides a cloud-based security deposit management platform that automates the full cash deposit lifecycle for multifamily, student, and single-family rental operators. The platform handles deposit collection, escrow/interest management, automated refunds (including roommate splits), balance recovery, unclaimed property compliance, and first-line resident support, with two-way sync into property management systems and a SmartCompliance engine managing 50+ state and local rules.
Product overview
Roost is a modular deposit management platform designed for multifamily, student housing, and single-family property operators. The platform comprises five integrated modules: Security Deposits (full deposit lifecycle management including collection, escrow, and interest), Refund Automation (automated refund processing with multiple payout options), Balance Recovery (automated move-out charge recovery before collections), Help & Disputes (first-line resident support), and Unclaimed Property/UnclaimedAssist (compliance automation for escheatment). These modules share a unified compliance engine (SmartCompliance) and native integrations with property management systems (Yardi, RealPage, Entrata, AppFolio). The resident-facing Roost App and financial wellness features (Roost Credit, Interest Rewards) create a complete deposit-to-refund ecosystem. Pricing is per-unit, per-month with a 500-unit minimum.
Differentiator
Problem solved
Functional benefit
Products and services
- Security Deposits Automated collection, escrow banking, and interest management for cash security deposits. Manages payments, FBO/escrow account holding, interest accrual, 1099 issuance, and jurisdictional compliance for property operators.
- Refund Automation Automates cash security deposit refunds with multiple payment options (ACH, instant debit card, check), electronic consent capture, split refunds for roommates, and complete audit trails for property operators.
- Balance Recovery Automated recovery of move-out charges before accounts reach collections. Includes branded SMS/email notifications, payment plans, split payments among roommates, and automatic ledger posting for property operators.
- Help & Disputes First-line resident support service handling refund status inquiries, detailed questions, disputes, and replacement refunds. Optional SLA for response and resolution times for property operators.
- UnclaimedAssist Automated unclaimed property compliance including multi-channel resident outreach (email, SMS, mail, voicemail), identity verification, due diligence, and state escheatment filing for property operators.
Quantifiable outcome
- 80% reduction in admin time spent on security deposit management
- +4 more outcomes
Companies that use Roost
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Roost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature6 records
Roost partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- YardicoreProperty management system integration enabling two-way sync of deposit data, refunds, and ledger entries. Allows properties to use Roost while keeping Yardi as the system of record with no change management required.
- EntratacoreProperty management system integration for automated deposit management and refund processing. Seamless data sync between Roost and Entrata for refund processing and uncashed check management.
- RealPagecoreProperty management system integration enabling automated security deposit management workflows. RealPage users can automate deposit collection and refund processing through Roost.
- Plaid Inc.coreThird-party service provider for bank account aggregation and identity verification. Roost uses Plaid to access account and transaction information from financial institutions on behalf of users.
- Wells FargocoreBanking partner providing FDIC-insured account services for Roost's deposit management platform. Includes FDIC pass-through insurance for customer funds.
- LemonademinorRenters insurance partner offering coverage starting at $5/month. Roost refers residents to Lemonade for renter insurance through the resident app and website.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Roost competitors and assessment
Company assessmentBroad incumbents
- Entrata: Multifamily PMS platform with native payments, screening, and resident services. Entrata is a Roost integration partner and a broad incumbent whose platform investments directly overlap Roost's deposit and refund automation use cases.
- Yardi: Leading multifamily PMS with a deep payments and resident services ecosystem. Yardi is a core Roost integration partner but also a broad incumbent with the customer reach and R&D scale to compete in deposit automation, refund processing, and unclaimed property workflows.
- RealPage: Dominant multifamily property management software platform with an integrated payments and resident services suite. RealPage is both a critical PMS integration partner for Roost and a broad incumbent that could bundle native deposit and refund functionality, competing directly with Roost at large operators.
- AppFolio: Property management software serving residential portfolios with integrated payment processing. AppFolio is a Roost integration partner and a broad incumbent competing for the same mid-to-large operator wallet share.
Direct peers
- LeaseLock: Deposit alternative platform offering surety-based coverage in lieu of cash deposits for multifamily operators. LeaseLock directly addresses the same operator pain points as Roost but via deposit replacement rather than deposit automation.
- RentDynamics: Resident payments, billing, and engagement platform serving multifamily operators. RentDynamics competes directly with Roost on resident payment rails and deposit/refund workflows, with similar PMS partnerships.
- Payrix: Embedded payments platform purpose-built for property management, including rent, deposit, and disbursement flows. Payrix is a direct competitor in payment and deposit processing for multifamily operators with comparable PMS integration strategy.
- Zego: Resident experience and financial services platform for property managers covering payments, utilities, and deposits. Zego is a direct competitor in resident financial services and deposit-adjacent workflows.
- Jetty: Resident financial products platform offering deposit alternatives, renters insurance, and lease guarantees. Jetty is a direct competitor in reshaping the security deposit experience for both operators and residents.
- Obligo: Deposit alternatives platform that eliminates or insures security deposits through billing or surety products. Obligo competes for the same operator budgets as Roost by shifting the model away from traditional cash deposits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roost social profiles
Digital presenceRoost compliance and trust
Trust signalCompliance5 records
Roost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roost leadership team
Management profileNumber of profiles
Profiles3 records
Roost subsidiaries and ownership
Company hierarchySubsidiaries1 record
Roost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roost
What does Roost do?
Roost provides a cloud-based security deposit management platform that automates the full cash deposit lifecycle for multifamily, student, and single-family rental operators. The platform handles deposit collection, escrow/interest management, automated refunds (including roommate splits), balance recovery, unclaimed property compliance, and first-line resident support, with two-way sync into property management systems and a SmartCompliance engine managing 50+ state and local rules.
Is Roost a public or private company?
Roost is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roost founded?
Roost was founded in 2021. It employs 11 to 50 people.
Where is Roost based?
Roost is headquartered in Vancouver, United States, in the North America region.
How does Roost make money?
One revenue line is on record: security Deposit Management SaaS.
Who are Roost's main competitors?
Broad incumbents on record are Entrata, Yardi, RealPage and AppFolio. Direct peers are LeaseLock, RentDynamics, Payrix, Zego, Jetty and Obligo.
Does Roost have an API?
No public API is recorded for Roost.
What industry is Roost in?
Roost's product category is Multifamily Property Management Software. Its primary akta.pro industry code is HDADAFAH, Privacy Management (Consent, DSAR, RoPA). Its NAICS code is 522320 and its SIC code is 6211.