CycleBar

What CycleBar does

CycleBar is a boutique indoor cycling studio franchise founded in 2004 and operated under the Extraordinary Brands multi-brand fitness franchisor. The company delivers a premium, community-oriented indoor cycling experience through 200+ franchised studios across North America and international master franchises in Australia, Japan, and Kuwait, claiming to be three times larger than its closest competitor in the indoor cycling category. Its core offering spans multiple class formats (Classic, Connect, Strength, Empower, Xpress, and the off-bike Define strength module) delivered in state-of-the-art CycleTheater environments and enhanced by proprietary CycleBeats curated playlists and CycleStats performance tracking that emails riders their metrics after each class.

Revenue is generated through four streams: monthly auto-renewing membership subscriptions from individual riders, pay-as-you-go class drop-ins, on-site retail merchandise, and franchise-related fees including initial franchise fees and ongoing royalties. The 2025 FDD discloses franchise financial requirements of $250K liquid capital, $500K net worth, and total investment of $410,809-$1,110,193 per studio. Go-to-market operates on two tracks: direct-to-consumer studio sales (with a first-ride-free funnel and HSA/FSA enablement via TrueMed) and franchise sales to multi-unit operators supported by Extraordinary Brands corporate infrastructure, an exclusive real estate partnership with Morrow Hill, and an AFAA/ISSA/NASM-recognized instructor training program.

The technology layer is purpose-built for boutique fitness operations rather than for AI differentiation: CycleBeats is a curated music database, CycleStats is a performance metric tracking tool, and the online booking platform (members.cyclebar.com) handles reservations and membership management. The brand has been on Entrepreneur Magazine's Franchise 500 for six consecutive years and was named fastest-growing franchise in both 2021 and 2023, with continued international expansion and product line extensions (Strength class, Indoor Cycling Training Program) launched through 2024.

Name

CycleBar

Legal name

EB CycleBar Franchising

Website

https://cyclebar.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CycleBar is the largest US boutique indoor cycling franchise, operating 200+ studios across North America and internationally under parent Extraordinary Brands. It generates revenue from monthly memberships, class drop-ins, retail merchandise, and franchise fees and royalties.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

akta.pro secondary industry

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Indoor cycling classes
• Boutique fitness studios
• Fitness franchise opportunities
• Group cycling workouts
• Cycling studio memberships

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees with automatic renewal. Members pay in advance on a monthly basis with the membership automatically renewing for successive one-interval periods. This creates predictable recurring revenue and sticky member relationships.
2. Class Drop-In Fees: Non-members can pay per class for individual sessions. Late/cancellation fees may apply based on local studio policies.
3. Retail Merchandise: Sale of CycleBar apparel, water bottles, and other merchandise at studio locations.
4. Franchise Fees: Revenue from franchisee investments including initial franchise fees and ongoing royalties from studio operators. Financial requirements: Liquid Capital $250,000, Net Worth $500,000, Total Investment $410,809 - $1,110,193.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

CycleBar operates boutique indoor cycling studios offering premium group cycling classes across multiple formats (Classic, Connect, Strength, Empower, Xpress, Define) delivered in immersive CycleTheater studio environments. Classes are enhanced by proprietary CycleBeats music playlists and CycleStats performance tracking, and the brand is distributed through a franchise model operated under parent company Extraordinary Brands, with 200+ studios across North America plus international presence in Australia, Japan, and Kuwait.

Product overview

CycleBar is a boutique fitness franchisor operating under Extraordinary Brands, offering premium indoor cycling studio services through a franchise model. The core offering consists of indoor cycling classes held in state-of-the-art CycleTheaters, enhanced by proprietary technology including CycleBeats (curated music playlists) and CycleStats (performance tracking metrics). The class portfolio spans multiple formats: Classic, Connect, Strength, Empower, and Xpress rides, with an off-bike strength module called Define. Beyond cycling, the company provides an instructor training certification program recognized by major fitness associations. CycleBar also operates CycleGives, a charitable initiative supporting breast cancer research, Alzheimer's awareness, and heart health causes. Franchise opportunities enable entrepreneurs to open CycleBar studios with comprehensive operational support.

Differentiator

Problem solved

Functional benefit

Brands

• CycleBeats: Proprietary playlist database featuring pedal-turning, heart-pumping, mood-elevating music curated for cycling classes.
• CycleStats
• CycleGives
• CycleTheaters

Products and services

• Indoor Cycling Classes Premium boutique indoor cycling classes offered in state-of-the-art CycleTheater studios with formats including Classic, Connect, Empower, Xpress, and Define. Classes are led by specially trained instructors in immersive, multi-sensory environments enhanced by proprietary CycleBeats music playlists and CycleStats performance tracking, delivering a low-impact, high-intensity cardio workout.
• Define 30-minute coach-led small group strength training workout off the bike, focused on building strength and control as a complement to indoor cycling classes.
• Strength Class Indoor cycling class incorporating strength training elements, expanded from pure cycling to include muscle engagement components during the ride.
• Glowbal Glow Rides Special themed event experience featuring illuminated studio atmosphere designed to deliver an enhanced indoor cycling experience for riders.
• CycleBar Franchise Franchise opportunity for entrepreneurs to open and operate CycleBar studios. Includes comprehensive corporate support covering site selection, lease negotiation, construction, staff recruitment, membership sales, and ongoing marketing. Total investment range $410,809 to $1,110,193 with liquid capital requirement of $250,000 and net worth requirement of $500,000 per the 2025 CycleBar FDD Item 7.
• CycleBar Indoor Cycling Training Program Instructor certification and training pathway program recognized as a continuing education (CE) provider by AFAA, ISSA, and NASM, enabling individuals to become certified indoor cycling instructors and join the CycleBar instructor pipeline.

Quantifiable outcome

• Burns upwards of 500 calories per class
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Morrow HillcoreStrategic or Co-development Partner · 16 October 2025Dallas-based commercial real estate firm became the exclusive real estate partner for Extraordinary Brands, which owns CycleBar and Rumble Boxing. The partnership aims to support the expansion of these brands through market strategy and site selection, providing franchisees with professional real estate guidance for new studio locations.
• TrueMedminorGTM or Marketing PartnerPartnership allows members to pay for CycleBar memberships and classes using HSA/FSA funds, making fitness more accessible and affordable for health-conscious consumers.
• AFAA, ISSA, NASMcoreStrategic or Co-development PartnerCycleBar's Indoor Cycling Training Program is officially recognized as a continuing education (CE) provider by these major fitness certification organizations. AFAA (Athletics and Fitness Association of America), ISSA (International Sports Sciences Association), and NASM (National Academy of Sports Medicine) approved provider status validates instructor quality.
• American Heart AssociationminorStrategic or Co-development PartnerCycleBar partners with the American Heart Association for CycleGives charity events, including rides to support heart disease research and awareness.
• AllyantminorOthersCycleBar website reviewed by Allyant for accessibility compliance, demonstrating commitment to ADA accessibility standards.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Barry's Bootcamp: Premium boutique fitness brand offering instructor-led cardio and strength classes in a high-energy studio format; targets the same premium, experience-driven consumer as CycleBar.
• Row House: Sister brand under the same parent (Extraordinary Brands) offering indoor rowing group fitness — directly comparable franchise model, consumer, and operational playbook to CycleBar.
• SoulCycle: Premium boutique indoor cycling studio chain offering instructor-led, music-driven cycling classes — the closest direct competitor to CycleBar in the US boutique indoor cycling segment.
• Peloton: Connected fitness platform centered on indoor cycling (bike + subscription content). Competes for the same consumer fitness dollar as CycleBar via at-home cycling, and is the most cited substitute for boutique cycling studios.
• Orangetheory Fitness: Large boutique fitness franchise with heart-rate-based interval training across thousands of studios globally; overlaps with CycleBar on membership-based boutique fitness franchise model and target consumer.
• F45 Training: Global boutique fitness franchise offering 45-minute functional training classes; comparable to CycleBar as a scaled, asset-light franchise model competing for similar fitness-enthusiast consumers.
• Club Pilates: Sister brand under the Xponential Fitness family of boutique fitness franchises; comparable franchise unit economics, member subscription model, and target small-group fitness consumer.
• Rumble Boxing: Sister brand under Extraordinary Brands offering boutique boxing group fitness classes; same franchise infrastructure, multi-unit investor profile, and consumer demographic as CycleBar.

Broad incumbents

• Xponential Fitness: Public multi-brand boutique fitness franchisor and ultimate parent of Extraordinary Brands (CycleBar's parent). Comparable as a portfolio-level boutique fitness franchise operator, though vastly broader than CycleBar's single-modality focus.
• Equinox: Premium fitness operator that owns SoulCycle and broader luxury fitness clubs; competes with CycleBar on the high-end consumer but with a much wider portfolio of fitness, wellness, and hospitality services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cyclebar
• Facebookfacebook.com/CycleBar
• LinkedInlinkedin.com/company/cyclebar

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CycleBar