SaaSquatch
SaaSquatch is a referral and loyalty software platform that helps brands build, automate, and measure customer referral, partner, influencer, and affiliate programs. It serves hundreds of companies across SaaS, retail/ecommerce, FinTech, and telecom verticals, and operates as a subsidiary of impact.com following its 2023 acquisition.
- Company typePrivate
- Founded2013
- HeadquartersVictoria, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SaaSquatch does
SaaSquatch is a referral and loyalty software platform that enables brands to build, automate, and measure customer referral, partner, influencer, and affiliate programs. Founded in 2013 and headquartered operationally in Santa Barbara, CA (with its legal corporate office in Victoria, British Columbia), the company serves brands ranging from SMBs to enterprise customers across SaaS, retail/ecommerce, FinTech, and telecom verticals, with named logos including Western Union, RingCentral, Jobber, PensionBee, Pluralsight, TypeForm, and Habito. The platform is delivered as a web application at app.saasquatch.com with companion iOS and Android apps, exposing a marketer-friendly dashboard for configuring programs, customizable widgets and email templates, tiered reward engines, fraud protection, and an extensible API for custom integrations.
The core technology is a configurable referral and loyalty engine rather than a single-purpose widget: it supports multiple program types within one platform, allows conditional and tiered reward logic, and enables placement in mobile apps, web apps, post-purchase pages, and dedicated landing pages. Auxiliary tools include a Loyalty Program Software module, an ROI calculator, and an Ambassador Connector import tool for migrating from competitor platforms. SaaSquatch operates on a SaaS subscription model with a dedicated enterprise tier billed annually; pricing is not publicly disclosed. Following its September 2023 acquisition by impact.com, SaaSquatch operates as a subsidiary brand under impact.com's partnership automation platform, with PIPEDA-compliant Canadian privacy operations.
SaaSquatch firmographics
Firmographics- Name
- SaaSquatch
- Legal name
- Referral SaaSquatch.com Inc.
- Website
- https://saasquatch.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- SaaSquatch is a referral and loyalty software platform that helps brands build, automate, and measure customer referral, partner, influencer, and affiliate programs. It serves hundreds of companies across SaaS, retail/ecommerce, FinTech, and telecom verticals, and operates as a subsidiary of impact.com following its 2023 acquisition.
- Ownership category
- akta.pro rank
SaaSquatch industry classification
Industry- Product category
- Referral Marketing Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where SaaSquatch is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
SaaSquatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: SaaSquatch operates as a SaaS referral and loyalty platform with subscription-based pricing. The platform helps marketers build customized referral programs and automate rewards, with tiered reward structures and multiple program types.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier with dedicated support and advanced capabilities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SaaSquatch product offering
Product offeringCore offering
SaaSquatch provides a SaaS referral and loyalty software platform that enables businesses to build, customize, and automate customer referral programs. The platform supports tiered rewards, configurable widgets and email templates, mobile and web app integration, fraud protection, and multiple program types including customer, partner, influencer, and affiliate referrals.
Product overview
SaaSquatch is a referral software company that operates as a subsidiary of impact.com following acquisition in September 2023. The product portfolio centers on the SaaSquatch Referral Platform as the core offering, supplemented by Mobile Reward Programs for in-app engagement, Enterprise solutions for large-scale deployments, and a Loyalty Program Software module featuring a flexible rewards engine. Additional tools include an ROI Calculator for measuring program effectiveness and an Ambassador Connector for platform migration. The platform enables brands to build customized, automated referral programs that reward customers for driving new acquisitions, with support for tiered rewards, multiple program types (Customer Referral, Partner Referral, Influencer Referral, Affiliate Referral), and integration with enterprise customer journeys including subscription free trials, account approval flows, and multi-step sales processes.
Differentiator
Problem solved
Functional benefit
Products and services
- SaaSquatch Referral Platform
Quantifiable outcome
- Brands achieve up to 5x more referrals compared to programs not using SaaSquatch
- +4 more outcomes
Companies that use SaaSquatch
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
SaaSquatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
SaaSquatch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- impact.comcoreIn September 2023, US-based impact.com acquired Canada-based SaaSquatch to expand its affiliate marketing platform with referral and loyalty program capabilities. SaaSquatch operates under the parent company impact.com and is positioned as 'SaaSquatch by impact.com' on its website. The acquisition brings SaaSquatch's referral and loyalty software into the impact.com partnership automation platform.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
SaaSquatch competitors and assessment
Company assessmentDirect peers
- Ambassador: Ambassador is a referral marketing platform serving enterprise B2B and B2C customers with affiliate, employee, customer, and partner referral programs. It is a direct competitor; notably SaaSquatch offers an Ambassador migration connector, indicating competitive overlap.
- Extole: Extole is a referral and customer advocacy platform serving enterprise B2C brands. It is directly comparable to SaaSquatch's enterprise tier with similar program types (refer-a-friend, influencer, brand advocate) and enterprise reference customers.
- Friendbuy: Friendbuy is a referral marketing platform for eCommerce and direct-to-consumer brands. It competes head-to-head with SaaSquatch on customer referral programs with similar feature sets (widgets, customizable rewards, fraud protection).
- Mention Me: Mention Me is a referral marketing platform focused on enterprise brands, offering refer-a-friend programs with double-sided rewards. It competes directly with SaaSquatch for enterprise-grade customer referral programs.
- Smile.io: Smile.io is a leading loyalty and referral platform purpose-built for Shopify and eCommerce brands. It directly competes with SaaSquatch's loyalty and referral programs, particularly for SMB and mid-market DTC customers.
- LoyaltyLion: LoyaltyLion is a loyalty and referral platform built for eCommerce brands, particularly Shopify merchants. It directly competes with SaaSquatch's loyalty module and customer referral programs in the mid-market DTC segment.
- ReferralCandy: ReferralCandy is a referral marketing platform focused on eCommerce SMBs. It competes with SaaSquatch's customer referral programs for the same Shopify/WooCommerce-style SMB customer base with simpler, lower-priced offerings.
Broad incumbents
- Klaviyo: Klaviyo is a leading B2C CRM and marketing automation platform for eCommerce brands that increasingly offers built-in referral and loyalty features. It represents the martech consolidation risk for standalone referral platforms like SaaSquatch.
- Yotpo: Yotpo is a well-capitalized eCommerce marketing platform offering reviews, UGC, SMS marketing, and a loyalty module. It directly competes with SaaSquatch in referral and loyalty, with significantly broader product breadth and enterprise scale.
- impact.com: impact.com is SaaSquatch's parent company and a leading partnership automation platform covering affiliate, influencer, and now referral programs via the SaaSquatch acquisition. It is comparable as the broader incumbent ecosystem in which SaaSquatch operates.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SaaSquatch social profiles
Digital presenceSaaSquatch compliance and trust
Trust signalCompliance1 record
SaaSquatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaaSquatch leadership team
Management profileNumber of profiles
Profiles3 records
SaaSquatch funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaaSquatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaaSquatch
What does SaaSquatch do?
SaaSquatch provides a SaaS referral and loyalty software platform that enables businesses to build, customize, and automate customer referral programs. The platform supports tiered rewards, configurable widgets and email templates, mobile and web app integration, fraud protection, and multiple program types including customer, partner, influencer, and affiliate referrals.
Is SaaSquatch a public or private company?
SaaSquatch is a private company. It is classified as corporate owned and is currently acquired.
When was SaaSquatch founded?
SaaSquatch was founded in 2013. It employs 11 to 50 people.
Where is SaaSquatch based?
SaaSquatch is headquartered in Victoria, Canada, in the North America region.
How does SaaSquatch make money?
One revenue line is on record: saaS Subscription.
Who are SaaSquatch's main competitors?
Direct peers on record are Ambassador, Extole, Friendbuy, Mention Me, Smile.io, LoyaltyLion and ReferralCandy. Broad incumbents are Klaviyo, Yotpo and impact.com.
Does SaaSquatch have an API?
Yes. SaaSquatch offers an extensible API that allows developers to pull referral data from SaaSquatch and integrate it into native dashboards for a fully custom experience. The API enables full control over information presented to users. The platform is described as having extensible APIs among its features, though specific API type (REST/GraphQL), authentication method, rate limits, and versioning details are not explicitly stated in the source material.
What industry is SaaSquatch in?
SaaSquatch's product category is Referral Marketing Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.