CurvAI

What CurvAI does

CurvAI (operated by Curv Labs Inc., headquartered in Ontario, Canada) is a sports technology company that builds an AI-powered mobile platform dedicated to cheerleading athletes. The core product, the Curv app, combines computer vision-based cheer skill assessments (analyzing uploaded videos and images), an NLP-driven AI coaching copilot available 24/7, and a recommendation engine that generates personalized training programs from each athlete's performance data and Skill Scan baseline. The platform also includes global leaderboards for benchmarking, a recruiting profile builder with access to exclusive scouting events, and a Family Portal for parental oversight, with a Coach and Gym Portal extending the product to coaching customers.

The business model is freemium and product-led. Athletes download the app free from the Apple App Store or Google Play, complete an onboarding Skill Scan, and receive a personalized AI training plan without sales interaction. The free tier offers unlimited AI messaging, AI skill assessments, and leaderboard access; the Curv+ premium tier is priced at $49/month and adds objective skill feedback, custom training programs, exclusive recruiting events, and 1-on-1 access to nutritionists, mental performance coaches, and strength trainers. The company is the Official AI Health and Performance Partner of the Pro Cheer League, which functions as a flagship GTM partnership and credibility anchor for the elite athlete segment. CurvAI was founded in 2017 by CEO Shea Balish and Co-Founder/Lead Software Engineer Nicholas Tancredi, and has disclosed only a single $100,000 seed investment from Right Side Capital Management in July 2017.

Name

CurvAI

Legal name

Curv Labs Inc.

Website

https://curv.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CurvAI is a Canadian AI-powered sports technology company that builds a mobile platform for cheerleading athletes, offering computer vision skill assessments, personalized AI training programs, global leaderboards, and college recruiting tools via a freemium subscription model with a $49/month Curv+ premium tier.

Ownership category

akta.pro rank

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• AI sports coaching
• Athletic performance analytics
• Cheerleading training software
• Computer vision athletics
• Athlete development platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue (Freemium): CurvAI operates a two-tier subscription model. The free tier ($0) provides unlimited AI messaging, AI skill assessments, and global leaderboards — driving user acquisition. The Curv+ paid tier ($49/month) adds exclusive recruiting events, objective feedback on cheer skills, custom training programs, and access to a team of nutritionists, mental performance coaches, and strength trainers. The freemium model converts engaged athletes to paying subscribers seeking recruiting advantages and personalized human coaching support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

CurvAI operates a mobile-first AI platform for cheer athletes that uses computer vision and machine learning to assess cheer skills from uploaded videos, generate personalized training programs, and benchmark performance on global leaderboards. The free tier provides unlimited AI messaging, AI skill assessments, and leaderboard access, while the Curv+ premium subscription adds exclusive recruiting events, objective skill feedback, custom training programs, and 1-on-1 access to nutritionists, mental performance coaches, and strength trainers. The platform also offers a Family Portal for parental oversight and a Coach/Gym portal for collaboration with athletes.

Product overview

CurvAI operates as a unified mobile application platform for cheer training, combining AI-powered coaching, athletic assessments, leaderboards, and college recruiting tools. The core offering consists of the Curv app with embedded CurvAI technology that serves as a personal AI coach providing instant answers and custom training plans. A separate Family Portal enables parental oversight of athletes. The premium Curv+ subscription tier ($49/month) adds exclusive recruiting events, 1-on-1 access to nutritionists and mental performance coaches, and advanced skill assessments on top of the free tier features.

Differentiator

Problem solved

Functional benefit

Products and services

• Curv Mobile App A mobile application serving as the primary platform for cheer athletes, providing AI-powered training, skill assessments, leaderboards, and college recruiting tools. Available free with basic features or as Curv+ premium subscription. Targets cheerleaders from youth to elite competitive levels.
• Family Portal A web-based portal allowing parents and guardians to monitor their athlete's activity and training on the Curv platform. Athletes send unique Parental Supervision links from their app to grant access. Targets parents and guardians of cheer athletes.
• Coach and Gym Portal A web-based portal enabling cheer coaches and gym operators to collaborate with their athletes on the Curv platform and access Leaderboards. Targets cheer coaches, gym operators, and talent identification programs.

Quantifiable outcome

• Program ready in seconds and adapts instantly when athlete shifts focus or recovers from injury
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

One partnership is on record.

• Pro Cheer LeagueflagshipGTM or Marketing PartnerCurvAI is the Official AI Health and Performance Partner of the Pro Cheer League. This partnership positions CurvAI as the league's designated AI health and performance technology provider, providing computer vision assessments, AI coaching, and training tools to league-affiliated athletes. CurvAI gains official endorsement, logo placement on the league's digital properties, and access to the professional cheer ecosystem for athlete acquisition and brand credibility. The relationship includes joint contest promotions such as the 'Toe Touch Contest — Pro Cheer League Nashville Trip Draw' tied to the league's Nashville event.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Future: Future is a personal training app that pairs AI-driven programming with human coaches (similar to CurvAI's hybrid model). Comparable because both monetize AI + human-coach subscriptions targeting performance-minded consumers, with Future operating at larger scale across general fitness.
• BridgeAthletic: BridgeAthletic provides athlete performance tracking and training programming software used by collegiate and high-performance programs. Comparable because both serve competitive athletes with sport-specific training tools and bridge to college/elite pipelines.
• FitnessAI: FitnessAI is an AI workout app that generates personalized strength-training programs from a large proprietary exercise dataset. Comparable as a direct AI training-program competitor using a similar data-driven personalization approach, though it serves general fitness rather than cheer.
• Fitbod: Fitbod is a mobile AI workout generation app using a freemium subscription model on the App Store. Comparable because both are mobile-first PLG fitness apps using AI to generate adaptive training plans from user data, though Fitbod targets general strength training rather than cheerleading.
• Volt Athletics: Volt Athletics is an AI-powered strength and conditioning platform for athletes and teams. Comparable because both target sport-specific athletic performance with adaptive AI programming — Volt at the strength/conditioning layer, CurvAI at the sport-skill and cheer-specific layer.

Emerging players

• CoachNow: CoachNow is a coaching platform enabling video review, feedback, and athlete-coach communication. Comparable because both digitize coach-athlete interaction with video-based feedback, though CoachNow is coach-led while CurvAI centers AI-driven assessment.

Broad incumbents

• Hawkin Dynamics: Hawkin Dynamics provides athlete testing hardware and analytics used in combine prep and elite performance labs. Comparable for its athlete testing and benchmarking capability, though focused on force-plate testing rather than video-based skill assessment.
• Tonal: Tonal is a connected home strength-training system using AI to coach users through workouts. Comparable as an AI-driven strength training and personal coaching platform with subscription economics, though hardware-led rather than mobile-app led.
• WHOOP: WHOOP is a wearable performance-tracking platform used by elite and professional athletes. Comparable as a broader athlete-performance and recovery platform, though WHOOP sells hardware + subscription rather than sport-skill assessment.
• Varsity Spirit: Varsity Spirit is the dominant operator in the US cheerleading industry — events, camps, uniforms, and apparel. Comparable because it directly serves the cheer athlete market CurvAI targets, though Varsity is the established incumbent in offline experiences while CurvAI is the digital challenger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/curvhealth
• Facebookfacebook.com/curvhealthclinic
• Instagraminstagram.com/curvhealth
• LinkedInlinkedin.com/company/curvhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CurvAI