Around Web - a partner of marketers and marketing agencies.

What Around Web - a partner of marketers and marketing agencies. does

Around Web is a privately held, Ukraine-based digital marketing agency operating since 2015 with headquarters in Kharkiv and a secondary office in Kyiv. The firm positions itself as an outsourcing partner for marketers, marketing agencies, and businesses needing specialized digital marketing execution without in-house teams. Its offering is built on four integrated service lines: SEO promotion (Google and Bing), PPC management (Google Ads, Bing Ads, Facebook/Instagram), website development (corporate sites, online stores, landing pages), and broader marketing support combining strategy, Agile methodology, and digital execution. The technology stack is described as standard SEO tools, PPC management platforms, and web analytics, layered with a proprietary multifactor site analysis methodology that covers internal/external audit, keyword positioning, link mass, and behavioral factors. Specialized sub-products include SEO outsourcing for Western markets, PPC outsourcing, targeted advertising, turnkey SEO promotion, search engine sanctions removal, SEO copywriting, content marketing, and a dedicated pharmaceutical SEO vertical built around E-E-A-T compliance for ad-restricted health niches.

Revenue is generated through three primary mechanics: monthly SEO retainers priced at $750–$2,200 over 6–12 month contracts (the dominant recurring stream), project-based landing page development priced per block, and fixed-fee SEO/site audits starting at $500–$1,000. Pricing is individualized by complexity, niche competitiveness, and scope. The go-to-market is sales-led: clients submit briefs via website or phone, followed by consultation, audit, commercial proposal, and campaign launch with monthly reporting. Distribution is primarily direct, supplemented by partner status with Google, Meta (Facebook/Instagram), TikTok, and Microsoft Bing, which functions as both a credibility asset and an indirect acquisition channel. The agency reports 520 successful projects and 45 platform certificates, serves Ukraine plus Western markets (USA, Canada, UK, Netherlands), and operates with a lean team of 6 employees.

The customer base spans e-commerce, SaaS, construction, automotive, manufacturing, HoReCa, legal, medical, professional services, and pharmaceutical end-markets, with no single named logo dominating the case-study mix. Headcount of 6 against 9 years of operation and 520 cumulative projects implies a small, mature, founder-operated services business rather than a venture-scale agency. Revenue is not disclosed, and no funding rounds, M&A, leadership changes, or institutional ownership have been recorded.

Name

Around Web - a partner of marketers and marketing agencies.

Legal name

Web studio Around

Website

https://around-web.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Around Web is a privately held Ukrainian digital marketing agency (Kharkiv HQ, Kyiv secondary office) founded in 2015, offering integrated SEO, PPC, website development, and marketing-support services to marketers, agencies, and businesses in Ukraine, the USA, Canada, the UK, and the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Kharkiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SEO Promotion Services: Monthly subscription-based SEO services with retainer model. Clients pay monthly fees for ongoing SEO optimization, content creation, link building, and reporting. Subscription fee paid at beginning of each month with comprehensive reports on SEO work, texts, links, and results.
2. SEO Pricing Tiers: Average promotion price ranges from $750 to $2,200 per month with contract terms of 6-12 months. Individual pricing based on project complexity, competitiveness, and scope of work.
3. PPC Outsourcing: Outsourced PPC management services with pricing varying based on delegated work volume including account settings, traffic tracking, key analysis, bid management, ad optimization, remarketing, and retargeting.
4. Landing Page Development: Project-based pricing for landing page creation. Block-based pricing model where complex blocks cost more. Development includes marketing research, strategy, content writing, prototyping, design, and hosting setup.
5. SEO Site Audit: One-time audit services providing detailed site analysis and recommendations. Prices start at $1,000 for comprehensive SEO audits.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Around Web is a B2B digital marketing agency that delivers integrated internet marketing services including SEO promotion, PPC (pay-per-click) management, website development, and full marketing support. The agency serves marketers, marketing agencies, and businesses seeking to outsource digital marketing functions, operating on a consultation-based engagement model with brief submission, audit, strategy, and monthly reporting. Core deliverables cover keyword research, content optimization, technical SEO, link building, contextual advertising campaigns, and creation of corporate websites, online stores, and landing pages.

Product overview

Around Web is a digital marketing agency offering an integrated suite of internet marketing services. The core offerings consist of SEO Promotion Services and PPC Management Services, complemented by Website Development, Marketing Support, and various specialized sub-products including Landing Page Development, SEO Site Audit, SEO and PPC Outsourcing, Targeted Advertising, Turnkey SEO Promotion, and Search Engine Sanctions Removal. The company positions itself as a full-service digital agency that combines marketing strategy, Agile methodology, and digital tools to deliver comprehensive website promotion solutions for businesses seeking to improve their online visibility and ROI.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 520 successful projects completed
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationOfficial Google Partner with certified expertise in Google advertising products including Google Ads, Google Analytics, and Google Search Console. Partnership enables access to platform resources, beta features, and verified expertise status.
• Meta (Facebook)coreTechnology or IntegrationFacebook Marketing Partner status for advertising expertise on Facebook and Instagram platforms. Certified to manage advertising campaigns and access Meta's advertising tools and resources.
• InstagramcoreTechnology or IntegrationOfficial Instagram Partner providing advertising and marketing services on the Instagram platform as part of Meta's partner ecosystem.
• TikTokcoreTechnology or IntegrationTikTok Partner status for advertising services on TikTok platform, enabling effective campaign management and access to platform advertising tools.
• Microsoft BingcoreTechnology or IntegrationBing Partner certification for advertising expertise on Bing search engine and Microsoft advertising network.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Victorious SEO: Specialized SEO agency offering search engine optimization services with documented case study outcomes and enterprise/mid-market focus. Comparable to Around Web's SEO promotion core service and outcome-driven marketing approach.
• KlientBoost: Digital marketing agency specializing in PPC management, CRO, and SEO with a strong emphasis on measurable ROI and case study publishing. Closely comparable to Around Web's PPC outsourcing and ROI-first positioning.
• Ignite Visibility: Performance-driven digital marketing agency specializing in SEO, PPC, social media, and email marketing. Comparable to Around Web in service breadth, performance-based case study marketing, and mid-market client focus.
• Disruptive Advertising: Digital marketing agency focused on PPC management, SEO, and lifecycle marketing with a strong case-study-driven sales model. Directly comparable to Around Web's PPC outsourcing and SEO retainer offerings.
• WebFX: Full-service digital marketing agency offering SEO, PPC, web development, and integrated marketing services to mid-market and enterprise clients. Directly comparable to Around Web's integrated service model and SMB-to-mid-market target customer base.
• Straight North: Full-service digital marketing agency offering SEO, PPC, web design, and integrated campaigns to B2B and mid-market clients. Comparable to Around Web in service stack and target customer profile.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing SEO, PPC, web design, and social media services. Closely comparable to Around Web in offering structure, vertical specialization, and SMB/mid-market positioning.
• LYFE Marketing: Digital marketing agency providing social media management, SEO, PPC, and email marketing to SMB and mid-market clients. Comparable to Around Web in integrated service offering and SMB-focused GTM.

Others

• Semrush: SEO and digital marketing SaaS platform whose tools are used by agencies and in-house teams to execute work Around Web performs as services. Relevant as a technology enabler and indirect competitor as SaaS tools shift more SEO/PPC work in-house.

Regional players

• Netpeak: Large Ukrainian and Eastern European digital marketing agency offering SEO, PPC, analytics, and web development. Comparable to Around Web as a regional peer operating from the same Ukrainian ecosystem and serving similar international clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPel4RlwCpXF1YLbXD0AWRg/videos
• Facebookfacebook.com/around.ws.1
• LinkedInlinkedin.com/company/aroundws

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Around Web - a partner of marketers and marketing agencies.