What ARROW EXTERMINATORS, INC does

Arrow Exterminators, Inc. is a family-owned pest control company headquartered at 715 Battleground Avenue in Greensboro, North Carolina, founded in 1946 by Dave Goforth Sr. and his wife Marjorie Goforth. The firm is currently owned and operated by Marjorie Goforth and her daughter Mary-Ellen Goforth (the company's licensee), who hold it as a North Carolina state-certified Women Business Enterprise. The company is licensed to perform extermination work in both North and South Carolina and serves the Greater Greensboro area through direct-to-customer field service delivery. The certified technician workforce delivers on-site inspections and treatments at residential and commercial properties, with services scheduled primarily via phone contact and complemented by free initial inspections.

The company's core offerings fall into three buckets: general pest control (covering insects such as ants, spiders, roaches, fleas, and ticks, plus rodents including rats and mice); termite control with a one-year warranty and extended protection options using BASF Termidor products; and pre-construction extermination treatments for new buildings, working with state, school, and military inspectors. Service is sold through flexible recurring plans — Monthly (recommended for businesses and serious infestations), Quarterly (the most popular residential cadence), Integrated Pest Management (an environmentally sensitive approach), and Custom plans for unique pest scenarios. Differentiated capabilities include crawl space inspection using robotic technology and vapor barrier installation. The firm markets itself through its company website, prominent phone response, and listings on Angi and the Better Business Bureau, and holds affiliations with the NC Pest Management Association (co-founded by Dave Goforth Sr. in 1952) and the National Pest Management Association. Pricing is not publicly disclosed, but the recurring subscription structure with complimentary return visits between scheduled services produces a stable, repeating revenue base anchored by long-tenured residential relationships and a small commercial book.

Name

ARROW EXTERMINATORS, INC

Legal name

Arrow Exterminators, Incorporated

Website

https://arrow-exterminators.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Arrow Exterminators is a family-owned, Women Business Enterprise pest control company founded in 1946 in Greensboro, NC, delivering residential and commercial general pest, termite, and new construction treatment services through recurring monthly and quarterly subscription plans across the Greater Greensboro area.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

akta.pro primary industry

Occasional Invader & Seasonal Pest Control (Boxelder Bugs, Stink Bugs, Lady Beetles) (HSAMAAAD)

akta.pro secondary industries

Ant Control (Carpenter, Fire, Odorous House Ants) (HSAMAFAA), Mouse & Rat Control (Trapping/Baiting) (HSAMACAA), Spider Control (HSAMAAAC), Eco-Friendly Rodent Control (Non-Toxic Baits, Traps & Exclusion) (HSAMALAD)

Keywords

• Residential pest control
• Termite treatment services
• Integrated pest management
• Commercial extermination services
• Crawl space inspection

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Recurring Pest Control Services: Monthly and quarterly recurring pest control service plans for both residential and commercial customers. Services include general pest control, termite treatment, and specialized treatments for various pests including ants, spiders, roaches, rats, mice, fleas, and ticks.
2. Termite Control and Treatment: Termite inspection, treatment, and vapor barrier installation services. Includes one-year warranty with options for extended annual protection plans.
3. New Construction Treatment: Licensed extermination services for new construction projects in North and South Carolina, serving contractors and working with state, school, and military inspectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Arrow Exterminators, Inc. is a family-owned pest control company providing residential and commercial extermination services including general pest control (ants, spiders, roaches, rats, mice, fleas, ticks), termite inspection and treatment, crawl space inspections using robotic technology, vapor barrier installation, and pre-construction pest treatments. Services are delivered through recurring monthly, quarterly, and custom service plans backed by free return visits, with an eco-friendly Integrated Pest Management (IPM) approach available.

Product overview

Arrow Exterminators, Inc. is a family-owned pest control company offering a comprehensive suite of residential and commercial pest management services. The core offerings include General Pest Control (covering ants, spiders, roaches, mice, rats, ticks, fleas), Termite Control (with inspection, treatment, warranty, and extended protection), and New Construction Treatments. The company provides flexible service plans including Monthly and Quarterly recurring services, as well as Custom Service for unique pest problems. Arrow emphasizes eco-friendly practices through its Integrated Pest Management (IPM) approach, combining common-sense practices with environmentally sensitive methods to minimize chemical use. Additional services include crawl space inspection using robotics, vapor barrier installation, and free initial inspections and treatment analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• General Pest Control Services Full-service pest management covering insects (ants, spiders, roaches), rodents (mice, rats), and other pests (ticks, fleas) for residential and commercial customers, with multiple service frequency options.
• Termite Control Comprehensive termite inspection, treatment planning, treatment with one-year warranty, and extended protection plans. Includes bait station systems monitored quarterly.
• Monthly Pest Control Service Recurring monthly service recommended for businesses and residential customers with serious infestations. Includes free return service if problems develop between treatments.
• Quarterly Pest Control Service Service plan with three-month service interval following initial inspection and treatment. Most popular residential option for nearly pest-free living, with free return service between treatments.
• Integrated Pest Management (IPM) Environmentally sensitive pest control approach using common-sense practices, comprehensive pest lifecycle information, and least-hazardous control methods to people, pets, and the environment.
• Custom Pest Control Service Specialized pest control solutions for unique pest problems requiring custom plans, concentrated or extended service scheduling tailored to fit customer needs.
• New Construction Pre-Treatment Pre-construction pest control treatments licensed for North and South Carolina, with experience serving contractors and state, school, and military inspectors.
• Ant Control Targeted ant control using advanced techniques with minimal chemical use, focused on environmental safety and excluding ants from homes by disrupting pheromone trails.
• Crawl Space Inspection and Vapor Barrier Installation Inspection services for crawl spaces using robotic technology for areas customers cannot access themselves, combined with vapor barrier installation.

Quantifiable outcome

• Free return visits if pest problems develop between scheduled services

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Better Business Bureau (BBB)minorOthersCharter member of the Better Business Bureau of Greensboro, NC, demonstrating long-term commitment to fair business practices and customer satisfaction.
• North Carolina Pest Management AssociationcoreOthersCo-founder of the NC Pest Control Association in 1952; Dave Goforth Sr. served as first President; company awarded first honorary lifetime membership to the association.
• National Pest Management AssociationminorOthersMember of the National Pest Management Association, a national organization supporting the pest control industry with good business practices.
• Angi (Angie's List)minorChannel Partner/ Reseller/ DistributorListed on Angi's List platform for consumer reviews and referrals, shown as a partner logo.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Orkin: One of the largest pest control operators in North America, providing recurring residential and commercial services that overlap entirely with Arrow's offerings, but operating at a national scale with far greater brand recognition.
• Terminix: National pest control leader offering residential and commercial termite, general pest, and wildlife services across the U.S. Directly comparable service categories to Arrow but with vastly greater scale, marketing, and geographic reach.

Emerging players

• Aptive Environmental: Fast-growing, digitally native pest control provider competing in residential recurring pest management. Comparable subscription-style service model, but Aptive represents the tech-enabled end of the category that competes for Arrow's customer acquisition.
• Mosquito Joe: Franchise-based outdoor pest and mosquito control provider with recurring seasonal service plans. Overlaps with Arrow's recurring outdoor pest offerings and represents the franchise-scaling model Arrow does not use.

Direct peers

• HomeTeam Pest Defense: Pest and termite service franchise-style operator offering recurring residential pest control plans similar to Arrow's quarterly/monthly subscription model, with comparable target customer segments.
• Ehrlich Pest Control: Regional pest control provider across the eastern U.S. offering residential and commercial general pest, termite, and rodent services — comparable service mix and recurring revenue model to Arrow Exterminators.
• Truly Nolen Pest & Termite Control: Privately held pest and termite control company with strong regional density across the southeastern U.S. Operates on similar recurring-service economics and pest categories as Arrow, making it a closely comparable direct peer.

Regional players

• Go-Forth Pest Control: Family-owned pest control company based in North Carolina providing residential and commercial pest services. Same regional geography and family-business orientation, making it a relevant regional comparable.
• Clegg's Pest Control: Family-owned pest and termite control company serving the Carolinas and surrounding states, with similar recurring service plans and termite warranty offerings to Arrow.

Others

• National Pest Management Association: Industry trade association of which Arrow is a member. Not a competitor, but a relevant ecosystem participant for benchmarking, certification, and supplier relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arrow-exterminators-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARROW EXTERMINATORS, INC