Glasgow 2026

What Glasgow 2026 does

Glasgow 2026 is the private organising company (legally, the Glasgow Organising Company for the 2026 Commonwealth Games) established in 2024 in Glasgow, Scotland, to deliver the 2026 Commonwealth Games from 23 July to 2 August 2026. The Games feature 10 sports and 6 Para sports across 4 venues within an 8-mile corridor: Tollcross International Swimming Centre, Glasgow International Arena, Scotstoun Stadium and the Scottish Event Campus (including The Hydro and Armadillo). Approximately 3,000 athletes from 74 Commonwealth nations and territories will compete in 215 medal events awarding over 1,000 medals. The company was confirmed as host after Victoria, Australia withdrew in October 2024 and operates under the Commonwealth Sport / Commonwealth Games Federation governance umbrella, with no public funding from Scottish or UK Governments.

Core products are the Games event itself and a stack of supporting programmes: an estimated 500,000 session tickets sold via the glasgow2026.tmtickets.co.uk digital ticketing platform with ballot systems for high-demand sessions; the Glasgow 2026 Festival, a ten-week cultural programme (23 May – 9 August 2026); an inclusive medal programme featuring the world-first Reuleaux triangle design with Braille tactile elements; the Finnie unicorn mascot; The Legends volunteer programme (3,000+ volunteers); a £1.25M Festival Fund distributing grants across 160+ community projects in all 23 Glasgow wards; and the Commonwealth Sport Foundation as official charity partner (over £5M raised). Digital products include the Get Set Hub for residents and businesses, an e-commerce storefront at shop.glasgow2026.com, and a media centre with world media briefing.

The business model is event-driven with four primary revenue streams: ticket sales, sponsorship and partnership deals (Principal Partners: Longines, Bupa, HBO Max, Ideagen and EDF Energy; Partner-tier: Allied Mobility, Allwyn, BYD, CMS, Coca-Cola, JUBEL, Trespass and Trivandi; plus media partners TNT Sports, Channel 7 and Sky NZ), merchandise sales, and donations channelled to the Commonwealth Sport Foundation. The total Games budget is £160M, a 60% reduction versus Birmingham 2022's £780M, achieved through the use of existing city infrastructure. Customer-facing segments include spectators, elite athletes, the Glasgow and Scottish community, festival/cultural participants and corporate partners, served through a hybrid segmentation approach combining persona-based and geography-based criteria.

Name

Glasgow 2026

Legal name

Glasgow Organising Company for the 2026 Commonwealth Games

Website

https://glasgow2026.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

The Glasgow 2026 organising company delivers the 2026 Commonwealth Games, an 11-day multi-sport event (23 July – 2 August 2026) featuring 10 sports and 6 Para sports across 4 Glasgow venues, serving approximately 3,000 athletes from 74 Commonwealth nations and roughly 500,000 ticket-holding spectators through ticket sales, multi-tier sponsorship, merchandise, and charitable programmes under Commonwealth Sport governance.

Ownership category

akta.pro rank

Product category

Multi-Sport Event Management

NAICS

Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

Keywords

• Multi-sport event management
• Commonwealth Games hosting
• Sports ticketing platform
• Cultural festival programming
• Event merchandise sales

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Direct ticket sales for all sporting events, opening ceremony, and sessions across 4 venues. Final ticket drops are announced through the website registration system.
2. Sponsorship and Partnerships: Revenue generated through principal partnerships (Longines, Bupa, HBO Max, Ideagen, EDF Energy), partner sponsors (Allied Mobility, Allwyn, BYD, Coca-Cola, Jubel, Trespass, Trivandi), and official supporters.
3. Merchandise Sales: Official merchandise sold through the Glasgow 2026 online shop including mascot Finnie plush items and other branded merchandise.
4. Charitable Donations: Donations to the Commonwealth Sport Foundation, which raises funds to support sport-for-development programmes in Glasgow and across the Commonwealth.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Glasgow 2026 is the organising company for the 2026 Commonwealth Games, an 11-day multi-sport event from July 23 to August 2, 2026, featuring 10 sports and 6 Para sports across 4 venues in an eight-mile corridor in Glasgow, Scotland. The company delivers event operations, ticket sales, official merchandise, a ten-week city-wide cultural festival, a 3,000-strong volunteer programme, and the official charity partnership with the Commonwealth Sport Foundation.

Product overview

Glasgow 2026 is the organising company for the 2026 Commonwealth Games, delivering an 11-day multi-sport event from July 23 to August 2, 2026. The core product is the Commonwealth Games event itself, featuring 10 sports and 6 Para sports across 4 iconic Glasgow venues within an eight-mile corridor. Supporting products include the Glasgow 2026 Festival (a ten-week cultural celebration), official merchandise, tickets, the Legends volunteer programme, the Festival Fund (£1.25M community grant programme), and the Commonwealth Sport Foundation charity partnership. The Get Set Hub provides practical information for residents and visitors. The event also includes the inclusive medal programme and Finnie the mascot. Unlike a traditional technology product company, Glasgow 2026 does not offer software products, APIs, or SaaS platforms—its offerings are centred on the sporting event and associated cultural/community programmes.

Differentiator

Problem solved

Functional benefit

Brands

• Glasgow 2026 Festival: A ten-week city-wide cultural celebration running from 23 May to 9 August 2026 featuring artworks, major cultural events, and sport participation opportunities.

Products and services

• Glasgow 2026 Commonwealth Games Event Core multi-sport event delivered by Glasgow 2026, featuring 10 sports and 6 Para sports across 4 iconic Glasgow venues (Tollcross International Swimming Centre, Glasgow International Arena, Scotstoun Stadium, Scottish Event Campus including The Hydro and Armadillo) from July 23 to August 2, 2026. Approximately 3,000 athletes from 74 Commonwealth nations and territories compete in 215 medal events.
• Glasgow 2026 Festival Ten-week city-wide cultural celebration running from May 23 to August 9, 2026, featuring major artworks (including a Turner Prize-winning artist installation), cultural events, and sport participation opportunities across Glasgow as part of the 2026 Commonwealth Games cultural programme.
• Glasgow 2026 Tickets Event tickets for all sports and sessions at the Glasgow 2026 Commonwealth Games, including the opening ceremony, sold through the official ticketing platform glasgow2026.tmtickets.co.uk. Approximately 500,000 tickets available for sale, with opening ceremony tickets priced £45–£195 and a ballot system used for high-demand events.
• Glasgow 2026 Merchandise Official merchandise sold through shop.glasgow2026.com, including Finnie mascot plush toys and other Glasgow 2026 branded items available to consumers globally.

Quantifiable outcome

• 60% cost reduction from £780M (Birmingham 2022) to £160M budget
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered principal, partner, core, provider and media partner.

• IdeagenprincipalStrategic or Co-development Partner · 6 May 2026Official AI Technology Principal Partner, presenting partner for netball, and official partner for Team Scotland. Ideagen CEO Ben Dorks stated partnership aligns with company's focus on performance and reliability.
• JUBELpartnerGTM or Marketing Partner · 11 April 2026Official beer partner, poured alongside Tennent's at all venues. Certified B Corp that offsets 100% of carbon emissions and uses recyclable aluminium cans, aligning with sustainability goals.
• Coca-ColapartnerGTM or Marketing Partner · 2 April 2026Official soft drinks partner involving Coca-Cola Zero Sugar, Powerade, and Smartwater brands. Return of sponsorship from Birmingham 2022 Games.
• AllwynpartnerStrategic or Co-development Partner · 21 January 2026Official Volunteer Learning and Development Partner, providing training support for over 3,000 volunteers through its annual £1 million Social Value Fund. Partnership includes online learning portal and in-person training.
• Commonwealth Games ScotlandcoreStrategic or Co-development Partner · 1 January 2026National governing body partner working with Glasgow 2026 to deliver the Games and support Team Scotland participation.
• Commonwealth SportcoreStrategic or Co-development Partner · 1 January 2026Global governing body of the Commonwealth Games Movement partnering to deliver the 2026 edition.
• LonginesprincipalStrategic or Co-development PartnerPrincipal Partner and Official Timekeeper of Glasgow 2026 Commonwealth Games.
• BupaprincipalStrategic or Co-development PartnerPrincipal Partner of Glasgow 2026 Commonwealth Games.
• HBO MaxprincipalStrategic or Co-development PartnerPrincipal Partner of Glasgow 2026 Commonwealth Games.
• EDF EnergyprincipalStrategic or Co-development PartnerPrincipal Partner of Glasgow 2026 Commonwealth Games.
• Allied MobilitypartnerGTM or Marketing PartnerPartner providing mobility solutions for the Games.
• BYDpartnerGTM or Marketing PartnerPartner providing electric vehicle fleet support for the Games.
• CMSpartnerGTM or Marketing PartnerPartner of Glasgow 2026 Commonwealth Games.
• TrespasspartnerGTM or Marketing PartnerPartner of Glasgow 2026 Commonwealth Games.
• TrivandipartnerGTM or Marketing PartnerOfficial venue management and sustainability partner.
• DYNAMIKproviderTechnology or IntegrationSports surfacing specialists providing floor surfaces for venues.
• EleikoproviderTechnology or IntegrationOfficial equipment provider for weightlifting and Para Powerlifting events.
• RiedelproviderTechnology or IntegrationOfficial communications equipment provider for the Games.
• Commonwealth Sport FoundationcoreStrategic or Co-development PartnerOfficial Charity Partner of Glasgow 2026, raising funds to support inspiring projects in Glasgow, Scotland, and throughout the Commonwealth. Established in 2020, inspired by Glasgow 2014 legacy.
• TNT Sportsmedia partnerGTM or Marketing PartnerOfficial media partner for UK broadcast coverage.
• Channel 7media partnerGTM or Marketing PartnerOfficial media partner for Australian broadcast coverage through 7plus.
• Sky NZmedia partnerGTM or Marketing PartnerOfficial media partner for New Zealand broadcast coverage.
• My Peak ChallengeproviderGTM or Marketing PartnerCommunity initiative founded by ambassador Sam Heughan, serving as official wellness provider for the Games.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glasgow 2014 Commonwealth Games Organising Committee: The 2014 Glasgow Games organising committee, sharing the same host city and many of the same venues as Glasgow 2026. Closely comparable as the prior benchmark for Glasgow's operational and legacy playbook.
• Birmingham 2022 Commonwealth Games Organising Committee: Direct predecessor organising entity for the 2022 Commonwealth Games, the most recent completed edition against which Glasgow 2026 is explicitly benchmarked on cost (£780M to £160M) and operating model. Highly comparable single-event purpose-built vehicle.
• Victoria 2026 Commonwealth Games Organising Committee: Originally designated host of the 2026 Commonwealth Games before withdrawing in October 2024 due to cost concerns; Glasgow 2026 inherited the slot, making it the most directly comparable recent organising-company failure case.
• Gold Coast 2018 Commonwealth Games Corporation: Organising entity for the 2018 Commonwealth Games in Australia; analogous single-event organising company within the same Commonwealth Games movement and similar governance/rights framework.

Others

• Commonwealth Sport Foundation: Charitable arm of the Commonwealth Sport movement and Glasgow 2026's official charity partner; comparable as an adjacent ecosystem organisation that shares revenue/donor channels and supports the same 74-nation footprint.

Broad incumbents

• LA 2028 Olympics Organising Committee: Major multi-sport event organising entity delivering the 2028 Olympic and Paralympic Games; a much larger, better-resourced broad incumbent that operates on the same multi-sport organising model and shares the Para-sport integration playbook Glasgow 2026 emphasises.
• Paris 2024 Olympics Organising Committee: Recently completed Olympic and Paralympic Games organising entity; analogous multi-sport, multi-nation event-delivery model with comparable sponsor structure, broadcast deals and ticketing infrastructure, albeit at substantially greater scale.
• Queensland 2032 Olympics Organising Committee: Brisbane-based organising entity for the 2032 Olympic and Paralympic Games; relevant broad-incumbent peer under the same Olympic/Commonwealth family of multi-sport events with parallel infrastructure-reuse and cost-management challenges.
• FIFA World Cup 2026 Organising Committee: Multi-nation, multi-venue organising effort for the 2026 FIFA World Cup across USA/Canada/Mexico; comparable in scale, multi-nation athlete participation and complex venue logistics even though the underlying sport category differs.

Emerging players

• Malta 2027 Commonwealth Games Organising Committee: Successor Commonwealth Games host designated for 2027; an emerging planning-stage peer that will adopt or adapt Glasgow 2026's lean model for a small island economy, making it the most direct comparator for the replicability thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/glasgow_2026
• LinkedInlinkedin.com/company/glasgow-2026
• Facebookfacebook.com/Glasgow2026CG
• Instagraminstagram.com/glasgow2026
• YouTubeyoutube.com/glasgow2026

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glasgow 2026