ARTILECT Performance

What ARTILECT Performance does

ARTILECT Performance is a performance apparel brand that designs and sells technical outdoor clothing for outdoor enthusiasts and adventure-oriented consumers. The product range is built around a layering system comprising base layers, mid layers, tops, jackets, and accessories for both men's and women's markets, with anchor SKUs such as the Boulder 125 Tee (€100) and Flatiron 185 Legging (€130). The brand's differentiation rests on a curated stack of third-party fabric technologies — Nuyarn merino wool, Trizar heat-radiating ceramics, Empel permanent DWR, Lavalan wool insulation, Primaloft BIO recycled insulation, RECCO rescue reflectors, ExpeDry gold-nanoparticle down treatment, and a proprietary 30K/30K High & Dry waterproof membrane — rather than internally developed IP.

The brand operates a direct-to-consumer e-commerce model at artilectperformance.com, shipping to 25 European countries with EUR and GBP pricing, free shipping over €75, and a 28-day return policy. A secondary wholesale channel routes through authorized retail stockists accessible via a store locator. Marketing is executed through organic social (Instagram, Facebook), an email newsletter with a 10% first-order incentive, in-house journal content, and earned media in outdoor publications. The business is a privately held brand under the UK-registered Bradshaw Taylor Limited (company #00301933, Oakham, UK) and its Dutch subsidiary Bradshaw Taylor B.V. (Goor, Netherlands), with no disclosed venture or private-equity funding, 7 reported employees, and no publicly disclosed revenue.

Name

ARTILECT Performance

Legal name

Bradshaw Taylor Limited

Website

https://artilectperformance.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ARTILECT Performance is a direct-to-consumer outdoor apparel brand selling premium base layers, mid layers, jackets, and accessories built on proprietary fabric technologies (Nuyarn, Trizar, Empel, Lavalan, Primaloft BIO, RECCO, ExpeDry) to European adventure and outdoor lifestyle consumers across 25 countries.

Ownership category

akta.pro rank

Product category

Outdoor Performance Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Women's, Misses', And Juniors Outerwear (2330), Knit Outerwear Mills (2253), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Performance Outerwear & Technical Apparel (CRAAAEAB)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Performance apparel
• Merino wool clothing
• Outdoor base layers
• Technical outdoor wear
• Waterproof outdoor jackets

Headquarters

HQ city

Goor

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through their owned e-commerce platform selling performance apparel directly to consumers. Products include base layers, mid layers, tops, jackets, and accessories for men and women. Prices range from €100-130+ per item.
2. Retail/Wholesale Distribution: Products sold through authorized stockists and retailers. The company maintains a store locator for finding retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ARTILECT Performance designs and sells premium technical outdoor apparel organized as a layering system: Base Layers, Fleece & Mid Layers, Tops, Jackets (insulated, softshell, waterproof plus waterproof pants), and Accessories (balaclavas, gloves, hats, headbands, neck tubes) for men and women. The garments integrate multiple proprietary fabric technologies — Nuyarn merino, Trizar heat-radiating tech, Empel PFC-free DWR, Lavalan wool insulation, Primaloft BIO recycled insulation, RECCO rescue reflectors, ExpeDry down treatment, and a 30K/30K High & Dry waterproof membrane — and are sold direct-to-consumer in Europe and through authorized retail stockists.

Product overview

ARTILECT Performance is a performance apparel company built by industry veterans designing and developing technical clothing for adventurers. The product portfolio centers on a layering system approach comprising Base Layers (bottoms, tops, underwear), Fleece & Mid Layers (Merino and Fleece variants), Tops (long/short sleeve), Jackets (insulated, softshell, waterproof), and Accessories (balaclavas, gloves, hats, headbands, neck tubes) for both men's and women's markets. The offerings are differentiated through proprietary technologies including Nuyarn High Performance Merino, High & Dry waterproof/breathable membrane, Trizar heat-radiating technology, Empel DWR treatment, Lavalan wool insulation, Primaloft BIO recycled insulation, RECCO avalanche rescue reflectors, and ExpeDry down technology. Named product lines include Boulder 125 Tee and Flatiron 185 Legging. The company also maintains an outlet section for discounted items.

Differentiator

Problem solved

Functional benefit

Products and services

• Base Layers Foundation apparel category for men and women, including base layer tops, bottoms, and underwear designed for moisture management and temperature regulation in outdoor and active use.
• Fleece & Mid Layers Mid-layer garments combining Merino and fleece technologies for insulation and breathability, serving as the transitional layer between base and outer shells for men and women.
• Tops Long and short sleeve tops for layering and standalone use, including hoodies and sweaters in the women's range, built on Nuyarn merino and complementary performance fabrics.
• Jackets Outerwear collection for men and women including insulated jackets, softshell jackets, waterproof jackets, and waterproof pants featuring the High & Dry 30K/30K waterproof-breathable membrane for weather protection.
• Accessories Complementary performance accessories including balaclavas, gloves, hats, headbands, and neck tubes designed to extend the layering system with additional warmth and weather protection.
• Boulder 125 Tee Lightweight performance t-shirt built on Nuyarn High Performance Merino, offering durability, comfort, and breathability for outdoor and active use; priced at €100 across multiple colorways.
• Flatiron 185 Legging Performance legging built on Nuyarn merino technology, designed with moisture management and thermal regulation for active outdoor pursuits; priced at €130 in the Deep Olive/Black colorway.
• Redstone 185 Base Layer Versatile, breathable base layer line built on Nuyarn High Performance Merino with a relaxed fit, designed for comfort across varied conditions in the Redstone 185 collection.

Quantifiable outcome

• 30,000mm waterproof rating and 30,000gm/m2/24hours breathability in High & Dry membrane technology
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Nuyarn®coreTechnology or IntegrationNuyarn® provides revolutionary merino wool technology that addresses traditional limitations of merino fabric. ARTILECT uses Nuyarn® High Performance Merino in their base layers and mid layers, offering enhanced durability, comfort, and breathability compared to traditional merino processing.
• TrizarcoreTechnology or IntegrationTrizar is certified space technology developed to protect spacecraft during re-entry into earth's atmosphere. When used in ARTILECT apparel, it captures, spreads and re-radiates body heat back to the wearer, providing up to 5°F thermal benefit and accelerating breathability.
• EmpelcoreTechnology or IntegrationEmpel provides permanent, molecularly bonded super-hydrophobic exterior surface treatment that outperforms all other DWR treatments. ARTILECT uses Empel as their first line of defense in waterproof products, offering enhanced breathability and PFC/PFA-free protection.
• Lavalan® SportcoreTechnology or IntegrationLavalan® Sport provides natural European wool insulation for high humidity areas. ARTILECT uses this in their layering systems to provide superior moisture management and thermoregulation while naturally minimizing odor.
• PrimaLoft® Bio™coreTechnology or IntegrationPrimaLoft® Bio™ provides 100% recycled insulation and fabric technology with superior warmth-to-weight performance even when wet. Designed for circularity with chemical recyclability and biodegradability in specific environments.
• Allied Feather + Down (ExpeDry)coreTechnology or IntegrationAllied Feather + Down provides ExpeDry technology using FUZE to permanently bond non-toxic gold particles to down clusters. This enables down to dry 40-50% faster and stay dry longer, providing superior performance in high-humidity conditions.
• StockistminorChannel Partner/ Reseller/ DistributorStockist provides store locator technology for ARTILECT's retail partner network, allowing customers to find nearby stockists selling ARTILECT products.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Houdini Sportswear: Scandinavian technical outdoor apparel brand with strong sustainability positioning and circular product design. Closely comparable to ARTILECT's PFC-free, recycled, and biodegradable material claims, plus its European DTC distribution model.
• Arc'teryx: Premium technical outdoor apparel brand specializing in shells, insulation, and base layers using advanced fabric technologies. Closely comparable to ARTILECT in target customer (technical outdoor enthusiasts), layering-system product architecture, and premium pricing strategy.
• Rab: UK-based technical mountaineering and outdoor apparel brand focused on insulation, waterproof shells, and base layers. Comparable to ARTILECT in European market focus, technical-mountain customer segment, and use of premium insulation and waterproof technologies.
• Norrøna: Norwegian premium outdoor apparel brand covering mountain, ski, and general outdoor categories with high technical specifications. Comparable to ARTILECT in premium technical positioning, European market focus, and layering-system product structure.
• Icebreaker: Merino wool performance apparel brand that pioneered the natural-fiber outdoor base layer category. Directly comparable to ARTILECT's use of Nuyarn merino in base layers and mid layers, with similar target customer and layering-system approach.
• Mountain Equipment: British technical outdoor apparel brand specializing in mountain clothing including waterproofs, insulation, and base layers. Comparable to ARTILECT in UK/European focus, premium technical positioning, and product architecture spanning full layering systems.

Broad incumbents

• Mammut: Swiss-established broad outdoor brand spanning apparel, footwear, climbing gear, and avalanche safety. Comparable to ARTILECT in technical apparel and RECCO-equipped mountain products, but with far broader product portfolio and global retail presence.
• Patagonia: Iconic outdoor apparel brand with strong sustainability credentials and broad product assortment across technical and lifestyle categories. Comparable to ARTILECT in sustainability messaging and premium technical apparel, but vastly larger scale and brand recognition.
• The North Face: Global outdoor apparel and equipment brand with extensive layering system products including base layers, mid layers, and shells. Comparable to ARTILECT's RECCO integration and merchandising of full layering systems, but with massive global retail and wholesale distribution.

Emerging players

• BlackYak: Technical outdoor apparel brand with mountaineering heritage expanding global presence, focused on technical apparel for alpine and expedition use. Comparable to ARTILECT in technical product positioning and premium pricing, though operating at a larger scale with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/artilect.studio
• Instagraminstagram.com/artilect.performance
• LinkedInlinkedin.com/company/artilectperformance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARTILECT Performance