Chambre de métiers et de l'artisanat des Pays de la Loire

Name

Chambre de métiers et de l'artisanat des Pays de la Loire

Legal name

Chambre de Métiers et de l'Artisanat de région des Pays de la Loire

Website

https://artisanatpaysdelaloire.fr

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Vocational Training and Business Advisory Services for Artisans

NAICS

Technical and Trade Schools (6115), Executive, Legislative, and Other General Government Support (921)

akta.pro primary industry

Construction & Trades Licensure (Contractor, Electrician, Plumber, HVAC CE) (EDAAALAH)

akta.pro secondary industry

Civil Service & Public Administration (HR, Org Dev, Workforce Policy) (BPAIAAAD)

Keywords

• Vocational training services
• Artisan business advisory
• Business formalities services
• Apprenticeship and continuing education
• Craft industry support

Headquarters

HQ city

Sainte-Luce-sur-Loire

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Public Institutional Funding: As a public establishment (Établissement public), the CMA des Pays de la Loire is primarily funded through public institutional channels, including government allocations and regional council support, to fulfill its public service mission of supporting artisans, apprentices, and local communities.
2. Training and Support Service Fees: Revenue generated through paid training programs, consulting services (such as organizational strengthening), and subscription products (PASS CMA Liberté). Training fees are partially or fully covered by external funding bodies (FAFCEA, OPCO, CPF) depending on eligibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

CMA Pays de la Loire is a public chamber that supports artisan businesses across the Pays de la Loire region with vocational training, apprenticeship programs, business advisory, regulatory formalities (registration, certificates), and digital transition services. It operates through sub-brands such as CMA Formation (training), CMA Conseil (advisory), CMA Compétences (consulting), and MADE in CMA (digital transition), serving artisan business owners, business creators, apprentices, employees, and local collectivities.

Product overview

CMA des Pays de la Loire operates as a regional Chamber of Trades offering a broad portfolio of services organized around three lifecycle stages: Launch (PASS Entreprendre for project leaders, Décollage packs for new businesses), Development (Pilotage packs covering digital tools, IT, management, sales, RH), and Transmission (Atterrissage packs for business succession). Key offerings include PASS CMA Liberté (an annual subscription providing training days, advisory sessions, and purchasing benefits), a network of 9 CMA Formation centers across 6 departments, digital transition services (autodiagnostic, awareness webinars, individual diagnosis, collective training), professional certifications (SST first aid, food hygiene), and a regional magazine (Passion d'Artisan). The portfolio spans training, advisory services, digital tools education, and business formalities support, delivered through both in-person and digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• Pass CMA Liberté: Subscription service offering 2 free formalities per year, 3 days of training annually across 7 themes, 4 personalized advisory sessions per year, and 1 insurance assessment by a MAAF advisor.
• Packs CMA
• CMA Formation

Products and services

• PASS CMA Liberté

Quantifiable outcome

• 99.3% trainee satisfaction on implementing hygiene training knowledge (food safety course)
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Partnerships

Eleven partnerships are on record, tiered core, supporting and minor.

• France Travail PROcoreGTM or Marketing PartnerFrance Travail PRO is a national employment service providing online tools and 6,000 advisors to help businesses with recruitment, publishing job offers, targeting candidates, showcasing trades, and accessing training subsidies. CMA participates in this ecosystem to connect artisans with job seekers and support workforce development in the artisan sector.
• MAAF (Insurance)supportingGTM or Marketing PartnerMAAF is integrated into the PASS CMA Liberté subscription, offering artisan subscribers a complimentary insurance assessment conducted by a MAAF advisor. This partnership adds value to the annual subscription by providing risk and coverage evaluation services.
• HA+PME (Purchasing Cooperative)coreGTM or Marketing PartnerHA+PME is a purchasing cooperative offering PASS CMA Liberté subscribers an average 30% savings on business purchases (vehicles, IT equipment, supplies, travel, etc.) and access to a 'Ça c'est pour moi' employee benefits program. New partnership announced as evolution of PASS CMA Liberté.
• France NumériquesupportingGTM or Marketing PartnerFrance Numérique is a national initiative supporting SME digital transition. The CMA references France Numérique resources and aligns its digital awareness programs with this national framework for small business digitization.
• Institut pour les Savoir-Faire FrançaiscoreStrategic or Co-development PartnerThe Institut pour les Savoir-Faire Français organizes the European Days of Crafts (JEMA), the largest international event dedicated to crafts. CMA des Pays de la Loire coordinates the regional edition of JEMA in partnership with this institute and with support from the Conseil régional des Pays de la Loire.
• Région Pays de la Loire (Conseil régional)coreStrategic or Co-development PartnerThe regional council is a key financial and strategic supporter of CMA initiatives including JEMA (European Days of Crafts) and regional craft promotion. The council backs the Mission 'Pays de la Loire – Métiers d'Art' that coordinates craft professionals in the region.
• Mission Pays de la Loire – Métiers d'ArtcoreStrategic or Co-development PartnerRegional mission dedicated to supporting and promoting craft professionals in Pays de la Loire. Coordinates the European Days of Crafts locally and works to elevate artisan excellence across the region.
• FAFCEA (Fonds d'Assurance Formation des Chefs d'Entreprise Artisanale)supportingImplementation/ SI/ Consulting PartnerFAFCEA is the professional training insurance fund for artisan business owners. CMA assists artisans with filing funding requests to FAFCEA, and FAFCEA provides partial or full cost coverage for eligible training programs.
• OPCO (Opérateurs de Compétences)supportingImplementation/ SI/ Consulting PartnerOPCO are skills operator organizations that fund professional training for employees. CMA helps artisans identify their relevant OPCO and assists with training funding requests to these bodies.
• CPF (Compte Professionnel de Formation)supportingImplementation/ SI/ Consulting PartnerCPF (Mon Compte Formation) is France's national professional training account system. CMA training programs such as social media strategy (RS7298) are eligible for CPF funding, enabling individuals to use accumulated training credits for CMA courses.
• Aléop (Regional Mobility Network)minorStrategic or Co-development PartnerAléop is the regional public transport network (trains and coaches). CMA promotes sustainable mobility options to JEMA attendees, recommending Aléop for traveling to craft events across Pays de la Loire, supporting eco-friendly access to artisan demonstrations and workshops.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Réseau GRETA: National network of public continuing vocational training organizations affiliated with the French education ministry; offers comparable continuing education, reskilling, and certification services targeting adult learners and employees similar to CMA Formation's audience.
• Chambre de Métiers et de l'Artisanat d'Île-de-France: Another regional CMA operating under the same French public establishment framework; offers identical artisan training, advisory, formalities, and digital transition services across the Île-de-France region, serving as the closest structural peer.
• CMA Bretagne: Regional CMA operating under the same établissement public framework with multi-site training centers, business creation support, and continuing education offerings comparable to CMA Pays de la Loire.
• CMA Auvergne-Rhône-Alpes: Regional CMA serving one of France's largest artisan populations; offers comparable CAP apprenticeship, continuing training, and business lifecycle services through a multi-site network, mirroring CMA Pays de la Loire's operating model.
• CMA Nouvelle-Aquitaine: Regional CMA providing the same artisan training, advisory, and formalities services in the Nouvelle-Aquitaine region; directly comparable in mission, services, and institutional structure to CMA Pays de la Loire.

Others

• Initiative France: Federation of local business creation support associations providing zero-interest loans and mentoring to SMB creators; addresses an adjacent need (financing + mentoring) for the same artisan business creation segment that CMA's PASS Entreprendre program serves.
• Bpifrance: French public investment bank supporting SMB innovation, export, and financing; addresses a different functional need (capital access vs. training/advisory) but targets overlapping SMB and artisan customer segments across France.

Broad incumbents

• CCI France (Chambers of Commerce and Industry): French public chambers serving commerce and industry rather than trades specifically; offer overlapping business creation, training, and formalities services but cover a broader SMB population and different sectoral mandate.
• AFPA (Agence nationale pour la formation professionnelle des adultes): National public vocational training operator offering continuing education and reskilling programs; overlaps with CMA's training mission but operates at national scale and covers broader occupational categories beyond artisan trades.
• CMA France (APCM): National federation of French Chambers of Trades and Handicrafts; sets policy, runs shared digital platforms (e.g., solutions.artisanat.fr), and coordinates national initiatives (France Numérique, JEMA) that regional CMAs like CMA Pays de la Loire execute locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXm7w5DNa7e_ZilZKzN6eXg
• Facebookfacebook.com/18hy7Np4gy
• LinkedInlinkedin.com/company/cmapaysdelaloire
• Instagraminstagram.com/cmaformationpaysdelaloire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chambre de métiers et de l'artisanat des Pays de la Loire