Artistry

What Artistry does

Artistry (legal name Artistry Film) is a Stockholm-based B2B creative agency founded in 2016 that produces marketing and branded video content primarily for the video game industry, with a secondary commercial film practice. The firm operates with a team of 13 and is co-led by Executive Producer/Director Daniel Hargot and Creative Director/Director Torbjörn Edwall from its Industrigatan 2A office in Stockholm. Artistry's core offering spans game trailers, cinematics, key art design, animated content, live action, game capture, and brand films, leveraging in-house CGI capabilities and a custom camera scripting toolchain that integrates in-game camera footage with cinematic sequences.

The company's technology stack is built around creative production rather than software product: in-house CGI, 2D and cell animation, hand-painted aesthetics, 3D CGI, and a proprietary camera workflow that allows unique in-engine shots for feature highlight videos. Its go-to-market is enterprise field sales with direct relationships to game publishers and studios, anchored by long-running partnerships with Electronic Arts (Battlefield 6, Split Fiction, Need for Speed Unbound, Battlefield 2042) and Paradox Interactive (Crusader Kings III, Victoria 3, Hearts of Iron IV, Surviving Mars, Prison Architect 2, Mechabellum, Star Trek Infinite, Foundry). The client base also includes DICE, Fatshark, Hazelight Studios, Avalanche Studios, Raw Fury, Iceflake Studios, and Nimble Giant Entertainment, plus brand work for SAAB, Nespresso, Readly, Quality Hotels, Clarion Hotel, Cura, Blue Air, Mestro, Sobona, and Kunskapsskolan.

Artistry operates on a project-based professional services revenue model with pricing determined by scope, complexity, and client requirements; no public pricing or retainer structure exists. Distribution is direct rather than channel-based, with the firm's portfolio serving as its primary demand-generation asset. The company is privately held with no disclosed funding rounds, no parent organization, and no institutional ownership. Its 2023 feature film Daisy won Best Nordic Film, Best Nordic Director, and Best Nordic Screenplay at the Nordic Star Festival, with festival premieres at Göteborgs and Santa Barbara, signaling a credible foothold in long-form narrative alongside commercial work.

Name

Artistry

Legal name

Artistry Film

Website

https://artistryfilm.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Artistry is a Stockholm-based, 13-person B2B creative agency producing trailers, cinematics, key art, and brand films primarily for AAA video game publishers (EA, Paradox Interactive) and select consumer brands.

Ownership category

akta.pro rank

Product category

Creative Film & Video Production Services

NAICS

Graphic Design Services (541430), Other Performing Arts Companies (711190)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

akta.pro secondary industry

2D Character Animation (MPAHACAA)

Keywords

• Game trailer production
• Cinematic content creation
• CGI animation services
• Key art design
• Brand film production

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Artistry generates revenue by producing marketing content for the gaming industry and advertising sector. Services include trailers, cinematics, key art design, animated content, and branded films. Revenue is project-based, working directly with game publishers and studios on specific campaigns and deliverables.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Artistry is a B2B creative agency that produces marketing films and visual content for the video game industry and advertising clients. Core deliverables include game trailers, cinematics, key art design, animated content, game capture integration, live-action films, and brand commercials, delivered through an in-house production pipeline spanning CGI, animation, and live action.

Product overview

Artistry is a creative agency specializing in films and marketing content for the gaming industry and advertising. Their service offerings are organized into two main portfolios: (1) Games Portfolio Services covering trailers, cinematics, key art, live action, animation, and game capture for gaming clients such as Electronic Arts, Paradox Interactive, DICE, Hazelight Studios, and others; and (2) Films Portfolio Services encompassing commercial, narrative, and branded content production for various advertising and corporate clients. The company operates as a full-service creative production partner, handling everything from concept development and creative direction to final production and post-production.

Differentiator

Problem solved

Functional benefit

Products and services

• Games Portfolio Services Full-service creative production for video game publishers and developers, delivering trailers (launch, reveal, gameplay, story, dev updates), cinematics, key art design, animated content, live action, and game capture to support game marketing campaigns. Clients include Electronic Arts, Paradox Interactive, DICE, Hazelight Studios, Fatshark, Avalanche Studios, Raw Fury, and others.
• Films Portfolio Services Commercial, narrative, and branded content film production services for advertising clients, agencies, and corporate/brand buyers. Covers product commercials, corporate films, brand films, documentary-style content, and narrative shorts. Recent brand work spans hospitality (Quality Hotels, Clarion Hotel), consumer products (Blue Air, Cura, Readly, Nespresso), and industrial / public-sector clients (SAAB Gripen, Sobona, Kunskapsskolan).

Quantifiable outcome

• Record-breaking launch of Battlefield 6 through marketing campaign support

Named customers34 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Electronic Arts (EA)coreStrategic or Co-development PartnerArtistry has an ongoing strategic partnership with Electronic Arts, producing marketing content for major franchises including Battlefield 6, Split Fiction, Need for Speed Unbound, and Battlefield 2042. The company works closely with EA's in-house marketing teams to create trailers, teasers, dev films, and social media content for global campaign launches.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hornet Inc. Animation and motion graphics production studio producing commercials, brand films, and creative content. Comparable in animation capabilities and B2B creative production model.
• Psyop: Creative production studio specializing in animation, VFX, and cinematic content for advertising and entertainment clients. Comparable capabilities in stylized animation and CGI-heavy brand storytelling.
• Blur Studio: Long-established VFX and game cinematics studio producing trailers and cinematics for franchises such as Halo, Destiny, and Call of Duty. Overlaps directly with Artistry's game trailer and CGI capabilities.
• Grizzly Stache: US-based studio specializing in high-end game trailers and marketing content for AAA publishers. Direct competitor in the same niche of cinematic game marketing assets.
• Digital Dogs: Sweden-based game cinematics and trailer production studio serving AAA publishers. Closely comparable to Artistry in geography, client vertical, and service offering (game trailers, cinematics, key art).

Broad incumbents

• Framestore: Global VFX and creative studio with film, advertising, and immersive divisions. Comparable in CGI/VFX capabilities and ability to deliver cinematic content for major brand and entertainment clients.
• The Mill: Global creative production and VFX studio serving advertising, film, and gaming clients. Comparable end-to-end production capabilities including CGI, live action, and brand film work.
• Moving Picture Company (MPC): Global VFX and post-production company serving film, advertising, and streaming. Overlaps with Artistry in CGI, animation, and commercial content production at scale.

Regional players

• B-Reel: Stockholm-based creative production and technology company producing films, commercials, and digital experiences. Regionally comparable Swedish creative studio with overlapping brand and commercial film services.

Emerging players

• Buck: Design-driven animation and creative studio producing commercial, brand, and digital content. Overlaps with Artistry in animation and key art production for premium brand clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/artistry-film
• Instagraminstagram.com/artistry_film

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artistry