What Asador Donostiarra does

Asador Donostiarra is a traditional Basque grill restaurant founded in 1976 in Madrid by Pedro Abrego Velasco and operated through the private limited company TXISTU, S.L. (CIF B-28276871). The venue is sited at Calle Infanta Mercedes 79 in Madrid's Tetuán district and comprises three purpose-built dining halls (Salón Donosti, 1976; Salón Concha, 1986; Salón Igueldo, 1993), four private dining rooms accommodating 2–14 guests, and an all-season terrace incorporated into Igueldo in 2020. The core offering centers on à la carte Basque and Castilian grill cuisine, three tasting menus (A-26 at €70, B-26 at €77, and C-26 at €85, all plus 10% VAT), and a curated wine program with over 200 references and a 5,000+ bottle cellar maintained at 14°C and 70% humidity. Operational scope is single-site in Madrid, with the sister restaurant Mesón Txistu (same parent entity) located nearby as an overflow venue during the annual three-week August closure.

The business operates a direct-to-consumer model: customers book via website, phone, or email, walk in subject to availability, or reserve private rooms for celebrations and corporate events at no additional room charge, with a €10 per-guest non-refundable reservation deposit for groups. Customer segments include affluent individuals and families, corporate/business clients using the Igueldo hall's 88-inch Smart TV for presentations, and celebration-event groups. Distribution is exclusively on-premises dining plus a gift-voucher retail channel. The restaurant markets through its bilingual website, organic social/photo gallery of celebrity guests, and earned media (TV appearances on RTVE and Telemadrid), with no app, no third-party delivery integration, no loyalty platform, and no disclosed AI or technology stack. Headcount is 19 employees, reflecting a lean, family-controlled operation.

Revenue is undisclosed. The economic model is high-margin fine dining with material contribution from premium wine sales and private-event utilization. Accessibility investments (2018 disability adaptation), the 2020 terrace addition, and a registered logo trademark under TXISTU, S.L. indicate ongoing reinvestment in the existing asset rather than expansion of footprint. The company has no subsidiaries, no external investors, no public listing, and operates only within the Community of Madrid, making it a single-asset, founder/family-controlled private restaurant business whose prospects are tightly coupled to the performance of one physical location.

Name

Asador Donostiarra

Legal name

TXISTU, S.L.

Website

https://asadordonostiarra.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Asador Donostiarra is a 50-year-old traditional Basque grill restaurant in Madrid, operated by TXISTU, S.L., serving affluent diners, families, corporate clients, and private-event groups via three dining halls, four private rooms, and a 200-reference wine cellar.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Fine dining restaurant
• Basque grill cuisine
• Tasting menus
• Wine cellar service
• Private dining rooms

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Restaurant dining services: Revenue generated from food and beverage sales to dine-in customers. Offers à la carte menu, tasting menus (A, B, C variants ranging €70-85 + VAT), extensive wine list with over 200 Spanish, French, German, and Hungarian references. Additional revenue from gift vouchers and private event bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Asador Donostiarra operates a traditional Basque grill (asador) restaurant in Madrid offering dine-in service with à la carte dishes, three fixed-price tasting menus (Menú Degustación A-26, B-26, and C-26 at €70-85 + VAT), and an extensive wine list with over 200 Spanish, French, German, and Hungarian references. The venue comprises three main dining halls (Donosti, Concha, Igueldo), four private dining rooms, and an all-season terrace, and serves both individual diners and private/corporate events from its single Madrid location.

Product overview

Asador Donostiarra is a traditional Basque grill restaurant established in 1976, operated by TXISTU, S.L. The restaurant offers a unified dining experience centered on its à la carte menu and three tasting menus (A-26, B-26, and C-26) ranging from €70-85. The venue features four distinct spaces: the main Salon Donosti (opened 1976), Salon Concha (opened 1986) known for its wine cellars, and Salon Igueldo with terrace (opened 1993), plus four complimentary private dining rooms accommodating 2-14 guests. An extensive wine cellar with over 200 Spanish, French, German, and Hungarian references supports the culinary offerings. Additional services include valet parking, cloakroom service, free Wi-Fi, and gift vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Asador Donostiarra Restaurant Dine-In Service Traditional Basque grill restaurant offering on-premises dine-in service for individuals, families, corporate events, and private celebrations; located at C/ Infanta Mercedes 79, 28020 Madrid.
• Menú Degustación A-26 Fixed-price tasting menu at €70 + VAT per guest for diners seeking a structured multi-course meal; provides house appetizers, Iberian ham, Txuletón croquettes, choice of main, and paired wine.
• Menú Degustación B-26 Fixed-price tasting menu at €77 + VAT per guest; positioned between the A and C menus, featuring Iberian ham, seafood, and grilled beef selections.
• Menú Degustación C-26 Premium fixed-price tasting menu at €85 + VAT per guest; the most extensive menu including Txuletón, suckling pig, multiple seafood dishes, and lamb.
• À La Carte Menu Continuously available à la carte menu covering Basque and Castilian specialties; provides order-by-order selection of starters, mains, desserts, and wines for walk-in and reserved diners.
• Wine Cellar / Wine List Service Wine-by-the-bottle sales through an in-house list of 200+ references including Spanish, French, German, and Hungarian labels; offers premium selections from Vega Sicilia, Rioja, Ribera del Duero, Champagne, Bordeaux, and dessert wines such as Château d'Yquem (€1,200) and Tokaji Oremus (€450).
• Private Dining Rooms (Salones Privados) Four private rooms offered to groups of 2-14 guests at no extra cost for corporate events, team dinners, client entertainment, birthdays, anniversaries, weddings, and other celebrations; available features include TV, private closet, piped music, and presentation capability.
• Gift Vouchers (Regala) Purchasable gift experience vouchers for use at the restaurant, allowing customers to gift dining experiences to individuals seeking premium dining gifts.

Quantifiable outcome

• 50 years of continuous operation as a family-owned restaurant
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Estrella GaliciaminorOthersHouse beer partnership. The restaurant serves Estrella Galicia beer as its house beer brand, prominently featured on the website.
• Mesón TxistuminorOthersRelated restaurant owned by same parent company TXISTU, S.L. Located 'a escasos metros' (a few meters) from Asador Donostiarra. Referenced during holiday closures as alternative reservation option.

Scale indicators5 records

Recent moves11 records

Expansion highlights3 records

Direct peers

• Restaurante Botín: Historic Madrid fine dining restaurant (founded 1725) holding the Guinness record as the world's oldest restaurant. Comparable as a heritage Madrid dining institution with similar pricing model and tourist/celebrity appeal.
• El Celler de Can Roca: Three-Michelin-star restaurant in Girona founded by the Roca brothers. Comparable as a flagship Spanish destination restaurant with tasting-menu format, premium pricing, and international reputation for traditional cuisine elevated to haute cuisine.
• Zalacaín: Classic Madrid haute cuisine restaurant with extensive wine cellar and traditional Spanish fine dining format. Comparable as a long-established Madrid fine dining competitor targeting similar affluent clientele and corporate events.
• Casa Lucio: Iconic Madrid traditional restaurant famous for Spanish classics and celebrity clientele, including Spanish royals. Comparable in operating model, premium positioning, and iconic Madrid status.
• Mesón Txistu: Sister restaurant under the same parent company TXISTU, S.L., located a few meters from Asador Donostiarra in Madrid. Offers comparable Basque cuisine and is recommended as an alternative during Asador Donostiarra's summer closure, making it the closest operational and brand peer.
• La Trainera: Long-standing Madrid seafood and grill restaurant with traditional Spanish cuisine format. Comparable in heritage positioning and Madrid premium dining segment.
• Arzak: Three-Michelin-star Basque cuisine restaurant in San Sebastián run by the Arzak family across multiple generations. Comparable as a heritage family-run Basque restaurant with tasting menu format, though at a higher Michelin-tier than Asador Donostiarra.
• Mugaritz: Two-Michelin-star avant-garde restaurant near San Sebastián by chef Andoni Luis Aduriz. Comparable as a Basque-region destination restaurant with experimental tasting-menu format.

Regional players

• Ramón Freixa Madrid: Two-Michelin-star contemporary restaurant by chef Ramón Freixa in Madrid. Comparable as a Madrid premium dining venue serving tasting menus, though with a more contemporary rather than traditional Basque focus.

Others

• Estrella Galicia: Beverage supplier and house beer partner of Asador Donostiarra. Adjacent rather than competitive: provides the house beer brand and appears on the restaurant's website as a featured partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asador-donostiarra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asador Donostiarra