Casa Lucía
Casa Lucía is a sole-proprietorship rural vacation rental in Requena, Spain, renting a historic 16th-century house for 6-10 guests with curated wine, gastronomy, and adventure experience packages via direct-to-consumer booking.
- Company typePrivate
- Founded-
- HeadquartersRequena, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Casa Lucía does
Casa Lucía is a sole-proprietorship rural vacation rental operation owned by Gabriel Arribas Pérez (DNI 73654445G) and co-managed by Alicia, operating a single historic property in Requena, Valencia, Spain. The business rents an entire 16th-century house accommodating 6-10 guests, located in the La Villa medieval neighborhood at Calle Santa María 33, featuring a medieval tower with 360° terrace views, integrated Muslim-era city wall, underground cave, and vegetated patio. The property holds Valencian Community tourism registration ARV-440.
The revenue model combines whole-property nightly rentals (€600 for 2 nights up to €1,000 for 5 nights, +€200/additional night, +€25/person/night beyond 6 guests) with optional add-ons (breakfast at €7/person/night, 250€ security deposit) and a portfolio of curated experience packages ranging from €140/person (Taste the Flavours, 3 days/2 nights) to €1,750 total (Explore Interior Valencia, 7 nights for up to 10 people). Packages bundle accommodation with wine tastings, gastronomy tours, and adventure activities delivered through a network of 7+ partner wineries (Ferevín, Murviedro, Chozas Carrascal, Dominio de La Vega, Hispano+Suizas, Mustiguillo, Pago de Tharsys) and 5+ adventure sports operators (Ruting, Aiguaroca, Cofrentes Turismo Activo, Airpull, Ekiaventura).
The go-to-market is purely direct-to-consumer: bookings are taken via the multilingual website (Spanish/Catalan/English) using the Avaibook reservation engine, supplemented by phone, WhatsApp, and email contact handled personally by the owners. No OTAs or intermediaries are used. Marketing is organic and digital-first, relying on Google Business Profile reviews, Wikiloc hiking/cycling routes, and an email newsletter to past guests. The target customer segments are family groups, friend groups, outdoor adventure enthusiasts (hiking, cycling, motorbiking, water sports), and wine/gastronomy tourists visiting the Utiel-Requena DO wine region. The company has 11 employees and no external investment, parent company, or subsidiaries.
Casa Lucía firmographics
Firmographics- Name
- Casa Lucía
- Legal name
- Gabriel Arribas Pérez
- Website
- https://casaluciarequena.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casa Lucía is a sole-proprietorship rural vacation rental in Requena, Spain, renting a historic 16th-century house for 6-10 guests with curated wine, gastronomy, and adventure experience packages via direct-to-consumer booking.
- Ownership category
- akta.pro rank
Casa Lucía industry classification
Industry- Product category
- Vacation Rental / Rural Holiday Accommodation
- NAICS
- Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Historic & Heritage Homes (THAMAAAJ)
- akta.pro secondary industry
- Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)
Keywords
Where Casa Lucía is headquartered
LocationHeadquarters
- HQ city
- Requena
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Casa Lucía business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Full House Rental: Whole-property rental for groups of 6-10 guests with variable pricing based on duration and guest count
- Curated Experience Packages: Pre-designed packages including accommodation plus local experiences (wine tastings, adventure activities, gastronomy tours)
- Optional Add-on Services: Breakfast service (7€ per person per night), activity bookings and coordination
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Base price for up to 6 guests |
| Unit Pricing | Pay-as-you-go | Additional guests beyond 6 |
| Unit Pricing | Pay-as-you-go | Optional breakfast |
| Unit Pricing | Pay-as-you-go | Taste the Flavours Package (3 days/2 nights) |
| Unit Pricing | Pay-as-you-go | Meet the Land of Bobal Package (3 nights) |
| Unit Pricing | Pay-as-you-go | Wines and History Package (2 nights) |
| Unit Pricing | Pay-as-you-go | Explore Interior Valencia Package (7 nights) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Casa Lucía product offering
Product offeringCore offering
Casa Lucía rents a single historic rural house (sleeping 6–10 guests) in the heart of Requena on a whole-property basis, supplemented by curated experience packages that combine the stay with wine tastings, gastronomy, hiking, cycling, motorbiking, water and adventure sports, and cultural heritage tours in the Utiel-Requena region. Revenue is generated through nightly rental fees, package pricing, and optional add-ons such as breakfast and activity coordination.
Product overview
Casa Lucía is a single vacation rental property offering full-house accommodation for 6-10 guests in a historic building in Requena's old town. The product portfolio centers on the core rural house rental (with rooms, common areas, tower terrace, and outdoor spaces) supplemented by curated experience packages including wine tourism packages (Wines & History, Taste the Flavours, Land of Bobal), outdoor adventure packages (Pure Adrenaline, Crystal-Clear Water), activity-based offerings (hiking, mountain biking, road cycling, motorbiking routes), cultural tours (Requena heritage, Iberian settlements), and adventure sports facilitation. These supplementary packages are add-on experiences that complement the accommodation rather than standalone products.
Differentiator
Problem solved
Functional benefit
Products and services
- Casa Lucía Rural House Rental Full-house rural accommodation in a historic 16th-century building in Requena's old town (La Villa neighborhood), sleeping 6–10 guests with multiple bedrooms, common areas, a medieval tower terrace with 360° views, underground cave, and vegetated patio with barbecue. Includes modern amenities such as Wi-Fi, heating, fireplace, fully equipped kitchen, dishwasher, washing machine, and private parking.
- Taste the Flavours Package (Paladea los sabores del interior) Three-day gastronomic experience including 2 nights of accommodation, breakfasts, a barbecue with local products, an olive oil mill visit with tasting, and a winery visit with tasting. Priced from €140 per person.
- Wines and History Package Two-night package for up to 10 people combining visits to the Iberian winery ruins of Las Pilillas (Spain's oldest winery), modern wineries, plus neighborhood and cave tours in Requena. Priced at €650 total.
- Meet the Land of Bobal Package Three-night package for up to 10 people exploring the Bobal wine region, including a visit to Bodega Redonda, water sports, multi-adventure activities, winery tours, and cave visits. Priced at €900 total.
- Explore the Interior of Valencia Package Seven-night self-guided exploration package for up to 10 people, with recommendations for visiting Requena-Utiel region towns, natural parks, rivers, and cultural sites. Priced at €1,750 total.
- Pure Adrenaline Package Two-day adventure package featuring water sports, rafting, kayaking, canyoning, and multi-adventure activities in the Cabriel river area.
- Crystal-Clear Cool Water Package Outdoor water activities package featuring river beaches, cliff jumping spots, natural pools, and swimming locations throughout the region.
- Wine Tourism Experiences Wine tasting experiences coordinated with partner wineries including Bodega Histórica Murviedro, Chozas Carrascal, Dominio de La Vega, Hispano+Suizas, Mustiguillo, Pago de Tharsys, and the Ferevín wine makers association, covering Utiel-Requena and Cava DO regions.
- Adventure Sports Activities Activity coordination for water sports (rafting, kayaking, paddle surf, canyoning), aerial adventures (paragliding, scenic flights), and land adventures (multi-adventure courses, paintball, horse riding) through partner operators such as Ruting, Aiguaroca, Cofrentes Turismo Activo, Airpull, and Ekiaventura.
- Optional Breakfast Add-on Service Optional breakfast service for guests of Casa Lucía, priced at €7 per person per night, served during the stay.
Companies that use Casa Lucía
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Casa Lucía technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Casa Lucía partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Ferevín (Asociación de Bodegueros)coreWine makers association located 100m from Casa Lucía offering at-home wine tasting experiences. Joint offering for 'Tasting at Home' experience bringing local wines directly to guests.
- Murviedro (Bodega Histórica)minorHistorical winery located in Requena's old town, recommended for wine tasting experiences.
- Chozas CarrascalminorWinery situated among their own vineyards producing wines and cava, including single-estate (pago) wines.
- Dominio de La VegaminorWinery in a manor house 6km from Requena, pioneer in cava production.
- Hispano+SuizasminorMost awarded winery in the region, offering sunset views over vineyards.
- MustiguillominorTop winery with its own denomination of origin, member of Grandes Pagos de España.
- Pago de TharsysminorMost visited winery near Requena featuring beautiful underground cellar. Exclusive wines are single-estate.
- RutingminorAdventure sports provider in Venta del Moro for adventure activity bookings.
- AiguarocaminorAdventure sports company known for Bolb Jump activity at Contreras reservoir.
- Cofrentes Turismo ActivominorActive tourism company with extensive catalog of adventure activities in the region.
- AirpullminorAerial adventure provider at El Rebollar airfield for paragliding and scenic flights.
- EkiaventuraminorHorse riding tours operator in Requena area.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Casa Lucía competitors and assessment
Company assessmentBroad incumbents
- Airbnb: Global vacation rental platform and Casa Lucía's largest indirect competitor. While Casa Lucía deliberately avoids Airbnb, Airbnb aggregates thousands of similar whole-home, heritage, and rural Spanish rentals and dominates the discovery layer Casa Lucía bypasses.
- Paradores de España: State-owned network of historic hotels across Spain, many in heritage buildings (castles, monasteries, palaces). Comparable as a competitor for heritage-stay demand in interior Spain, though at much larger scale and as a broad incumbent rather than a single-property operator.
- NH Collection: Upscale hotel brand frequently housed in historic and heritage buildings across Spain and Europe. Comparable as a broad incumbent capturing a portion of the heritage-stay segment that Casa Lucía serves, though at chain scale.
Direct peers
- Singular Hotels: Operator of boutique hotels in heritage buildings across Spain. Comparable to Casa Lucía in its positioning of unique historic properties with curated wine, gastronomy, and cultural experiences for travelers seeking authenticity.
- Only YOU Hotels: Boutique hotel brand with properties in historic Spanish buildings emphasizing design, gastronomy, and local experiences. Comparable to Casa Lucía in target customer (urban/regional travelers seeking characterful stays) and experience-led positioning.
- Hospes Hoteles: Luxury boutique hotel chain operating in historic Spanish buildings with curated local experiences. Comparable to Casa Lucía because it combines heritage architecture with high-touch service and locally-themed packages in regional destinations.
- Rusticae: A Spanish network of boutique rural hotels and country houses; comparable to Casa Lucía because it curates small, characterful heritage accommodations in regional Spanish destinations, often linked to wine and gastronomy experiences.
Others
- Wikiloc: Outdoor activity platform with routs and trails. Casa Lucía publishes its hiking, cycling, and motorbiking routes on Wikiloc as a top-of-funnel marketing channel. Comparable as an enabling ecosystem partner rather than a direct competitor.
- AvaiBook: Reservation and channel management software provider specifically for vacation rentals. Comparable to Casa Lucía as its actual booking-engine vendor (per core_technology). Relevant as an ecosystem/technology peer rather than a direct competitor.
Regional players
- Vivenda Vacaciones: Spanish vacation rental platform aggregating rural and heritage properties across Spain. Comparable as a regional distribution channel for whole-home heritage rentals similar to Casa Lucía, though focused on channel aggregation rather than direct operation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Casa Lucía social profiles
Digital presenceCasa Lucía financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa Lucía leadership team
Management profileNumber of profiles
Profiles2 records
Casa Lucía funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa Lucía M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa Lucía
What does Casa Lucía do?
Casa Lucía rents a single historic rural house (sleeping 6–10 guests) in the heart of Requena on a whole-property basis, supplemented by curated experience packages that combine the stay with wine tastings, gastronomy, hiking, cycling, motorbiking, water and adventure sports, and cultural heritage tours in the Utiel-Requena region. Revenue is generated through nightly rental fees, package pricing, and optional add-ons such as breakfast and activity coordination.
Is Casa Lucía a public or private company?
Casa Lucía is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Casa Lucía founded?
Casa Lucía was founded in -1. It employs 11 to 50 people.
Where is Casa Lucía based?
Casa Lucía is headquartered in Requena, Spain, in the Europe region.
How does Casa Lucía make money?
Three revenue lines are on record. Full House Rental is the primary driver. The others are curated Experience Packages and optional Add-on Services.
Who are Casa Lucía's main competitors?
Broad incumbents on record are Airbnb, Paradores de España and NH Collection. Direct peers are Singular Hotels, Only YOU Hotels, Hospes Hoteles and Rusticae. Others are Wikiloc and AvaiBook. Vivenda Vacaciones is listed as a regional player.
Does Casa Lucía have an API?
No public API is recorded for Casa Lucía.
What industry is Casa Lucía in?
Casa Lucía's product category is Vacation Rental / Rural Holiday Accommodation. Its primary akta.pro industry code is THAMAAAJ, Historic & Heritage Homes, with a secondary code of THAMAEAG, Luxury Farmhouses, Country Houses & Vineyard Estates. Its NAICS code is 72119 and its SIC code is 7000.