What ASAE Serviços Elétricos LTDA does

ASAE Serviços Elétricos LTDA, doing business as Asae Tech, is a Brazilian technology integrator and reseller headquartered in Curitiba, Paraná, founded in 2012. The company specializes in physical access control and time-and-attendance management solutions, serving public-sector institutions and private enterprises across all 23 Brazilian states plus the Federal District. Its operational footprint is supported by 20,000+ daily users and more than 80,000 daily electronic point registrations processed through its technology stack.

The company's product architecture centers on two proprietary cloud software platforms — Asae App (time and attendance management compliant with MTE Portaria 671/2021, offering web and mobile interfaces, automated scheduling, hour-bank management, and payroll integration) and Asae Link (real-time unified management of people, vehicles, and visitors with reception, entry route, cafeteria, and parking modules). These are complemented by a broad hardware and software distribution catalog spanning partner brands Intelbras, Hikvision, Control iD, Topdata, Evo, PPA, Garen, RW Tech, Secullum, and Sisponto. ASAE has also begun building an own-brand hardware line including Lux turnstiles (multiple variants), JETFLEX K10 and KD2 parking barriers, Primme SF and Prisma SF time clocks, and Vigia Bastão Blue baton readers.

Revenue is generated through three streams: hardware sales (partner-branded and own-brand), recurring software subscriptions for Asae App and Asae Link, and professional services for installation, integration, and post-sale support. Go-to-market is primarily direct-to-customer via WhatsApp, phone, an online contact form, and a Shopify-powered e-commerce storefront, with quote-based pricing for enterprise and government clients. The customer base is dominated by government entities — including state education secretariats, municipal prefectures across multiple states, federal prosecution offices, scientific police, audit courts, regulatory councils, and federal universities — with a secondary footprint in private enterprise segments such as healthcare, retail, fitness, and residential condominiums.

Name

ASAE Serviços Elétricos LTDA

Legal name

ASAE Serviços Elétricos LTDA

Website

https://asaetec.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

ASAE Serviços Elétricos LTDA (Asae Tech) is a Brazilian technology integrator based in Curitiba specializing in facial-recognition access control and Portaria 671/2021-compliant time-and-attendance solutions, serving government entities, education institutions, and private enterprises across all 23 Brazilian states plus the Federal District.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba, Paraná

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical access control equipment including turnstiles (catracas), parking gates (cancelas), facial recognition terminals, biometric readers, time clocks (REP), and metal detector portals. Products are sourced from partner brands including PPA, Garen, Intelbras, Control iD, Topdata, Evo, Hikvision, and RW Tech.
2. Software Subscriptions (ASAE App): Cloud-based time and attendance software subscription with web and mobile access, providing complete management of schedules, working hours and hour banks, with automated compliance reporting for MTE Ordinance 671/2021.
3. Software Subscriptions (ASAE Link): Real-time access management software for people, vehicles and visitors. Includes reception, entry routes, cafeteria and parking modules with centralized management and integration capabilities.
4. Professional Services: Technical advisory services for equipment selection, project design, installation, integration with existing systems, and post-sale support for complete security solutions implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ASAE Tech (ASAE Serviços Elétricos LTDA) is a Brazilian technology integrator that sells physical access control equipment — including turnstiles, automated parking barriers, biometric/facial recognition readers, and REP-compliant time clocks — alongside its proprietary cloud-based software ASAE App (time and attendance) and ASAE Link (access management). The company distributes partner-branded hardware from Intelbras, Hikvision, Control iD, Topdata, Evo, PPA, Garen, and RW Tech, and provides professional integration and installation services. Primary customers are Brazilian government entities, private enterprises, educational institutions, gyms, and condominiums requiring MTE Portaria 671/2021 compliance.

Product overview

Asae Tech (ASAE Serviços Elétricos LTDA) is a Brazilian technology integrator and reseller specializing in physical access control and time and attendance management. The company operates a platform-plus-partner-model architecture: two proprietary software platforms — Asae App (cloud-based time and attendance with Portaria 671/2021 compliance) and Asae Link (unified people/vehicle/visitor access management) — form the core of its own offerings. These are complemented by a broad portfolio of partner-branded hardware and software, including Evo, Topdata, Control iD, Intelbras, Hikvision, PPA, Garen, RW Tech, and Secullum products across four main categories: (1) turnstiles and gates (Evo, Topdata, Control iD, and own-brand Lux, Revolution, PNE, Balcão, and stainless steel models); (2) automated parking barriers (PPA, Garen, and own JETFLEX K10/KD2); (3) time clocks and facial/biometric readers (Evo, Topdata, Control iD, RW Tech branded clocks, plus own-brand Prisma SF and Primme SF); and (4) access control hardware (Intelbras full line, Evo, Topdata, Control iD, Hikvision). The company also offers a metal detector gate and vehicle access control as integrated solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ASAE App: Cloud-based time tracking system compliant with Portaria 671/2021 do MTE, enabling real-time point registration via web, mobile or REP clocks.
• ASAE Link

Products and services

• ASAE App Cloud-based time and attendance control system that is fully compliant with MTE Portaria 671/2021. Provides real-time monitoring of time registrations via web and mobile, automated scheduling, hour-bank management, payroll integration, detailed reports, frequency indicators, management dashboards, and automatic inconsistency alerts. Used by organizations managing employee working hours in Brazil.
• ASAE Link Proprietary software for complete, integrated and real-time management of people, vehicles and visitors. Features a reception module for visitor control with badge issuance, entry routes with access permissions, cafeteria integration for meal control, and parking management with gate integration. Provides centralized management with real-time monitoring, complete reports, automatic alerts and detailed history. Designed for corporate, institutional, and government environments in Brazil.
• Asae Tech Branded Turnstiles Asae Tech's own-brand turnstile lineup including the Lux model (with display, keypad, and biometrics), Lux dual-facial recognition, Revolution electronic turnstile, PNE accessibility turnstile for people with reduced mobility, Balcão Lux countertop turnstile, and Inox Box stainless steel turnstile for high-traffic environments. Targeted at companies, schools, gyms, and condominiums.
• Asae Tech Branded Parking Barriers (JETFLEX Line) Asae Tech's own-brand JETFLEX line of automated parking barriers (K10 and KD2 models) for residential, commercial, and institutional vehicle access control, supporting RFID, LPR, and remote control integrations.
• Asae Tech Branded Time Clocks (Primme SF and Prisma SF) Asae Tech's own-brand electronic time clocks Primme SF and Prisma SF for REP-compliant electronic point registration in Brazilian organizations.
• Vigia Bastão Blue (Own-Brand Baton Reader) Asae Tech branded Vigia Blue baton reader used for security guard verification rounds and access control checkpoints.
• Topdata Turnstiles and Time Clocks Topdata electronic turnstiles (with digital biometric, facial, RFID card, QR Code, anti-panic arm, and card collector options) and time clocks (Inner Rep, Inner Ponto, ponto cartográfico, Inner Rep Plus biometric, and F4/T4 facial readers) distributed through the Asae Tech portfolio. Targeted at corporate, institutional, commercial, and government environments in Brazil.
• Control iD Turnstiles and Access Control Control iD turnstiles and access control devices (iDFace, iDFace Max, iDClass Facial time clock) with biometric, facial, RFID, and QR Code authentication distributed through the Asae Tech portfolio, including PNE-accessible models. Targeted at corporate, institutional, commercial, condominium, hospital, university, and gym environments.
• Evo Turnstiles and Access Control Evo Standard turnstiles and Evo access control devices featuring AI-powered facial recognition for condominiums, educational institutions, companies, gyms, clubs, and parking facilities, distributed through the Asae Tech portfolio.
• Intelbras Access Control and Security Full Intelbras portfolio including access control, intercoms, electronic locks, turnstiles, cameras, condo communication systems, and the complete line of Intelbras facial recognition readers distributed through Asae Tech. Targeted at Brazilian residential, commercial, and corporate environments.
• Hikvision Access Control and Security Hikvision's full security and access control line including IP and analog cameras, NVR/DVR, facial recognition, biometric, RFID readers, intrusion detection, and vehicle management distributed through Asae Tech. Hikvision is a global leader in electronic security technology.
• PPA Parking Barriers PPA automated parking barriers for residential, commercial, and institutional vehicle access control, supporting RFID, LPR, and remote control distributed through Asae Tech.
• Garen Parking Barriers Garen automated parking barriers with BLDC motors, obstacle detection sensors, and integration with access management systems distributed through Asae Tech for vehicle automation use cases.
• RW Tech Time Clocks (Blue and Facial Focus) RW Tech time clocks (Blue and Facial Focus models) providing time tracking hardware and software solutions for workforce management, distributed through the Asae Tech portfolio.
• Secullum Software Suite (Ponto, Acesso, Academia) Secullum web-based and cloud-connected software portfolio for time tracking (Ponto), access control (Acesso), and gym management (Academia), distributed through Asae Tech for workforce and facility management.
• Sisponto Software Suite (Ponto and Acesso) Sisponto web-based software solutions for workforce time tracking (Ponto) and facility access control management (Acesso), distributed through Asae Tech.
• Pórtico Detector de Metais (Metal Detector Gate) Metal detector gate for security inspection with adjustable sensitivity levels and visual/audible alarms, integrating with turnstiles, barriers, and Asae Tech access software. Targeted at facilities requiring enhanced security screening.
• Vehicle Access Control Solutions Integrated vehicle access control solution comprising barriers, totems, sensors, readers, and license plate recognition for parking management in condominiums, enterprises, hospitals, shopping centers, schools, and government facilities, sourced from PPA, Garen, and own-brand JETFLEX lines.
• Professional Integration, Installation and Technical Advisory Services Technical advisory services for equipment selection, project design, installation, integration with existing systems, and post-sale support for complete security solutions implementation, targeted at government and enterprise clients.

Quantifiable outcome

• 80,000+ point registrations processed daily using Asae Tech technologies
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• IntelbrascoreTechnology or IntegrationAsae Tech distributes Intelbras's full line of access control solutions including facial recognition readers, biometric devices, intercom systems, electronic locks, and condominium communication platforms. Intelbras is a Brazilian manufacturer recognized for technology, security, and connectivity solutions.
• Control iDcoreTechnology or IntegrationAsae Tech distributes Control iD turnstiles and access control equipment featuring biometric digital and facial recognition, RFID cards, QR Code, and accessibility options. Control iD products serve corporate, institutional, commercial, condominium, hospital, university, and gym environments.
• TopdatacoreTechnology or IntegrationAsae Tech distributes Topdata's full line of Brazilian-manufactured access control and time tracking solutions including turnstiles, facial and digital biometric readers, RFID card readers, and QR Code systems. Topdata has over 30 years of experience in time and access automation.
• Evo Sistemas InteligentescoreTechnology or IntegrationAsae Tech distributes Evo's full line of turnstiles, facial recognition readers, and intelligent access control systems using AI-based facial recognition technology. Evo serves condominiums, educational institutions, companies, gyms, clubs, and parking facilities.
• HikvisioncoreTechnology or IntegrationAsae Tech distributes Hikvision's complete portfolio of security solutions including IP and analog cameras, NVR/DVR recorders, facial recognition and biometric access control, RFID readers, and integrated security management software. Hikvision is a global leader in electronic security technology.
• PPA (Porto Seguro Alarme)coreTechnology or IntegrationAsae Tech distributes PPA's full line of automatic parking gates (barriers) for residential and commercial condominiums, parking lots, companies, industries, and government facilities. PPA is a national reference in vehicle automation and access control.
• GarencoreTechnology or IntegrationAsae Tech distributes Garen's automatic parking gates featuring BLDC motors, obstacle detection sensors, and integration with access management systems. Garen is a national manufacturer of vehicle automation and access control solutions.
• SecullumcoreTechnology or IntegrationAsae Tech distributes Secullum software solutions including time tracking (Ponto), access control (Acesso), and gym management (Academia) platforms. Secullum provides web-based and cloud-connected software for workforce and facility management.
• SispontocoreTechnology or IntegrationAsae Tech distributes Sisponto software for time tracking and access control management. Sisponto offers web-based solutions for workforce attendance and facility access management.
• RW TechcoreTechnology or IntegrationAsae Tech distributes RW Tech time clocks including Blue and Facial Focus models. RW Tech provides time tracking hardware and software solutions for workforce management.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pontotel: Brazilian cloud time tracking and HR/payroll integration platform. Targets the same SMB and mid-market customer base as ASAE App, competing on subscription time tracking with MTE compliance.
• Control iD: Brazilian manufacturer of turnstiles, biometric access readers (including iDFace line), RFID and QR Code authentication. Sells into the same corporate, institutional, hospital, university and gym segments Asae Tech serves, both via Asae Tech and directly.
• Suprema: Global manufacturer of biometric access control (fingerprint, facial, RFID) and time-attendance devices. Competes with the facial/biometric reader lines Asae Tech distributes from Control iD, Topdata and Intelbras.
• PontoMais: Brazilian cloud-based time tracking and HR SaaS focused on SMBs and mid-market. Competes directly with ASAE App for recurring subscription revenue in the same regulatory compliance (Portaria 671/2021) framework.
• Topdata: Brazilian manufacturer of time clocks (REP), turnstiles, and biometric/facial access readers with 30+ years of experience. Highly comparable product line to Asae Tech's portfolio; also a distribution partner that sells direct, creating direct channel overlap.
• Ahgora: Brazilian cloud-based time tracking and workforce management SaaS. Directly competes with ASAE App on subscription time-tracking software sold into Brazilian enterprises, with overlapping compliance (Portaria 671/2021) positioning.
• Secullum: Brazilian software vendor for time tracking (Ponto), access control (Acesso), and gym management (Academia). Directly competes with ASAE App in time tracking SaaS while also being a distribution partner for Asae Tech — a classic partner-competitor dynamic.

Broad incumbents

• Hikvision: Global leader in electronic security manufacturing cameras, NVRs/DVRs, biometric access, and integrated security software. Sells into the same enterprise and government security buyers as Asae Tech and is also a key distribution partner.
• ZKTeco: Global manufacturer of biometric and RFID access control, time attendance, and turnstile solutions. Competes head-on with the hardware portfolio Asae Tech distributes in Brazil, especially in enterprise and government RFPs.
• Intelbras: Brazilian manufacturer of access control hardware, biometric readers, intercoms, cameras, and security solutions. Direct overlap with Asae Tech's product portfolio; Intelbras is also a key distribution partner but sells direct to large enterprise and government accounts, making it both supplier and competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asaetech
• Instagraminstagram.com/asae.br
• TikToktiktok.com/@asae.br
• LinkedInlinkedin.com/company/asaetec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAE Serviços Elétricos LTDA