Asamep

Name

Asamep

Legal name

ASOCIACIÓN DE AGREGADORES DE MEDIOS DE PAGO, A.C.

Website

https://asamep.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: ASAMEP generates revenue through membership fees paid by associated payment aggregators and strategic allies. The association provides services, events, and benefits derived from membership or institutional relationships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ASAMEP is the non-profit trade association that represents payment aggregators operating in Mexico. It provides unified voice and representation before Mexican regulators and the financial system, and delivers member services including industry collaboration, assemblies, training programs, the Conexión ASAMEP strategic alliance program, a Best Practices Guide, market studies, a blog, press articles, and a member portal. Its 30+ member companies collectively process more than 90% of the volume handled by payment aggregators in Mexico.

Product overview

Asamep (Asociación de Agregadores de Medios de Pago A.C.) is a non-profit trade association representing payment aggregators operating in Mexico. It does not offer a product or service to end customers. Asamep's activities center on industry advocacy, regulatory representation, member networking, publications, events, and training. It publishes a Best Practices Guide for payment aggregators, maintains a blog with sector analysis, press articles, and industry studies, and operates a strategic alliance program connecting members with complementary service providers in the financial ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership (Quiero ser Miembro) Recurring affiliation that grants payment aggregators, fintechs, and payment technology providers access to ASAMEP's regulatory representation, assemblies, training, publications, strategic alliances, and industry networking in Mexico.
• Regulatory Representation and Advocacy Unified voice and representation of payment aggregators before the Mexican Financial System, Supervisory Authorities, and the public sphere, providing regulatory advocacy on behalf of members.
• Conexión ASAMEP (Strategic Alliance Program) Program that connects members with strategic allies — including banks, payment networks (VISA, Mastercard, American Express, Discover Global Network), technology platforms (Cybersource, Prometeo, Chargebacks911, STP, Customer Intelligence), law firms (Baker McKenzie), consultancies (Y&G Consultores), and government bodies (COFECE, SHCP, Secretaría de Economía, FinTech México, Finnovista) — to enable distribution, market intelligence, and collaboration.
• Asambleas (Member Assemblies) Exclusive in-person and/or virtual assemblies where ASAMEP members present solutions and network with key sector decision-makers and strategic allies.
• Capacitaciones (Training Programs) Customized webinars and training programs for ASAMEP members, designed to share expertise, disseminate best practices, and position member brands as industry references.
• Guía de Mejores Prácticas Agregadores de Medios de Pago Published best practices guide for payment aggregators distributed as a PDF document to members and interested parties.
• Estudios y Estadísticas (Industry Studies and Statistics) Industry studies, statistics, and sectoral reports — including Visa, Mastercard, and BID reports — published for the benefit of ASAMEP members and the wider payment ecosystem.
• Artículos de Prensa (Press Articles) Publication of press articles and earned-media coverage relating to the Mexican payment aggregator sector, regulatory developments, and industry trends.
• ASAMEP Newsletter (Mailchimp) Direct sector information and updates delivered via Mailchimp email newsletter to ASAMEP members and subscribers.
• Perfil Asociado (Member Portal Access) Self-service web portal that allows existing ASAMEP members to log in, access association resources, and manage their member profile online.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and minor.

• MOVANTIScoreTechnology or IntegrationMOVANTIS is a unified financial platform that connects global and local markets through payments, digital infrastructure, and regulatory compliance. They are featured as a strategic ally in the Conexión ASAMEP program.
• Asociación de Bancos de México (ABM)coreStrategic or Co-development PartnerABM is a key strategic ally representing Mexican banks. ASAMEP serves as the unified front for payment aggregators before ABM and other banking institutions.
• Banco de México (Banxico)coreOthersAs Mexico's central bank, Banco de México is a key regulatory authority for the payment sector. ASAMEP provides representation before Banxico for payment aggregator interests.
• Comisión Nacional Bancaria y de Valores (CNBV)coreOthersCNBV is the primary supervisory authority for financial institutions in Mexico. ASAMEP advocates for its members before CNBV on regulatory matters.
• CONDUSEFcoreOthersCONDUSEF is the consumer protection agency for financial services. ASAMEP works with CONDUSEF to address consumer protection matters in the payment sector.
• VISAcoreGTM or Marketing PartnerVISA is a strategic ally providing global payment network resources, reports, and market intelligence to ASAMEP members.
• MastercardcoreGTM or Marketing PartnerMastercard collaborates with ASAMEP on market studies and strategic initiatives for payment acceptance in Mexico.
• American ExpressminorGTM or Marketing PartnerAmerican Express is listed as a strategic ally providing payment network resources.
• CofececoreOthersCOFECE (Federal Economic Competition Commission) is a regulatory ally. ASAMEP co-published a letter of recognition with Fintech México regarding COFECE's determinations.
• Baker McKenzieminorImplementation/ SI/ Consulting PartnerInternational law firm providing legal counsel on regulatory and compliance matters for payment aggregators.
• FinTech MéxicocoreStrategic or Co-development PartnerJoint publication of a letter of recognition regarding COFECE's regulatory determination. Collaboration on fintech industry initiatives.
• FinnovistaminorStrategic or Co-development PartnerFinnovista is a strategic ally supporting fintech innovation and ecosystem development in Mexico.
• Secretaría de Hacienda y Crédito Público (SHCP)coreOthersMexico's Ministry of Finance and Public Credit. ASAMEP represents aggregator interests before this key government authority.
• Secretaría de EconomíaminorOthersMexico's Ministry of Economy. ASAMEP collaborates on trade and economic policy matters affecting the payment sector.
• FinverominorStrategic or Co-development PartnerFinvero is listed as a strategic ally in the payment ecosystem.
• Frecuencia MoneyminorGTM or Marketing PartnerMobile money news platform serving as a strategic ally for industry communications.
• Y&G ConsultoresminorImplementation/ SI/ Consulting PartnerY&G Consultores provides consulting services and is listed as a strategic ally.
• AdyencoreOthersAdyen is a member of ASAMEP, operating as a leading global payments technology company in Mexico.
• ConektacoreOthersConekta is a member of ASAMEP, providing online payment solutions for the Mexican market.
• ClipcoreOthersClip is a member of ASAMEP, providing POS terminals and payment solutions for Mexican merchants.
• Mercado PagocoreOthersMercado Pago is a member of ASAMEP, providing payment and financial services across Latin America.
• StripecoreOthersStripe is a member of ASAMEP, providing global payment infrastructure and technology solutions.
• PayPalcoreOthersPayPal is a member of ASAMEP, providing digital payment solutions globally and in Mexico.
• EBANXcoreOthersEBANX is a member of ASAMEP, providing cross-border payment solutions for international commerce.
• d-localcoreOthersd-local is a member of ASAMEP, providing payment infrastructure for emerging markets.
• BroxelcoreOthersBroxel is a member of ASAMEP, providing payment solutions and prepaid card services in Mexico.
• KonfíocoreOthersKonfío is a member of ASAMEP, providing payment processing and financial services for SMEs in Mexico.
• BzpaycoreOthersBzpay is a member of ASAMEP, providing payment facilitation services for Mexican merchants.
• Openpay by BBVAcoreOthersOpenpay is a member of ASAMEP, backed by BBVA, providing online payment solutions in Mexico.
• PprominorOthersPpro is a member of ASAMEP, providing payment infrastructure and processing services.
• KushkipagosminorOthersKushkipagos is a member of ASAMEP, providing payment solutions for Latin American markets.
• PayUminorOthersPayU is a member of ASAMEP, providing online payment services across Latin America.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• European Payment Institutions Federation (EPIF): Federation representing payment institutions in the EU. Closest structural analog to ASAMEP outside the Americas: a regional trade association advocating for non-bank payment players before regulators and policymakers.
• Colombia Fintech (Asociación Colombia Fintech): Colombian fintech industry association. Comparable member-association model and regulatory-engagement focus, representing another LatAm benchmark for ASAMEP's advocacy playbook.
• Associação Brasileira de Fintechs (ABFintechs): Brazilian fintech industry association. Comparable operating model to ASAMEP in the largest LatAm fintech market, providing regional benchmarking on how fintech/aggregator associations engage with Brazilian regulators.
• Cámara Argentina de Fintech: Argentine fintech chamber. LatAm regional analog with a similar member-driven advocacy model, useful to gauge how payment-aggregator and fintech associations operate in neighboring jurisdictions.

Others

• Baker McKenzie: International law firm listed as a strategic ally of ASAMEP for regulatory and compliance advisory. Representative of the broader professional-services ecosystem ASAMEP curates for its members — comparable enabling partner in the payments regulatory space.
• Finnovista: Latin American fintech ecosystem builder and strategic ally of ASAMEP. Comparable as a fintech-community organizer, though focused on startup acceleration and ecosystem development rather than payment-aggregator regulation.

Direct peers

• Electronic Transactions Association (ETA): US trade association for the payments industry, covering payments processors, ISO/aggregators, and fintechs. Direct functional peer — industry advocacy, networking, education, and code-of-conduct standards for the payments ecosystem.
• FinTech México (Asociación FinTech México): Broader Mexican fintech industry association; closest direct peer to ASAMEP because it represents fintechs to the same Mexican regulators (Banxico, CNBV, SHCP) and is a documented strategic ally of ASAMEP. The two organizations even co-published letters regarding COFECE determinations.

Broad incumbents

• PCI Security Standards Council: Industry standards body that sets technical/compliance standards affecting payment aggregators and processors. Adjacent peer because ASAMEP's 'Best Practices Guide' plays a similar standard-setting role for Mexican aggregators.
• Asociación de Bancos de México (ABM): The incumbent Mexican banking association representing the country's banks. Highly comparable operating model (member-driven trade association, regulatory advocacy) and a direct counterpart ASAMEP engages with when representing aggregators versus banks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aasamep

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asamep