AsdRA Technologies

Name

AsdRA Technologies

Legal name

AsdRA Technologies

Website

https://asdratech.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

Keywords

• Custom software development
• Mobile app development
• Augmented reality solutions
• Geofencing marketing platform
• Ecommerce platform development

Headquarters

HQ city

Madurai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Bespoke mobile app development, responsive website development, CMS implementation, and e-commerce system development for business clients.
2. Mobile Application Products: Productized solutions including OrelPoint (advertising), HawkAR (AR), and Green Granny (e-commerce) offered via app store and direct download.
3. Advertising Services: Location-based targeted advertising services through OrelPoint platform enabling businesses to reach customers at specific geofenced locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

AsdRA Technologies provides custom software development services covering mobile applications, responsive websites, content management systems, e-commerce platforms, and location-based solutions. In addition to bespoke development, the company sells its own proprietary products — OrelPoint (geofencing/location-based marketing), HawkAR (augmented reality), Green Granny (farm-to-consumer organic e-commerce), and Projection Mapping solutions — to small and mid-sized businesses across retail, hospitality, education, healthcare, and advertising verticals.

Product overview

AsdRA Technologies is a technology-driven company offering a portfolio of four main products. OrelPoint is a geofencing-based targeted advertising mobile app for location-based marketing campaigns. HawkAR provides augmented reality experiences for interactive marketing materials. Green Granny is an e-commerce platform for organic produce and cosmetics. Projection Mapping offers immersive visual displays using projected digital content. The company also provides associated technology services including mobile app development, responsive web development, CMS solutions, e-commerce systems, and location-based solutions.

Differentiator

Problem solved

Functional benefit

Brands

• OrelPoint: Geofence advertising mobile app that helps businesses send targeted promotions when customers enter a predefined virtual fence.
• HawkAR
• Green Granny

Products and services

• OrelPoint Location-based marketing and geofencing platform that enables businesses to deliver targeted campaigns, notifications, and offers based on user geographic location. Used by marketing and advertising teams to run location-aware engagement campaigns.
• HawkAR Augmented reality platform providing AR-driven experiences for marketing, retail, and entertainment use cases. Enables businesses to deliver interactive AR content to customers via mobile devices.
• Green Granny E-Commerce Platform Organic farm-to-consumer e-commerce platform connecting buyers with fresh vegetables, fish, and cosmetics. Targets consumers seeking organic produce and direct farm sourcing.
• Projection Mapping Solutions Interactive projection mapping solutions for hospitality, events, and entertainment venues, delivering immersive visual experiences in physical spaces.
• Custom Mobile Application Development

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Google Play StorecoreChannel Partner/ Reseller/ DistributorDistribution partnership for mobile application delivery. OrelPoint geofencing app and other mobile products distributed through Google Play Store platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Infosys: Global IT services and digital transformation giant headquartered in India. Competes broadly with AsdRA's custom software and digital experience offerings as part of a much larger portfolio including enterprise app development and CMS implementations.
• Yash Technologies: Global IT services and enterprise application provider with significant India delivery footprint. Comparable to AsdRA in offering custom software, web and digital solutions, though operating at a far larger scale across enterprise customers.

Emerging players

• Zappar: Specialist AR marketing platform enabling brands to embed interactive AR into packaging, print and events. Direct overlap with AsdRA's HawkAR product in the AR-for-marketing category.
• Blippar: AR content and advertising platform focused on brand activations and immersive advertising. Competes with AsdRA's HawkAR and projection-mapping offerings in the immersive marketing space.

Direct peers

• Appinventiv: Mid-sized Indian mobile app and software development company serving global SMB and enterprise clients. Comparable to AsdRA in core delivery capabilities—mobile apps, web platforms, and emerging-tech (AR/AI) solutions.
• Mindster: India-based mobile app development and design studio serving SMB and mid-market clients. Comparable scale, geography and product focus (mobile apps, web platforms) to AsdRA.
• OpenXcell: India-headquartered software and mobile app development services provider with product engineering and SaaS delivery. Direct overlap with AsdRA in custom app/web development and SMB-targeting business model.
• PlaceIQ: Location data and geofencing-based advertising platform enabling targeted campaigns at physical locations. Closest peer to AsdRA's OrelPoint product, but at significantly larger scale.
• Indus Net Technologies: India-based custom software, mobile app and web development firm of comparable size. AsdRA's services business (mobile apps, responsive websites, CMS, e-commerce) directly overlaps in offering and target SMB-to-mid-market clients.
• Hidden Brains InfoTech: Indian IT services firm delivering mobile app, web, CMS and e-commerce solutions—closely matching AsdRA's service portfolio and customer segment focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/asdra-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AsdRA Technologies